Legacy campaign manager jobs in Birmingham

Salary: £29,530 - £37,969
Contract: 7-month Fixed Term Contract (Feb 2027)
Location: Remote – Home based
Closing date: 28^th June
Interviews: 1^st & 2^nd July
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

We’re delighted to be looking for a Senior In-Memory & Legacy Marketing Executive to join a national children’s charity dedicated to supporting vulnerable young people and families across the UK. This is an exciting opportunity to take ownership of impactful campaigns that inspire long-term support and meaningful giving.

As part of this exciting role, you will lead on the delivery of multi-channel in-memory and legacy marketing campaigns, managing everything from data selection and creative development through to campaign execution and performance analysis. You will play a key role in developing and enhancing supporter journeys, ensuring sensitive and effective stewardship from initial enquiry through to long-term engagement.

To be successful as the Senior In-Memory & Legacy Marketing Executive you will need:

 

• Strong experience delivering direct marketing campaigns across multiple channels, including digital and offline
• Experience using data and insight to inform campaign performance and future planning
• Excellent stakeholder management skills, with experience working across teams and with external suppliers
   

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 3009JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.
 

We have a fantastic opportunity for an experienced Senior In Memory & Legacy Marketing Executive to join our team on a fixed term contract until February 2027.

You will manage In Memory and Legacy campaigns across a variety of channels, including direct mail, digital and paid social. The role focuses primarily on the management of the In Memory programme, with opportunities to support in the legacy programme delivery. You'll be delivering activity to recruit new supporters, alongside stewardship journeys to ensure appropriate and sensitive onward communication with valued supporters. The role presents a fantastic opportunity to help shape the programmes and adapt processes, particularly for In Memory.

You will support the Legacy Marketing Manager and Senior Legacy Executive in the on-going development of the Legacy and In Memory strategy by providing comprehensive evaluation of campaigns, drawing conclusions, and making recommendations for future activity.

Key responsibilities include: 

• Development, implementation and management of the In Memory programme, including excellent supporter stewardship and encouraging long-term support. 
• To manage the day to day running of Legacy and In Memory campaigns; including campaign planning, overseeing creative development, liaising with key stakeholders, co-ordinating print and production, ensuring fundraising is compliant with the IoF Code of Conduct and GDPR, monitoring and analysing results and feeding back to agencies.
• Managing strategic projects with the appropriate level of support. 
• Supporting the Legacy Marketing Management team with the development of annual campaign plans and their implementation.

The ideal candidate would have:

• In Memory and/or Legacy marketing knowledge and experience, ideally gained in a large organisation
• Experience project managing Fundraising campaigns across different media from start to finish. Campaigns might include direct mail, telemarketing, TV, digital marketing or other commonly used fundraising channels.
• Understanding of and an ability to manage and monitor budgets.
• Experience of evaluating the effectiveness of Fundraising campaigns.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.

Key Responsibilities

• Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity
• Develop supporter journeys that improve engagement, care and retention across relevant channels
• Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation)
• Manage campaign logistics across print and digital, collaborating with agencies and suppliers
• Use campaign performance data and insight to refine future planning and audience targeting
• Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels
• Contribute to shaping a legacy events programme, supporting ongoing development and rollout

Person Specification

• Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity
• Strong direct marketing experience, including managing campaigns from planning through to evaluation
• Confidence delivering campaigns across multiple channels (e.g., mail, digital, telephony)
• Strong data and insight capability, using results to improve performance and future plans
• Skilled stakeholder manager with the ability to work effectively with internal and external partners
• Understanding of supporter stewardship and supporter care, with a respectful and compassionate approach
• Experience coordinating print/digital production and working with agencies and suppliers

What’s on Offer
Contract: Fixed Term Contract until February 2027

Salary: £29,000 - £37,000 pro rata

Working Pattern: Flexible working- Hybrid or Remote

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

If this role matches your experience and ambitions, apply today with a CV that clearly shows relevant campaign delivery and results.

Fawcett is recruiting a Fundraising Manager to own day-to-day fundraising delivery and help strengthen how fundraising works across the organisation. This is a manager-level role with real responsibility: bringing structure, judgement and follow-through to live fundraising activity, leading trusts and foundations as a core technical area, and helping develop wider fundraising opportunities over time.

You would work closely with our Head of Income and Organisational Development, who leads the strategic side of this work, while this role acts as its operational counterpart. We are looking for someone with strong fundraising experience, especially in trusts and foundations, excellent bid and report writing skills, and the ability to operate autonomously in a small organisation.

We know that women and people from marginalised backgrounds are less likely to apply unless they meet every requirement. If this role feels like a strong match for your skills and approach, we would encourage you to apply.

