Senior brand marketing manager jobs in Liverpool

Join us at Community Integrated Care and help shape the future of social impact.

We’re looking for a Senior Communications and Marketing Manager to lead the marketing and communications of our specialist Partnerships and Communities function.

In this strategic position, you’ll join a specialist team that designs programmes that transform lives and challenge inequality, collaborating with iconic brands, innovators, and influential public figures. This is a unique opportunity to drive campaigns, projects and partnerships that create societal change.

This is a full-time permanent role with national travel and regular / weekly presence required in our head office in Widnes, so the ideal candidate will be based within an hour’s commute of Widnes.

What is "The Deal" for you?

• Transformative work: You’ll work with our portfolio of exceptional partners, including British Cycling, Rugby Football League, Lawn Tennis Association and RSPB, and high-profile brands and public figures, in a team that have been named ‘Care Innovators Of The Year’.
• Flexibility: Work your 37.5 hours over 4 days and enjoy a long weekend, or split the hours over 5 days to accommodate your other commitments. You can work from home, or from our head office in Widnes, or a flex between the two (there is a requirement to travel to our head office at least once a week).
• Development: We'll work with you to develop your career, in an incredible role where you’ll build skills and experience working with exceptional people and brands.
• Pension and benefits: contributory pension scheme, retail discounts, holiday discounts, cycle to work scheme and travel discounts through our benefits app.
• Best Lives Possible: You'll be working for an award-winning charity that is dedicated to ensuring that people who draw on social care can live the Best Life Possible.

You’ll take ownership of the communications and marketing requirements for our Partnerships and Communities portfolio, ensuring every project has a clear, impactful marketing strategy. From developing inclusive campaigns and activations, to building new relationships, products and partnerships, you’ll be at the heart of promoting our work and growing our influence.

You’ll work in close collaboration with our award-winning Communications and Marketing function to ensure your strategies align with, and complement, our overarching communications strategy, vision and corporate brand. By coordinating with our PR, Social Media, and Marketing teams, you’ll drive consistency and cohesion through the Partnerships and Communities programmes, helping us amplify our message and strengthen our impact.

Key Focus Areas

• Supporting partnership, funding and supporter growth and retention by working with the Partnerships Development Manager to develop partnership strategies and materials (e.g., pitches, proposals, content, impact reporting), and track/evaluate partnership activity to evidence impact and attract new support.
• Commissioning and managing the creation of accessible and effective assets (e.g. presentations, toolkits, social content, video) that are used in the delivery and implementation of a wide variety of programmes and campaigns, across diverse themes. This will involve close collaboration with the Senior Programmes Design Manager and our partners.
• Developing and overseeing integrated marketing and communications plans for the programmes and campaigns – considering objectives, audiences, channels, timelines and KPIs - in close collaboration with Community Integrated Care’s in-house internal and external Marketing and Communications team and operational colleagues, and our partners, to ensure that we reach and empower our target audiences.
• Identifying, delivering and collaborating on profile-raising activations with partners (e.g., events, co-branded campaigns, ambassador activity, PR opportunities) that celebrate the charity, extend reach, and support a more inclusive society, working with Community Integrated Care’s external communications team – including PR and Media, Social Media, Policy & Public Affairs and Design specialists.

Our Ideal candidate:

• Degree-qualified in Marketing, Communications, or related field.
• Proven experience in content creation, media relations, and digital marketing.
• Strong track record in strategy design, project management, and inclusive marketing.
• Skilled in copywriting, data analysis, and creating engaging presentations.
• A creative, detail-focused professional who thrives in a fast-paced environment.
• Passionate about social inclusion, community development, and making a positive impact.

Why join us?

• Be part of a charity that’s changing lives through innovative social impact programmes.
• Work on high-profile campaigns with partners, ambassadors, and influencers.
• Enjoy opportunities for professional growth, coaching, and development.
• Make a tangible difference in communities across England and Scotland.

Ready to lead impactful campaigns and help us create a better world?

Apply today and be part of something extraordinary.

Please note, if you are interested in this role, we welcome your application as soon as possible! Depending on the volume of applications received, the vacancy may be closed before the expected advertising end date.

We’re really proud to be a Hive HR Employee Voice Certified organisation, a recognition that confirms our commitment to creating a culture where our colleagues are not only encouraged to share their thoughts, but where this feedback is actively sought and acted upon to drive positive change at every level.

In our 2025 Colleague Engagement Survey, 59% (nearly 3,800) of our people shared their feedback and insights, giving us an incredible Employee Net Promoter Score of +34.

The Employee Net Promoter Score is a measure of how willing our colleagues are to recommend us as a good place to work to their loved ones – and a score of +34 is considered a Very Good score when compared to global benchmarks set by hundreds of other organisations. 

We are looking for a passionate and creative Head of Brand, Communications & Marketing to lead the next stage of our journey.

