Marketing And Communications Officer Jobs in England

In this varied and versatile role you will work as part of the communications team to raise the charity’s profile and celebrate its positive impact for patients and NHS staff.  You'll work closely with the charity’s grants, arts, volunteering and fundraising teams to promote key activities.You’ll play an active role in ensuring the team’s aims and objectives are met, using a range of communications approaches including internal comms, digital marketing and public relations. You'll work collaboratively with our partner NHS Trust’s communications team on a day-to-day basis. You’ll take the lead in creating written, photographic and video content for a range of communication channels.  You'll support the wider team by representing the charity at events, monitoring and evaluating performance, gathering feedback from surveys and helping to measure the impact of our work.

This is a new role with enormous scope to influence the digital development for one of the UK’s leading animal welfare charities.

The individual giving team is responsible for driving sustainable growth through donor engagement, stewardship and acquisition. We are seeking a Fundraising Digital Marketing Lead to drive the development and implementation of our digital fundraising strategy. You will oversee campaigns across multiple digital platforms, engaging with new and existing supporters to drive donor acquisition, retention, and growth. As a key person within the fundraising team, you will collaborate closely with communications and people across the charity to help us meet our ambitious fundraising goals through online channels. This role requires a creative thinker, a data-driven approach, and a commitment to making a positive impact.

We are looking for an experienced and strategic individual to spearhead our online fundraising efforts. The ideal candidate will have a proven track record in digital marketing within the nonprofit sector, successfully utilising online platforms to drive fundraising growth. They will demonstrate expertise in building and engaging communities around a charity’s mission, effectively translating this engagement into ethical fundraising success.

The successful candidate will join a busy, friendly, and capable team working to maximise the charity’s fundraising performance.

About the role

Resuscitation Council UK’s (RCUK) Communications and Engagement team delivers creative communications and authentic engagement activities that support the organisation’s vision to ensure that everyone in the UK has the skills they need to save a life and receive appropriate resuscitation.

Our audiences include health and social care professionals, members of the public, charities, professional bodies and associations, UK policymakers and campaigning groups.

We are looking for a creative self-starter with a passion for digital marketing and skilled in community management. 

You need to be a motivated and enthusiastic marketer who is comfortable working on impactful campaigns which have a wide and diverse reach. You should be confident bringing healthcare-related stories to life through different digital channels. You should also take a hands-on approach to all areas of marketing and understand the nuances, advantages and shortcomings of using different platforms.

You will be responsible for delivering outputs from our social media as well as leading on our email communications. You will analyse and evaluate the results of these campaigns and use insights to drive development, with support from the Digital Media and Marketing Manager.

Led by the Digital Media and Marketing Manager, you will also produce website content, support on paid advertising and creation of branded merchandise.

Digital marketing plays a key role in our ability to raise awareness for, and build the profile of, Resuscitation Council UK, our guidelines, courses, and standards. Working with other members of the Communications and Engagement team, you will support on digital aspects of campaigns and initiatives to further public awareness of cardiopulmonary resuscitation, defibrillation and support for survivors.

The post holder will work closely with all members of the Communications and Engagement, Governance, Operations, Clinical and Service Development departments and build strong relationships with the wider resuscitation community. Equality, diversity and inclusion will be important principles considered in all elements of work.

Main responsibilities and duties

Website, SEO & PPC

• Write/produce, build and publish content for the RCUK website, including articles, features, statements and updates, ensuring diversity and inclusion is considered in everything we do.
• Ensure all content, imagery or files uploaded to the website are of an optimal file size and comply with accessibility guidance e.g., alt text, descriptive links.
• Support the Digital Media and Marketing Manager to deliver the SEO priorities for the organisation and increase RCUK’s reach. 
• Use insight (e.g., Google Analytics, Google Search Console, Crazy Egg, surveys etc) to identify content gaps and opportunities for website improvements in line with user requirements.

