Digital communication manager jobs in Liverpool

Join our charity at a pivotal moment. We are looking for a talented communications professional who can work with our small remote team to keep migrant homelessness and destitution high on the public agenda and tell powerful, compelling stories of the work of our members and the experiences of the people in the asylum and immigration system.

You will lead our comms work, managing our digital presence, driving engagement through our social media channels, being the first point of contact for journalists and, alongside the External Affairs Lead, developing and driving our organisational communications strategy. You will have plenty of creative ideas of how to get our campaigns noticed and ensure NACCOM’s voice is heard in the public debate.

You will understand how to work with people in vulnerable or precarious situations, empowering them to tell their own stories and giving them a voice.

A strong knowledge of the media landscape and using social media to achieve change is essential. Experience of managing websites and an understanding of brand is also key.

This role is for a creative, collaborative individual who is passionate about ending migrant and refugee homelessness and destitution and who knows the power of a good story. If this sounds like you, we’d love to welcome you to NACCOM.

Hours:   Part time at 21 hours per week (which is 0.6 FTE, full time is 35 hpw)

Salary: £23,620 for 0.6 FTE  (full time / 35 hpw salary would be £39,367pa). Plus £4,000 pro rata London Weighting if applicable.

Leave: 25 days pro rata plus bank holidays (Eng and Wales) plus additional concessionary days off between Christmas and New Year

Pension:NACCOM will contribute 6% of your gross salary

Additional benefits:Flexible working hours, wellbeing time, wellbeing practice

Contract:  Fixed term initially of 12 months. Continuing depending on funding

Location:   Home-based plus occasional travel in the UK. Opportunity to work part-time in a members’ office or a co-working space.

Responsible to:   External Affairs Lead

About NACCOM:

NACCOM (No Accommodation Network) is a registered charity, and we provide a service to our (135) members who are frontline organisations based across the UK working together to end destitution amongst people seeking asylum, refugees and migrants with No Recourse to Public Funds (NRPF).

The NACCOM membership network is made up of ‘full’ members who provide accommodation to people seeking asylum who have been refused and ‘associate’ members who are organisations that are in support of the aims of NACCOM.

NACCOM brings members together to network, collaborate and share good practice, and also provides resources, support and training to enable members to increase their capacity and empower as many people as possible out of destitution. NACCOM also campaigns for a fair, just and humane asylum and immigration system that doesn’t leave people destitute.

Read more about NACCOM including our vision, mission, values and current strategy on our website. You can also view our current campaigning priorities.

Job purpose:

The Communications Co-ordinator will be responsible for the delivery of NACCOM’s communications strategy. The postholder will co-ordinate all media relations, both proactive and reactive, maintaining excellent relationships with journalists and ensuring high level visibility of key projects and the issue of migrant homelessness and destitution more broadly. This post leads and manages NACCOM’s social media presence, ensuring strong engagement and building NACCOM visibility across its social media platforms, and will play a pivotal role int the development and delivery of a new website. Empowering people with lived experience of the asylum system and destitution to be able to tell their stories in a variety of contexts is integral to the role, as well as a good understanding of delivering a communications function for a network organisation.

Duties and Responsibilities:

· Work with the External Affairs Lead to develop and implement a communications strategy.

· Manage NACCOM’s digital presence including the delivery of a new website.

· Ensure the delivery of a monthly email newsletter to supporters.

· Manage the design and publication process for NACCOM reports including our annual impact report, working with a freelance designer.

· Develop a social media strategy that drives engagement with NACCOM’s work with our key audiences and ensure regular, compelling social media posts and updates.

· Work with the Community Research Co-ordinator to build the capacity of our Community Researchers and Community Ambassadors to engage with communications projects and act as spokespeople in the media.

· Manage NACCOM’s media relations, providing a press office function and leading media strategy for discrete projects.

· Ensure brand and tone of voice consistency across all NACCOM communications outputs.

· Provide comms support with NACCOM events to the wider team.

Personal Specification/Key Competencies:

Essential skills:

· A commitment to and understanding of NACCOM’s beneficiaries and mission.

· Experience of developing and implementing communications strategy across multiple platforms.

· Good knowledge of the media landscape and experience of working with journalists.

· Good knowledge of social media platforms and the latest digital trends.

· Experience of managing websites and using content management systems.

· Creative and enthusiastic with excellent storytelling skills.

· Excellent interpersonal and presentation (oral and written) skills.

· Self-motivated and able to work alone using own initiative.

· Ability to work with marginalised groups and an understanding of the sensitivities involved.

· Proven ability to be flexible and meet tight deadlines.

· Confident using Microsoft Office and a range of online platforms.

· Willingness and capacity to travel within the UK.

For more info / apply for the role:

Please click the Redirect to Recruiter button where you can download the full job description and application form from our website.

Deadline to apply: Tuesday 1st Sept 2026 at 9am

Interviews: week commencing 14th Sept 2026

Digital Communications Manager
Voice 21
6 Month Fixed Term Contract
£40,661 - £43,768 per annum FTE
Remote (Optional access to London office)
Online interviews, 25th August
Starting, w/c 7th or 14th September

Charity People are delighted to be partnering with an inspiring education focused charity to recruit an experienced Digital Communications Manager.

Voice 21 is the UK's leading oracy education charity, on a mission to create a fairer society where every young person can develop the speaking and listening skills they need to thrive. They believe every voice should be valued and heard, regardless of background. Working with schools across the country, Voice 21 champions oracy as a powerful driver of learning, confidence and social mobility, empowering children and young people to find their voice, share their ideas and engage confidently with the world around them.

This is an exciting opportunity to play a pivotal role in shaping and delivering digital communications for a growing and influential organisation. As part of a warm, ambitious, and purpose-driven communications team of three, and working across an organisation of around 70 colleagues, you will help bring Voice 21's mission to life through impactful digital storytelling, engaging campaigns and audience-focused communications.

You will lead a variety of digital communications projects, while supporting colleagues across the organisation to embed communications thinking into their work and maximise the impact of their activities.

A key focus of the role will be supporting Voice 21 through an exciting website relaunch and brand refresh. You will collaborate with stakeholders across the organisation, enhance website content and user journeys, and help ensure the refreshed brand powerfully communicates the organisation's mission, values, and impact. Alongside this, you will take the lead on digital content creation, campaign delivery, and performance monitoring, using data and insight to continually optimise results and engagement.

This is a hands-on role for someone who loves turning ideas into action. The successful candidate will be proactive, creative, and highly organised, with the confidence to take ownership of projects and deliver high-quality communications that inspire, engage and drive organisational objectives. You will be a strong and adaptable writer, capable of creating compelling content for a range of audiences and channels.