External Communications Manager

Salary: £40,000–£42,000 FTE
Hours: 30 hours per week
Location: Remote, with regular travel to FitzRoy services, team and stakeholder meetings as agreed. The role requires attendance in London once per month and applicants must be able to commute to services in Norfolk, Nottingham and Hampshire.
Reports to: Head of Communications
Directorate: Business Development and Partnerships

FitzRoy is a national charity supporting people with learning disabilities, autism and mental health needs to live lives rooted in choice, meaning and happiness.

We are strengthening our external voice and looking for a confident, perceptive and warm communicator to help more people understand FitzRoy’s expertise and impact and increase our influence.

This is a moment of change for social care. We want to play a more active role in shaping its future, ensuring the people at the heart of it are seen, heard and involved in the decisions that matter.

About the role

As External Communications Manager, you will help build FitzRoy’s profile and reputation by identifying the stories, insight and opportunities that show what good support looks like in real life.

You will work closely with the Head of Communications, fundraising, business development and operational colleagues to turn external communications priorities into practical plans, content and opportunities.

This is a delivery role with real influence. You will be expected to bring ideas, advise colleagues, shape practical plans and turn opportunities into action.

What you will do

You will:

• develop proactive external communications activity that raises awareness of FitzRoy’s work, expertise and impact
• spot opportunities for FitzRoy to contribute constructively to sector conversations
• identify realistic opportunities for media, sector press, partner or local coverage
• gather stories, photos, video and quotes that help people understand what good support looks like in real life
• use social media, website content, audience insight and analytics to strengthen FitzRoy’s external profile

About you

You may come from charity communications, PR, journalism, public affairs, stakeholder communications or another external communications background.

You do not need to have worked in social care before, but you will need to be interested in people, willing to learn quickly and able to handle stories about people’s lives with care, respect and good judgement.

We are looking for someone who is:

• an excellent writer and editor
• confident developing clear, accessible content for different audiences
• warm, curious and able to build rapport quickly
• able to spot strong stories, ideas and opportunities
• confident creating social media and website content shaped by audience insight
• comfortable working independently and managing competing priorities
• able to think strategically about audiences and influence, while being practical about what can be delivered in a small team
• confident gathering content including photos, videos and quotes
• willing and able to travel to FitzRoy services and meetings as needed

A full clean driving licence and access to a car for work travel are required, as some services are not easily accessible by public transport.

Working at FitzRoy

You will join a small, friendly communications team with big ambitions. This role will suit someone who enjoys a mix of planning, writing, relationship-building, story-gathering and hands-on delivery.

You will help us show the difference good support makes – and help ensure the voices, experiences and achievements of people with learning disabilities, autism and mental health needs are seen and heard.

How to apply

To apply, please submit your application and a covering letter.

We do not expect your covering letter to address every point in the person specification. We would like you to tell us:

• what interests you about this role and FitzRoy
• three things you would bring to the role
• a piece of communications work you are proud of and why
• how you approach using social media, website content and audience insight to build external profile
• how you would approach telling stories about people’s lives with care, respect and good judgement

If you are using AI tools to write your application, please use them with caution. We are looking for your own voice and writing style.

As Content Creator for Child Bereavement UK, you’ll play a vital role in helping us communicate sensitive messages with care, clarity and impact. You’ll translate our campaigns and organisational priorities into thoughtful, engaging content that connects with people across a range of platforms and reflects the lived experiences of grieving children, young people, parents and families.

Working alongside content, brand and marketing colleagues, you’ll assist with the pitching and creation of high-quality digital, audio and print content that speaks directly to our priority audiences, refining and optimising content so it reaches and supports those who need it most.

Main Responsibilities

· Develop and deliver engaging, high-quality content (copy, images, audio and film) to increase awareness, engagement and support for our services, training and income generation activity.

· Proactively generate and pitch ideas for both evergreen and seasonal campaigns, informed by audience insight, organisational priorities and the wider landscape.

· Work with brand, marketing and digital colleagues to plan and deliver content across online and offline channels in line with agreed strategies and objectives.

· Ensure all content reflects our tone of voice and values, and is accessible, inclusive and appropriate for sensitive subject matter.

· Ensure all content is created in line with safeguarding, consent and confidentiality guidelines.

· Work sensitively with service users and donors where appropriate, ensuring lived experience is represented with dignity and respect.

· Optimise content using data and performance insights, working with the Brand Lead, Digital Marketing Lead and Social Media Lead to maximise reach and impact.

· Respond appropriately to timely opportunities and key moments in the external environment, ensuring content is handled sensitively and responsibly.

· Provide guidance and constructive feedback to colleagues to support high content standards across teams.

· Act as a brand ambassador, championing consistency, quality and compassionate communication.

· Recommend and test innovative approaches to content creation, evaluating results and sharing learning to strengthen future activity.