Campaigns

• Support the communications and engagement team to deliver on key integrated campaigns across the year. 
• Support on the delivery of marketing and communications strategies for core RCUK products: including generating sales for commercial products such as e-Lifesaver and paid events such as conferences through digital marketing and direct communications.
• Support the Media and Campaigns team with asset creation and amplify media opportunities via our digital channels 
• Support the Policy and Public Affairs team with uploading policy briefings and maintaining resource repositories 
• Identify hooks and opportunities to promote RCUK’s work and increase digital engagement.

Email Marketing

• Project manage the delivery of email marketing communications in line with the organisation’s aims and objectives to engage our core audience with RCUK’s work.
• Support on the delivery of our annual BAU email communications calendar. 
• Evaluate the impact of RCUK emails activity, through regular analysis of emails sent, and use this insight to get a better understanding of how audiences are engaging with our email content and to continually improve email communications
• Ensure all emails are sent in line with General Data Protection Regulation (or GDPR).
• Support the development of a new email strategy to support business growth (e.g. e-Lifesaver prospects through sales journey) and audience segmentation. 

Social media

• Create, curate and share high quality social media content using a range of different and innovative formats. 
• Monitor RCUK’s social media portfolio and identify opportunities for RCUK expansion onto other social media platforms in line with organisational objectives and where the audiences we are trying to reach are. 
• Respond to comments across our social media channels and build support within our online community through engaging in conversations. Answer queries (liaising with other teams as required) and escalate any reputational issues to the Digital Media and Marketing Manager. 
• Identify opportunities and content for paid campaigns.
• Work with the Digital Media and Marketing Manager to evaluate the impact of organic and paid social media activity through monthly reporting and analysis of larger initiatives and campaigns.

Other

• Champion RCUK brand and style guidelines to ensure RCUK communications are consistent across all comms channels. 
• Use Canva/Adobe suite to design BAU social media graphics and toolkits for campaigns.
• Ensure our content is accessible and reflects the diverse resuscitation community and society as a whole. 
• Represent and promote the organisation and its products at internal and external events that RCUK is exhibiting at. 
• Manage the Communications inbox on a rota basis with the Media and Campaigns Officer & Policy and Public Affairs Officer.
• There is an occasional need for weekend/evening working and time off in lieu is granted in line with our time off in lieu policy.
• Support writing creative briefs for external design agency. 

How to apply

Please email your CV, covering letter and Equality & Diversity monitoring form to us with 'Digital Media and Marketing Officer' in the subject line.

The closing date for applications is 17:00 Monday 18 November 2024.

Interviews for this role will take place Thursday 28 November 2024.

Please note: We reserve the right to close this advert early if enough suitable applicants apply.

Applicants must have the right to work in the UK. Sponsorship is not available.

Use your insight and creativity to raise the profile of the multi professional membership organisation for intensive care.

You'll manage campaigns to raise the profile of the Society and promote our educational and accreditation activities and events (including our annual 3-day State of the Art congress).

You'll use your knowledge and interest in data to make sure that we gain insight and learn from our website, email marketing, CRM database, and streaming analytics to help inform decision-making and strategy, and make sure our activity is as effective as possible.

If you want to know more download the job description and person specification and come and play a vital role to make sure we're meeting the needs of our beneficiaries and delivering impact for this high-profile national organisation.

For over two decades, Social Investment Business has provided finance and support to charities and social enterprises. We empower these organisations to do what they do best - serve the communities they operate within. 

To find out more about what we do, our values and our generous benefits please visit our website.

Our values are: People First, Curious, Bold, Collaborative, Accountable

About the Role

Reporting to our Marketing Manager this role plays an important part in supporting SIB’s strategy and focus.

