Digital Marketing Officer Jobs in London
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
Whether it’s our pilots, fire crew or charity team, every member of our workforce has a vital part in providing London with our service. London’s Air Ambulance Charity offers a hybrid way of working with central London offices, continuous professional development, wellbeing packages and family friendly employment policies.
This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.
Who are we looking for?
You will be a determined and passionate individual who wants to make a real difference to critically injured patients in London. You will have experience in developing and delivering robust supporter engagement, acquisition and retention campaigns.
The purpose of the Senior Direct Marketing Officer’s role is to deliver and evolve the acquisition and retention strategy, inspiring the people of London to become long-term supporters of the Charity.
Working closely with the Senior Direct Marketing Manager, you will manage campaign activity, from briefing through to execution, as well as identifying opportunities for improvement within the programme, particularly with regards to retention and delivery of the supporter journey.
You will be responsible for multi-channel donor acquisition, retention, upgrade and cross-sell campaigns across digital channels, print, telephone and provide occasional support to our successful Face to Face programme. You will take ownership of the delivery of our supporter journey for our regular donors, cash, lottery and raffle players – with huge scope to make a big impact in this area.
The role is offered on a full time, permanent basis. Although the post is based at Mansell Street, LAA offers a hybrid working arrangement.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
The post holder will help to champion and manage the PAPYRUS brand and support the delivery of our projects and services through developing engaging and targeted content. They will act as the day-to-day lead on our social media planning and scheduling, as well as blog writing and storytelling.
What you will do:
Lead on the PAPYRUS social media planning and scheduling, utilising a social media management suite such as Hootsuite, or similar.
Support the day to day running of social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, Threads, and YouTube), using these to promote our services, increase brand awareness and drive engagement with our audiences;
Lead on maintaining and creating content for the PAPYRUS website and blog, collating stories from people with lived experience of suicide, as well as other charity staff and stakeholders.
Develop the charity’s online presence by exploring new opportunities and channels to appeal to different audiences;
Produce creative designs and artwork for print and digital requirements, utilising in-house design tools and software (including Adobe Creative Cloud and Canva);
To be successful in this role you will have:
Excellent written and verbal communication skills
Social media marketing campaign experience
A natural flair for storytelling, with the ability to create compelling, informative written content promoting the voices of lived experience.
Good project management skills and ability to manage reactive and planned work
Please visit the careers site for the full job description and person specification for the role.
Salary: £29,269 per annum (Scale SCP 18) progressing by increments to £32,076 per annum (Scale SCP 23) If based in the London office, you will receive an additional cost of living allowance of £5,000 per annum.
Hours: 36 hours per week Location: Warrington, London, Leeds, Birmingham, Cardiff, Belfast, or Glasgow (with hybrid working)
Contract: Fixed term contract for 12 months
Benefits: You will receive 28 days annual leave plus Bank Holidays (pro rata for part time workers), hybrid and flexible working arrangements, an attractive pension scheme, Simply Health membership and enhanced sick pay. Please visit our website for more details.
Closing date: 23:59 26 May 2024
We reserve the right to close the vacancy earlier if we receive sufficient applications so, please submit your application as soon as possible.
PAPYRUS is committed to the principle of equal opportunity in employment and its recruitment policies are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
PAPYRUS is committed to safeguarding all children, young people and adults at risk that interact with the organisation. The organisation recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The charity expects all staff and volunteers to fully support and promote these commitments.
The client requests no contact from agencies or media sales.
We are seeking an experienced and dynamic PR and marketing professional in our London fundraising office to design and deliver creative, multi-channel, integrated fundraising and PR campaigns designed to significantly increase the Hospital’s voluntary income.
The success of this role will be dependent on engaging and building meaningful long-term relationships with both existing and new supporters through effective donor stewardship, attending events, and networking.
The successful candidate will work in conjunction with a small, dedicated team to provide fundraising, comms, and event support to our community fundraising groups.
High quality comms and media are going to be central to our plans to go public in a big way in 2024. Creating high-quality, impactful, and engaging content for multimedia platforms will be key. You’ll be able to identify stories from across the organisation, draw out information and ideas from others, and successfully turn complicated or clinical information into clear, simple, and compelling narratives.
The role requires a creative thinker with exceptional communication and leadership skills.
Main responsibilities:
Fundraising
· Develop and implement integrated fundraising, marketing and PR campaigns designed to significantly increase the Hospital’s voluntary income.
· Create and promote compelling and engaging content for web, social media, and email – ensuring that all comms have clear goals and outcomes.
· Manage the key relationships with the Guild fundraising Committee and the SOA fundraising committee including comms, marketing, and event support as well as helping to manage the key relationships with the Knights Templar sub-groups, and the County Priory Groups across the UK.
· To put in place measures for evaluating the effectiveness of all fundraising, PR and marketing activity ensuring robust data collection, analysis procedures, and making suggestions for improvements where required.
· Manage the production of key organisational publications – including, the Jerusalem Scene magazine, Annual Report, Strategic Plan, Annual Leaflet, and other promotional materials.
· To work closely with the Executive Head of UK Office and project partners to deliver a new website, contributing expertise and ideas in regard to its look, feel and functionality.
· Take responsibility for the ongoing management and maintenance of the website, working with external consultants where required to resolve issues.
· Understand and apply the principles of up-to-date SEO.
· Working with colleagues in Jerusalem to maintain a bank of compelling messages, narratives, and case studies for use across all external communications.
PR & Media
· To actively promote the charity’s fundraising endeavours including drafting all external and internal messaging to both new and existing supporters – e.g. email campaigns, newsletters, invitations, letters, speeches, presentations etc. for senior staff and volunteers.
· Managing press and media opportunities related to SJEHG’s fundraising activities.
· Cultivate and maintain relationships with press and media, proactively pitching stories to secure media coverage, drafting press releases, media plans, articles, and other materials for SJEHG’s fundraising activities.
· To provide counsel and advice to senior leadership on external and internal messaging, as required.
Other
· To assist with the management of the marketing budget, monitoring expenses, ensuring cost effectiveness, seeking to maximise return on investment.
· To keep accurate records and help ensure effective data management processes across the organisation.
· Collaborate effectively with colleagues and a wide range of individuals and organisations.
· To uphold and enhance the charity’s brand identity through consistent messaging, and visual elements across all communication channels and materials.
· Promote innovation and best-practice in marketing communications, with a strong focus on the external environment and trends.
· Any other tasks as may reasonably be required.
Location: Work from home, with regular travel around England. Easy access to London is preferable.
Hours: 36 Hours - Full time
We are looking for a Fundraising Officer to lead the administration of CCT’s tiered membership programmes, annual and church-based appeals, legacies, and fundraising events. The Fundraising Officer will also support in the creation of marketing materials to support these initiatives.
Following the growth in audience development through online events and digital activity, CCT welcomed younger and international members and increased the number of donations. We have since witnessed decreased retention rates and are looking to implement methods to increase member and donor acquisition and retention.
The role of the Fundraising Officer is vital to maintaining excellent service delivery across our core fundraising programmes and providing strong supporter care.
This role will support the organisational-wide aim to build a collaborative fundraising culture and ensure CCT’s buildings at risk are sustained for the appreciation and benefit of future generations.
If you would like to apply for this role, please visit our recruitment portal to begin your application. You will be asked to submit a CV and a short supporting statement (max 2 sides A4) outlining why you’d like to apply and how you fulfil the person specification for this post, so you’ll need to refer to the job description.
If you have any questions, please contact us.
The closing date for receipt of applications is 8am on Thursday, 16 May 2024.
The interviews will take place online, using Microsoft Teams, on Thursday, 23 May 2024. Please note that the interview date and location have been specifically chosen according to the availability of the panel.
We are a Disability Confident Committed Employer. Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.
If you have any queries about this role, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please contact us.
We are an inclusive employer and offer equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation.
We are not a licensed sponsor at this time. Any offer of employment will be made subject to valid right to work in the UK being provided.
The client requests no contact from agencies or media sales.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Salary: £30,753 - £32,091 (Depending on location)
Location: Remote (UK) with visits to our London & Bristol offices as required.
Closing date: Sunday 12th May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
We are looking to recruit two Digital Marketing Officers to join the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives. One successful candidate will lead on supporting social channels and the other on email marketing, however both roles will be expected to work across all digital channels and cover for each other as necessary.
You will work on digital campaigns across email, organic social and paid digital marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
Key responsibilities include:
• Work with stakeholder teams to develop digital marketing campaigns across paid, earned and owned channels delivering against KPI’s for income, campaigning and brand awareness.
• Work closely with colleagues creating content and landing pages on the website to optimise supporter journeys through digital channels
• Monitor the impact of marketing campaigns to report on key KPI’s and metrics. Using tools within social media platforms and Google analytics.
• Monitor and follow trends within digital and innovation in order to improve the organisation’s digital presence and activities
Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with regular visits to Young Lives vs Cancer workplaces.
We would love to hear from you if you have:
• Experience managing marketing campaigns across digital channels including PPC, paid social, email.
• An enthusiasm and interest in user experience and A/B testing and optimisation through digital marketing channels.
• Creating content for digital channels, such and social or email.
• Passion for working in the digital environment, discovering new channel opportunities.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritized communities and creating equitable opportunities for all. We are passionately committed to taking action and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme.
To find out more about our benefits package, have a look at our website.
If you join us, you will be part of a community that is committed to making a difference in the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience in the following: Digital Engagement Specialist, Digital Campaign Coordinator, Digital Brand Strategist, Digital Marketing Coordinator, Digital Media Specialist, Digital Engagement Officer, Digital Content Coordinator, Digital Campaign Manager, Digital Communications Officer, Digital Marketing Specialist, etc.
REF-213 620
Charity People is thrilled to collaborate with London's Air Ambulance in the search for a dedicated Direct Marketing Officer to bolster the Fundraising and Marketing team. This role presents an exciting opportunity to contribute to crucial initiatives aimed at securing funds for the replacement of two helicopters and the enhancement of helipad facilities, enabling continued service provision for complex trauma rescue cases across London.
As the Direct Marketing Officer, you will play a pivotal role in supporting the development, management, and optimization of the Lottery and Regular Giving programs through Face to Face fundraising. This position involves close collaboration with face to face fundraisers, external agency contacts, and internal stakeholders, including paramedics, doctors, and various departments within the charity.
Salary: £30,000 to £35,000 (depending on experience)
Location: Hybrid, flexible working, field-based role with travel around London
Contract: Permanent, 35 hours per week, with core working hours of 10:00 - 16:00
Benefit: 27 days holiday per annum, plus bank holidays, employee assisted programmes, volunteer leave days
Key Responsibilities:
Planning & Organizing: Collaborate with the Direct Marketing Manager to oversee campaign activities across Private Site, Door to Door, and Telemarketing. Contribute to the development of strategic plans and analyze campaign results to ensure ROI.
Fundraiser Training and Engagement: Update and refine Fundraiser Induction Training and conduct engaging training sessions on the charity's services. Implement a monitoring plan for external Face to Face agencies and build strong relationships with operational teams.
Fundraiser and Agency Monitoring: Monitor fundraisers' performance, ensure compliance with internal procedures, and maintain high standards for external suppliers. Facilitate the smooth running of Face to Face campaigns and cultivate relationships with agency partners.
Administration Duties: Manage invoices, stock, and website content related to Face to Face Fundraising. Support the Direct Marketing Coordinator in territory management and engagement schemes.
To kickstart the application process, please contact Seema Choudhury at Charity People today with your CV or profile. We are committed to providing equal opportunities and welcome candidates from diverse backgrounds. If you require any assistance or adjustments during the application process, please don't hesitate to reach out.
For over thirty years, Charity People has been dedicated to recruiting talented individuals for non-profit organizations. We are proud to partner with charities, universities, and institutes that promote diversity and inclusion in the workplace. Join us in making a difference in the charitable sector.
About you
We are looking for an enthusiastic, effortless communicator who appreciates the power of brand, understands the ways of presenting messaging effectively for different audiences, and will help us breathe life into our digital channels with content that resonates.
You will be a confident creative with experience in producing both visual and verbal communications for a broad range of channels including website, email and social. You will be attuned to audience needs and pay attention to user analytics and feedback to continually improve engagement.
About the role
This role within the Policy & Communications directorate gives an energetic, audience-focused individual the opportunity to use their creative flair to support the British Ecological Society’s strategic goal of greater collaboration and impact.
Reporting to the Head of Marketing and with the support of the Communications team, this role will transform our digital channels and communications with reactive, creative content that engages and resonates with our audiences.
Working pattern
35hrs, Mon-Fri | We are currently running a trial of the 4-day work week; staff can opt to work 32hrs over 4 days each week at no loss of salary.
Location
Hybrid | We ask that staff spend at least 60% of their time at our London office.
To find out more about the role, please download the job description and job pack, or visit our website.
We are working towards a world inspired by #Ecology in which nature and people thrive.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Marketing and Communications Officer
We are recruiting a Marketing and Communications Officer to champion and manage the PAPYRUS brand and support the delivery of our projects and services through data-driven campaigns, across email, organic social, and paid digital marketing channels.
What you will do:
Support the day to day running of social media platforms to promote our services, increase brand awareness and drive engagement with our audiences.
Act as the lead for paid social media and web campaigns, working closely with teams across the charity to fulfil individual campaign goals.
Work with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads to promote PAPYRUS services to new audiences.
Produce regular campaign reports using analytical tools to optimise and inform activity on other channels.
Monitor the impact of marketing campaigns to identify and recognise trends within the data to inform future campaigns.
To be successful in this role you will have:
Previous experience of working in marketing and communications;
Proven track record of utilising a data-driven and goal-oriented approach to produce effective multichannel marketing campaigns;
Experience of working with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads;
Experience in audience segmentation to create tailored user journeys;
Please visit the careers site for the full job description and person specification for the role.
Salary: £29,269 per annum (Scale SCP 18) progressing by increments to £32,076 per annum (Scale SCP 23) If based in the London office, you will receive an additional cost of living allowance of £5,000 per annum.
Hours: 36 hours per week Location: Warrington, Newcastle, London, Leeds, Birmingham, Cardiff, Belfast, or Glasgow (with hybrid working)
Contract: Permanent
Benefits: You will receive 28 days annual leave plus Bank Holidays (pro rata for part time workers), hybrid and flexible working arrangements, an attractive pension scheme, Simply Health membership and enhanced sick pay. Please visit our website for more details.
Closing date: 23:59 19 May 2024
We reserve the right to close the vacancy earlier if we receive sufficient applications so, please submit your application as soon as possible.
PAPYRUS is committed to the principle of equal opportunity in employment and its recruitment policies are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
PAPYRUS is committed to safeguarding all children, young people and adults at risk that interact with the organisation. The organisation recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The charity expects all staff and volunteers to fully support and promote these commitments.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Duties and Key relationships Marketing and Communications
This is a new role in the Marketing and Communications department and is responsible for the media relations of the Charity.
PR and Media Relations
• To develop relevant media contacts, as well as contacts in the sector, to maximise the reach and coverage of key communications campaigns as well as wider organisational projects.
• Produce creative copy written for a variety of audience groups which champions and shows best practice of our tone of voice
• Develop and support in house PR roll out
· Work with external PR agency on selected press releases where relevant
· Write press releases in line with campaign launches and key moments
· Develop pitches and news stories and other promotional copy.
· Lead on media briefings that convey appropriate key messages and prepare spokespeople
· Identify and interview case studies and media spokespeople
· Pull together monthly Data Analysis reports with the support of the Marketing and Communications Manager
· Send out weekly coverage reports with the Digital Marketing Officer, monitor external activity (including competitor) and incorporate best practice.
· Analyse reports to identify new opportunities and act up to grow presence in national press by identifying proactive and reactive media opportunities.
· Be part of out-of-hours weekend monitoring rota
Communications
• Maintain the communications calendar
• Research, write and distribute media outreach activities such as press releases, media comments, media briefs, features, blogs and letters to editors
• Be the first point of contact for media enquiries and manage the press office function in a timely manner.
• Maintain library system for press cuttings, monitor cuttings and report on results
• Lead on gathering powerful stories that highlight the impact of childhood cancer on the lives of children, young people and families
• Work closely with the fundraising and digital teams to coordinate and respond to the different needs for case studies
• Maintain a detailed and GDPR compliant contact management system of all case studies
• Work closely with the Digital Team to ensure that all campaigns and content produced is reflected on the website and across social media accounts
Families
• Maintain relationships with current patient families who are sharing their cancer journey stories with the media.
• Produce stories of patient families and share online and social media
• Work with a diverse range of case studies and media spokespeople and ensure they are treated in an appropriate and safe manner.
• Be key spokesperson for families media storytelling
Other
• Contribute to the overall Marketing and Communications function of Children with Cancer UK
• Carry out any other duties commensurate with the general level of responsibility of the post
• Occasional events attendance
• Partnership relationship building
• Manage relevant cases and inboxes on Salesforce
• Marketing Cloud user
• Be part of the Officers forum
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
JOIN THE TEAM AT HAVEN HOUSE CHILDREN’S HOSPICE
We are hiring an experienced Digital Fundraising & Marketing Manager to help us grow our fundraising and supporters and improve our brand presence in the areas we deliver our care. We want someone to join us who loves being part of a hardworking and collaborative team.