· Work closely with approved freelancers and suppliers to commission and deliver content projects to brief, budget and timeline.

· Contribute to reporting on content performance, identifying insights to inform future planning.

Person Specification

Essential

Experience & Knowledge

· Experience creating high-quality content across a range of formats, including written, visual, audio and short-form video content.

· Experience contributing to content for campaigns or organisational communications.

· Knowledge of best practice for creating accessible, inclusive and audience-appropriate content.

· Awareness of the importance of safeguarding, consent and confidentiality when communicating sensitive or personal experiences.

Skills

· Excellent written communication skills.

· Strong content development skills, including the ability to generate ideas, draft content, refine messaging and adapt materials for different channels and audiences.

· Skilled in producing high-quality video and audio content, including hands-on skills in filming, recording and editing.

· Strong graphic design skills (e.g. Canva, Adobe etc).

· Ability to translate complex or clinical information into clear, engaging content.

· Strong ability to prioritise and manage competing demands.

· Ability to balance creative ambition with commercial or organisational objectives.

· Excellent attention to detail and commitment to editorial quality.

Attributes & Values

· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.

· Collaborative, approachable, and able to build trust across teams.

· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.

· Highly organised, resilient and able to work independently in a remote environment.

· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.

· Willingness to undertake relevant training and development opportunities.

· Willingness to work flexibly to meet organisational need.

· Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.

· Understanding of bereavement and the needs of bereaved children, young people and parents.

· Previous experience in a Content Creator role or similar.

· Background in storytelling, editorial or publishing environments.

· Familiarity with CRM systems such as Salesforce.

· Experience of working with lived-experience contributors, ambassadors or volunteers.

· Knowledge of digital marketing principles (e.g., SEO, user journeys, content optimisation).

· Active engagement with creative or content industry networks.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 6th July 2026 at midnight

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Interviews

If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.

Proposed interview dates: 23rd and 24th July 2026

This is a full-time role with employment commencing from September 2026.

Role Purpose

This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.

As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.

In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.

Main Responsibilities

 Brand strategy and positioning

· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.

· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.

· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.

· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.

Brand governance and quality

· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.

· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.

· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.

· Support teams to use the brand well, balancing consistency with flexibility and creativity.

· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.

· Ensure messaging and visual identity are aligned and coherent across channels.

· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.

· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.

Brand collaboration

· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.

· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.

· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.

· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.

Internal brand leadership

· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.

· Deliver brand training, resources and guidance as needed.

· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.

Design

· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.

· Be the senior authority for design standards and frameworks.

· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.

· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.

· Manage and maintain relationships with approved design freelancers and agencies.

Insight, performance and reputation

· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.

· Work closely with marketing and communications colleagues on reputation management and sensitive issues.

· Stay informed about sector trends, public expectations and best practice in brand management.

Collaboration & Stakeholder Engagement

· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.

· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.

Person Specification

Essential

Experience & Knowledge

· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.

· Experience of communicating and implementing a brand across an organisation.

· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.

· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.

· Strong understanding of how brand shows up across the full customer journey.

· Strong understanding of audience insight, segmentation and customer needs.

· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.

· Experience of collaborating with audiences to develop brand plans and assets.

· Experience of using insight, analytics, testing and research to develop and inform decision-making.

Skills

· Excellent verbal and written communication skills.

· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).

· Meticulous attention to detail.

· Ability to translate business goals into clear brand positioning and direction.

· Strong analytical thinking, using insight and data to inform decisions.

· Excellent creative judgement across visual identity, tone of voice and storytelling.

· Ability to brief, evaluate and elevate creative work.

· Strong project management skills and the ability to prioritise workload.

· Ability to manage multiple initiatives simultaneously.

· Ability to balance long-term brand building with short term performance needs.

· Ability to work collaboratively and bring colleagues on board a brand journey.

· Ability to demonstrate initiative and to work proactively and independently.

· Ability to work well under pressure.

Attributes & Values

· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.

· Collaborative, approachable, and able to build trust across teams.

· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.

· Customer-centric mindset, grounded in audience insight.

· Highly organised, resilient and able to work independently in a remote environment.

· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.

· Willingness to undertake relevant training and development opportunities.

· Willingness to work flexibly to meet organisational need.

· Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

· Previous experience in a Brand Lead or similar role.

· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.

· Understanding of bereavement and the needs of bereaved children, young people and parents.

· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks

· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.

· Exposing adapted brand strategy across multi audiences.

· Knowledge of brand tracking, perception research and audience insight tools.

· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.

· Familiarity with CRM systems such as Salesforce.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 6th July 2026 at midnight

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Interviews

If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.

Proposed interview dates: 20th and 21st July 2026.