Legacy direct marketing officer jobs in Bristol
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This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About the role
We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.
This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.
You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.
What you’ll be doing
Strategic leadership
- Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
- Lead integrated, multi-channel campaign planning and delivery
- Drive innovation, testing and continuous improvement across supporter journeys
- Stay informed on sector and digital trends to keep our fundraising fresh and effective
Campaign delivery
- Oversee end-to-end campaign management across acquisition and retention
- Approve campaign briefs, messaging, segmentation and supporter journeys
- Ensure campaigns are insight-led, delivered on time and within budget
- Support the creation of high-quality content and storytelling
Product development & innovation
- Develop and optimise Individual Giving and Legacy products
- Identify and launch new fundraising propositions and digital initiatives
- Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters
Data, insight & performance
- Champion a data-driven approach to fundraising
- Work closely with data teams on segmentation, targeting and personalisation
- Monitor KPIs, ROI, retention and lifetime value
- Use insight to inform strategy and support income forecasting
Leadership & collaboration
- Line manage and develop the Individual Giving & Legacy Officer
- Build strong relationships with internal teams and external partners
- Engage stakeholders including leadership, trustees and service teams
- Work with agencies and suppliers to deliver campaigns
Compliance & governance
- Ensure compliance with GDPR and fundraising regulations
- Maintain high standards in supporter care and ethical fundraising
- Manage budgets, monitor performance and take corrective action where needed
About you
We’re looking for someone who combines strategic thinking with a hands-on approach.
Essential
- Experience in Individual Giving, Legacy or Direct Marketing fundraising
- Proven track record of delivering successful multi-channel campaigns
- Strong understanding of supporter journeys, acquisition and retention
- Experience managing budgets and delivering against income targets
- Skilled in data analysis, performance tracking and forecasting
- Excellent communication and stakeholder management skills
- Experience managing and developing staff
- Highly organised, detail-oriented and confident working with data (including Excel)
Desirable
- Fundraising or marketing qualification
- Event management experience
- Experience using fundraising CRM systems
- Experience of working within a social care or disability charity would be advantageous, but isn’t essential.
Why join us?
At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.
In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.
- Home-based with flexibility and regular team connection
- A collaborative, values-driven culture
- The opportunity to shape and improve our fundraising approach
- A role where you can make a tangible difference in a purpose-led organisation
Selection process
We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.
Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.
Apply now or get in touch to find out more — we’d love to hear from you.
We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.
Registered Charity
More than 1000
To improve the lives of learning disabled people by providing personalised support that promotes independence, choice, and inclusion.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Do you enjoy building relationships and inspiring people to support a meaningful cause, while being an inspiring team leader and manager? This could be the role for you.
Job Description
As a senior member of the Bristol & Weston Hospitals Charity (BWHC) Fundraising & Marketing team, your main objective is to lead the development and management of our community fundraising programme to maximise income to meet annual targets.
You will play a vital role in stewarding effective relationships to maximise support from our existing supporters and crucially, for driving new donor acquisition to ensure the sustainability of our work. Developing our community fundraising programme is essential to our income base and profile. Central to our work is supporting our volunteer fundraisers, driving participant numbers for challenge events, recruiting and engaging volunteers to help raise awareness of the impact of our hospitals across Bristol and Weston. Crucially, delivering on our 2025-2030 strategy alongside the rest of the Fundraising and Marketing team will be a key part of your role.
Supported by the Head Public Fundraising, you will develop strategic and operational plans and budgets for your operational area to meet growth targets and you will ensure to focus on the objective of focusing on current and lapsed supporters.
This is a dynamic and varied role where you will work closely with colleagues across fundraising, marketing and hospital teams to deliver our 2025–2030 strategy and bring our community closer to the charity’s mission.
Key Accountabilities
Community & Events Fundraising
- To maximise fundraising income by managing and delivering overall recruitment and stewardship of fundraising groups, individual supporters (including in memory fundraisers and funeral collections), ambassadors and volunteers
- To develop and manage the team, empowering them to deliver the BWHC ‘In Aid of’ strategic plan, focussing on expanding the network of supporters who fundraise for and are happy to represent BWHC externally
- To develop, manage and deliver the BWHC Community Group plan, focusing on acquisition of new supporters and development of our retention plan
- To raise income and profile through the development, management, promotion of a portfolio of events (BWHC events, third party events and In Aid of events), ensuring maximum participation
- To develop and manage the team to deliver stewardship of in memory fundraisers and income from funeral collection
- To work with the Hospital Partnership Manager to develop a strategic approach to increase levels of hospital staff fundraising
- To manage and develop BWHC’s trading offer, including overall management of the physical Fundraising Hub and development of online shop
- To ensure exceptional, personalised but proportionate donor stewardship including continued development of product led stewardship e.g. in celebration
- To oversee the recruitment, training, stewardship and management of volunteers to provide support across the charity
- To work with the Brand & Marketing Team to create and deliver a media programme to maximise participation in BWHC activity
- Supported by the Head of Public Fundraising, to work with the IG & Legacy Manager and Supporter Experience, Data & Insight Team in particular to define, develop and deliver cross-portfolio supporter journeys and consistent supporter care.
Leadership & Management
- To provide strong leadership and management to the Community Partnerships & Events Fundraising Officer, Community Partnerships & Event Assistant and Volunteer Officer to ensure they are encouraged and motivated to perform at their best, fulfil their role and achieve agreed targets/KPI’s.
Strategy and Planning
- Contribute to the development and review of Fundraising & Marketing strategy.
- Accountability for Community Fundraising plan and maximising long-term growth in this area
- Develop, implement and monitor annual operational plans, budgets and income forecasting, and ensure internal reporting is completed
- Ongoing evaluation of activity to ensure maximised return on investment
- Keep up to date with relevant legislation and developments which affect the charity
- To contribute to the overall work and reporting of the fundraising and communications team through excellent team-work and cross-team working
Deadline for applications: 11.30pm, Friday 24th April
Interviews planned for: W/C 27th Apri.
Our Benefits:
- 27 days annual holiday entitlement (pro-rata) plus an additional day off on your birthday and a wellbeing day. Plus an additional two days leave after five years of service.
- Commitment to hybrid and flexible working
- Competitive pension scheme. We'll match employee pension contributions up to 8% (minimum 5%)
- Additional support via our enhanced Employee Assistance Programme, including up to eight sessions with a licensed counsellor
- Life assurance cover - 4x annual salary
- Commitment to training and development with budget set aside
- Medicash health plan - claim cash towards a range of medical costs
- Free Blue Light Card that allows access to hundreds of discounts at major retailers.
How to Apply:
Please submit your CV and cover letter, outlining how your experience fits the role and skills required.
The client requests no contact from agencies or media sales.