We are looking for someone who:

• Can create compelling communications showcasing our programmes and funds

• Can provide expertise and oversight in the shaping and embedding of SIB’s external messaging

• Can produce accessible and well-written marketing materials for our programmes and funds

• Can update website communications and manage newsletters

• Can organise external events and coordinate team member attendance

• Can support formal and informal engagement with SIB’s customers and the internal team

• Is an enthusiastic self-starter with a commitment to open and transparent communication with a wide range of stakeholders

Key responsibilities

Marketing

1 Working with Marketing Manager to implement the Marketing Strategy, including contributing to campaigns, messages and stakeholder relations.

2. Supporting the implementation of marketing plans for specific funds, working with our delivery partners and sub-contractors, as appropriate, and helping with programme and fund roundtables and events.

3. Supporting the Director of Investments and the Marketing Manager in delivering new business strategies by providing market analysis and data, publicity plans, key messages, event planning, set up and coordination as necessary.

4. Supporting the Marketing Manager with marketing contacts in partner, investee and other stakeholder organisations, maintaining contacts and ensuring that SIB funds and programmes are represented across sector events and in peer publications.

5. Liaise with the Business Development Manager to contribute effectively to new tenders, including supplying accurate marketing and communications data and deliverable activities.

Communications

6. Working with the CEO, Deputy CEO and Marketing Manager to implement the Marketing Strategy, including developing and managing campaigns, messages and stakeholder relations.

7. Supporting the development of content and publications as required including newsletters, brochures and reports, case studies, blogs, articles, website content, e-newsletter content.

8. Working with the Marketing Manager and Policy and Communications Manager to liaise with external networks – national, third sector and key regional press contacts, other communications managers – to increase the reach of SIB’s work and to disseminate it widely.

9. To adopt our continuous improvement and learning ethos.

10. To support and embed equality, diversity and inclusion into day-to-day behaviours and activities within your role as well as contributing more widely across SIB’s commitment to E, D & I.

11. To support and contribute to the implementation and delivery of SIB’s strategy.

12. In agreement with manager to undertake other tasks and work on cross team projects that support the objectives of SIB as required.

13. To work within the organisation's values, principles, and processes to achieve operational excellence.

Core competencies

• Experience of creating impactful marketing materials and campaigns utilising multiple channels and platforms.
• Excellent oral communication skills with the ability to communicate effectively with a wide range of stakeholders.
• Experience of event set up and coordination including booking venues, managing guest lists and arranging speakers.
• Excellent written communication skills with the ability to write accurate, engaging and crisp copy for a range of different channels.
• Technical knowledge of website management and working with a range of different CMS such as Drupal and Wordpress.
• Good organisational, planning, and project management skills and the ability to work to tight deadlines
• Comprehensive knowledge of Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Comprehensive knowledge of Adobe Creative Suite apps, including Acrobat Pro DC, InDesign, Illustrator, Premiere Pro, and After Effect
• Commitment to equalities and customer care
• Good knowledge of the voluntary and community sector, local and central government and the statutory sector as a whole.
• Commitment to equality, diversity & inclusion

We mobilise the PhD community to support students from less advantaged backgrounds to access the most competitive universities and succeed when they get there. We work with students who, because of their family income, parental history, or the postcode they live in, are at risk of missing out on the life-changing opportunities linked to higher education.

We are excited to be recruiting a Marketing and Communications Officer to join our External Affairs team. The team plays an important role in bringing the charity’s work with schools, researchers, universities and parents to life through engaging copy, eye-catching design and insight-led lead generation marketing.

Tasks will include social media content planning and creation, website content creation and editing, newsletter creation for a variety of audiences, curation of the charity’s Friends of The Brilliant Club network which provides opportunities for people interested in the charity to come together, share ideas and support our mission, and preparation of the charity’s journal of student work, The Scholar.

This role will be managed by our Director of Marketing and Communications and can be based at any of our four Brilliant Club offices, located in London, Birmingham, Leeds and Cardiff. We expect some travel will be required (mainly to London) for events and to attend in-person meetings.