Key responsibilities:

• Lead and deliver digital communications projects across the organisation
• Manage and coordinate the upcoming website relaunch
• Work with stakeholders to gather, develop, and enhance website content
• Support the delivery of a brand refresh, ensuring Voice 21's mission and impact are communicated clearly and consistently
• Create engaging and compelling digital content across multiple platforms and channels
• Monitor, analyse and report on digital performance using Google Analytics
• Manage and optimise digital campaigns, including Google Ads
• Advise and support internal and external colleagues in embedding communications thinking into projects and activities
• Ensure content is audience-focused, engaging and aligned with organisational objectives
• Establish clear workflows in line with the brand refresh that will continue in to the future

You will bring:

• Strong project management skills and the ability to manage multiple priorities effectively
• Experience delivering successful digital communications in a busy and fast-paced environment
• A proactive and solutions-focused approach, with the confidence to take ownership and drive projects forward
• Excellent stakeholder management and relationship-building skills
• A collaborative and supportive working style
• Confidence using data and insight to evaluate performance and inform decision-making
• Experience improving digital content, user journeys, and audience engagement

Essential skills required:

• Google Analytics
• WordPress
• Google Ads
• Canva
• Content creation and digital storytelling
• Website management and development projects

The team are looking for an enthusiastic and collaborative team player who enjoys rolling up their sleeves and making things happen.

This is a fantastic opportunity to join a highly respected charity at an exciting point in its journey, helping to shape its digital presence, strengthen its brand and ultimately make a lasting difference to the lives of young people across the UK.

Charity People actively promotes equality, diversity and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

SOS UK is looking for a Digital Communications Manager to deliver our new digital communications and mobilisation strategy, growing our reach, impact and income while inspiring people to take action for sustainability.

Why join us?

• Help shape and deliver a new digital communications and mobilisation strategy at a pivotal moment for SOS UK.
• Play a central role in professionalising our communications and digital work across the organisation.
• Work creatively with young people, students, volunteers and colleagues across SOS UK to produce dynamic, impactful communications.
• Use digital communications to mobilise the public, grow our reach and deepen engagement with SOS UK and youth-led campaigns.
• Work flexibly from home as part of a collaborative, mission-driven team, with plenty of scope for influence and development.

Role details

Location: Home working anywhere in the UK, with occasional UK-wide travel, early starts, late returns and approximately five overnight stays per year.

Working patterns: 1 FTE (35 hours per week), with typical working patterns falling between 8am and 6pm, Monday to Friday.

Salary: £44,672–£49,456 per annum, plus London Weighting of up to £3,655 pro rata where applicable. We also provide up to a 6% pension contribution and life assurance.

Contract: Permanent

Closing date for applications: 23:59 on 23rd August 2026

Interview dates: 7th September 2026

Introducing SOS UK

SOS UK is a UK based charity transforming education so people protect the climate and nature.

Our education system helped cause the climate and nature crisis, but now we’re making it the solution. We are fighting to make sure everyone develops a commitment to protecting the earth and puts it to work – whether it’s at school, university or in their careers.

By empowering students and educators to build a better world, we can transform the lives of generations to come. In just a few years we have developed unstoppable student leaders. Behind these leaders every step of the way is the SOS UK community making sure students don’t have to fight for change alone. We unite people from every background, inside and outside education, because protecting our earth matters to each and every one of us.

About the role

This exciting role at SOS UK with plenty of scope for influence and development.

This role will work closely with Campaigns and Advocacy colleagues to deliver our new digital and communications strategy, helping to professionalise our communications and digital, and mobilise and inspire the public to take time, money and voice actions that support us and the youth led campaigns we help make happen.

You will work closely with colleague across the organisation to deliver inspiring, impactful communications, driving support for SOS UK and engagement with young people.

This role would suit a mid-career digital or communications generalist, with skills in email marketing, web and social media, including short-form video (e.g. Instagram Reels or TikTok).

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A full description of the role's responsibilities and person specification, including the knowledge, skills, attributes, qualifications and experience required, can be found in the role profile.

As our Digital Fundraising & Campaigns Lead, you’ll manage and oversee the delivery of our digital fundraising and donor acquisition activities, ensuring campaigns are innovative, data-driven and aligned with our mission.

Leading a small, talented team of marketing and campaign professionals, you’ll lead the campaign development function in cross-departmental planning, including events that drive donor acquisition and fundraising.

You’ll help us tell powerful stories, deepen engagement and help grow our community of supporters, shaping end-to-end integrated digital campaigns that build and strengthen relationships and help us bring hope and practical aid to remote communities.

Alongside campaign strategy and execution, you’ll be involved in paid media activity and digital performance, providing strategic oversight, guiding agency relationships and driving continuous improvement.

Additionally, you will:

- Deliver campaigns, events, and digital initiatives
- Act as a trusted adviser to senior leadership on digital strategy
- Lead the planning and delivery of events and volunteer engagement at festivals
- Ensure budgets are well managed, and campaigns are delivered efficiently
- Develop and evaluate digital performance metrics and reporting

About You

To join us as our Digital Fundraising & Campaigns Lead, you will need:

- At least five years’ experience in digital fundraising and marketing in a charity or mission-driven organisation
- A minimum of two years’ management experience leading digital fundraising or marketing teams
- Experience writing, reviewing, and editing copy for a variety of audiences and users
- Experience in project management
- The ability to communicate clearly, assertively, and diplomatically at all levels
- Demonstrable success in developing and delivering multi-channel digital campaigns with measurable impact
- Demonstrable expertise in paid media strategy and optimisation (Google Ads, Meta, programmatic, etc.)
- Strong creative ideation and direction skills
- A data-driven approach with experience using analytics tools (e.g., Google Analytics, CRM platforms)
- Excellent and proven stakeholder management and influencing skills
- A deep understanding of digital trends, donor behaviour, and fundraising compliance

This is a remote role with a once a month visit to our Folkestone office. 

We are hiring a Global Marketing Manager to take incredibly powerful, true stories from the Persecuted Church and turn them into world-class campaigns and marketing assets that fundraising offices around the world can use to grow.

Join a global ministry and use your marketing expertise to amplify the voices of persecuted Christians and bring the stories of the Persecuted Church to life for audiences around the world. You will shape campaigns that inspire prayer, advocacy and support, influence a worldwide network across cultures, and lead marketing at a global level.

WHAT THE GLOBAL MARKETING MANAGER ROLE INVOLVES

• Leading the development and delivery of core fundraising and marketing resources – social media, web, email, film, magazine, direct mail appeals, major donor proposals, and church and volunteer resources – providing creative direction, project management and quality assurance throughout.

• Overseeing the creative concept development process for global fundraising and marketing campaigns, providing strategic input and creative direction.

• Line managing a team of two Marketing Project Managers, and building relationships with marketing and communications leads across our 25 global offices.

• Managing corporate brand guidelines and giving guidance to our fundraising offices and international specialists on brand execution.

• Managing the marketing budget, monitoring expenditure and ensuring cost-effective delivery of marketing activities.

