Legacy campaign manager jobs in Birmingham

Role Overview:
The Talent Set are delighted to partner with their client on a fantastic Legacy Marketing Manager role. This key position involves leading strategic development and growth of the legacy programme, ensuring effective supporter engagement and sustainable income generation to support the organisation’s mission.

Key Responsibilities:

• Develop and implement a comprehensive legacy and in-memory supporter journey across multiple channels, including direct mail, telemarketing, DRTV, digital, and events.
• Manage the delivery of acquisition and stewardship campaigns, optimising existing channels and exploring new opportunities for growth.
• Collaborate with internal teams and external suppliers to ensure campaign success, maintaining strong relationships with agencies, printers, and third-party providers.
• Monitor and control budgets, delivering projects within financial parameters while maximising supporter contribution and retention.
• Analyse performance data to inform strategic planning, reporting on KPIs, adjusting activities as needed to meet income targets.
• Advocate for the legacy programme internally, communicating its value and securing ongoing support and resources.
• Support and line manage senior executive staff, fostering a collaborative and motivated team environment.
• Prepare for upcoming campaigns, including major summer and autumn initiatives, and contribute to long-term strategic planning.

Person Specification:

• Extensive experience in legacy or direct marketing, with a track record of successful campaign planning and execution.
• Strong understanding of supporter segmentation, data-driven insights, and relationship management.
• Proven ability to manage budgets, assess risks, and deliver projects on time and within scope.
• Excellent communication and negotiation skills, with an ability to influence stakeholders across varying levels.
• Experience of managing and motivating remote teams.
• Skilled in analysing complex data, making informed decisions, and translating insights into actionable strategies.
• Organised, detail-oriented, and able to prioritise effectively in a fast-paced environment.
• Committed to fostering diversity, equality, and inclusion in all aspects of work.

What’s on Offer:

• Salary: £37,000–£41,000
• Location: Remote
• Contract: 12-month FTC

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Purpose of the Role:

The Senior Research, Policy and Influencing Manager will play a pivotal role in driving Cerebra’s mission to influence national and local policy and practice. You will lead on the translation of research into actionable policy recommendations, develop strategic partnerships, advocate for systemic change and influence, persuade and engage with policy makers to improve outcomes for children with neurological conditions and their families. Alongside this you will work with the Research and Information team on Cerebra’s research contracts and the development and dissemination of information.

This is a senior role requiring strategic vision, strong analytical and communication skills, and an ability to build influence across government, academia, and the third sector.

Key Areas of Responsibility:

1. Policy and Influencing  

• Identify opportunities to influence national and local policy agendas, including legislation, guidance, and funding priorities related to childhood disability and neurological conditions.
• Develop accessible and compelling policy briefings, consultation responses, reports, speeches, and presentations for a range of stakeholders, including MPs, government officials, sector partners and the public.
• Monitor policy developments across the neuro-diverse landscape and lead on timely, evidence-led responses.
• Analyse data, trends and policy developments to produce insights and recommendations.
• Translate complex ideas into clear, persuasive communications that support positive change.
• Ensure our policy positions reflect the real experiences and insights of the neuro-diverse children and families we support.
• Develop and deliver Cerebra’s policy and influencing strategy, ensuring alignment with organisational goals and research priorities.
• Develop and deliver influencing campaigns in partnership with Communications team.
• Work closely with the Communications Team by contributing to the drafting of responses to media enquiries on our policy and influencing work and act as the media contact if required.
• Liaise with the Legal Rights Team to assess the impact of current or proposed policies in terms of their actual or potential effects on children with neurological conditions at both national and local levels, and for their input into consultation responses.

2. Engagement and Relationship Building

• Build and maintain strong strategic relationships with decision-makers across government departments, policymakers, NHS bodies, local authorities, professional associations, and sector partners.
• Represent Cerebra at meetings and events, including engaging with MPs, civil servants, policy forums, advisory groups, and cross-sector coalitions and other key influencers, or brief the CEO or Directors if attending.
• Work closely with internal teams to ensure our policy and influencing work is grounded in practice and informed by those delivering services.
• Work closely with the Communications Team to ensure consistent, impactful messaging.

3. Research and Information

• With one of our Lead Research Officers leading, you will oversee the tendering process and delivery of our research contracts.
• Working with our Information Development Officer to ensure that we maintain our PIF Tick accreditation for our information resources.
• Carry out high-quality research and analysis.
• Use findings from Cerebra-funded and external research to produce policy briefs, consultation responses, and evidence-based recommendations.
• Alongside our Lead Research Officers carry out horizon scanning to identify emerging trends, challenges, and opportunities in child health, neurodiversity, and public service delivery.

4. Budgeting, monitoring and forecasting

• Working with the team and Director to set income and expenditure budgets for Corporate, Philanthropy, Legacy and Trust & Foundations to assist with any funding applications.
• Monitoring and reporting on income and expenditure and KPIs throughout the year.
• Providing quarterly income and expenditure re-forecasts.
• Ensuring all relevant information is recorded in line with charity, fundraising and data legislation and best practice.

5. Line Management

• Line management responsibilities for a small team, currently comprising of 3 staff.
• Be responsible for the day-to-day management of the team.
• Complete regular supervision and team meetings.
• Provide effective performance management to the team.
• Promote a positive and inclusive team culture aligned with Cerebra’s values.

6. General

• Monitor and evaluate the impact the areas of work that leading on.
• Support collaboration across the different Cerebra teams.
• Experience using Client Relationship Management (CRM) systems or similar digital tools for recording and tracking work.
• Uphold Cerebra’s Data Protection Policy and all relevant confidentiality and safeguarding policies.
• Carry out any other reasonable duties in line with the needs of the team and organisation.

Please see attached job description for person specification.

What You’ll Be Doing

Building and managing a pipeline of churches, donors, and supporters
Delivering speaking engagements, events, and presentations
Driving regional fundraising activity and growing donations
Hosting and facilitating prayer meetings
Recruiting and leading volunteers
Expanding Barnabas Aid’s reach through networking and partnerships

What We’re Looking For
Proven experience working to targets (sales, fundraising, outreach or similar)
Confidence in asking for commitment—financial or otherwise
Strong communication and public speaking ability
Highly organised, self-motivated, and able to work independently
A natural relationship builder with commercial awareness
Practising Christian, actively involved in a local church (occupational requirement)

Why Join Barnabas Aid?

You’ll be part of a global ministry supporting Christians in over 100 countries—providing food, aid, Bibles, training, and hope where it is needed most.

This is a role where performance matters—but so does purpose.