Wateraid jobs
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Senior Public Relations Manager
Contract type:12 months Fixed Term Maternity Cover, 35 hours per week
Location: London, United Kingdom. Subject to right-to-work.
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £48,867 – £51,439 per year with excellent benefits
Change starts with water. Change starts with you.
Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team
The media team strategically leads on both proactive and reactive media activity, engaging with journalists to support WaterAid’s mass engagement, partnerships, brand awareness and political influencing.
As our Senior PR Manager, you will lead the public relations function for WaterAid and work closely with the three senior media officers you manage, to drive sustainable change.
In this role, you will:
- Lead on developing and delivering innovative integrated, digital first PR campaigns that achieve impactful national, international, local and digital coverage, to support our fundraising and public engagement activities, build WaterAid’s profile, and align with wider organisational aims
- Manage our media around our high-profile strategic partnerships to deliver media projects that meet shared objectives and help our partners become influencers in their sector to drive change
- Work with the Celebrity and Influencer team to develop effective ways to work with high-profile supporters to build awareness of WaterAid and our work
- Act as a media spokesperson for WaterAid as required, briefing journalists on and off the record and giving media interviews where necessary
- Provide professional advice and support to colleagues in the UK, including our Chief Executive and within the WaterAid federation involved in media relations work, and identify opportunities to coordinate media moments across the organisation
- Manage reputational issues where appropriate in coordination with the Head of Media
- Write and edit copy as required for print and web outlets
- Monitor and evaluate coverage and the wider impacts of our media work to guide future strategies
- Build and maintain relationships with key journalists and broadcasters including the planning and managing of trips to country programmes with journalists, celebrities or for content gathering
- Join the 24/7 on-call rota and be prepared for travel in the UK and overseas - usually around two weeks per year - as well as some work outside normal office hours, as necessary
- Undertake any other responsibilities, tasks or activities as reasonably required, including deputising for the Head of Media
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
To be successful, you will need:
- Experience of leading, managing and motivating others and driving change
- Considerable proven experience of working in an in-house media team or PR agency
- Proven experience of creating and delivering effective and innovative integrated, multi-channel media campaigns with digital media at their core
- Proven experience of liaising with journalists of all levels especially national and consumer media
- Experience of utilising digital and social media to deliver PR objectives and aligning media work with owned, shared and paid activities
- Proven ability to prioritise workload and work under pressure
- Proven ability to organise, coordinate and evaluate successful projects
- Strong leadership skills and the ability to motivate and inspire others
- Excellent verbal communication skills
- Excellent command of written English to produce written media work of high quality
- Ability to forge effective working relationships within the team, wider comms department and with colleagues from across the organisation as well as external stakeholders
- Commitment to personal learning, development and improvement in pursuit of own objectives and those of the team and organisation
- Commitment to WaterAid’s values and a working style that reflects these
Although not essential, we’d prefer you to have:
- Experience of international development issues and/or working in the voluntary sector in a communications role
- Background in journalism
Closing date: Applications close 12:00 PM UK time on Monday 10 November 2025. Interviews are expected to take place week commencing 17 November 2025.
How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter.
Can I use Artificial Intelligence (AI) technology in my application?
At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre‑employment screening
To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.
These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.
Our Global Commitment:
Our people promise
We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).
Together, we’ll change the world through water.
Join us and be part of the change !
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.



Senior Manager, Retention and Engagement
Contract type: Permanent, Full Time (35 Hours per week)
Location: London, UK.
UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person
Salary: £48,867 – £51,439 per year with excellent benefits.
Change starts with water. Change starts with you.
Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team
Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK—from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.
About the role
As our Senior Marketing Manager - Retention & Engagement, you will strategically lead the team responsible for the £34 million existing supporter income stream and work closely with and the wider Supporter Marketing Team and teams across Communication and Fundraising to maximise Supporter Lifetime Value.
In this role, you will:
- Own and deliver the strategic priorities for Supporter Engagement and Retention, holding accountability for the £34 million income target and the maximisation of Supporter Lifetime Value.