• Planning and managing the end-to-end delivery of marketing projects, including schedules, creative briefs and stakeholder engagement, and evaluating performance through usage and campaign response data

• Staying at the forefront of strategic brand and marketing thinking, and bringing best practice in from the wider charity sector.

• Supporting new markets development, with a particular focus on effective digital communications, plus ad-hoc support for major donor relationships.

WHAT YOU WILL BRING

• Significant experience in integrated marketing communications environment; a charity background is highly desirable.
• A track record of delivering complex projects and programmes with significant outcomes, ideally in church or supporter engagement.
• Experience applying brand strategy, positioning and execution to grow engagement , and of working with agencies and freelance specialists. 
• Good working knowledge of Adobe Creative Suite (particularly InDesign , Photoshop and Premier Pro), with the ability to review and edit creative assets for quality and accuracy.
• Strong organisational skills, able to run multiple projects at once without losing quality or pace.
• A collaborative, cross -cultural communicator, equally comfortable leading a team and building relationships across a global network.
• You have excellent written and verbal English communication skills and can engage effectively with diverse audiences.
• A genuine, active Christian faith and a real passion for the persecuted church — this is not incidental to the role, it is central to it.

OUR OFFER

• Working at Open Doors means that you are actively involved in serving the worldwide Persecuted Church. We offer you a permanent, full -time position within a supportive, professional team. You will report to the Global Head of Marketing & Campaigns and line -manage two Marketing Project Managers. 
• The role is remote friendly and open to candidates worldwide. As you will work with colleagues across continents, being in a Central European time zone helps bridge Asia and the Americas, but it is not essential.
• Salary will depend on experience and location .

About Us

We are an environmental charity with science at our heart. We help people to take action to protect the nature around them; by connecting them with it and giving them the tools they need to do so. We passionately believe in citizen science and are leaders in it. Our current focus areas include helping to create nature-friendly urban spaces, growing the impact of internationally known citizen science programmes such as Freshwater Watch, developing early career scientists and sharing learning internationally, and working with partners to advance the science, tools and thinking behind citizen science.

Role purpose:

To play a pivotal role in growing income from trusts, foundations and statutory funders by proactively identifying opportunities, cultivating high-value relationships and developing compelling funding proposals that align with Earthwatch's strategic priorities. This role will focus on raising funds from trusts and foundations, working closely with the Director to meet organisational funding targets. 

Key deliverables:

Relationship Development and Management:

• Identify and develop new funding opportunities and build relationships with trust, foundation and statutory funders at a senior level.
• Manage all aspects of the trusts and foundations fundraising cycle, including prospect research, application development, stewardship, retention and long-term funder engagement.
• Cultivate relationships with other charitable organisations to expand Earthwatch’s network of partners and collaborate on joint environmental initiatives.
• Maintain excellent stewardship of funders through regular communication, impact reporting and relationship management, supporting long-term engagement and repeat funding.
• Represent Earthwatch at donor and networking events.

Proposal Writing and Grant Applications:

• Lead the preparation of compelling funding proposals, tailored to meet the specific interests and priorities of potential funders.
• Ensure proposals are timely, impactful, and demonstrate clear outcomes.
• Work closely with the Finance team to develop accurate project budgets, ensuring all proposals are cost-effective and financially viable.
• Manage a portfolio of prospects and funding opportunities, contributing to agreed annual income targets.

Monitoring and Reporting

• Oversee the end-to-end grant management process, including timely submission of progress reports and financial narratives to ensure full compliance with donor requirements. 
• Maintain a comprehensive reporting process via the CRM, providing accurate income generation updates, dashboards, and pipeline forecasts. 

Collaboration and Team Support:

• Work closely with colleagues across the organisation, particularly the Income Generation, Programmes, Communications, and Finance teams, to ensure that funding proposals and reports are aligned with Earthwatch’s programs and objectives.

In undertaking these roles, the postholder should also have regard to:

• Acting as an ambassador for the work, vision and values of Earthwatch Europe.
• Ensuring continuous development of skills and knowledge required for the post, undergoing training and performance review as required.
• Working within all the policies and procedures of Earthwatch Europe, ensuring compliance with health & safety policies and all legal and contractual obligations associated with the post.
• Collaborating with other Earthwatch teams to ensure effective delivery of partnership programmes.
• Carrying out any other reasonable duties commensurate with the level of responsibility of the post, as requested by the postholder’s line manager.

Please see the full job description attached.

Applicants must have the right to work in the UK; Earthwatch is unable to support visa applications. 

Earthwatch is committed to making any adjustments we can for short-listed candidates, to facilitate participation in our interview process. Only shortlisted candidates will be contacted.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. 

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

About the Veterans’ Foundation

The Veterans’ Foundation is one of the UK’s leading military charities, raising funds to support serving personnel, veterans and their families through a network of charitable organisations across the UK.

Since launching in 2016, we’ve awarded more than £40 million in grants to over 500 charities, helping improve the lives of thousands of members of the Armed Forces community.

As we enter our second decade, we’re investing in digital platforms, technology and the supporter experience that will help us reach more supporters, raise more funds and increase our impact.

The Opportunity

This is an exciting opportunity to join the Veterans’ Foundation at a pivotal moment in our development.

We’ve created this 12-month fixed-term role to lead a defined programme of digital fundraising and transformation projects that will strengthen our fundraising capability and create the foundations for the next phase of our growth.

Working directly with the Head of Fundraising & Engagement, you’ll lead the successful delivery of major digital initiatives, including the launch and optimisation of our new website, embedding Salesforce as our fundraising CRM, developing supporter journeys, delivering digital fundraising campaigns and introducing new digital products and platforms.

If you enjoy building, improving and delivering meaningful digital change, this is an opportunity to make a lasting impact on an organisation with ambitious plans for the future.

Key Responsibilities

As Interim Digital Fundraising Manager, you will:

· Lead the successful launch, optimisation and ongoing development of the Veterans’ Foundation website.

· Deliver digital fundraising campaigns that increase supporter acquisition, engagement, retention and income.

· Design and implement automated supporter journeys using Salesforce and associated digital platforms.

· Develop and optimise digital donation journeys and fundraising products.

· Introduce new digital products, platforms and technologies that enhance supporter experience and fundraising       performance.

· Manage relationships with digital agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Develop reporting dashboards and performance insight to support evidence-based decision making.

· Use analytics, testing and supporter insight to continuously improve campaign performance and digital user experience.

· Work collaboratively across fundraising, communications and grants to maximise digital opportunities.

· Champion digital innovation and identify opportunities to improve systems, processes and supporter engagement.

· Contribute to the successful delivery of the Veterans’ Foundation Fundraising Strategy.

· Undertake any other duties appropriate to the role.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

To be considered for this role, applicants must have the right to work in the UK and be currently resident in the UK.