This is an exciting, strategic and hands‑on leadership role for someone who can confidently amplify our brand in the public sphere, drive meaningful engagement, and increase both supporter and beneficiary acquisition.

What You’ll Do

Reporting to the Director of Income Generation & Marketing and leading a small, high‑performing team, you will:

Brand, Communications & PR

• Lead and evolve Life’s brand strategy, ensuring clarity and consistency across all channels.
• Raise Life’s visibility with powerful campaigns that engage beneficiaries, supporters, volunteers and the public.
• Oversee media relations, PR activity, reputation management and crisis communications.
• Support and strengthen internal communications across the organisation.

Marketing Leadership

• Develop innovative marketing strategies that grow reach, impact and sustainability.
• Drive supporter and beneficiary acquisition through targeted, insight‑led campaigns.
• Use data, analytics and performance metrics to continuously improve marketing effectiveness.
• Provide inspiring leadership and development to the Marketing & Comms Team.

Digital Strategy

• Lead Life’s digital marketing approach, including SEO, paid social, PPC, email, content and inbound marketing.
• Create effective user journeys and optimise conversion rates through testing and analytics.
• Oversee engaging social media content and paid advertising campaigns.
• Ensure high‑quality digital design, content, and brand guardianship.

Website & Content

• Support the development of Life’s website, focusing on optimisation, content quality and user experience.
• Oversee high‑quality storytelling that reflects Life’s values and mission.

About You

You’ll be a confident, creative and strategic leader who brings:

• At least 5 years’ experience in digital marketing, communications or brand roles (charity sector experience desirable).
• Proven experience developing and delivering brand, digital and communications strategies.
• Strong understanding of digital marketing trends, analytics and audience insight.
• Excellent written and verbal communication skills.
• Experience managing budgets and leading a team.
• A warm, values‑driven approach aligned with Life’s mission of humanity, solidarity, community and compassion.

About Life: 

Life is a national pregnancy support charity that helps over 60,000 people a year. Through our services, we help people – whoever they are – to meet pregnancy or pregnancy loss with courage and dignity so they can flourish. 

Our services include:  

• Supported housing and community support   
• Counselling and skilled listening   
• Free pregnancy tests and baby supplies  

Our values :

All our work is underpinned by the following universal human values: 

• Humanity – All people are special and equal 
• Solidarity – We’re with you and for you 
• Community – We’re better together 
• Charity – Doing good for one another 
• Common good – Building a better world 

Information about the role: 

For further information, please see the attached job description. 

Salary: £40,000 – £44,000 per annum

Hours: 35 hours per week (part time considered)

Location: Remote

Benefits:  

At Life we are passionate about providing our employees with a supportive and engaging environment. As well as ongoing development and training, we offer our:  

• Generous holiday allowance, starting at 25 days per year, plus 8 Bank Holidays (pro rata for part time hours) 
• Birthday Leave  (applicable after 1 years service)
• Additional annual leave for long term service  
• Company Pension Scheme  
• Signed member of the Menopause Workplace Pledge 

Safeguarding and Equality: 

Life is committed to protecting all staff, volunteers and service users from harm of any kind. Life expects all staff and volunteers to share this commitment through our code of conduct.   

We are committed to ensuring diversity and equality within our organisation by encouraging applications from all backgrounds.  

All offers of employment will be subject to satisfactory references and appropriate screening checks. Life takes its obligation to protect the rights of children and vulnerable people very seriously; therefore, the successful candidate for this post will be also subject to extensive background checking, including an enhanced Disclosure and Barring Service check (DBS) which is paid for by the Charity.  

Social Media & Communications Manager

We are seeking a creative and driven communications professional to elevate The Flying Seagull Project’s brand and grow engagement across global audiences.

Position: Social Media & Creative Communications Manager
Salary: £32,000 pro rata
Location: Remote with occasional travel
Hours: Part-time, 21 hours per week
Contract: Permanent
Closing Date: We will be reviewing applications on an ongoing basis, early applications encouraged
Interviews: From 8 to 10 April (virtual)

About the Role

This is an exciting role with real scope to shape how The Flying Seagull Project connects with supporters, communities and stakeholders worldwide.

You will play a key role in developing engaging social media content and campaigns, bringing powerful stories to life and supporting audience growth, engagement and fundraising outcomes.

Key responsibilities include:

· Supporting the development and delivery of the social media and creative communications plan

· Creating compelling, high quality content across digital platforms

· Managing campaigns from concept through to delivery

· Monitoring performance, supporting KPIs and reporting on results

· Delivering email marketing campaigns to stakeholders and supporters

· Supporting digital fundraising campaigns alongside senior leadership

· Planning and scheduling content using tools such as Asana

· Collaborating with international teams across multiple locations

About You

You will be a creative storyteller with strong digital skills and the ability to turn ideas into engaging content.