The Association of Directors of Public Health (ADPH) is a Charity and Company Limited by guarantee and is the representative body for Directors of Public Health (DPH) in the UK. It seeks to improve and protect the health of the population through collating and presenting the views of DsPH; advising on public health policy and legislation at a local, regional, national and international level; facilitating a support network for DsPH; and providing opportunities for DsPH to develop professional practice.

The Association has a rich heritage, its origins dating back more than 160 years. It seeks to improve and protect the health of the population through collating and presenting the views of DsPH; advising on public health policy and legislation at a local, regional, national and international level; facilitating a support network for DsPH; and providing opportunities for DsPH to develop professional practice.

We are now looking to appoint a Communications and Marketing Manager to develop, manage and lead our external communications and marketing programme, working to support the Head of External Affairs to broaden our reach and ensure that the DPH voice has impact.

The successful candidate will have experience in working in a communications environment, be skilled at working with the media and able to produce engaging content for a range of channels and audiences.

Excellent interpersonal and prioritisation skills are required to lead and manage cross team projects and line manage, support and develop the Project Administrator.

The Association does operate a hybrid working arrangement with its staff and candidates from across the UK are welcome, but they will be required to attend meetings and events in central London during the year. Further details can be confirmed prior to application if required.

The closing date is noon on 18/11/24, however, we do reserve the right to close the application process early should a suitable candidate be available and would therefore urge those interested to apply asap.

The successful candidate will be required to provide evidence of a continuing entitlement to work in the UK.

Please note to be considered for the role you need to apply with a covering letter outlining why you feel you would be suitable for the role, together with a current cv.

About us

We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here. 

The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.

About the role

We’re here for anyone affected by breast cancer. And we’re only here because of the amazing people that work with us.

We’re looking for a marketing officer to join our busy brand marketing and planning team, to work on our health information and support marketing. It’s an exciting time to join the team and Breast Cancer Now as we continue to make progress towards our ambition to be recognised as the place to turn for anything and everything to do with breast cancer.

You’ll be working closely with services, nursing and health information teams and responsible for delivering innovative and effective marketing communications which grows awareness of Breast Cancer Now’s health information and support offer amongst key audiences.

You’ll use your skills and experience to work across a full range of paid and owned channels to collaborate with both in-house and external, creative and media agencies to increase the reach and engagement of Breast Cancer Now’s support offer by planning and implementing targeted communications and campaigns.

About you

You will have good experience managing marketing campaigns across a range of media channels and a demonstrable interest in health marketing.

A well organised person with excellent communication skills, you will be confident managing external agencies and suppliers, as well as an in-house creative studio and in house digital team.

We have a wide portfolio of campaigns that sit closely with teams across the whole organisation and you will work closely alongside internal stakeholders – all of which require excellent relationship building and stakeholder management skills. You will need to be comfortable managing several campaigns simultaneously as well as enjoy looking for fresh ways to deliver long-standing campaigns.

If this sounds like you, we’d love to hear from you!

Job description and benefits

Please download the job description and our attractive benefits package.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Recruitment Team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.

Closing date: Monday 11th  November 2024 at 9am

Interview date: Monday 18th, Tuesday 19th and Wednesday 20th November 2024

We are looking for a team player with excellent administrative skills, lots of enthusiasm and someone who will have a flexible and adaptable approach. They will be able to multi-task and work well under pressure using their initiative, ensuring the smooth operation company marketing.

Marketing Assistant is a new post at Open Clasp which will work closely with our producing team to deliver marketing campaign plans for our productions, community events & training programmes. They will schedule social media content, support in the creation of written, film & audio content for our audiences and monitor our website and social media analytics.

At Open Clasp our aim is to Change the World, One Play at a Time by placing theatre at the heart of transforming the lives of disadvantaged women and girls. We make truthful, risk taking, and award-winning theatre informed by the lived experiences of all women and girls. We are feminist. We fight for the rights of women and girls. We challenge injustice where we find it and stand as an ally with marginalised communities experiencing discrimination.