Essential

We’re looking for someone who can demonstrate:

· A proven track record of planning, delivering and optimising successful digital fundraising, digital marketing or supporter engagement campaigns that achieve measurable results.

· Successful delivery of digital projects involving websites, CRM systems and digital platforms, with the ability to manage multiple priorities and deliver to agreed timescales.

· Strong knowledge of digital fundraising, supporter journeys, email marketing, website management and social media, with the ability to use data, testing and insight to continually improve performance and supporter experience.

· Experience of working with CRM systems, ideally Salesforce, and the ability to use data to support segmentation, reporting, campaign delivery and strategic decision-making.

· Proven ability to manage external agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Experience of monitoring, evaluating and reporting on campaign performance, establishing meaningful KPIs and presenting clear recommendations to stakeholders.

· Experience of managing project or campaign budgets, demonstrating value for money and return on investment.

· Excellent written communication, stakeholder management and project management skills, with the confidence to work independently, take ownership of complex projects and build effective relationships across the organisation.

· A proactive, innovative and solutions-focused approach, with the curiosity and drive to identify opportunities to improve digital fundraising performance.

Desirable

· Experience working within the charity, fundraising or not-for-profit sector.

· Experience of Salesforce or other CRM, marketing automation or customer journey platforms.

· Experience using digital analytics and reporting tools, such as Google Analytics, Power BI or Looker Studio.

· An understanding of fundraising regulation, data protection and digital marketing best practice.

· Experience of digital product development, user experience (UX), conversion rate optimisation (CRO) or website optimisation.

· Experience of delivering organisational change, digital transformation, or implementing new digital systems, platforms or ways of working.

Why Join Us?

This is an opportunity to shape the future of digital fundraising at one of the UK’s leading Armed Forces charities.

Over the next 12 months you’ll lead projects that will transform how we engage supporters, strengthen our digital fundraising capability and create the platforms and experiences that underpin our future growth.

Your work will help us reach more supporters, raise more sustainable income and enable more funding to reach the charities supporting serving personnel, veterans and their families across the UK.

If you’re motivated by creating meaningful change and want to leave a lasting legacy, we’d love to hear from you.

The Communications Manager provides operational leadership for CLAPA's communications delivery, ensuring communications and marketing activity is effectively planned, prioritised and delivered in support of the charity's strategic objectives. 

Reporting to the Head of Communications and Marketing, the postholder is responsible for translating the communications strategy into coordinated day-to-day delivery. They will oversee the planning, scheduling and operational management of communications activity across the organisation, ensuring work is appropriately prioritised, resources are allocated effectively and projects are delivered to a consistently high standard. 

The role directly manages CLAPA's Communications Officers, embedding effective planning, briefing and workflow processes that enable the team to deliver proactive, creative and high-quality communications.

Acting as the primary operational lead for communications delivery, the postholder will ensure colleagues across CLAPA receive responsive, well-planned communications support while maintaining clear priorities and protecting the team's capacity to deliver its best work. 

If you think you have the talent, passion and experience to help us ensure we can always meet the needs of the community we serve, we want to hear from you.

Back Up is an organisation that has inspired and supported people affected by spinal cord injury to get the most out of life for almost 40 years.

Today, the organisation is leading the way in helping people adjust positively to life after a spinal cord injury. The organisation's services are delivered by people who've been there, who understand the journey, and know how to support others. Whether it's building practical skills through wheelchair skills training, boosting confidence via participation in life-changing courses, or supporting families through challenging times, Back Up is there for everyone affected by spinal cord injury.
Charity People is delighted to be supporting this incredible organisation to recruit for a Freelance Website Project Manager who will lead on the project management of a brand new website for the organisation.

Freelance Website Project Manager
Contract: Freelance, part time role working two to three days per week, for around one year
Day rate: £210 per day
Location: Homebased role with very occasional travel to the organisation's London office
Closing date for applications: 9am on Friday 28th August
Interviews: Interviews will be held week 7th September

Leading the full website redesign project, and working closely with the Director of Communications and Marketing at Back Up, this role will be responsible for identifying and secure a suitable agency partner, and then leading the management of the full lifecycle of the project through discovery, design, build, launch, post launch troubleshooting and evaluation.

Core responsibilities within the role will include:

• Procurement and agency selection including developing a shortlisting framework; evaluation of proposals and leading contract negotiation and onboarding
• Project planning and governance including refining project plans and key milestones, ensuring alignment with senior stakeholders
• Lead the discovery phase of the website redevelopment including working with Back Up Services team to identify and contact service users that could be involved in user discovery workshops and testing; work with agency to define user needs, personas, and journeys, and to organise and deliver stakeholder workshops to inform design and content structure
• Support content audit, information architecture development, migration and content development
• Oversee design process to ensure user-centred approach, providing critical review and challenge of agency outputs
• Ensure accessibility (WCAG), inclusivity, and best practice UX
• Monitor build progress against agreed scope and timelines
• Ensure technical quality, performance, SEO, and CMS usability, and oversee integrations (e.g. CRM, donations, third-party tools)
• Coordinate content migration planning
• Define and manage testing plan, ensuring issues are resolved prior to launch and supporting internal readiness
• Oversee launch planning, including risk mitigation and rollback plans
• Work with communications and marketing team to plan communications to stakeholders about new website
• Post launch, support initial optimisation and troubleshooting; review performance against objectives and provide recommendations for ongoing development and improvement

Other responsibilities

• Work with communications and marketing team to support other aspects of digital work such as reviewing and managing GoogleAds programme and exploring options for a digital asset management tool

We would love to see applications from individuals with the following skills and experience:

• Proven experience delivering similar website redevelopment projects (ideally in charity or public sector)
• Strong experience running digital agency procurement processes
• Expertise in UX, accessibility, and content-led websites
• Understanding of CMS platforms and integrations
• Excellent stakeholder management and communication skills
• Ability to challenge constructively and drive quality outcomes
• Strong content writing and presentation skills
• Experience of managing developing and managing GoogleAds to support communications and marketing team is desirable but not essential

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. 

We want you to have every opportunity to demonstrate your skills, ability, and potential; please contact us if you require any assistance or adjustment so we can help make the application process work for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

About Overcoming MS:
Every five minutes, someone, somewhere in the world is diagnosed with multiple sclerosis (MS). For many, those words are followed by fear, uncertainty and unanswered questions. Too often, people leave appointments without knowing how nutrition, exercise, stress management and other evidence-based lifestyle changes can play an important role alongside medical treatment. 

Overcoming MS is the leading global charity dedicated to helping everyone with MS live well. We turn the best available evidence into practical support people can use every day. Together with our global community and healthcare professionals, we're working to make healthy lifestyle support part of everyday MS care.

Job summary:
As Overcoming MS enters its next phase of growth, data, digital insight and audience understanding will play an increasingly important role in helping the charity deliver its strategy and maximise its impact.