If you are dedicated and ambitious, Haven House Children's Hospice is an excellent place to grow your career. Don't hesitate to apply.
Responsibilities:
- To work with the team to collate an overall digital fundraising plan, communication channels, and measures of success
- Develop, create and implement multichannel digital fundraising campaigns, working with the relevant fundraising team
- To monitor new digital fundraising opportunities, agreeing tests with managers subject to budgets, and reporting on performance
- Evaluate, assess and adjust campaigns against digital fundraising and marketing key goals
- Help improve the website as a tool for fundraising and supporter engagement, focusing on the creation and development of landing pages, donation forms, and supporter actions
- Create engaging, impactful, and creative content to support fundraising and marketing campaigns for paid and organic digital and social media activity maximising engagement levels and income growth whenever possible.
- To lead ongoing strategic and operations testing across emails and digital fundraising to optimise fundraising for Haven House
- Produce high-quality, timely and inspiring emails for donors and supporters, to increase income and engagement
- Devise and manage innovative social media campaigns to increase social engagement, ensuring suitable mechanisms are in place to effectively evaluate their success
- Work with website developers to implement Google Analytics and Facebook tracking across the website and third-party tools
- Experience with creating and producing newsletters and appeals within an email service provider and experience with building campaigns through social media tools like Facebook Ad Manager within the software packages
At Haven House the focus within the Income Generation and Marketing Team is to put the supporter and donor at the centre of everything we do, ensuring they feel inspired by our work and the children and families we support; engaged and committed to our cause and ultimately make a commitment to do something amazing.
If this role sounds right for you and you have the right skills and experience, please do download the job description and apply by returning the application form to Resourcing.
Benefits:
- As an employee you will be entitled to the following range of benefits:
- Hybrid office/home arrangement (3 days in the office)
- 27 days' annual leave
- Pension scheme (company matches contribution up to 7%
- Free onsite parking
- Employee Assistance Programme
- Eye care voucher scheme
- Cycle to work scheme
- Life Cover
We are committed to safeguarding and promoting the welfare of children and young people and expect all our staff to share this commitment.
Employment is subject to receipt of satisfactory references and a DBS check.
Closing date: 30 May 2024
Interview: w/c 6 June 2024
Please note, we reserve the right to interview on a rolling basis so this role may close before the above date if we find a successful candidate.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.
What does the role involve?
· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.
· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.
· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.
What skills, knowledge and experience are we looking for?
· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.
· Knowledge of the fundamental of Agile and Scrum
· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)
· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
The client requests no contact from agencies or media sales.
WHAT IS START NETWORK?
Our purpose is to be a catalyst for system-level change that improves the efficiency, effectiveness and ethics of humanitarian action. We do this by working as a network to develop, test & spread new ways of collaborating and resourcing locally-led crisis response and anticipation.
Our current membership is made up of nearly 100 local, national and international NGOs based all around the world. We also support 10 national and regional hubs made up of civil society organisations and NGOs as our vehicle for devolving power, resources and accountability.
OUR SOLUTIONS
DECENTRALISNG & LOCALLY-LED ACTION: Shifting power and resources and decentralising decision-making to locally led networks and organisations.
EARLY & RAPID FINANCING: Building a global financing system that reduces risk, anticipates, and acts ahead of predictable crises.
COMMUNITY-LED INNOVATION: Incentivising innovative, locally led, and contextual solutions and learning from them together with people affected by crises.
For more information about Start Network and what we do, please visit our website.
OUR VALUES
WE PUT PEOPLE FIRST: Communities come first in our decision-making and programming.
WE ARE BRAVE: We have great ambition and are willing to explore new things and take risks to achieve it
WE OPERATE COLLECTIVELY: We leverage the value of working as a network, sharing risk and resources, and learning together.
WE ARE INCLUSIVE: We see the value in diverse perspectives and work to remove the barriers that prevent voices from being heard.
WE ARE OPEN: We work transparently and with integrity, building mutual trust in all levels of our work, from governance to programming.
WE ARE ETHICAL: We behave and operate based on key principles of anti-racism, non-discrimination, and anti-colonialism. This is a work in progress.
JOB PURPOSE
This role will support the planning and delivery of digital projects and campaigns that aim to raise awareness of the Start Network, build engagement across membership and support the Start team to work in effective ways. The postholder will create, edit and share digital content, manage online communities and will support the planning, development, maintenance and management of digital platforms.