Founded in 1998, Open Clasp is part of the National Portfolio of Organisations funded by Arts Council England.  We take a special interest in women and girls from the North, shining a light on their experiences through our work. We make space for debate, encouraging our audiences to walk in the shoes of women excluded from society and the arts to address gender injustice.

Our transmedia approach shapes the work of researchers and leading policy experts. We contribute to regional and national discourse, performing Key Change at the Houses of Parliament in 2016 contributing to the Prison Safety and Reform White Paper, Lasagna was used in evidence as part of the Ministry of Justice Family Law Inquiry 2020 which recommended a root and branch overhaul and Rupture is the result of the Parental Rights in Prison partnership with NEPACS and Durham University. In 2021 during the pandemic, our play ‘Sugar’ was commissioned for BBC iPlayer and was programmed on Way Out TV directly into 54k prison cells.

Our Values:

• To collaborate with some of the country’s most marginalised women and young women, placing their lived experience at the centre of our creative processes
• Ensure the voices of those women are heard by audiences including policy makers
• Make space for discussion, debate and critical conversations
• Promote respect, equality and inclusion

Open Clasp is accredited as a living wage employer, Better Health at Work scheme and Investors in the Environment award for our environmental commitment.

About you

You will be passionate about campaigning for gender justice and building the power of women and girls for social & cultural change. You will have experience of marketing and PR, and an interest in working within the charity sector. We are a fast-paced company so you will need to have strong listening skills, an eagerness to learn and an open mind to develop and share ideas as part of a collaborative team. You will have a passion for the arts and its ability to bring about positive changes in people’s lives.

Our work involves creating spaces for women, inclusive of trans women, to be creative, to talk and discuss. To apply for this role you must be a woman. Open Clasp is exempt under the Equality Act 2010 Schedule 9, Part 1 due to the importance of this role working closely with members and participants, who are predominantly vulnerable women, and building relationships with these groups.

Marketing Officer 
c. £28,000 to £35,000 per year 
Full Time, London-based, Hybrid Working 

The Talent Set is delighted to be working with a world-leading membership organisation dedicated to fostering a creative and regenerative future. This role involves promoting the organisation through a variety of written and multimedia formats, generating leads, responding to enquiries, and executing targeted digital recruitment campaigns. The ideal candidate will have excellent communication and persuasion skills, with the ability to inspire others while creating compelling marketing content and campaigns that drive engagement and support the growth of the community. 

Key Responsibilities: 

• Achieve individual and team recruitment targets by actively recruiting suitable individuals for the organisation’s members, aligning efforts with the organisation’s strategic focus. 

• Lead digital recruitment campaigns, including sourcing referrals from existing members, crafting marketing emails, producing content for digital channels, and re-engaging former members to rejoin. 

• Research and identify potential new groups of members, creating compelling marketing copy and content to encourage their engagement with the organisation. 

• Act as a primary contact for prospective members, through various communication channels, including email, phone, and in-person meetings. 

• Develop and manage targeted B2C and B2B digital recruitment campaigns, creating engaging content such as copy, visual imagery, and videos for distribution across multiple platforms. 

• Provide account management to Partners, ensuring continued investment in the organisation for their staff, students, or members, while maintaining high levels of customer service. 

Person Specification: 

• Passionate and proactive, with qualification/experience, with a strong foundation in customer service and response handling. 

• Demonstrated experience in producing marketing copy and a variety of collateral, including newsletters, videos, graphics, and other digital assets. 

• Proven ability to create compelling social media content that drives engagement, increases reach. 

• Strong written communication skills, including excellent copywriting and editing abilities to produce clear and engaging materials. 

• Experience working towards targets, particularly in demand generation, conversion, and income. 

• Excellent interpersonal and persuasion skills, with the ability to confidently engage others through one-to-one conversations, public speaking, and marketing activities. 

The deadline for applications is Sunday 3rd November 2024. 

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application. 

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process. 