- Provide direct line management to a team of five specialists, leading the strategic prioritisation and delivery of the entire retention portfolio (Appeals, HV, Email, Stewardship, Magazine).
- Lead the annual and long-term budget planning process, driving accurate forecasting and optimal resource allocation for the retention function.
- Design and champion the omnichannel Supporter Journey roadmap, ensuring a unified, personalised experience that strengthens supporter loyalty and engagement.
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
To be successful, you will need:
- Retention Strategy & Income Accountability: Proven track record of managing a significant income stream from existing supporters, demonstrating success in reducing attrition and growing supporter lifetime value.
- Leadership & Budget Mastery: Experience in leading and managing a small, high-impact team of specialists, coupled with expertise in annual budget planning, forecasting, and reforecasting.
- Engagement & Digital Expertise: Deep expertise in developing and optimising complex supporter loyalty programmes and automating multi-channel journeys, including proficiency in email marketing.
- Collaboration & Influence: Exceptional interpersonal and influencing skills with the ability to build strong senior-level relationships and drive alignment across Fundraising and Communications teams.
Although not essential, we’d prefer you to have:
- Experience managing or overseeing Mid-Value Donor strategies within a mass-market context.
- Prior experience working in the Non-Profit or International Development Sector.
- A professional CIM/IDM Qualification (or equivalent).
Closing date: Applications close 12:00 PM UK time on 5th November.
Can I use Artificial Intelligence (AI) technology in my application?
At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre‑employment screening
To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.
These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.
Our Global Commitment:
Our people promise
We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).
Together, we’ll change the world through water.
Join us and be part of the change !
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.



Senior Manager, Integrated Marketing & Public Campaigning
Contract type: Permanent, Full Time (35 Hours per week)
Location: London, UK.
UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person
Salary: £48,867 – £51,439 per year with excellent benefits.
Change starts with water. Change starts with you.
Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team
Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK—from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.
About the role
To lead the strategic development and delivery of WaterAid's public fundraising integrated campaigns and high-impact mass public campaigning activations. As a key strategic leader, this role is responsible for driving marketing activities that effectively build the WaterAid brand, generate vital income, and mobilise public support for our mission.
In this role, you will:
- Lead the strategic development of integrated campaigns, ensuring a balanced focus on fundraising income maximisation and mass public action/mobilisation.
- Provide direct line management to the Campaigns Project Manager and champion best practice in project governance and execution.
- Direct cross-functional collaboration to align internal teams (Advocacy, Digital, Brand) and external agencies for seamless, high-impact campaign delivery.
- Own the income performance of the integrated campaign portfolio, driving a test-and-learn strategy and providing strategic insights to senior leadership.
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
To be successful, you will need:
- Strategic Marketing & Public Campaigning Expertise: Proven track record of developing and owning the strategy for large-scale integrated campaigns with explicit goals for both income generation and mass public action.
- Line Management & Delegation: Formal experience in line managing staff, including appraisals, performance management, and a proven ability to delegate effectively.
- Strategic Stakeholder Management: Exceptional interpersonal, communication, and influencing skills to lead and gain buy-in from cross-functional teams in a matrix structure.
- Financial Governance: Proven ability to manage and be accountable for large activity budgets, overseeing planning, forecasting.
Although not essential, we’d prefer you to have:
- Experience with Large-Scale Fundraising Campaigns with significant income targets and experience contributing to Brand Building and Management.
- Experience in Mass Public Campaigning & Advocacy
- Prior experience working in the Non-Profit or International Development Sector.
Closing date: Applications close 12:00 PM UK time on 10 November 2025.
How to apply: Click Apply to upload your CV only and Cover Letter.
Can I use Artificial Intelligence (AI) technology in my application?
At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre‑employment screening
To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.
These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.
Our Global Commitment:
Our people promise
We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).
Together, we’ll change the world through water.
Join us and be part of the change !
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.


