Legacy campaign manager jobs in Birmingham

An exciting and unique opportunity has arisen to join Your City & Metropolitan Hospitals Charity, working in partnership with Dudley Group NHS Charity, in a newly created role during a period of growth.

We are seeking a Legacy & In‑Memory Fundraising Officer to lead the day‑to‑day delivery of legacy and in‑memory fundraising across both charities. This is a vital role focused on growing sustainable long‑term income while providing compassionate, sensitive support to donors and bereaved families.

Do you believe children should feel safe, happy, healthy and hopeful about their future? Because we do. 

If you're an experienced legacy marketer and want to use your skills to help change childhoods and change lives, we'd love to hear from you. 

We're recruiting for a Legacy Marketing Manager to join our team. In this role, you'll take the lead on the delivery and development of Barnardo's legacy and in-memory marketing programmes, playing a vital part in securing long-term, sustainable income for the charity. 

This is a varied and rewarding role, offering a mix of strategic planning, campaign and project management, budget responsibility and people management. You'll work across a wide range of channels — including direct mail, telemarketing, DRTV and digital — and partner closely with internal teams and external agencies to deliver impactful supporter journeys and excellent experiences. 

As Legacy Marketing Manager, you will: 

• Lead the delivery and implementation of the legacy and in-memory acquisition and stewardship programme across multiple channels. 

• Support the planning and development of the legacy and in-memory strategy, ensuring alignment with Barnardo's wider fundraising and organisational objectives. 

• Manage in-memory income and legacy/in-memory expenditure budgets, including planning, phasing, monitoring and reporting against KPIs. 

• Line manage and develop a team of Senior Legacy & In Memory Marketing Executives, fostering a culture of continuous improvement and high performance. 

• Project manage a portfolio of legacy and in-memory campaigns, ensuring delivery to time, budget and compliance standards. 

• Build strong internal relationships across Fundraising, Marketing, Digital, CRM & Insight and Children's Services to deliver integrated supporter journeys. 

• Work with and manage external suppliers and agencies, ensuring effective delivery, compliance and value for money. 

We're happy to offer remote or hybrid working (depending on location) and are open to discussing flexible working arrangements. 

You will have: 

• Substantial experience in legacy marketing, with a strong understanding of direct marketing and a proven track record of delivering successful campaigns. 

• Experience of managing budgets and using insight and performance data to inform future planning and optimisation. 

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment. 

• Experience of managing, motivating and developing staff, ideally in a remote or hybrid setting. 

• Sound knowledge of fundraising best practice, compliance requirements, GDPR and data protection. 

• Excellent written communication, interpersonal and stakeholder management skills. 

If this sounds like you, we'd love for you to apply. If you have any questions about the role, please don't hesitate to get in touch. 

Together, we can help build brighter futures for children and young people across the UK.

About the role

We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.

This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.

You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.

What you’ll be doing

Strategic leadership

• Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
• Lead integrated, multi-channel campaign planning and delivery
• Drive innovation, testing and continuous improvement across supporter journeys
• Stay informed on sector and digital trends to keep our fundraising fresh and effective

Campaign delivery

• Oversee end-to-end campaign management across acquisition and retention
• Approve campaign briefs, messaging, segmentation and supporter journeys
• Ensure campaigns are insight-led, delivered on time and within budget
• Support the creation of high-quality content and storytelling

Product development & innovation

• Develop and optimise Individual Giving and Legacy products
• Identify and launch new fundraising propositions and digital initiatives
• Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters

Data, insight & performance

• Champion a data-driven approach to fundraising
• Work closely with data teams on segmentation, targeting and personalisation
• Monitor KPIs, ROI, retention and lifetime value
• Use insight to inform strategy and support income forecasting

Leadership & collaboration

• Line manage and develop the Individual Giving & Legacy Officer
• Build strong relationships with internal teams and external partners
• Engage stakeholders including leadership, trustees and service teams
• Work with agencies and suppliers to deliver campaigns

Compliance & governance

• Ensure compliance with GDPR and fundraising regulations
• Maintain high standards in supporter care and ethical fundraising
• Manage budgets, monitor performance and take corrective action where needed

About you

We’re looking for someone who combines strategic thinking with a hands-on approach.

