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Senior Digital Marketing Officer

The Royal Free Charity is looking for an ambitious, motivated and talented senior digital marketing officer to join their Engagement and Communications team.

This is a fantastic opportunity to use your skills to make a real, visible difference to patients, staff and medical research across north London.

Role details

• Salary: £33,665 - £34,900 - subject to skills and experience 
• Hours of work: 37.5 hours a week over five days. Occasional weekend and evening work for events
• Base: Hybrid working for the foreseeable future with regular attendance to the office at least 2 days a week

The role

The senior digital marketing officer will report to the head of communications.

In this role, you will optimise our digital platforms, ensuring content is always up to date and accessible across all channels. Your efforts will be key in maintaining seamless and dynamic digital communications.

As part of our friendly, professional communications team, you’ll collaborate with content creators, our graphic designer and other colleagues to deliver impactful email campaigns that drive awareness and fundraising success.

You will be responsible for planning and delivering the charity’s email marketing campaigns, including e-newsletters, fundraising appeals and supporter journeys.

You will evaluate our website and email activity, using tools such as Google Analytics and DotDigital platform insights to report on KPIs, identify learning and make recommendations to improve future campaign performance and audience engagement.

You will also monitor two inboxes and respond to emails.

You will be responsible for ensuring our digital communications meet accessibility standards, including WCAG requirements and UK Public Sector Digital Accessibility Regulations,

The team

The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to the world.

We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.

Organisation

The Royal Free Charity stands at the threshold of its most important period of development.

Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce and driven by medical research with global impact.

We support over 17,000 NHS staff and two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals, as well as more than 30 NHS services.

Through the programmes, services and equipment we fund, we make a direct and lasting difference to patient care.

The recruitment process

To apply for this post, send your:

• CV (please include your last employer and dates of employment)
• Cover letter addressing how you meet the criteria set out in the job description and person specification
• In a separate document, answer the following 3 questions, with a maximum of 300 words for each question:

1. Tell us about a successful email marketing campaign you delivered. What was the objective, what did you do, and how did you measure its success?  

2. Tell us about a time when you recommended or made a change to improve the digital accessibility of a webpage or other digital content. What did you identify, what change did you propose and what difference did it make?  

3. Tell us about a time when you used data or audience insight to improve a digital campaign, channel or user journey. What did the insight tell you and what did you change as a result?  

Please note that applications submitted without a cover letter and responses to the screening questions may not be considered for this role.

Closing date for application: Wednesday 14 October 2026, 9 am

Interview date: Thursday 22 October 2026 (in person)

Please kindly note that we may close the job advert before the closing date if we receive a large volume of applications.

Eligibility & adjustments

• You must be eligible to work in the UK
• We are happy to consider reasonable adjustments at any stage of the recruitment process.

Equality, diversity and inclusion

As an equal opportunities employer, the Royal Free Charity is committed to creating a diverse and inclusive workplace. We welcome applications from all suitably qualified candidates and encourage applicants from a wide range of backgrounds to apply.

We live our values of dedication, innovation, partnership, energy and respect in everything we do.

Benefits:

Core benefits

• 25 days annual leave plus UK bank holidays and a three-day office closure between Christmas and New Year
• Annual leave increases to 30 days after five years’ service
• Generous pension scheme – we match your 4% contribution and up to 9%
• Enhanced sick pay, maternity and paternity packages
• A flexible working policy

Financial wellbeing

• Access to expert financial advice via the London Credit Union
• Discounts with the Blue Light Card
• Death in Service benefit

Health & wellbeing

• Subsidised gym, pool and classes at our Rec Club in Hampstead
• Secure cycle parking and showers
• Fortnightly guided meditation
• Menopause peer support group
• 24/7 Employee Assistance Programme for confidential advice and support