Legacy campaign manager jobs in Birmingham

Salary: £35,000 - £40,000
Contract: 12 month fixed-term contract (maternity cover)
Location: Remote
Closing date: 4^th May
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), enhanced family leave, employee discounts, health cash plan, and more

We have a very exciting opportunity for a Legacy Marketing Manager to join a national children’s charity on a 12month maternity cover. Reporting to the Senior Individual Giving Manager, this role offers the chance to lead a high-value legacy and in-memory fundraising programme during an important period of continuity and development.

As part of this exciting role, you will be responsible for managing the delivery of the legacy and in-memory marketing programme, ensuring strong supporter engagement and long-term income growth. You will lead on campaign planning and implementation across multiple channels including direct mail, telemarketing, digital and free will products, while overseeing budgets, monitoring performance and managing financial and reputational risk.

To be successful as the Legacy Marketing Manager you will need:

• Substantial experience in Legacy Marketing, with a strong understanding of direct marketing and a proven track record of delivering successful campaigns
• Experience of planning, managing and evaluating multi-channel fundraising activity, including responsibility for budgets and KPIs
• Strong stakeholder and agency management skills, with a sound understanding of fundraising compliance, regulation and data protection

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 2950JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.
 

Role Overview:
The Talent Set are delighted to partner with their client on a fantastic Legacy Marketing Manager role. This key position involves leading strategic development and growth of the legacy programme, ensuring effective supporter engagement and sustainable income generation to support the organisation’s mission.

Key Responsibilities:

• Develop and implement a comprehensive legacy and in-memory supporter journey across multiple channels, including direct mail, telemarketing, DRTV, digital, and events.
• Manage the delivery of acquisition and stewardship campaigns, optimising existing channels and exploring new opportunities for growth.
• Collaborate with internal teams and external suppliers to ensure campaign success, maintaining strong relationships with agencies, printers, and third-party providers.
• Monitor and control budgets, delivering projects within financial parameters while maximising supporter contribution and retention.
• Analyse performance data to inform strategic planning, reporting on KPIs, adjusting activities as needed to meet income targets.
• Advocate for the legacy programme internally, communicating its value and securing ongoing support and resources.
• Support and line manage senior executive staff, fostering a collaborative and motivated team environment.
• Prepare for upcoming campaigns, including major summer and autumn initiatives, and contribute to long-term strategic planning.

Person Specification:

• Extensive experience in legacy or direct marketing, with a track record of successful campaign planning and execution.
• Strong understanding of supporter segmentation, data-driven insights, and relationship management.
• Proven ability to manage budgets, assess risks, and deliver projects on time and within scope.
• Excellent communication and negotiation skills, with an ability to influence stakeholders across varying levels.
• Experience of managing and motivating remote teams.
• Skilled in analysing complex data, making informed decisions, and translating insights into actionable strategies.
• Organised, detail-oriented, and able to prioritise effectively in a fast-paced environment.
• Committed to fostering diversity, equality, and inclusion in all aspects of work.

What’s on Offer:

• Salary: £38,000–£40,000
• Location: Remote
• Contract: 12-month FTC

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Our University has a proud history of philanthropy stretching back to its foundation in 1900. With a clear vision to change the lives of the people of Birmingham, Joseph Chamberlain raised the funds required to build the University from citizens and corporations based locally and around the globe. Since then philanthropy has continued to play an important role in shaping the University. There have been a number of fundraising campaigns, including a £1m urgent capital appeal after the Second World War and a £1.4m campaign to fund the Vale ‘student village’ in the 1960s. In 2015 we closed the Circles of Influence Campaign, raising £193 million, making it the largest HE fundraising campaign outside Oxbridge and London.

The University has global reach, including several partnerships with other leading universities around the world, and is grounded in our local community, having opened the first fully comprehensive University secondary school in the country in 2015. We are an ambitious and successful research-intensive University (one of the top 100 research-led universities globally) and have produced 10 Nobel Prize winners, including three who received their awards in 2016. Academics here are exploring the impact of climate change, helping to address global health epidemics, and changing our understanding of Shakespeare. Our students come from nearly 150 countries and our flagship outreach programmes mean that almost 25% of our student population come from underrepresented backgrounds: one of the highest proportions in the UK.

DARO exists to support this academic and student community by engaging, inspiring, and celebrating alumni, individuals, and charitable funders who give their money, time, and networks to support the University’s strategic priorities. The Office, which is comprised of five teams, is focused on fundraising and volunteering from alumni, organisations and individuals who are passionate about changing lives, through funding various research projects, supporting student bursaries, mentoring students, and providing internships, as well as providing a versatile programme of engagement opportunities for our global alumni community.

As an office, we are committed to sustainability and value green working practices. The environment is an integral part of our campaign and we encourage eco-friendly ways of working in order to have a positive impact on our campus and global surroundings.

Role Summary

The Donor Experience Officer role is your opportunity to join our excellent team at an exciting time. Stewardship and donor experience are vital activities to the success of any philanthropic campaign. Donors of time and money need to be thanked and understand what their support has achieved, and how integral their gifts have been to making a positive and meaningful difference to the student community and to academic research. In doing so, donors are encouraged to continue their giving, and to increase and diversify their support.

The Donor Experience Officer will work with the Donor Experience Manager and second Donor Experience Officer, in a team of three. The Donor Experience Officer will be expected to manage and support with the stewardship activity for a number of our supporters, including our regular donors, legacy pledgers, volunteers, charitable and corporate organisations and major donors. The successful candidate will work with our Communications and Events Teams to deliver appropriate, meaningful and effective activities that express gratitude and communicate impact. They will work closely with colleagues in the Philanthropy, Charitable Partnerships, Volunteering and Regular Giving teams to build programmes to steward these key donor communities and will work alongside the Data team to help manage donor data and segmentation.

The successful candidate will have outstanding communication skills with experience in writing for impact, in creating digital content, and an understanding of the needs and expectations of different audiences. They will be able to balance creativity and imagination with a structured, thoughtful and organised approach to their work. They will be creative and conscientious programme deliverers who value integrity and sincerity, and who will demonstrate these qualities through their work.

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy.

What You’ll Be Doing

Building and managing a pipeline of churches, donors, and supporters
Delivering speaking engagements, events, and presentations
Driving regional fundraising activity and growing donations
Hosting and facilitating prayer meetings
Recruiting and leading volunteers
Expanding Barnabas Aid’s reach through networking and partnerships

What We’re Looking For
Proven experience working to targets (sales, fundraising, outreach or similar)
Confidence in asking for commitment—financial or otherwise
Strong communication and public speaking ability
Highly organised, self-motivated, and able to work independently
A natural relationship builder with commercial awareness
Practising Christian, actively involved in a local church (occupational requirement)

Why Join Barnabas Aid?

You’ll be part of a global ministry supporting Christians in over 100 countries—providing food, aid, Bibles, training, and hope where it is needed most.

This is a role where performance matters—but so does purpose.