Essential

• Experience in Individual Giving, Legacy or Direct Marketing fundraising
• Proven track record of delivering successful multi-channel campaigns
• Strong understanding of supporter journeys, acquisition and retention
• Experience managing budgets and delivering against income targets
• Skilled in data analysis, performance tracking and forecasting
• Excellent communication and stakeholder management skills
• Experience managing and developing staff
• Highly organised, detail-oriented and confident working with data (including Excel)

Desirable

• Fundraising or marketing qualification
• Event management experience
• Experience using fundraising CRM systems
• Experience of working within a social care or disability charity would be advantageous, but isn’t essential. 

Why join us?

At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.

In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.

• Home-based with flexibility and regular team connection
• Occasional travel to Bristol
• A collaborative, values-driven culture
• The opportunity to shape and improve our fundraising approach
• A role where you can make a tangible difference in a purpose-led organisation

Selection process

We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.

Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.

Apply now or get in touch to find out more — we’d love to hear from you.

We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.

Every day, firefighters across the UK run towards the things most of us run from. The Fire Fighters Charity exists to support them and the people they love, when they need it most.

Now they're looking for someone to help grow the income that makes that possible.

This is a rare one.

Face to face fundraising at the Fire Fighters Charity isn't a tired legacy channel, it's a programme that's been rebuilt, is already performing strongly, and is seen as central to the charity's future. The in-house team works directly with fire and rescue services across the country. A public-facing agency programme runs alongside it. Both are growing. Both need stronger leadership.

That's where you come in.

As Face to Face Manager, you won't just be keeping the plates spinning. You'll be shaping strategy, building business cases, improving data and reporting, managing agencies and an in-house team, and helping take this programme to the next level. You'll have direct access to the firefighters themselves, whose stories are among the most compelling anywhere in the charity sector.

What you'll bring:

A solid grounding or at least a strong working knowledge in face to face or dialogue fundraising, whether from the charity side or an agency background. Strong data skills and confidence with KPIs and reporting. The strategic instinct to see the bigger picture, not just the next campaign. And the personality to thrive in a remote, relationship-driven role where no two weeks look the same.

Experience with Salesforce or a similar CRM is a plus. A solutions-focused mindset is a must.

Why it matters:

Over 10,000 people from the UK fire and rescue community were supported last year. The charity has 45,000+ regular givers. Individual giving income already exceeds £4m and F2F has significant room to grow. The person who takes this role will be a key part of making that happen.

Our client supports children, young people and families facing bereavement, as well as parents and carers of children with life-limiting conditions, providing specialist services, training and support across the UK. Following a recent merger, the organisation has strengthened its reach and impact, bringing together two leading charities to provide even greater support to grieving children and families nationwide.

Prospectus is delighted to be supporting our client with their search for an Individual Giving Manager. This role will support the delivery of a fundraising plan, growing income across channels including Direct Mail, Regular Giving, Lottery, Legacies and In Memory. Working closely with the Head of Individual Giving and Supporter Engagement, you will lead on acquisition campaigns, creative development and supplier management, using a mix of digital and traditional approaches to expand and engage the supporter base.

The ideal candidate will bring strong experience in Individual Giving, with the ability to develop compelling campaigns that grow income and attract new supporters. You’ll be confident delivering end-to-end programmes, including direct mail, managing budgets and using CRM systems to track performance and insights. Highly organised and adaptable, you’ll be comfortable juggling multiple priorities while creating engaging supporter journeys across a range of channels.

£40,000
Permanent and full time  
Remote with occasional travel to High Wycombe

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process then please contact Jessica Stoddart at Prospectus

If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you. In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon.