International Digital Analytics And Insight Manager Jobs
FULL-TIME JOB VACANCY
SENIOR MANAGER, ANALYTICS AND INSIGHT
Development and Outreach Department
Multiple Office Locations Considered
Application Deadline: 4 June 2024
The Fundraising Systems & Data Analysis (FSDA) team of the Development and Outreach Department of Human Rights Watch (HRW) is seeking applicants for the position of Senior Manager, Analytics and Insight. The Senior Analytics and Insight Manager will be responsible for instilling a data-driven and data-informed culture to make evidence-based decisions, increase efficiencies, improve overall departmental return on investment (ROI), grow new fundraising streams, and achieve long-term profitability.
The Senior Analytics and Insight Manager will generate, improve, and analyze fundraising data, both quantitative and qualitative, from internal and external sources to produce strategic information that supports data-driven and informed decisions, tactics, and strategies that consistently maximize HRW fundraising results. This role will feed into both the quarterly reforecasts and annual budget data and supporting methodology and collaborating with the Finance team as needed for the Development department.
This full-time position will ideally be based in either the United States or Europe, preferably in one of the cities where HRW has an office and will report to the Managing Director of Fundraising Systems and Data Analysis based in London. The Senior Analytics and Insight Manager will manage at least one direct report.
The successful candidate may have the option to work remotely but is expected to work from the office 1-2 times a week. We aim to be as flexible and supportive as possible in both the recruitment for and onboarding of this position.
Responsibilities:
Product Management Oversight:
1. Provide strategic, tactical, and operational planning of all Business Intelligence (BI_ Systems and tools utilized by the Development Department;
2. Implement and build the BI structure of the Development Department, working closely with CRM (Salesforce) team and working with vendors as needed to understand the desired outcomes;
3. Partner with the Training & Support team to promote user adoption of BI reports by developing and implementing communication plans, training campaigns, and incentives to encourage staff engagement and utilization;
4. Ensure effective coordination and change management with Training & Support, CRM and Digital products, IT, and fundraising teams;
5. Act as the subject matter expert for all areas of fundraising reporting and respond to escalated queries and reporting discrepancies from Data Analysis Officer;
6. Develop project management processes to support the prioritization of all analysis, data selection, integration, and reporting requests, ensuring the briefing processes are understood and developing a Service Level Agreement (SLA) framework as needed; and
7. Support on Data Integrations and Application Interface Programs (APIs), including any Extract Transform and Load (ETL) processes as needed, working with the Data Quality and Integrations Officer to develop these to meet “fit-for-purpose” requirement. Support both the CRM and Digital Product Managers as needed.
Data, Analysis and Reporting:
1. Support the development and implementation of the long-term data and insight strategy for HRW which improves data quality, deepens the department’s institutional memory, and aligns with the broader HRW data strategy;
2. Develop and present actionable insights, strategic recommendations, and business intelligence from analytical output to support strategic decisions for the Development team and on investments and benchmarking activities;
3. Deliver the data and insight strategy including activity reporting, financial forecasting, specialist report development, and ad hoc analysis projects and data selections, to increase understanding of activity, supporter and financial trends and making recommendations to leadership to deliver improvements;
4. Collaborate with the Marketing Team to create data selections including recommendations on which are the best targets for direct marketing campaigns, create segments according to strategically determined criteria, data model, and develop testing plans to yield statistically significant results;
5. Work with the Fundraising Systems and Data Analysis Managing Director to build tools and reports that allow for both the forecast and budget revenue projections to be provided with ease. Create multi-year fundraising projections per main channel and audience using historical data, statistical modelling techniques, and new initiatives;
6. Collaborate with the Finance team around both the production and validation of financial reporting, including budgeting, reforecasting, and income reporting in general for the Development D Ensure that the Marketing coding / attribution processes are clearly documented and any exceptions tracked with the Revenue Operations teams;
7. Ensure that the expenditure budget for the Development Department is managed and reported on effectively, capturing the planned spending across the different teams within the department, including reporting on the actuals and investigating any variances with finance and the budget holders as needed; and
8. Ensure that the Leadership Gift data reporting can occur, through development of advanced visualizations including dashboards and ensure that hygiene initiatives are followed by supporting both the Data Quality and Integrations Officer and Relationship Manage Work with Finance on the monthly reconciliation processes.
Leadership, Training, & Support:
1. Lead improvement projects that shape the department’s effectiveness, efficiency and data-driven decision making;
2. Serve as subject matter expert to both the CRM and Digital Product Managers as they proactively assess users’ evolving system needs, priorities, capacity, and workflows, and ensure reporting needs are well articulated to inform future technology enhancements; and
3. Teach and mentor Data Analyst and Data Integrations staff to grow their capabilities within the fundraising CRM, data, and operations field.
Other:
1. Carry out other duties as required.
Managerial Responsibilities:
1. Provide leadership, motivation, and mentorship to the Data Analysis, Quality and Integrations team, setting clear expectations, performance objectives, and providing regular and constructive feedback;
2. Foster an inclusive, creative, and positive work environment, encouraging diverse perspectives and participation in diversity, equity, and inclusion efforts, while proactively addressing bias, discrimination, and microaggressions;
3. Model inclusive behavior and consistently adhere to HRW's internal values;
4. Incorporate diversity, equity, and inclusion values and initiatives into the work of the Data Quality and Integrations team; and
5. Collaborate with staff to develop initiatives aimed at movement-building and expanding partnerships with diverse clients, donors, stakeholders, and partners.
Qualifications:
Education: A bachelor’s degree or equivalent work experience.
Experience: A minimum of five (5) years of relevant experience working in fundraising data analysis or business data analysis is required. Knowledge and experience in nonprofit fundraising and marketing, preferably in a global INGO context with country-specific fundraising operations, is highly desirable.
Related Skills and Knowledge:
1. Fluency in fundraising practices, terminology, technologies, channels, and compliance, and the ability to translate easily between fundraising end users and technology providers is required.
2. A critical thinker with the confidence to transform data and information into structured systems and reports is required.
3. Record of generating buy-in from, and exceeding expectations of, internal and external stakeholders is required.
4. Hands-on experience with data analysis, quality, cleansing, extracting, and validation (ETL) processes and tools is required.
5. Fluency in SQL or similar database query language is required. Experience with unstructured data is a plus.
6. Knowledge of both using and configuring Application Program Interfaces (APIs) to perform data integrations between multiple systems is required.
7. Strong understanding of Business Intelligence platforms, report and dashboard construction and data modelling and segmentation within the fundraising data context (Power BI or Tableau is Desirable) is required.
8. Hands on experience with working with INGO CRM systems is required. Salesforce experience is desirable.
9. Excellent verbal and written communication skills in English, and the ability to present complex issues in a clear, concise and persuasive manner to business and technical professionals, and to staff for whom English is not their first language is required.
10. Ability to work collaboratively and build trust with diverse stakeholders globally, including staff for whom English is not their first language, is required.
11. Strong understanding of nonprofit fundraising processes, strategies, and best practices is required.
12. Experience in vendor management is desirable.
13. Detail-oriented with excellent problem-solving and troubleshooting skills is required.
14. Ability to work collaboratively with diverse stakeholders and teams is required.
15. Strong project management skills and the ability to manage multiple priorities is required.
16. Demonstrated experience managing teams ensuring motivation and high-performance levels is required.
17. Demonstrated ability to manage multiple priorities and work in a fast-paced environment is required.
18. Advanced knowledge of Microsoft Office software, particularly Excel, is required.
Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits. HRW offers a relocation assistance package and will assist employees in obtaining necessary work authorization, if required; citizens of all nationalities are encouraged to apply. If this position were to be based in the United States, the salary range would be USD 88,000-96,000. Salary ranges outside of the United States vary based on location.