The Data & Insights Manager will lead the organisation's approach to data, audience insight and digital performance, ensuring that information is transformed into meaningful insight that supports better decision-making, improves supporter engagement and strengthens organisational effectiveness.

Working across Communications, Fundraising and Services, the postholder will oversee website performance, audience segmentation, reporting, data governance and organisational insight. They will champion a data-informed culture while ensuring colleagues have access to high-quality data, clear reporting and practical recommendations to improve performance.

The role combines operational delivery with continuous improvement and strategic development. Technical CRM development will be delivered through external specialist partners, allowing the postholder to focus on organisational insight, audience development and digital optimisation.

Key Responsibilities

1. Reporting, Insights & Decision Support

• Provide meaningful analysis and insight that enables evidence-based decision-making across the organisation.
• Produce organisational dashboards and KPI reporting.
• Develop Power BI reports and visualisations for the Leadership Team and Board.
• Produce campaign evaluation and performance reports.
• Identify trends in supporter behaviour and organisational performance.
• Analyse campaign effectiveness and recommend improvements.
• Develop predictive and trend reporting where appropriate.
• Support strategic planning through data-driven insight.

2. Audience & Supporter Development

• Develop a deeper understanding of audiences to improve engagement, retention and organisational impact.
• Support campaign segmentation and targeting selections for fundraising, communications and service delivery.
• Maintain audience reporting and engagement analysis.
• Develop audience segmentation models and map supporter and service-user journeys.
• Analyse behavioural trends across different audiences.
• Identify opportunities to improve acquisition, retention and engagement.

3. Data Governance & Continuous Improvement

• Ensure the charity maintains high standards of data quality, governance and operational efficiency.
• Support GDPR compliance and data governance processes.
• Monitor data integrity across organisational systems.
• Improve data governance frameworks and organisational standards.
• Identify opportunities to automate manual processes.Support the development of scalable systems and processes.

4. Data Capability & Organisational Development

• Champion the effective use of data across the organisation and build organisational confidence in data-driven decision-making.
• Train and support colleagues in the effective use of data and reporting tools.
• Develop user guidance and documentation and promote consistent reporting standards.
• Lead cross-organisational data improvement projects.
• Increase organisational confidence in using insight to inform decisions.
• Build strong relationships with teams to understand emerging information needs.

5. Website Performance & CMS Management

• Lead the ongoing management and optimisation of the charity's website, ensuring it delivers an excellent user experience and supports organisational objectives.
• Monitor website health, accessibility and technical performance.
• Work with external website developers to resolve issues and implement improvements.
• Analyse user journeys and identify opportunities to improve engagement.
• Ensure accessibility standards continue to improve across the website.
• Develop recommendations to improve digital performance and user experience.

Person Specification

Essential

Experience

• Experience producing dashboards, KPI reporting and organisational insight.
• Strong analytical skills with experience using Power BI and advanced Excel.
• Experience developing audience insights and segmentation.
• Experience interpreting website analytics and digital performance metrics.
• Experience improving organisational reporting and decision-making.
• Experience working with CRM systems (Microsoft Dynamics desirable) and managing data effectively.
• Experience working with multiple stakeholders to translate business needs into actionable insight.
• Experience delivering continuous improvement projects.

Knowledge

• Strong understanding of data governance and GDPR.
• Understanding of website analytics, digital marketing metrics and conversion tracking.
• Knowledge of audience segmentation and customer journeys.
• Understanding of reporting methodologies and performance measurement.
• Knowledge of accessibility principles and digital best practice.

Skills

• Excellent analytical and problem-solving skills.
• Ability to interpret complex data and communicate clear recommendations.
• Strong stakeholder management and influencing skills.
• Excellent written and presentation skills.
• Ability to manage multiple priorities simultaneously.
• Strong attention to detail while maintaining strategic perspective.

Desirable

• Experience with Microsoft Dynamics.
• Experience using Google Analytics 4.
• Experience using Power BI.
• Experience working with charities.
• Experience supporting website redevelopment or digital optimisation projects.
• Understanding of Power Automate or workflow automation (from a business process perspective rather than technical development).

This job description outlines the main responsibilities of the role but is not intended to be an exhaustive list. Duties may evolve over time, and the post-holder may be required to undertake other reasonable tasks consistent with the level of the role. 

What can we offer you? 

Our staff benefits include: 

• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays.
• Flexible working. 
• Remote working.
• 5% Pension. 
• Employee Assistance Programme.

How to apply 

Please send your CV and a covering letter by clicking on the 'apply now' button.

Application timeline:

• Deadline for applications: 16th August at 4pm.
• Shortlisting: 17th August.
• First round interview: 20th and 21st August. 
• Second round interview: TBC.

Please respond ASAP, as we will start screening candidates as soon as we receive applications.

Our Commitment to Equity, Diversity and Inclusion

We want Overcoming MS to be a welcoming, inclusive and supportive place to work, where people feel valued and able to thrive. We actively encourage applications from people of all backgrounds, experiences and communities, particularly those currently underrepresented in the charity sector.

We know that people sometimes hesitate to apply unless they meet every requirement listed. If this role feels like a good fit for you, we’d still encourage you to apply.

If you need reasonable adjustments or information in a different format during the recruitment process, please contact us.

We are looking for a Communications and Digital Campaigns Coordinator/Lead to work with Feeding Liverpool’s Food Alliance partners and staff team to increase the reach and collective impact of our work through communications, digital campaigns and storytelling.

The role will enable the food alliance in Liverpool to embrace and promote the voices and perspectives of Liverpool’s communities and partners - an essential step in creating a more equitable food system for everybody in the city.

We are open to hearing from candidates with diverse experiences about their ideas detailing how they would take this work forward.

This is an exciting time to join our organisation. We have a creative and dynamic staff team, a strong trustee board and a fantastically committed group of partners and member organisations. Furthermore, Liverpool’s Food Alliance is about to launch phase two of the city’s Good Food Plan, setting out our vision for the future of the partnership and the city. Liverpool is full of inspirational people who are active in building a city where everybody has access to good food.

Our work is led by their voices; therefore it is essential that the successful candidate is able to work collaboratively within our city-wide partnership. It is equally important that the post-holder is able to develop relationships within national networks, seeking inspiration and guidance from other parts of the country, to support Feeding Liverpool’s role in leading the Good Food Plan, and to act as a conduit for resources and inform work in Liverpool.

We have developed a detailed job description and person specification, which outlines the character and competencies needed for the role. We would refer potential candidates to our website for stories, reports and strategies that outline our approach.

The Communications and Digital Campaigns Coordinator/Lead will need to be hands-on and active within our communities. Feeding Liverpool aims to work flexibly with employees, and there will be the opportunity to work from home. However, given the nature of the role it is important that you will be able to commute to the office in Liverpool City Centre, and meetings across the city, on a regular basis.

