Legacy And Direct Marketing Manager Jobs in Bristol
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
Full Time (37.5 hours Monday to Friday) | Fixed Term Contract 12 months | up to £40,256 per annum plus benefits | Location: Hybrid basis (Bath)
We’re a dedicated, inspiring and forward-thinking healthcare charity and our mission is to improve the bone health of the nation and prevent osteoporosis by influencing healthcare providers and professionals; supporting services to help our beneficiaries; and drive research. We’re also proud to have a committed, highly engaged workforce, as shown by our 92% employee engagement rating, which puts us comfortably in the top 20% of charities and we want to attract the brightest and the best to help us beat this condition and change society for the better.
In this exciting role, you’ll optimise and develop our supporter and member retention programmes. Reporting to the Head of Supporter Engagement, you’ll retain, reactivate and develop individual supporters and members, ensuring they have the best experience, maximising their lifetime value. You’ll work closely with the Acquisition Manager as required and will manage a team of five.
You’ll plan and execute individual giving campaigns, manage and develop our membership programme, and carry out legacy marketing, supporter stewardship both on and offline.
Do you have experience in developing and managing a range of direct marketing/fundraising channels and campaigns?
Are you highly numerate and able to set and manage business plans and budgets, and analyse and interpret campaign results?
Do you have experience of using CRM databases and using data to provide audience insight?
Have you got excellent communication and interpersonal skills and the ability to build effective relationships?
We’re looking for an innovative, highly organised, self-starter, with the ability to plan and deliver campaigns in a timely manner. You will have strong attention to detail and be able to manage multiple projects whilst working to tight deadlines.
If this is you, and you’re looking to join a fantastic organisation and team where you can really make a difference, we’d love to hear from you.
Location - You would benefit from the flexibility to work on a hybrid basis attending our central Bath office at least 20% of your time each month.
How to apply
To apply, applicants should provide a comprehensive CV, including details of relevant experience and achievements. This should be supplemented by a supporting statement, demonstrating how your skills and experience meet the person specification.
We particularly welcome qualified applicants from ethnic minorities as they are under-represented in the team.
Want to know more? For more details on this exciting role, please download the job description. The closing date is Thursday 16 May 2024 (9am).
REF-213 653
Arts Emergency – Head of Fundraising
Location: Home or office based - London N4 or Manchester M1.
Salary: £40,000 per annum FTC.
Contract: Permanent, full-time hours, although compressed or annualised hours will be considered.
Arts Emergency, a mentoring charity and support network aiming to address the inequalities in the creative and cultural sectors, is looking for an experienced and motivated fundraiser to provide leadership and management for fundraising activities.
Since 2013, Arts Emergency has been providing 16-25 year olds in London, Greater Manchester, Merseyside and beyond with a trained mentor working in their field of interest. Mentors help Young Talent set goals, explore their passions and make decisions about higher education, training and careers. After they complete a year of mentoring, Young Talent can continue to access opportunities, advice, resources and paid work from the Arts Emergency Network until they turn 26. The network is made up of thousands of cultural professionals who’ve all offered to share crucial gateways into hard to crack industries like TV, publishing and architecture with young people.
This position will be responsible for raising the necessary income to ensure Arts Emergency’s high-quality, person focused, asset-based services for young people are sustainably funded and can
scale. This is a new role that reports to the Director of Fundraising & Marketing, overseeing a diverse income portfolio including individual giving, major donors, trusts and foundations, corporate donations, commercial income and community fundraising. The Head of Fundraising will have a particular focus on managing and growing the charity’s income from individuals and organisations, with an aim to increase overall fundraising to £1.25m in 2026.
Arts Emergency are seeking candidates that are passionate about building and developing strong teams and who can implement ambitious plans for funding work by making best use of their large community of young people, volunteers and organisations across the Arts, Humanities and in the Cultural and Creative industries. You will be an inclusive leader with the ability to inspire and motivate others, with a strong understanding of charitable income streams gained from experience working at a similar level in a small organisation or in a senior position within a larger organisation/team. Finally, you will be experienced in developing fundraising strategies through to implementation and evaluation, with a creative and proactive approach to developing and deepening relationships with stakeholders.
This is an opportunity to join a fast-growing charity which is poised to expand their award-winning work nationally, aiming to help to 3,000 young people by 2026, as well as support its cementing of its position as a leading and trusted service provider and support network for aspiring artists and thinkers.
CLOSING DATE: 9am, Monday 29th April 2024
Job description
The Cleft Lip and Palate Association (CLAPA) is the national charity for people affected by cleft lip and palate in the United Kingdom.
CLAPA supports people affected by cleft to take control of their journey, connect with others, and use their voices to impact the future of care. Our vision is that no one affected by cleft lip and palate in the United Kingdom will go through their journey alone.
We are seeking a Fundraising Coordinator (Individual Giving) to join our small but dynamic Fundraising team.
The role requires excellent donor care and stewardship skills. All forms of communication will be required including the proactive use of digital channels such as the website and social media platforms.
The Individual Giving Fundraiser will play a vital role in increasing income from our existing supporters. You will support donor acquisition as well as taking the lead on retention of our supporters across multiple channels including cash appeals, regular giving, lottery and in celebration giving. The role will also support the Head of Income in the delivery of a legacy and major donor program.
You will develop and deliver excellent stewardship programmes that drive retention by deepening audience understanding of the challenges that people affected by cleft face and the impact that their donations make. Using data and insight, you’ll deliver compelling campaigns, with people affected by cleft right at the centre. You’ll use creative tools and techniques to demonstrate impact and inspire future action.
The ideal candidate is a creative and confident communicator who shares our values and our staff team’s dedication to supporting the UK cleft community.
How to Apply
Please read the Recruitment Pack in full and then complete the online Application Form linked within. For safeguarding reasons, we are not able to accept CVs.
Applications close: Monday 13th May at 12.00 (noon)
Interviews: Thursday 23rd May (via Zoom)
Start date: ASAP
The client requests no contact from agencies or media sales.