You will have:

· At least 3 years’ experience in social media and communications

· Strong content creation skills including copy, video and imagery

· Experience using tools such as Adobe Suite and social media platforms

· Confidence working with analytics and performance tracking

· A proactive, self sufficient approach with strong attention to detail

· A genuine passion for storytelling and audience engagement

· Alignment with the values and mission of The Flying Seagull Project

About The Flying Seagull Project

The Flying Seagull Project is a unique team of artists, performers, play specialists and fun-devotees dedicated to ensuring no childhood passes without proper play, big belly laughs and a sense of belonging.

Working across the UK and internationally, the organisation delivers circus, music, art, dance and play experiences to children and communities facing extreme challenges including poverty, conflict, isolation and illness.

From refugee camps and institutions to community centres and hospices, The Flying Seagull Project creates safe, joyful spaces where children feel seen, valued and inspired, making magical memories that last a lifetime.

Other roles you may have experience of could include; Social Media Manager, Communications Officer, Digital Marketing Lead, Content Officer, Campaigns Officer, Digital Communications Executive, Marketing and Communications Officer, Brand Executive

If you are ready to use your creativity to make a genuine difference, we would love to hear from you!

Zoe's Place Baby Hospice was founded in Liverpool in 1995 as the first hospice in the UK specifically providing for the needs of babies and younger children. Our team of specialist nurses and healthcare assistants are supported by a wide range of other healthcare professionals to provide respite care, therapies and bereavement care to babies and children with life-limiting and life-threatening conditions, and their families.

In late 2024 the people of Liverpool, the North West, and even further afield helped us to raise more than £7,000,000 to secure the future of our hospice, and to build a state-of-the-art new facility in West Derby.

As work begins on our new hospice facility, our dedicated team continues to deliver specialised care from our existing site, and our team of fundraising, marketing, finance, compliance and administration professionals work hard to keep the charity operating smoothly.

This is a rare opportunity to join our dynamic and successful team as the head of our Income Generation and Marketing function. This role enhances the previous role of Head of Fundraising to be responsible for the overall income generation for the hospice, and the key role for the Head of Income Generation is to maintain a sustainable level of fundraising by increasing the income from paid placements through our relationships with Health Trusts and Councils in Merseyside and Cheshire in particular.

We are looking for someone with proven senior-level experience in income generation within the charity, health or care sector, and with a track record of growing income through commissioning or fundraising. You will need to be a strategic thinker with the confidence and compassion needed to build productive relationships and to manage our passionate and hard working team.

In exchange you will benefit from a competitive salary and benefits package, the opportunity to make a real difference to an incredible cause, and you will be joining the charity at a pivotal point in its development. 

Location: Remote (UK only) or Hybrid (Brighton/Sussex) 

Salary: £35,787 (pro rata), 4 days £28,629.60 (actual) plus statutory pension contributions 

Hours: Part-time, 30 hours a week

Contract: 12 month contract, with the intention to renew if the role makes a positive impact 

Start: As soon as possible 

Who we are: 

Grassroots Suicide Prevention (GSP) is a national charity committed to the timely intervention and prevention of suicide. We work to empower people to help save lives through connecting, educating, and campaigning nationally. Our vision is a future where more lives are saved from suicide. 

About the role:  
We are seeking a highly organised and driven Project and Operations Manager to help streamline processes, deliver key initiatives, and support our continued growth in our Training team. In this role, you will bring together complex communications, requests, and ideas, translating them into clear plans, structured workflows, and effective processes that ensure the successful delivery of multiple projects. You will combine strong planning and organisational expertise with a practical, hands-on approach to implementation. Comfortable managing competing priorities, you will remain flexible and adaptable, responding effectively to unforeseen challenges while keeping projects on track. 

Your excellent communication skills will set you apart. You will be an active listener who can clearly convey ideas, build alignment, and confidently influence colleagues, stakeholders, and external partners. With a strong business mindset and a passion for operational excellence, you will play a key role in ensuring both projects and day-to-day operations run smoothly. 
 
This is a highly rewarding role with significant real-world impact. Candidates should demonstrate resilience, as the role involves remote working, engaging with complex subject matter, operating in a fast-paced environment, and managing multiple priorities. You will also be responsible for overseeing the simultaneous delivery of multiple training courses, requiring flexibility, strong organisation, and the ability to multitask effectively. You will be working in close collaboration and guided by the Training Manager and senior leadership staff. 

Your welfare is the utmost priority; before applying, please consider carefully whether the demands and requirements of the role and subject matter could impact your wellbeing. 

