Legacy campaign manager jobs in Birmingham
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The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity
has been growing its supporter base over recent years and has an ambition to create a step change in our
approach and significantly grow our Individual Giving donors and supporters.
This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a
deep understanding of print and digital marketing, and robust analytical skills, able to make clear
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.
Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.
2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter
engagement and data. The post holder will lead on the development of compelling campaign
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter
communications.
3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans
to continuously improve performance, response rates and ROI. To ensure effective use of campaign
data to improve targeting, segmentation and overall campaign performance
4. To design and implement campaigns with robust and engaging supporter journeys, that build
meaningful relationships and increase lifetime value & thereby long term sustainable income
5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth
6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture
7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team
for all relevant Individual Giving and Legacy campaigns/products
8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment
Houses, to maximise campaign effectiveness
9. To lead and maximise opportunities to drive new data acquisition and lead generation across all
channels, including reviewing and optimising existing lead generation activity and developing new,
innovative lead generation campaigns
10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is
compliant with all legislation and best practice
What we offer:
- Flexible and hybrid working to support work-life balance
- Generous annual leave entitlement with additional leave for long service
- Enhanced sick pay
- Enhanced Maternity Pay
- Employee Assistance Program and Lifestyle Savings
- Free flu jabs
- Cycle to work scheme
- Charity events throughout the year
- Employer enhanced auto-enrolment pension scheme with 8% employer contribution
- Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.
We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.
Registered Charity
51 - 100
Making A Difference
The client requests no contact from agencies or media sales.
Thank you!
Fawcett is recruiting a Fundraising Manager to own day-to-day fundraising delivery and help strengthen how fundraising works across the organisation. This is a manager-level role with real responsibility: bringing structure, judgement and follow-through to live fundraising activity, leading trusts and foundations as a core technical area, and helping develop wider fundraising opportunities over time.
You would work closely with our Head of Income and Organisational Development, who leads the strategic side of this work, while this role acts as its operational counterpart. We are looking for someone with strong fundraising experience, especially in trusts and foundations, excellent bid and report writing skills, and the ability to operate autonomously in a small organisation.
We know that women and people from marginalised backgrounds are less likely to apply unless they meet every requirement. If this role feels like a strong match for your skills and approach, we would encourage you to apply.
Registered Charity
11 - 20
Our vision is a society in which women and girls in all their diversity are equal and truly free to fulfill their potential
The client requests no contact from agencies or media sales.
Thank you!
External Communications Manager
Salary: £40,000–£42,000 FTE
Hours: 30 hours per week
Location: Remote, with regular travel to FitzRoy services, team and stakeholder meetings as agreed. The role requires attendance in London once per month and applicants must be able to commute to services in Norfolk, Nottingham and Hampshire.
Reports to: Head of Communications
Directorate: Business Development and Partnerships
FitzRoy is a national charity supporting people with learning disabilities, autism and mental health needs to live lives rooted in choice, meaning and happiness.
We are strengthening our external voice and looking for a confident, perceptive and warm communicator to help more people understand FitzRoy’s expertise and impact and increase our influence.
This is a moment of change for social care. We want to play a more active role in shaping its future, ensuring the people at the heart of it are seen, heard and involved in the decisions that matter.
About the role
As External Communications Manager, you will help build FitzRoy’s profile and reputation by identifying the stories, insight and opportunities that show what good support looks like in real life.
You will work closely with the Head of Communications, fundraising, business development and operational colleagues to turn external communications priorities into practical plans, content and opportunities.
This is a delivery role with real influence. You will be expected to bring ideas, advise colleagues, shape practical plans and turn opportunities into action.
What you will do
You will:
- develop proactive external communications activity that raises awareness of FitzRoy’s work, expertise and impact
- spot opportunities for FitzRoy to contribute constructively to sector conversations
- identify realistic opportunities for media, sector press, partner or local coverage
- gather stories, photos, video and quotes that help people understand what good support looks like in real life
- use social media, website content, audience insight and analytics to strengthen FitzRoy’s external profile
About you
You may come from charity communications, PR, journalism, public affairs, stakeholder communications or another external communications background.
You do not need to have worked in social care before, but you will need to be interested in people, willing to learn quickly and able to handle stories about people’s lives with care, respect and good judgement.
We are looking for someone who is:
- an excellent writer and editor
- confident developing clear, accessible content for different audiences
- warm, curious and able to build rapport quickly
- able to spot strong stories, ideas and opportunities
- confident creating social media and website content shaped by audience insight
- comfortable working independently and managing competing priorities
- able to think strategically about audiences and influence, while being practical about what can be delivered in a small team
- confident gathering content including photos, videos and quotes
- willing and able to travel to FitzRoy services and meetings as needed
A full clean driving licence and access to a car for work travel are required, as some services are not easily accessible by public transport.
Working at FitzRoy
You will join a small, friendly communications team with big ambitions. This role will suit someone who enjoys a mix of planning, writing, relationship-building, story-gathering and hands-on delivery.
You will help us show the difference good support makes – and help ensure the voices, experiences and achievements of people with learning disabilities, autism and mental health needs are seen and heard.
How to apply
To apply, please submit your application and a covering letter.
We do not expect your covering letter to address every point in the person specification. We would like you to tell us:
- what interests you about this role and FitzRoy
- three things you would bring to the role
- a piece of communications work you are proud of and why
- how you approach using social media, website content and audience insight to build external profile
- how you would approach telling stories about people’s lives with care, respect and good judgement
If you are using AI tools to write your application, please use them with caution. We are looking for your own voice and writing style.
Registered Charity
More than 1000
Our vision, mission and values guide us each step of the way, and are as important now as when the charity first began. Our vision A society where p