How to Apply: Please apply immediately or by 4 June 2024 by visiting our online job portal at HRW official website and attaching a letter of interest and a CV or resume. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.
If you are experiencing technical difficulties with your application submission, or if you require a disability-related accommodation e-mail us. Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.
Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of disability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.
Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
We are looking for a Digital Fundraising Marketing Manager to lead a digital fundraising programme for an incredible international environmental charity.
This is a hybrid role with ideally 2 days a week in the Surrey office.
The Charity
A passionate charity dedicated to paving the way for a new era where people, wildlife and the planet thrive with a focus on mobilising a movement and delivering key legislative reforms. You would be joining a welcoming team, offering a range of benefits including flexible working, learning and development opportunities, a generous 10% pension and an employee assistance programme.
The Role
Managing all UK digital advertising (paid and organic social media, Google Ads and other Display as required).
Deliver digital copy, creative and asset direction to the Digital Fundraising Production Manager.
Develop strategic plans and budgets for lead generation, acquisition and retention, to achieve ambitious fundraising growth targets.
Lead on data, analytics and reporting to demonstrate results for digital products and communications to identify areas for improvements and optimisation.
The Candidate
Track record of working on successful digital marketing, campaigns and communications ideally in a charity setting.
Experience of delivering digital marketing strategy and campaign management for lead generation, acquisition and retention that is audience-centric, rooted in insight and target driven.
Hands-on experience of working with digital production, service providers and platforms to identify and deliver best-in-class digital solutions.
Experience of digital and data reporting and analysis, with track-record of acting on insights to achieve KPIs and income targets.
IMPORTANT NOTE
Please note the charity is interviewing on a rolling basis so please do apply ASAP.
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
About Emergency Nutrition Network (ENN)
ENN’s vision is: Every individual confronted by malnutrition has access to the knowledge, tools, services and resources they require to meet their needs. Working in a networked approach ENN contributes research, convenes, brokers and exchanges knowledge to support practitioners within national governments, civil society, UN, donor and academic organisations working on malnutrition. Through these collaborations we enable all agencies to implement evidence-based nutrition programming, predominantly in low- and middle-income countries and in fragile and conflict affected states.
ENN is a well-established and highly respected UK-registered organisation established in 1996. ENN is governed by a Board of Trustees and has its head office in Oxfordshire, UK. ENN is financially supported by bilateral donors, international non- governmental organisations and United Nations agencies.
Purpose of the role
To maximise ENN’s impact, functioning and profile through the use of improved communication and digital strategy, accessibility, culture and practice.
Key responsibilities
Communications Strategy
- Lead the development and socialisation of an effective organisational communications strategy and implementation plan
- Analyse and brief ENN team and trustees on evolving Communications and Digital environment.
- Build a Communications and Digital culture through training and mentoring colleagues in the improved use of communications and digital tools and the establishment of organisational norms and ways of working.
- Curation of aligned branding, internal and external communication across all ENN’s workstreams, in line with ENN values and strategic objectives.
- Focal point for all ENN marketing, communications and digital issues
- Understand, segment and expand ENN’s current audience and networks and, in collaboration with others, increase visibility, presence and engagement with ENN’s network and audience
- Develop ENN’s Communications and Digital policies and risk management.
- Work with teams, collaborators and suppliers to embed clear processes, ways of working and guidance to deliver ENN’s communications strategy.
Management and Delivery
- Set up and maintain a communications plan and reporting framework to help drive a coordinated approach to communication across ENN’s portfolio
- Lead work with relevant teams and ENN’s partners to create and deliver digital communications, media and campaign programmes
- Maximise opportunities to drive brand awareness, raise the profile of ENN and engage with press and media where relevant
- Develop, measure and report on metrics, KPIs and other insightful analytics to inform decision making, evaluate impact and contribute to future strategy
- Manage the Communications and Digital Budget and the procurement of comms and digital resources as required
- Ensure internal digital procedures comply with appropriate standards and legislation and develop, monitor and maintain a digital governance model and guidelines which are fully compliant
- The CDM acts as an advisor to ENN’s Management Team, participating in meetings when appropriate, and is a standing member of the Strategic Leadership Team.
Operations and Delivery
Training:
- Oversee ENN and partner awareness, knowledge and understanding of the evolving context and best practices in communications, digital and marketing including use of appropriate media levers
- Develop and implement training programmes and pilots for internal colleagues on the use of all communications media around standards, best practices and house styles, including use of social media
Platform management:
- Manage and develop ENN social media platforms for optimal visibility, engagement and impact, working with donors and collaborators to proactively engage their platforms and networks towards mutually beneficial ends
- Oversee the management and development of ENN’s website including a new CMS and Forum platform
- Review and deliver performance indicators across all relevant platforms to ensure SEO and high user engagement is measured
Content:
- Work with copy editors, proof-readers, designers, podcast and video producers, developers and external agencies to create new, or update existing digital and publications content
- As a member of the FEX editorial team, provide specific and tailored input and support to ENN’s flagship publication Field Exchange (FEX) on style, brand, design and presentation of print and on-line content.
- Develop and apply guidance to ensure content is engaging and consistent with brand, house styles and tone
- Oversee and approve ENN’s social media content
- Develop and manage a bank of content including stories and images for use in ENN’s publications, products, monitoring and evaluation work and media usage.
- Coordinate publication of all marketing and publicity materials to ensure optimised impact
Analytics and reporting:
- Actively use omnichannel and multichannel reporting, analysis and insight to help develop and optimise campaigns, incorporating other monitoring & evaluation outputs where relevant.
- Digital tools - Identify existing and emerging digital metric tools that track and capture the full impact of our online engagement to reveal where and to what extent our work is making a difference
Other
- Other duties as identified with the line manager.
Reporting line: This position reports to ENN’s CEO
Required Knowledge, Skills and Experience
Essential requirements
- Relevant tertiary qualification or experience preferably in media, journalism, science health or humanitarian communications, digital production, marketing or public relations
- Demonstrable experience of creating and implementing successful communication and digital strategies
- Demonstrable experience of planning, creating and publishing engaging content across digital channels
- Excellent written and verbal communication skills, with a proven ability to adapt technical and scientific information for a range of audiences
- Experience in website project management and implementation
- Excellent team-working skills and ability to work collaboratively and autonomously
- Proficient in SEO, Google Analytics, content marketing and digital marketing strategies
- Experience in web content writing and management, web design and database management
- Experience in managing external communications providers including proof-readers, copy-editors, creatives / designers, translators, podcast and video producers, print publishers and web designers
- Excellent personal and professional integrity, strong cross-cultural awareness, demonstrable commitment to diversity, equality and inclusion.
- Fluency in English (written and oral)
Desirable
- Experience designing and delivering training in communications, marketing and digital media to colleagues
- Copy-editing / proofreading experience
- Understanding of GDPR regulations relevant to communications and marketing and ability to implement
- Familiarity with relevant guidelines on ethical communications and their relevance and application to ENN’s work
- Understanding of intellectual property rights in relation to digital images and artworks
- Experience working in international development or related sector
- Graphic design experience in applications such as Canva or Adobe products
- Digital Production skills such as video and audio production
- Strong working knowledge of French or Arabic.
Terms and Conditions
Type of contract: Permanent
- Location: Office-based, with the opportunity to work from home 1 – 2 days a week. ENN’s office is in Kidlington, Oxfordshire.
- Holidays: 25 days plus UK Public Holidays, increasing by one day per annum after two complete years of service to a maximum of 27 days per annum. Pro-rata for part-time staff.