The post-holder will produce and edit a wide range of digital content, including written content and digital media. The post-holder will also support the day-to-day engagement of stakeholders on digital platforms, such as social media, collaboration platforms and other engagement tools. The post-holder will have a good knowledge of best practise in digital while being able to use data to evidence the effectiveness of content and campaigns.
The post-holder will also manage or support new digital developments, such as data visualisation, that will increase stakeholder engagement in our work. Working closely with stakeholders and colleagues, the post holder will support projects to ensure they meet business and audience needs and that they are delivered on time and on budget.
This role will also coordinate third party suppliers in this process.
This role will be full time, based in the UK or another country of Start Network’s operations with occasional travel required.
KEY ACCOUNTABILITIES
COMMUNITIES AND CONTENT
-
Coordinate the day-to-day communications of Start Network programmes on social media channels. Take part in planning and coordination of content for all social media channels, in line with digital engagement strategy.
-
Create and share multimedia content for social media and website (such as gifs, images and video) to build engagement with audiences around the world. Collaborate with Graphic Designer, Communications Officer and external agencies and freelancers in production of high quality content, in line with Start Network’s brand guidelines.
-
Manage day to day interaction with online communities (including social media, internal and member communities), track engagement, respond to enquiries and generate conversation.
-
Advise colleagues on how to use and manage social media and digital communities for greatest impact – Work with the Digital Manager and Communications Manager to deliver training for staff, introducing new platforms and digital tools to the team.
-
To assist with the marketing and promotion of Start Network’s content across the website, newsletters and social media channels and to contribute to Start Network’s marketing strategy as required.
DIGITAL PLATFORMS AND WEBSITE
-
Work together with the Digital Manager to manage the development of digital platforms, working with internal colleagues and external developers to identify and deliver a range of projects.
-
Maintain website content day-to-day, publishing news and blogs, resources, events and updating landing pages. Working with teams across the organisation on updating all pages regularly.
-
Make changes to the website based on data, audience, (UX) and expert research to improve accessibility, search engine optimisation (SEO) and the overall experience of our users.
-
Maintain the Start Network website day-to-day, identifying bugs, escalating internally and working with the developers to deliver solutions. Provide website, social media and newsletter activity reports and statistics and evaluate them in conjunction with the Communications Officer.
-
Maintain a Digital Asset Management system Canto; collating and storing photos and sourcing appropriate stock images.
-
Support the day-to-day delivery of digital projects fulfilling the organisations communications and digital objectives. These might include development of maps or other data visualisation tools and microsites.
-
Support effective development and use of internal platforms, Including our data management and CRM platform (Salesforce), and document management tool (Box) while maintaining high standards of data security and privacy.
-
Ensure inspirational, informative and educational content for Start Network and its key programmes is shared regularly through the Start Network website and other digital channels, including e-newsletters and social media.
-
Work with colleagues and members to edit high quality content in a variety of media, including photography, design, animation and video content.
-
Contribute to building a strong organisational digital culture, design and support training delivery to all staff.
-
Work together with the colleagues from the Communications team to provide advice and support to colleagues to raise the quality and effectiveness of content across the Network, through templates, guidance and training.
-
Together with Events Coordinator and Digital Manager, provide technical support to online events, meetings and webinars.
-
Manage the digital inbox and ensure enquiries are dealt with swiftly.
START NETWORK CULTURE
-
To carry out the responsibilities of the role in line with the Start Network Code of Conduct and with a commitment to safeguarding adults and children
-
A commitment to the Start Network vision, principles, values, and approach
-
The Start Network team is an agile group of individuals who use their experience and skills across the network, so flexibility to work in and with different teams and functions is a part of our culture.
PERSON PROFILE
SKILLS AND EXPERIENCE
ESSENTIAL
-
Experience of managing social media platforms, including advertising and using scheduling and monitoring tools such as Sprout Social
-
Experience of digital marketing and the use of different tools, formats and channels
-
Graphic design and/or video editing skills - including experience of using Adobe design software and Canva
-
A strong understanding of digital content best practice. This includes SEO, accessibility and UX.
-
Passion for creating quality digital content that is informative, engaging and inspires change.
-
Confident using a content management system (CMS) to create and edit content on a website (preferably Drupal)
-
Proficient use of Google Analytics and other digital tools to review the performance of content and make changes to improve it.
-
Organised and proactive: you will be able to work on multiple projects together with day-to-day tasks and meet deadlines.
DESIRABLE
-
Motion graphics and animation skills
-
Knowledge of Salesforce
The client requests no contact from agencies or media sales.