Main Duties and Responsibilities:  

• Lead the project management of all training programmes and services, ensuring effective planning, coordination, delivery, evaluation, and reporting 

• Provide day-to-day coordination and effective leadership, including clear direction and support to the training team (currently three reports) 

• Oversee all aspects of contract delivery, including project planning, timelines, budget management, communications, and reporting to clients, partners and internal teams 

• Manage and maintain updates of a training calendar identifying activity, allocating trainers to training courses to ensure quality delivery of courses 

• Working with managers and team in Training, oversee the Assistant Trainers (freelance trainers) communications, allocations, contracts, feedback and allocation of work 

• Build, develop, and maintain strong relationships with external partners and clients, ensuring all interactions reflect the strategic direction and protect the reputation of the charity 

• Work collaboratively with internal and external stakeholders, using strong negotiation and influencing skills to ensure projects are delivered on time, within budget, and to a high standard 

• Monitor and report on project progress and performance, ensuring the efficient and effective delivery of all training activities and identifying and raising risks or issues early 

• Working with managers in Finance and Training, set realistic targets, manage budgets, cross-checking invoices, and capacity, and track project performance against agreed KPIs 

• Support quality assurance across training programmes, including accreditation requirements, reviewing and proofreading materials, adherence to brand, copyright and maintaining high standards of training materials 

• Working with managers in Marketing and Training. oversee and provide reports on training evaluation data and feedback to identify trends, risks, and opportunities for improvement 

• Working collaboratively with the Marketing team to ensure a consistent flow of content to promote the courses, such as upcoming training, feedback quotes and data, website updates, training videos and raising courses that align with campaigns 

• Working with managers in Communications, implement improvements to systems, processes, and workflows to enhance operational efficiency and the client experience from initial enquiry through to evaluation 

• Support the growth of the organisation’s training offer by identifying and assessing opportunities for new partnerships, services, and income generation 

• Maintain oversight of the effective and consistent use of operational systems and platforms across the team (such as Salesforce, Eventbrite, SurveyMonkey, Monday), recommending improvements where appropriate 

• Working across the training team, ensure activities comply with relevant policies and regulations, including health and safety, safeguarding, suicide prevention, and ethical standards 

• Undertake additional duties as required to improve the function of the Training team, as directed by your line manager. 

To succeed and thrive in this role, you will be: 

• Confident, adaptable, and highly organised, with exceptional attention to detail 

• Eager to learn and develop, welcoming guidance and feedback from senior managers to continually improve 

• Hands-on and comfortable engaging with operational detail, while maintaining a strategic mindset 

• Proactive and solutions-focused, able to suggest improvements and independently resolve challenges when needed 

• Able to prioritise your own workload and that of your team 

• Reliable in meeting deadlines and maintaining consistently high standards of work 

• Skilled at communicating tasks clearly to project teams effectively and efficiently, with the ability to adapt communication styles to suit a range of audiences 

• Comfortable working in a fast-paced training delivery environment, able to prioritise effectively and manage multiple responsibilities 

• Ability to work independently and collaboratively adapting to rapidly changing needs and working flexibly across multiple projects 

• Self-motivated and capable of working independently and remotely, while also contributing positively as part of a team 

• Willing to act as a brand ambassador and consider and raise any risks to the charity’s reputation and profile within Training activity 

• Represent Grassroots Suicide Prevention on external groups and promote our services and expertise 

• Willingness to travel occasionally if required 

• Passionate about your part in delivering high-quality online and in-person training courses that help save lives. 

Essential Skills and Experience: 

• A recognised project management qualification or equivalent practical experience 

• Proven experience managing multiple projects simultaneously, delivering them from initiation through to completion across cross-functional teams 

• Strong ability to analyse quantitative and qualitative data, identify risks, and recognise emerging trends to inform decision-making 

• Experience writing high-quality reports for clients, clearly demonstrating project progress, outcomes, and impact 

• Demonstrated ability to lead, manage, and motivate teams, fostering collaboration and high performance 

• Highly self-motivated and resilient, with the ability to work effectively in a remote or distributed environment 

• Evidence of developing and improving processes and procedures to increase organisational efficiency and effectiveness 

• Advanced working knowledge of Microsoft Office, Microsoft Teams, Zoom, CRM systems, and email marketing platforms 

• Proven experience building and maintaining strong relationships with colleagues, clients, and key stakeholders 

• Strong negotiation, influencing, and diplomacy skills, with a track record of achieving positive outcomes, including growing client engagement 

• Experience representing and communicating with senior stakeholders and decision-makers internally and externally 

• Experience in operational, financial, and business planning, including budget management and monitoring 

• Understanding of accessible communications, brand consistency, key messaging, and reputation management 

• Commitment to safeguarding, confidentiality, and ethical practice. 

Desirable Skills and Experience: 

• Project management experience within teaching and learning environments, including e-learning development or delivery 

• Understanding of quality assurance processes, including reviewing and maintaining training or educational materials 

• Experience using AI tools responsibly and effectively, with awareness of both the opportunities and potential risks 

• Experience working in the non-profit or charitable sector 

• Experience collaborating with a diverse range of clients, such as non-profit organisations, county councils, corporate organisations, and the Civil Service 

• Knowledge or experience in health and social care, mental health, or suicide prevention 

• Experience with design principles and accessibility in communications, ensuring materials are inclusive and user-friendly 

• Familiarity with platforms such as Eventbrite, Salesforce, SurveyMonkey, Mailchimp

• Awareness of marketing and promoting training courses 

• Experience conducting competitor research and analysing data to inform improvements and decision-making. 