- Pension: Auto-Enrolment to ENN scheme with a generous Employer contribution of 5%
- Salary: £39,000 per annum, full-time equivalent, dependent on experience and suitability for the role
- Hours of work: We are ideally looking for a full-time candidate (37.5 hours per week), however, applications for part time hours (i.e. a minimum of 0.8FTE / 30 hours per week) may also be considered
- Benefits: Dental cover, Life cover, Employee Assistance Programme, Wellbeing contribution
Eligibility to work
Must have the right to work in the UK at the time of application. A relocation package is not available for this position.
Application Process
Please submit a Cover Letter (no more than one page which explains why you are interested in the role and how your experience satisfies the Person Specification) along with your CV no later than 00.59 hours on 19th May 2024. Early applications are advised as we reserve the right to conclude the process before the closing date if a suitable candidate is identified.
ENN are committed to equality and diversity throughout our organisation and further expects all employees to comply with its codes of conduct, safeguarding policies and high ethical and professional standards.
Emergency Nutrition Network works to reduce undernutrition globally.
The client requests no contact from agencies or media sales.
This role is based in the UK on a remote homeworking contract or based in our London office. If the role is based in the London office, you will be required to attend the office for a minimum of 2 days per week with the option to work remotely for the remaining 3 days.
The salary quoted is for the London office but if based at home, the salary will be £36,737.01 - £40,566.55
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
There's never been a better time to join Christian Aid's Fundraising & Supporter Engagement Department. We would say that, wouldn't we? But we mean it. Despite the challenges we've all faced over recent years, we have grown income and smashed our targets, making a transformational impact for people in poverty. Your next career step could see you joining our passionate and energetic team of poverty-fighters. We inspire more than 250,000 supporters and thousands of supporting churches to raise more than £40 million annually to tackle the root causes of extreme poverty.
We're committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don't have to be Christian to work here - we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we're open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.
Want to know more about what it's like to work here? Click here to hear directly from some of our amazing colleagues.
Learn about our vision, mission and values
About the role
The Digital Optimisation Analyst is instrumental in advancing Christian Aid's digital strategy and supporting colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users' online activities and behaviours. The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.
About you
You will be the go-to expert in digital analysis, working closely alongside a variety of teams to maximise the reach, engagement and conversion of our digital journeys. You will be comfortable managing competing priorities and proactively engaging with multiple stakeholders. Alongside digital analysis projects, you will have a finger on the pulse of current trends, tools and best practice across the digital space.
Competency questions
As part of your application you will be asked to demonstrate your suitability by giving answers to the following questions:
-Understanding User Behaviour: Can you describe a time when you used analytics tools to analyse user behaviour on digital platforms? How did you use this data to enhance the user experience, and what did you achieve?
-Optimising Campaign Performance: Please share an experience where you identified opportunities to improve campaign performance in the digital space. How did you develop and test hypotheses to achieve better results?
-Empowering Teams with Insights: How do you ensure that the insights and reports you provide to teams are actionable and relevant to their objectives? Can you share an example of a time when your insights directly influenced a team's strategy or approach?
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths and none (with the exception of Director positions where there is a genuine occupational requirement to be a practicing Christian - Exempted under the Equality Act 2010).
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants' previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance.
Purpose of the role:
The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.
Your key responsibilities:
- Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
- Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
- Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
- Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
- Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
- Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
- Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
- Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.
ABOUT YOU
Your experience:
- Email CRM programme management expertise
- Consumer marketing communications experience and management of a customer database essential
- Experience with Dotdigital highly desirable
- Working knowledge of HTML desirable
- Experience with CRM platform Tessitura desirable
Your skills and knowledge:
- Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
- Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
- Experience in content development, including copywriting
- Experience in manipulating customer data with a high attention to detail
- Proven knowledge of the General Data Protection Regulation
- Good analytical and problem-solving skills with strong commercial focus
- Excellent interpersonal, communication and influencing skills
- Excellent Microsoft Excel skills
This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
ABOUT US
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
The client requests no contact from agencies or media sales.