Marketing Officer
c. £30,000 – 35,000 per annum + yearly bonus
Full Time, London based 3 days per week in office

The Talent Set is delighted to be working in partnership with an excellent membership association as they recruit an experienced and proactive Marketing Officer. The Marketing Officer will be a vital member of the Marketing Team. This role involves managing campaigns, communications, and the platforms used to deliver them, with a focus on promoting professional development products and services.

Key Responsibilities:

• Plan, develop, and deliver multi-channel marketing campaigns to promote professional development products and services, including training courses, events, qualifications, apprenticeships, and webinars, to both members and non-members.
• Create and disseminate engaging marketing content across various platforms, ensuring alignment with campaign goals and organisational objectives.
• Manage and optimise promotional channels such as the website (SEO and user journey), email marketing, organic and paid social media (LinkedIn, Facebook), paid search (Google Ads), partnerships, and print/online advertising.
• Collaborate closely with operational teams to ensure marketing efforts are integrated with their goals, driving awareness and participation in the offerings.
• Track and report on performance KPIs, providing insights and identifying opportunities to improve campaign effectiveness and overall marketing performance.
• Provide ad hoc support to the Engagement department, assist with the organisation and promotion of their events, and offer administrative assistance as required.

Person Specification:

• Passionate and eager to expand marketing expertise, with a proactive approach to learning and developing a diverse set of marketing skills, including digital and traditional methods.
• Exceptional verbal and written communication abilities, with a strong grasp of tailoring messaging to different audiences and utilising design and imagery effectively to enhance marketing content.
• Detail-oriented and consistent, ensuring all marketing materials and communications are of high quality, accurately presented, and aligned with brand standards.
• Proficient in digital tools and platforms, including email marketing systems, website content management systems (CMS), customer relationship management (CRM) databases, and experience with Adobe Photoshop, Premiere Pro, or similar.
• Confident in face-to-face interactions with stakeholders, demonstrating professionalism and composure at conferences, exhibitions, and other events while representing the organisation effectively.

The deadline for applications is Monday 11th November 2024.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

Trees for Cities is an independent, national charity that works with communities to plant and care for urban trees, helping to create greener and healthier cities across the UK and internationally for the last 30 years.

We are in a pivotal decade for environmental action, and our current strategy, The Turn of Trees (2022-25), is focused on engaging communities in climate action through the simple yet powerful act of tree planting. Looking ahead, our new strategy launching in 2025 will build on this momentum to create a social movement for tree equity - ensuring that all communities regardless of socioeconomic status, race, or geographic location have access to the benefits that trees provide, including cleaner air, cooler temperatures, improved mental health, and enhanced biodiversity.

The Role
We are seeking a dynamic and visionary Head of Marketing & Digital Engagement to lead our efforts in inspiring, engaging, and empowering communities, volunteers, and supporters across the UK. This is a critical new role, focused on implementing and operationalising our new strategy, enhancing our reach, and building the foundations for our future growth. The role offers the opportunity to lead the development of Trees for Cities’ first national digital engagement strategy, ensuring we build strong connections with communities and supporters through creative campaigns and digital platforms.

Key Responsibilities

• Lead the development and delivery of our first national digital engagement strategy, driving public awareness and support for urban trees.
• Inspire and mobilise communities and supporters through innovative campaigns that highlight the benefits of tree planting and urban greening.
• Collaborate with senior leadership to ensure the successful implementation of our organisational strategy, enhancing our digital presence to extend our reach.
• Oversee a talented marketing and engagement team, providing leadership, direction, and fresh ideas to foster growth and deepen our connections.
• Act as a senior voice in the organisation, influencing decision-making and shaping the future direction of Trees for Cities.

About You
We are looking for an experienced marketing leader with a passion for the environment and community engagement. You will have a proven track record of developing and implementing successful digital engagement strategies, and experience leading creative campaigns that inspire action – this could be within a charity or a wider commercial setting. You will be an excellent communicator, capable of influencing at a senior level, and able to bring fresh perspectives to the organisation.