Why Grassroots Suicide Prevention: 

GSP is committed to promoting a diverse and inclusive community and workplace - a place where we can all be ourselves, and each have the equal opportunity to succeed and be recognised for our unique contribution. We value the experiences, skills and perspectives of all individuals and actively encourage applications from people with diverse backgrounds. We make recruitment decisions based on applicants’ skills, experience, and knowledge, ensuring all applicants are treated fairly. 

Our employee benefits include: 

• Hybrid/Flexible working – we offer our team a split of home and office working, or fully remote working in some roles 

• Health Cash Plan and employee assistant programme offering a contribution to the costs of everyday healthcare needs (dental, optical, wellbeing) and counselling support, plus legal and financial support 

• Learning and development opportunities

• A creative, friendly and collaborative culture. 

Please note that we are looking for a start as soon as possible, so the selection process begins immediately and will close when we fill the post with the right person.

GSP is in a period of transition and development, and the post holder should be aware that their Job Description and line management may evolve to meet the future needs of the charity. 

ABOUT THE ROLE
We are looking for a creative and dynamic person with a proven track record in creating, delivering and managing digital content across social media platforms to develop, implement and manage strategies to grow our online presence and raise our profile.

You’ll have demonstrable experience across a wide range of social media platforms with the ability to craft engaging content to build a rapport with your audience while continuing to uphold our brand and professional values. You will be managing multiple accounts held by the charity.

You will have experience of using third party management tools to create, plan and schedule content, analysing reach and engagement, and using analytical tools to help make informed decisions about our digital marketing strategies. You will regularly report back to the management team feeding into our wider strategy discussions, making recommendations on future campaigns. 

You will be part of a wider communications team, working alongside the PR & Communications Manager, reporting to one of the trustees, fostering an organisation-wide approach working with all colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
As a small charity, flexibility is key to meet the needs of our shifting priorities and in between delivering and managing social media content – your primary focus –  you will additionally support wider marketing activities with creation of digital content to support charity advertising, support the development of our online (web) content and more general activities across the communications team. While there will be some level of existing experience, training will be provided for anything bespoke.

As part of the role, you will help our UK-based volunteers to develop local social media activities and support them as required. This may involve making recommendations in their approach, supporting content creation and upskilling them to gain confidence in using social media.

The role is remote and the successful applicant can work from a location of their choice, making optimum use of video conferencing and online collaboration tools to connect with the wider communications team.

Some UK travel within the role is expected with the charity reimbursing reasonable UK travel costs where agreed up front and on behalf of the charity. 

KEY RESPONSIBILITIES

• Own and lead social media execution, from planning through to delivery across multiple accounts and multiple platforms
• Develop content and strategy for new (to IA) and new-to-market platforms
• Develop and deliver relevant content that drives awareness, engagement and conversation in line with IA’s aims and objectives
• Work closely with communications peers, wider staff and volunteers to deliver meaningful campaigns which aligns to IA’s purpose and support model
• Upholding brand and culture in everything you do
• Co-develop policies relating to your area of responsibility to ensure the management of online risks, suitability to content, data protection and safeguarding
• Develop partnerships with key individuals, ensuring strong social amplification and storytelling
• Oversee social content calendars, asset production and approvals aligned to wider communications strategies
• Review and manage marketing assets, ensuring brand consistency and compliant content
• Adapt quickly to shifting priorities and confidently jump into new projects in a fast-moving 
• environment
• Support with the development/management of wider digital content (web, digital advertising) 
• prioritising the needs of the charity
• Monitoring all socials, reacting to/moderating follower engagement and questions as part of our wider support model
• Supporting volunteers with local branch social media engagement, advising on use, upholding IA’s wider values and policies and monitoring content/engagement suggesting changes where relevant
• Management reporting on social media interactions, successes, areas for development, improvements and making recommendations to the Management team/Board

PERSON SPECIFICATION

ESSENTIAL

• Experience in developing and implementing social media strategies and content in a similar role for at least 12 months 
• A thorough working knowledge of a wide range of social media platforms
• Third-party applications to manage social media content across a range of platforms in addition to regular reporting and provision of management information to help the team make informed decisions to support the wider charity’s wider digital marketing strategy. 
• Development of engaging and creative digital content
• Experience in social media moderation
• Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
• Digital marketing experience
• Team player 
• Familiarity with UK data protection regulation 

DESIRABLE

• Working knowledge of the Wordpress platform
• Advertising opportunities across social media to expand reach including cost models and budgetary management
• Basic understanding of AI and the benefits of using it within the not-for-profit sector
• Experience of working on sensitive content for people who have experienced acute and chronic illness, been through life changing surgery or those who may be feeling vulnerable or exposed at a difficult time
• Experience across the not-for-profit sector
• Experience of A/B testing

SKILLS & QUALITIES

• Excellent communication and interpersonal skills
• Flexible, adaptable in approach, creative thinker
• Commitment to equity, diversity and inclusion

APPLICATION PROCESS

To apply, please submit:

1. Your CV (up to 3 pages) 
2. A covering letter outlining your suitability to the role (max 500 words)

Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) discussing previous experience and role fit with successful candidates going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour for this stage.