Main Purpose of the Role

● To increase the reach, visibility and influence of Feeding Liverpool and the Good Food Plan, through strategic communications and integrated digital campaigns that engage key audiences and stakeholders.

● To ensure values-led storytelling across all channels, translating activity and impact into clear narratives that strengthen understanding, support and action.

● To drive engagement and demonstrate impact, using data, insights and partner collaboration to mobilise communities and evidence progress against shared goals.

Key Responsibilities

General Responsibilities

● Lead and deliver Feeding Liverpool’s communications and digital engagement to amplify the Good Food Plan, demonstrate impact, share resources, and strengthen collaboration.

● Work with partners across the Liverpool Food Alliance to amplify their activity, messaging and contributions to achieving shared goals.

● Develop and deliver communications strategies and campaign plans that are aligned with the Good Food Plan.

● Manage and develop Feeding Liverpool's digital presence through the effective use of content management systems, search engine optimisation (SEO) and digital communications best practice.

● Support the promotion of Feeding Liverpool’s programme of events, including pre- and post-event communications and engagement.

● To support the fundraising efforts of the organisation.

Copywriting and Content Creation

● Lead the creation of clear, engaging and accessible written content for a range of audiences and platforms.

● Create digital assets and marketing materials for social media, websites, reports, presentations and campaigns.

● Produce content including (but not limited to): case studies, reports, newsletters, website content, social media content, quotes, speeches, and campaign materials.

● Lead the creation of high-quality visual content, including photography, videography and short-form video content, to support Feeding Liverpool's communications, campaigns and events.

● Plan, film, edit and publish engaging multimedia content across digital channels, ensuring content is accessible, inclusive and aligned with organisational brand guidelines.

Media and PR

● Develop and maintain positive relationships with local, regional and sector media

● Identify opportunities to generate media coverage and proactively place stories

● Produce press releases, media briefings and other content for external publication

● Support the management of effective and timely communications

● Ensure consistent messaging across media and public-facing communications

Website

● Lead the development, maintenance and ongoing improvement of Feeding Liverpool’s website and the Good Food Plan digital presence

● Create and curate website content, working with team members and partners as required

● Regularly update key resources, including online maps, directories and information pages

Digital Campaigns

● Create and deliver digital campaigns that build narrative around key issues, initiatives and policy interventions to support the development of a fairer, healthier local food system.

● Utilise Feeding Liverpool’s digital platforms to build and maintain momentum on campaign issues through supporter mobilisation.

● Gather stories and insights from communities and partners across the network to inform communications.

● Identify and respond to political, social and media developments through timely, engaging communications and campaigns.

Monitoring and Analysis

● Monitor, analyse and report on website and social media performance, using insights to inform content planning and audience engagement strategies.

● Gather and analyse data that contributes to the monitoring of specific projects, initiatives and commissioned work.

● Lead the development of Feeding Liverpool’s annual impact report and individual project reports that demonstrate progress against the Good Food Plan.

Contract type

12-month fixed term, full-time (with probation period)

*we will consider applicants looking for a 4 day per week role. 

Location 

Remote, UK based

Salary 

£52,000 per annum, pro rata 

Benefits 

·25 days annual leave per annum, pro rata plus UK public and bank holidays (pro rata)

·Additional time off (Office closure) for a week in December and August

·10% employer pension contribution

·Other standard Foxglove benefits 

Reports to

Co-executive director 

Application deadline

Monday 17 August at 0900

About us

Foxglove is a non-profit that exists to make the use of technology fair for all. When Big Tech companies abuse their power, their workers or the planet – and when governments use technology to oppress, exclude or discriminate – we litigate and campaign to fix it.  

Big Tech companies have become so large – gobbling up a huge slice of the global marketplace and an unprecedented treasure hoard of user data – that they’re now more powerful than many states. The harmful effects of this concentration of power are everywhere – threats to our democracy, to our privacy, decimated workers’ rights and platforms rife with disinformation and hate. Big Tech and AI data centres are rapidly expanding, resulting in huge strain on energy and water supplies. Worldwide governments are ploughing ahead with the use of algorithms and mass data systems to cut costs and increase efficiency often resulting in digital tools that entrench unfairness and leave the most vulnerable in society in crisis. All these problems are only getting worse with generative AI. 

Foxglove works to bring the rule of law to the tech and AI giants who have upended our public square, workplaces, and social lives. We have a strong track record. We’ve launched landmark cases seeking structural changes to big tech’s harmful business models, supported 180+ Facebook content moderators fired for trying to form a union to sue Facebook and their outsourcing company, Sama – winning world-first judgements. We're urging competition regulators worldwide to stop Google’s theft of independent news. We’ve filed the UK’s first legal challenge to a data centre permission decision, forced disclosure of secret contracts between tech giants and the NHS, stopped a racist Home Office visa streaming algorithm, helped make grading fair for UK A-level students and challenged the Department of Work and Pension’s use of an algorithm unfairly flagging disabled people for benefit fraud investigations.

We are a small but growing team of lawyers, communications experts, and campaigners. Our work is global, and we work in partnership with lawyers, civil society, unions, and people impacted by Big Tech.

The role

Foxglove is seeking a Digital Campaigner to deliver our digital campaigning, our digital communications, our social media and our website. This role would sit within our advocacy and communications team, which works towards stronger accountability for Big Tech, and an end to states’ misuse of algorithms and AI. 

We want people in power to put an end to tech abuses that negatively impact our lives. But we’re up against an army of Big Tech lobbyists, working to shield their industry – and its vast profits – from any form of restraint. That’s why we need to ensure that the public, and our representatives in government and politics, are armed with the facts and knowledge they need to stand up to Big Tech billionaires.

We’re looking for someone with significant experience in digital campaigning. The Digital Campaigner will not only identify these areas but act to implement the strategy they help devise – taking a hands-on and energetic approach. 

As part of a small and flexible team, you will also be expected to contribute to our wider areas of work as needed, across communications, advocacy and supporter campaigns. 

Job Description

Digital campaigns

• Develop and lead digital campaign strategies that support Foxglove’s litigation and advocacy work, translating our cases and work into compelling public-facing campaigns.
• Design and deliver end-to-end digital campaign activations – including email campaigns, petitions, actions, donation drives and supporter journeys – using Foxglove’s CRM and campaign tools.
• Identify campaign moments and news hooks and move quickly to mobilise supporters and generate public pressure at critical points in Foxglove’s cases.
• Monitor and report on campaign performance, using data and analytics to learn and improve tactics over time.
• Work closely with Foxglove’s legal and advocacy teams to ensure digital campaigns are timely, accurate, and strategically aligned.
• Contribute to the development of Foxglove’s overall digital strategy, bringing expertise in best practice in digital campaigning.