Why Join Us?
At Trees for Cities, we pride ourselves on our warm, inclusive, and vibrant work culture. Our team is deeply motivated by the cause, and we are committed to supporting each other as we work towards a greener, healthier future. This is a fantastic opportunity to join an organisation making a tangible difference in urban environments and communities across the UK.

If you are passionate about mobilising social action and inspiring change, and have the skills and experience to lead our marketing and digital engagement efforts, we’d love to hear from you.

To learn more about the role and organisation, including how to have an informal conversation about the opportunity and apply, please download the full appointment brief.

Closing date: 17 November 2024

Panel Interview Dates: 2 December and then 9 December 2024

Please note the role can be:
Remote (UK only) or Hybrid (Brighton/ Sussex)  
Full time with design experience, Part time 4 days if not

About the role:

We are looking for an experienced, driven and brilliant marketer who will help create, execute and evaluate multi-channel marketing and campaign strategies and continuously assess impact and ROI.  You will be a superb campaigns manager that has a passion for excellence and delivering high quality outputs that show impact. From planning with Head of Marketing and Communications to developing and delivering alongside internal teams and external partners, you will thrive on achieving impressive results. There is a very strong focus on all aspects of digital campaigning for this role and you will be fully knowledgeable about Google ads, Google analytics, SEO, PFA, PPC, SEM, CRM, mobile, social media, website design and content creation, podcasts, blogs, vlogs and email creation. You will be at a significant advantage if you have design and WordPress experience. You will be a part of a small but dynamic and friendly marketing and fundraising team and involved in many aspects of our life-saving work including sales plans for our training courses, raising our profile, protecting our brand and reputation and supporting our fundraising activities. You will have no paid reports to you, but recruiting suitable volunteers is something we would encourage.

Please reflect that grit and resilience is required for this role given the remote working, subject matter, fast paced and flexible, multi-tasking required and the need to be highly accountable, goal and results oriented.

Main Duties and Responsibilities:

· Drive engagement, increase visibility, improve our course sales and fundraising targets

· Manage our national and localised digital awareness campaigns from development stage to presenting results and assessment of impact

· Manage and optimise our website and landing pages for improved user experience and conversion rates

· Stay up to date with industry trends, emerging technologies, and best practices in digital marketing

· Help develop social media engagement strategies with our social media officer

· Coordinate email marketing campaigns, including audience segmentation, content creation, and performance analysis

· Conduct audience and market research to identify new opportunities and target audiences

· Collect, manage, process and analyse data, making recommendations to inform future strategy

· Engage different audiences on different channels such as writing press releases, website pages, podcasts, blogs, socials, and press releases

· Manage and write award entries

· Design marketing collateral such as posters, leaflets, web pages

· Work closely with our Senior Fundraising Manager on increasing fundraisers, fundraising income and volunteers

· Do any duties to support the Head of Marketing and Communications and Fundraising.

To be successful in this role, you must be responsive, flexible, have pride in your attention to detail, be extremely organised, meet deadlines and be driven to exceeding your targets.  You will need to be self-motivated and work comfortably on your own as a remote worker but enjoy working in a team (online). You will enjoy working mostly operationally as well as having a strategic approach to your work.

For this role, you will need:

• Evidence of leading and implementation of successful digital campaigns
• Project management of campaigns and communicating tasks to project teams effectively and efficiently
• Proven track record of multi-media marketing
• Experience of copy writing and proofreading for different audiences on multi-channels
• To be an excellent verbal and written communicator
• To be a confident negotiator and presenter
• A genuine passion for the Grassroots Suicide Prevention’s mission and values
• To have a positive “can-do” attitude and enjoy adapting to different tasks and challenges, sometimes daily
• Ability to work independently and in a team
• Willingness to learn and grow from the support and direction from Head of Marketing and Communications and step in when asked
• Ability to make risk-averse decisions and considered judgements acting as brand and reputation ambassador
• Represent Grassroots Suicide Prevention on external groups and promote our services and expertise.

Bonus points for:

• Demonstrating resilience to working hard remotely and being self-driven and motivated
• Design skills and ability to use Canva and/ or InDesign
• Experience of project management of large campaigns
• Design and publishing of web pages
• Experience of PR
• Experience of sales, particularly of courses

Please read the full JD attached

Position type: Full time, Permanent - 37.5 hours per week. Flexible working will be considered. 

Responsible to: Senior Digital Marketing Manager

Direct reports: None

Location: Truro, Cornwall or Remote (UK only)

Role purpose:

Are you passionate about making a difference through digital marketing? Join us as a Digital Marketing Officer and play a pivotal role in growing engagement and donations from our supporters via digital channels, with a special focus on email marketing.

In this dynamic role, you’ll be responsible for crafting and executing an email marketing strategy, improving audience segmentation, planning and implementing email journeys, and analysing results to drive continuous improvement.

During peak times, you’ll also support our digital team with creating compelling content for our website, social media channels, and paid advertising campaigns.

You’ll be part of a friendly and ambitious team, helping to make ShelterBox a global name. This role is full of variety, working with different teams within the organisation to promote best practice and upskill colleagues across the department.

Who we’re looking for:

We are seeking a results-driven, proactive self-starter with at least 2 years of experience in digital marketing, particularly email marketing. The ideal candidate will have:

· A talent for creating engaging content and a keen eye for detail.

· Strong copywriting skills with the ability to adapt tone and style for different audiences.

· A focus on outcomes, with a knack for inspiring supporters to take action.

· A good handle on data and analytics to continually improve the performance of your communications.

· An innovative mindset, staying ahead of trends to engage audiences and test new approaches.

· An interest in the world of international development.

This is a fantastic opportunity to get behind the scenes of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter. If you’re ready to make a real impact, we’d love to hear from you!

Duties will include but not be limited to:

Strategy and planning

· Own and deliver a plan to ensure our email campaigns increase engagement, income and email penetration rates

· Develop automated email journeys, working with Fundraising teams to improve the wider supporter journey as well as seeing how events like birthdays and donation anniversaries can increase engagement and loyalty

· Focus on innovation with a willingness experiment and test new trends to increase audience reach and engagement  

· Update and plan the email calendar

Delivering and improving campaigns and projects

· Oversee the implementation of a new email programme, providing advice to the Fundraising teams on best practice and how to get best results

· Collaborate with our Fundraising teams to produce email nurturing campaigns for each of our segments and create tactical emails to move supporters up the engagement ladder

· Assist with segmentation and maintaining the health of our database. As we work towards automating our processes, this may include manual handling of data from time to time.

· Drive lead generation to develop an ‘engagement-first’ audience and build a prospect pool for fundraising activity. This includes coming up with creative ideas for lead generation activities, planning and executing campaigns, and optimising points of conversion for email signs ups. 

· Play an active role in our move to a new email marketing platform and CRM

· Develop a loyalty programme with exclusive content for highly engaged email subscribers

· Ensure email marketing aligns with other marketing channels and campaigns support the Digital team with compelling digital content for the website, social media and paid advertising channels as needed.

Analysis and reporting

· Build an email testing plan and share learnings with the Digital team, wider department and with International teams

· Analyse the effectiveness of our emails using inbuilt analytics, CRM reporting and tools like Google Analytics

· Share insights, findings and best practice across the department and with International teams to ensure people understand what is working well and how this can improve their areas of work

Training and supporting others

Provide training for fundraising colleagues, helping to develop their digital marketing skills, with a focus on email marketing. Share best practices, insights and advice with fundraising teams, being a source of support for them with their email marketing activities in the UK and our smaller affiliates.

Other responsibilities

· Any other duties as required which are deemed appropriate to the level and grade of the post.