Second round interviews are expected to be via video conference. Successful candidates will, at least one week in advance of the second round, be given a short brief and asked to provide sample content (or a clear idea of their marketing strategy) and share their ideas at least 48hrs before the interview. Candidates should be prepared to present their social media ideas at interview and answer any questions from the interview panel. 

Additionally second stage applicants will be asked to provide examples of their own previously created content, at least 48hrs prior to the interview. You should be comfortable sharing past content that you have created previously which will be treated with the strictest confidence. Please allow up to 1 hour for this stage.

Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.

While IA recognises the value of AI technology in the current climate, IA reserves the right to ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.

Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process

Key information 

Salary: £50,000 – £55,000 depending on experience (plus benefits) 

Contract: Full time, 12-month fixed term contract, with potential for extension (part-time considered for the right candidate). 

Location: UK based (remote); occasional UK travel for team meetings and events 

Reports to: CEO

Closing date: Friday 10 April, 5pm 

Right to work in the UK required 

About FutureDotNow 

FutureDotNow is a charity uniting business to close the UK workforce’s essential digital skills gap. We are the leading authority on workforce essential digital skills, with hundreds of organisations signed up to the Workforce Digital Skills Charter and direct reach to more than 2 million people. Yet over 22 million working-age adults still lack at least some digital basics. Closing that gap requires coordinated, high-quality delivery at scale. 

FutureDotNow is bringing focus to the digital upskilling needs of working age adults, raising awareness and bringing specificity to the action required whatever sector or role people might work in. We work with business and government to surface and solve systemic issues and provide scalable solutions every organisation can use. 

This new senior role sits at the intersection of marketing, communications and commercial development, owning the propositions, pipelines and channels through which we engage and support businesses. You’ll work closely with our CEO and COO and play a significant role shaping and delivering the organisation’s business model and financial sustainability.

Why this role matters 

This is an exciting time for FutureDotNow as we enter a new phase of growth and delivery. We’re a small but mighty organisation with a reputation for making a difference. Our 5-year strategy is called Routes to 20 million for good reason. That’s the number of people of working age in the UK that don’t currently have all the essential digital skills and we are working to reach them at scale through their employers and other routes.

This new role will own and deliver FutureDotNow’s growth programme, increasing membership numbers, expanding Charter signatories and building a stronger, more diverse funding base. Ultimately, it’s all about action designed to increase the number of business helping people build their essential digital skills. 

You’ll design and deliver strategies to raise awareness of what we call ‘the hidden middle’ among businesses and organisations in the UK. You’ll help businesses see the relevance, inspire them to want to help people of working age build the digital essentials, sell the benefits of being part of the FutureDotNow coalition and provide them with solutions that make doing that as easy as possible. 

Key responsibilities 

This role’s primary focus is developing our member value proposition and driving growth in both membership and Workforce Digital Skills Charter signatories.  

• Charter & Membership Growth. You will design and execute strategies to significantly grow the number of companies who are signatories to the Workforce Digital Skills Charter and / or FutureDotNow members, alongside strategies that retain and engage the existing community.

• Membership management. You’ll own and manage the membership pipeline end-to-end, from inbound interest through to conversion, onboarding and retention. You will drive self-service into our processes so it’s easy for organisations to see the value and sign up as members and charter signatories, minimising the need for calls and meetings. For some organisations that extra bit of hand holding to get them over the line will be necessary and, in these circumstances, you’ll act as the front face of FutureDotNow.

• Member Value Proposition. You will shape and refine our value proposition to members, bringing the features and benefits to life in new and compelling ways that talk to the needs of business in their language. Effectively, you’ll be responsible for ‘productising’ our bank of reports and other resources into tools and solutions and identifying value that may have been overlooked. As part of this, you’ll maintain and develop the FutureDotNow’s training directory so it’s easy for employers to find high-quality training content that already exists.

• Organisational Maturity Framework Mapping. You’ll lead our work to position the Organisational Maturity Framework as a new way for businesses to understand the journey they may be on and position against peers (ideally creating FOMO along the way). You’ll own the first mapping of existing FutureDotNow tools and solutions to the Organisational Maturity Framework, prioritising quick wins that unlock member action, and developing this into a BAU process.

• Members Area. You will lead the strategy and delivery of our Members’ Area on the FutureDotNow website, defining the information architecture and content governance. You’ll use WordPress to add new content and keep existing content up-to-date and relevant. You’ll work closely with our Communications and Campaigns Manager to improve both the UX and value offer of the Member’s Area on our website, working with a third-party web development agency when required. 

• Digital Strategies & Campaigns. You will be responsible for setting digital strategies to engage existing members and grow the pipeline of new members and Charter signatories. You’ll create and deliver digital content and campaigns (website, social, email etc.) that drive membership engagement and growth, working with our Communications and Campaigns Manager. 

• Partner Engagement & Storytelling. You will establish efficient ways to engage with partner businesses and key stakeholders. You will work closely with our Communications and Campaigns Manager to create and deliver content that showcases what works and raises the profile of members, including case studies and other compelling content. 

• Data, Insight & CRM. You’ll own our CRM (HubSpot). You’ll use our CRM data, website analytics and member feedback to manage and enhance our value proposition, track engagement, segment the audience, and drive continuous improvement. This will include setting KPIs and monitoring campaign performance and reporting. 

• Empowering others. We have a significant community of influential organisations and individuals, and you’ll be responsible for developing and delivering content that enables us to work through them, making it easy for them to be advocates and encourage their peers to be part of the FutureDotNow coalition.

Skills, experience & attributes 

We don’t have big budgets to play with, but we do have creative licence, huge energy for our mission and a powerful community of leading businesses on which to draw. So, we’re looking for an experienced growth-minded marketer, a self-starter with bundles of energy, who thinks strategically and can make things happen.

In return, we’ll offer you a brilliant platform to make a huge impact on a mission of national importance, with your work directly shaping national progress on digital skills.

Essential 

• Strong marketing and sales skills, gained in an environment where success was measured by growth, uptake or revenue, not just outputs, (ideally in a coalition, charity, or industry body). 

• Proven ability building acquisition and retention programmes. You’ll love getting to grips with all the content we have available, translating it into user journeys for our members, slicing and dicing it in new ways that speak to business challenges, and using it to create compelling messaging and campaigns. 

• Strong stakeholder management skills including experience owning commercial conversations, influencing decisionmakers and converting interest into commitment. 

• Strong CRM skills - ideally Hubspot as that’s the platform we use - and you’ll be comfortable using web and other analytics to drive improvement. 

• Confident using a content management system (CMS), ideally WordPress to add and maintain website content. 

• Strong end-to-end project delivery skills, including planning and reporting. You’ll be very organised and methodical, able to balance competing priorities and multiple streams of activity.

• You’ll be a clear communicator, adept at turning complex ideas into clear, motivating messages in line with brand voice.

• Experience working with senior leaders from a variety of industries and sectors. 

• And of course you’ll have strong digital capabilities! 

Desirable 

• Experience of HubSpot and WordPress. 

• Experience curating or product managing a content directory or learning catalogue.

• Knowledge of UK digital skills policy and employer led upskilling. 

Mindset & values 

• A self-starter; someone that drives for impact and results at pace. 

• Enjoy working in a small, fast-paced organisation, with evolving priorities. Ambiguity won’t phase you. And because we don’t have big budgets (unless you really knock it out of the park and grow our member numbers even faster than we hope!) you’ll like getting stuck in and making a little go a very long way. 

• Collaborative and purpose driven, relentlessly focused on practical action that drives FutureDotNow’s mission forward and helps employers make progress now.

Equality, diversity & inclusion 

We’re committed to building a team that reflects the diversity of the UK workforce and to creating an inclusive culture where everyone can thrive. If you’re excited by this role but don’t meet 100% of the criteria, we’d still love to hear from you. 

Application Process 

Our application process is designed to be straightforward and proportionate, while giving candidates a clear opportunity to demonstrate their skills. 

• Stage 1: Submit a CV and short cover note outlining your interest in the role and relevant experience. 

• Stage 2: Shortlisted candidates will be invited to a short initial interview. 

• Stage 3: Candidates progressing from the first interview will be asked to complete a short practical task, reflecting the type of work involved in the role. 

• Stage 4: A final shortlist will be invited to a final interview. 

We aim to keep the process clear, fair and respectful of candidates’ time. 

Location: Liverpool, Manchester, Newcastle or Leeds (Hybrid working - 40-60% of your time in the office)

1st stage interviews: 07/04 and 08/04

2nd stage interviews: 14/04

We’re looking for a dynamic Head of Philanthropy – North to lead high‑value fundraising and build powerful, strategic relationships that fuel The King’s Trust’s life‑changing work. You’ll drive £100k+ giving from individuals and charitable trusts, shaping a place‑based strategy that directly supports disadvantaged young people to thrive.

In this leadership role, you’ll cultivate a portfolio of prospects, inspire senior volunteers, and craft compelling, bespoke proposals that secure transformational, multi‑year support. Working collaboratively with colleagues across Fundraising, Operations and Finance, you’ll play a pivotal role in our 50th anniversary campaign and the continued growth of philanthropy across the region.