Supporter engagement

• Grow and steward Foxglove’s supporter base, reaching new audiences and fostering relationships with existing supporters.
• Support Foxglove in the development and delivery of our supporter growth strategy.
• Develop and deliver supporter communications – including coordinating a supporter communications grid, drafting and delivering regular email updates, newsletters, and action alerts – that inform and drive engagement.
• Segment and manage supporter lists to ensure the right messages reach the right audiences at the right time, maximising open rates, click-throughs, and conversion.
• Create pathways for supporters to deepen their involvement with Foxglove’s work, from signing a petition to becoming a supporter or donor.
• Work with colleagues to identify stories and voices from within Foxglove’s community that can strengthen campaigns and broaden public reach.

Social media

• Manage and grow Foxglove’s presence across relevant social media platforms (including LinkedIn, BlueSky, and others as appropriate), maintaining a consistent and distinctive voice.
• Plan and publish engaging content that explains Foxglove’s work, amplifies campaign moments, and drives traffic to key actions and resources.
• Develop and manage a social media content calendar, working across the team to ensure posts are timely, accurate, and tied to broader campaign goals.
• Track and analyse social media performance, using insights to iterate and improve content strategy.

Website management

• Take day-to-day responsibility for Foxglove’s website, ensuring it is kept up to date, well-organised, and optimised for search and user experience.
• Publish and edit content across the site, including case pages, blog posts, press releases, and campaign landing pages, working with colleagues to ensure accuracy and clarity.
• Identify and lead improvements to site structure, navigation, and functionality.
• Use privacy respecting analytics tools to monitor site performance, identify trends, and make evidence-based recommendations for improvement.
• Ensure campaign and action pages are functioning correctly and converting effectively and manage any technical issues in a timely way.
• Maintain and improve the website’s accessibility, ensuring it meets recognised standards and is usable for as wide an audience as possible.

Content creation: 

• Create clear, engaging digital content across multiple formats — including written copy, graphics, and short-form video — tailored to different platforms and audiences.

Person specification

Essential

• At least five years' experience in digital campaigning, public mobilisation, or a related field
• Ability to create clear, engaging digital content across multiple formats — including written copy, graphics, and short-form video — tailored to different platforms and audiences
• Proven track record of designing and delivering digital campaigns that have driven measurable public engagement or policy impact
• Strong experience managing email campaigns and CRM/supporter database tools (e.g. Action Network, MailChimp, Salesforce, or similar)
• Experience managing organisational social media accounts, with a strong instinct for voice, tone, and timing
• Confident writing skills — able to translate complex legal, technical, or policy issues into clear, compelling content for a public audience
• Experience managing and publishing content on a CMS-based website (e.g. WordPress)
• Ability to use analytics tools to assess performance and adjust strategy accordingly
• Strong project management skills — able to juggle competing priorities and deliver to deadlines in a fast-moving environment
• A genuine commitment to Foxglove's work
• UK based with the right to work in the UK

Desirable

• Experience working in a civil society organisation, NGO, trade union or political campaign
• Basic working knowledge of HTML/CSS or website development
• Experience supporting or working alongside legal teams or in litigation-linked campaigns
• Experience using design tools such as Canva or Adobe Creative Suite to produce campaign assets
• Experience commissioning or directing creative work from designers, videographers, or illustrators

How to apply

Please make your application via the Applied link provided answering the application questions and uploading your CV. We will not review applications sent via a job board or to our email. Applications will be reviewed on a rolling basis with first round interviews likely to take place in September for selected candidates.

All applications are reviewed by a Foxglove member of staff. We do not use automated systems to select which candidates proceed through the recruitment process. The only way in which we will use generative AI is as a comparison, to assess whether applications may have been AI generated. We do not otherwise use AI to process applications, and would request that candidates do not use generative AI to draft theirs.

Foxglove is growing and we are striving to build a team that is inclusive. We will create a diverse and adaptable environment where we support people to do their best work. We believe an effective and creative team is made up of people from different walks of life. You can read more about how we work and what we offer our staff on our website. 

If you require any reasonable adjustments to complete this process, or have any questions, please get in touch with by contacting us on the email listed on our website.

If you would like to know more about how we process your data as part of the recruitment process you can read our recruitment data use policyon our website.

Who we are

IPSEA (Independent Provider of Special Education Advice) is a national charity working to ensure that children and young people with special educational needs and disabilities (SEND) receive the educational support they are legally entitled to. Since we were formed in 1983, we have helped to improve the education experience of thousands of children and young people across England. We do this by providing free and independent legal advice and casework support for families, undertaking policy work and delivering training on the SEND legal framework.

What you’ll do

Reports to: Chief Executive

Location: Home-based or Hybrid (with frequent travel for events and meeting with parliamentarians and other stakeholders) 

We are seeking a Policy Manager to lead IPSEA's policy and influencing work to achieve positive change for children and young people with special educational needs and disabilities (SEND) and their families. Working closely with the Chief Executive, Head of Legal and Training, trustees and colleagues across the organisation, you will set strategic policy priorities and develop evidence-based influencing plans that support IPSEA's mission and long-term objectives.

Drawing on insights from our advice and tribunal services, legal expertise and the experiences of families, you will identify systemic issues within the SEND system and develop policy solutions that improve children and young people's access to the support and education to which they are entitled. You will ensure that IPSEA's policy positions are credible, legally robust and informed by the lived experiences of those we support.

You will lead IPSEA's engagement with government, Parliament and other key decision-makers, identifying opportunities to influence legislation, policy and practice at both national and local level. This includes overseeing responses to consultations, parliamentary inquiries and calls for evidence, as well as preparing briefings and strategic advice to support senior-level engagement and advocacy.

Working collaboratively with colleagues across legal, communications, fundraising and training teams, you will ensure IPSEA's policy, campaigning and public affairs activities are aligned and maximise the organisation's impact. You will also monitor developments across the political, legal and policy landscape, helping IPSEA respond proactively to emerging opportunities and challenges affecting the rights of children and young people with SEND.

This role offers the opportunity to make a real difference as part of a small, friendly, and dedicated team. If you are passionate about helping children and young people with SEND and have the skills and experience needed, we would love to hear from you.

Who are we looking for?

You will have significant experience in a senior policy and campaigning/public affairs role and have good knowledge of local and national government structure including the legislative process.

You the ability to build and maintain relationships with a range of stakeholders including MPs, civil servants, campaigners and parents. You exhibit tact and diplomacy and can be impactful with people of varying levels and experience.

Your research and critical thinking skills enable you to analyse policy and data to produce relevant reports and position papers. You have experience of drafting organisation responses to government consultations and parliamentary calls for evidence.

IPSEA should also reflect the communities we support. We would particularly like to hear from candidates from ethnic minority backgrounds, LGBTQIA+ people, under-served communities and disabled people, as well as those with lived experience of the SEND system, either as a child or as a parent/carer.

What we can offer you

• 5% employer pension contributions
• Healthcare cash plan
• Flexible working arrangements
• 25 days annual leave plus bank holidays plus an additional day off for your birthday (pro-rata if part-time).

To apply

Visit our website to download a recruitment pack and application form.

Deadline for applications: 9am on 7 September 2026.

First-round interviews: on 15 September 2026 in our offices in Takeley, Essex, with second-round interviews (online) on 18 September 2026.

NO AGENCIES PLEASE.

Job role:

The Digital Engagement Lead will play a pivotal role in shaping how people discover, experience and connect with Ronald McDonald House UK.

Working closely with the Head of Brand, Communications and Digital Engagement, you'll lead the development and delivery of an audience-led digital engagement strategy that helps us reach more people, build stronger relationships and create meaningful opportunities for support. You'll bring together social media, email, website content and user experience, paid social media and analytics into a clear, joined-up approach that delivers measurable results.

This is a role for someone who can see the bigger picture whilst remaining close enough to the detail to make things happen. You'll lead and develop a talented digital team, set clear direction and priorities, and create an environment where people feel supported to do their best work. At the same time, you'll work across the organisation to build understanding, confidence and enthusiasm around digital engagement, helping colleagues see how it can support their goals and strengthen our impact.

You'll also play an important role in strengthening the foundations that underpin our digital performance, from supporter journeys and content strategy to analytics, testing and optimisation. Through thoughtful leadership, strong collaboration and a focus on continuous improvement, you'll help ensure our digital channels work harder for the charity and ultimately help us support more families when they need us most.

Key Responsibilities:

Operational leadership and team development

• Provide clear leadership across the Digital Engagement function.
• Line manage the Digital Marketing Manager, Social Media Officer and Website Content & UX Officer.
• Set clear objectives, coach through regular one-to-ones and support professional development.
• Build a collaborative, high trust culture that values inclusion, curiosity and accountability.
• Ensure the team has clear backlogs, roadmaps and ways of working that keep delivery smooth and focused.

Digital strategic approach and planning

• Shape and deliver an integrated, audience-led digital engagement strategy.
• Define the strategic role of each channel for priority audiences, with objectives, KPIs and success metrics.
• Set channel-specific plans across paid social, organic social, content creators engagement, email, paid search and website content/UX.
• Lead annual and quarterly planning, translating organisational goals into clear digital roadmaps with budgets, testing agendas and resourcing.
• Monitor sector, platform and audience trends, advising on where to pivot, invest or pause.
• Guide the Digital Engagement team to deliver effective programmes with clear targeting, creative variants and measurable outcomes.

Digital Marketing ownership

• Oversee a balanced mix of paid, organic and earned activity, ensuring they work together to drive reach, community and conversion.
• Set standards for community management, social listening, risk protocols and out of hours response where required.
• Define our approach to engaging content creators.
• Strengthen the organisation’s approach to paid social, building capability, confidence and performance.
• Set the strategic approach for paid social campaigns, with a clear pathway towards delivering a high‑quality, scalable campaign in Q4.
• Oversee paid search and Google Ad Grant activity, ensuring compliance, relevance and strong conversion tracking.

Email and supporter journeys

• Oversee performance and growth across paid and owned channels.
• Lead the development of a clear email strategy, starting with strong foundations for best‑practice journeys
• Oversee the design and implementation of core email journeys
• Ensure email activity is insight‑led, tested and aligned with wider supporter journeys across channels
• Maintain a practical test plan covering audiences, messaging, creative and landing experiences.

Website content and user experience

• Lead the long term development of the charity’s website.
• Set the content and UX strategy with audience needs at the centre, ensuring information is findable, inclusive and persuasive.
• Oversee page governance, templates and information architecture to support both storytelling and conversion.
• Prioritise UX improvements using evidence from analytics, user feedback and best practice.
• Ensure the site reflects our brand voice and values, with accessible content and clear journeys.

Innovation, creative approach, testing and optimisation

• Embed a culture of smart experimentation and continuous improvement.
• Champion creative exploration across formats, storytelling and interaction design, while setting clear hypotheses and guardrails.
• Maintain a cross-channel testing backlog, with transparent prioritisation, timelines and owners.
• Ensure rigorous measurement: define success criteria, document results, share learning and scale winning variants.
• Encourage responsible adoption of new features and tools where they solve real audience problems.

Data, tracking and reporting

• Ensure decisions are grounded in accurate data and meaningful insight.
• Set the strategic direction for digital analytics and performance measurement.
• Oversee GA4 tracking, analytics and reporting frameworks across channels and key journeys, working with external agencies or specialists to establish robust reporting foundations
• Commission accessible dashboards and provide narrative context so stakeholders understand performance and next actions.
• Promote outcome-focused reporting that complements top of funnel/brand metrics.

Stakeholder and partner collaboration (internal and external, including suppliers)

• Lead strong, respectful collaboration that gets the best from people and partners.
• Partner with fundraising, family services, brand, and data & insight teams to shape clear briefs and deliver impactful digital work.
• Manage agencies, creators, platform reps and technical suppliers: set scopes, deliverables, timelines and KPIs, and review performance against objectives.
• Ensure all external output meets brand, accessibility, safeguarding and data protection standards.
• Build constructive relationships with senior stakeholders, presenting insights and recommendations with clarity.

Budget and resource accountability

• Hold responsibility for digital engagement budgets and resourcing.
• Oversee budget planning, forecasting and in‑flight reallocation to maximise value.
• Track spend, approve invoices and maintain strong financial governance.
• Assess capacity and recommend when to use external support, with clear cost–benefit rationale.

Person Specification:

Knowledge and Experience:

• Significant experience leading audience-led digital channels across paid, organic social, email and web within a charity.
• Demonstrable experience of leading digital engagement change projects
• Proven track record developing channel-specific strategies and roadmaps that drive growth, engagement and conversion.
• Experience setting digital strategy and direction while remaining close to delivery
• Experience leading and line managing digital teams through change and nurturing inclusive, high-performing cultures.
• Strong understanding of analytics, tracking and outcome-focused reporting (e.g. GA4, tagging, data governance).
• Experience commissioning and managing agencies, creators and technical suppliers.
• Comprehensive understanding of accessibility, safeguarding and ethical digital practice.
• Desirable: experience with influencer governance, CRM-integrated journeys, or major website and IA projects.

Skills and Abilities:

• Credible, collaborative leader who can inspire confidence and momentum during change.
• Strategic thinker who can translate long‑term ambition and distil insight into clear plans and practical delivery.
• Skilled communicator who simplifies complexity and brings colleagues and partners with them.
• Confident decision‑maker, comfortable balancing creativity with risk and feasibility.
• Strong analytical skills with a disciplined test-and-learn mindset.
• Inclusive leader who sets high standards while keeping momentum and morale strong.
• Comfortable presenting to senior stakeholders and translating data into action.
• Creative problem solver who spots opportunities and moves at pace with care.
• Calm and resilient under pressure