If you’re an exceptional relationship‑builder with a track record of securing major gifts, a strategic mindset, and the confidence to influence at the highest level, we’d love to hear from you. Bring your passion, creativity and drive, and help us create opportunities for young people who need them most.

What happens next?  

Please submit a CV and Cover Letter that includes your experience, transferable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Heads of Philanthropy? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training. The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives, and we couldn’t do this without the important work of our Heads of Philanthropy!

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

Head of Face to Face Fundraising
Reference: MAR20265489
Location: Home-based, Flexible in UK + Regular UK Travel
Contract: Permanent
Hours: Full-Time, 37.5 hours per week
Salary: £70,490.00 - £75,275.00 Per Annum
Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave

The Head of Face-to-Face Fundraising provides strategic leadership and operational oversight of the RSPB’s face-to-face fundraising programme across the UK.

This role is responsible for delivering significant annual supporter acquisition volumes, ensuring an exceptional supporter experience, maintaining sector-leading compliance and safeguarding standards, and building high-performing in-house fundraising teams.

As a senior leader within Fundraising, you will shape the future of the RSPB’s acquisition strategy, drive innovation within the face-to-face channel, and ensure sustainable long-term growth in regular giving and lead generation to support our mission of creating a world richer in nature.

Key Duties:

• Develop and implement an ambitious multi-year Face-to-Face strategy that drives sustainable acquisition growth and contributes to long-term supporter value.
• Lead budgeting, investment planning and forecasting for all F2F channels, ensuring accountability for ROI, cost-effectiveness, and delivery against income and acquisition targets.
• Lead the evolution of F2F propositions, messaging and materials to ensure they are insight-led, compliant, and aligned with the RSPB’s brand and fundraising strategies.
• Champion innovation across the programme, introducing new approaches to optimise ROI and reach new audiences.
• Monitor market trends, regulatory changes and competitor activity to ensure the programme remains compliant, competitive and forward-thinking.
• Act as the organisational lead for face-to-face fundraising compliance, ensuring all activity adheres to the Fundraising Regulator Code, Charity Commission guidelines and data protection legislation.
• Lead, develop and inspire a multi-disciplinary F2F team by fostering a culture of excellence, accountability, continuous improvement and supporter-centred behaviour.
• Work closely with insight teams to analyse performance data, supporter quality, attrition levels and long-term value across channels.
• Develop KPIs and reporting frameworks to provide senior leadership with clear visibility of performance, risks and opportunities.
• Build strong relationships with internal stakeholders including fundraising, digital, data and technology, communications, brand, marketing and marketing operations, finance and UK country teams to deliver integrated acquisition strategies.
• Champion the role of Face-to-Face fundraising within the RSPB, working with senior leaders and cross-functional teams to increase its prominence and ensure strategic alignment.
• Work closely with the Head of Membership Marketing & Retention to ensure seamless integration between acquisition, onboarding and stewardship journeys.
• Oversee procurement, contract management and ongoing performance of external delivery partners to ensure alignment with organisational goals.
• Lead relationships with external partners, suppliers and agencies, ensuring high-quality delivery, strong return on investment and value for money.

Essential Criteria:

• Able to design and deliver a UK-wide face-to-face or high-volume acquisition programme that achieves agreed supporter and income targets.
• Able to lead and develop regionally dispersed, field-based teams, including setting objectives, monitoring performance and holding managers accountable for results.
• Able to analyse performance data (e.g. conversion, attrition, ROI and quality metrics) and use insight to optimise programme performance.
• Able to manage and monitor programme budgets, including forecasting expenditure and assessing return on investment.
• Able to communicate strategic plans, performance outcomes and risk clearly in written reports and verbal presentations to senior stakeholders.
• Able to work collaboratively with internal teams and external partners to align acquisition activity with organisational strategy.
• Able to travel regularly across the UK to support field operations (by public transport or other means)
• Knowledge of Fundraising Regulator guidance, safeguarding requirements and quality assurance processes relevant to face-to-face fundraising.
• Experience of leading large-scale, multi-site face-to-face fundraising or high-volume acquisition activity in a charity or commercial environment.
• Experience of managing external agencies or suppliers and implementing operational processes that improve performance, compliance and supporter experience.

Additional Information

• This is a home-based role with regular travel across the UK to support teams, partners and operational activity.
• This is a Permanent role for 37.5 hours per week.
• A full, valid UK driving licence is required as the role involves frequent travel to remote locations across all four countries.

Closing date: 23:59, Sunday 29th March 2026
We reserve the right to close this advert once sufficient applications have been received.
We are looking to conduct interviews for this position from 6th April.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our recruitment partner's website to complete your application for this position.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

The RSPB is a licenced sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

No agencies please.