Legacy direct marketing officer jobs in Bristol
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Do you enjoy building relationships and inspiring people to support a meaningful cause, while being an inspiring team leader and manager? This could be the role for you.
Job Description
As a senior member of the Bristol & Weston Hospitals Charity (BWHC) Fundraising & Marketing team, your main objective is to lead the development and management of our community fundraising programme to maximise income to meet annual targets.
You will play a vital role in stewarding effective relationships to maximise support from our existing supporters and crucially, for driving new donor acquisition to ensure the sustainability of our work. Developing our community fundraising programme is essential to our income base and profile. Central to our work is supporting our volunteer fundraisers, driving participant numbers for challenge events, recruiting and engaging volunteers to help raise awareness of the impact of our hospitals across Bristol and Weston. Crucially, delivering on our 2025-2030 strategy alongside the rest of the Fundraising and Marketing team will be a key part of your role.
Supported by the Head Public Fundraising, you will develop strategic and operational plans and budgets for your operational area to meet growth targets and you will ensure to focus on the objective of focusing on current and lapsed supporters.
This is a dynamic and varied role where you will work closely with colleagues across fundraising, marketing and hospital teams to deliver our 2025–2030 strategy and bring our community closer to the charity’s mission.
Key Accountabilities
Community & Events Fundraising
- To maximise fundraising income by managing and delivering overall recruitment and stewardship of fundraising groups, individual supporters (including in memory fundraisers and funeral collections), ambassadors and volunteers
- To develop and manage the team, empowering them to deliver the BWHC ‘In Aid of’ strategic plan, focussing on expanding the network of supporters who fundraise for and are happy to represent BWHC externally
- To develop, manage and deliver the BWHC Community Group plan, focusing on acquisition of new supporters and development of our retention plan
- To raise income and profile through the development, management, promotion of a portfolio of events (BWHC events, third party events and In Aid of events), ensuring maximum participation
- To develop and manage the team to deliver stewardship of in memory fundraisers and income from funeral collection
- To work with the Hospital Partnership Manager to develop a strategic approach to increase levels of hospital staff fundraising
- To manage and develop BWHC’s trading offer, including overall management of the physical Fundraising Hub and development of online shop
- To ensure exceptional, personalised but proportionate donor stewardship including continued development of product led stewardship e.g. in celebration
- To oversee the recruitment, training, stewardship and management of volunteers to provide support across the charity
- To work with the Brand & Marketing Team to create and deliver a media programme to maximise participation in BWHC activity
- Supported by the Head of Public Fundraising, to work with the IG & Legacy Manager and Supporter Experience, Data & Insight Team in particular to define, develop and deliver cross-portfolio supporter journeys and consistent supporter care.
Leadership & Management
- To provide strong leadership and management to the Community Partnerships & Events Fundraising Officer, Community Partnerships & Event Assistant and Volunteer Officer to ensure they are encouraged and motivated to perform at their best, fulfil their role and achieve agreed targets/KPI’s.
Strategy and Planning
- Contribute to the development and review of Fundraising & Marketing strategy.
- Accountability for Community Fundraising plan and maximising long-term growth in this area
- Develop, implement and monitor annual operational plans, budgets and income forecasting, and ensure internal reporting is completed
- Ongoing evaluation of activity to ensure maximised return on investment
- Keep up to date with relevant legislation and developments which affect the charity
- To contribute to the overall work and reporting of the fundraising and communications team through excellent team-work and cross-team working
Deadline for applications: 11.30pm, Friday 24th April
Interviews planned for: W/C 27th Apri.
Our Benefits:
- 27 days annual holiday entitlement (pro-rata) plus an additional day off on your birthday and a wellbeing day. Plus an additional two days leave after five years of service.
- Commitment to hybrid and flexible working
- Competitive pension scheme. We'll match employee pension contributions up to 8% (minimum 5%)
- Additional support via our enhanced Employee Assistance Programme, including up to eight sessions with a licensed counsellor
- Life assurance cover - 4x annual salary
- Commitment to training and development with budget set aside
- Medicash health plan - claim cash towards a range of medical costs
- Free Blue Light Card that allows access to hundreds of discounts at major retailers.
How to Apply:
Please submit your CV and cover letter, outlining how your experience fits the role and skills required.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Interim Director of Fundraising & Engagement will provide strategic and operational leadership to support the development of sustainable income growth during a pivotal transitional period as the charity begins delivery of its organisational strategy to 2030.
Job Title: Interim Director of Fundraising & Engagement (9–12 months)
Organisation: Ben – Motor & Allied Trades Benevolent Fund (The Automotive Industry Charity)
Location: Remote, with UK travel as required
Contract: Fixed-term contract, 9–12 months
Salary: c£90,000
Reports to: Chief Executive Officer
Direct Reports: Fundraising, Supporter Engagement and Awareness & Experience function
This role is primarily focused on strengthening and scaling voluntary income, leading a fundraising function, and building a robust, future-proofed income engine across the UK automotive community.
Marketing & Communications will play a critical supporting responsibility, ensuring strong brand positioning, audience engagement, and compelling storytelling that underpins fundraising success.
The postholder will also shape the future fundraising operating model and support a smooth transition to a permanent Director.
Key Responsibilities
Fundraising Strategy & Income Growth
- Lead the development of an ambitious, income-led Fundraising Strategy aligned to the 2030 organisational strategy
- Drive growth across a diversified voluntary income portfolio, including:
- Individual & Regular Giving
- Legacy fundraising
- Corporate partnerships across the UK automotive sector
- Community fundraising and events
- Digital fundraising and supporter journeys
- Build and scale compelling fundraising propositions tailored to the automotive community
- Strengthen income pipelines, forecasting, and KPI frameworks, ensuring clarity on short, medium, and long-term revenue generation
- Embed a culture of performance, accountability, and income optimisation, using data and insight to drive decision-making
- Identify and unlock new income opportunities, partnerships, and funding streams.
Supporter Engagement & Income Enablement
- Lead the development of end-to-end supporter journeys that drive acquisition, retention, and lifetime value
- Ensure audience insight and segmentation are embedded across all fundraising activity
- Strengthen supporter stewardship, ensuring high-quality engagement that translates into long-term income growth
- Foster innovation, testing, and continuous improvement across fundraising channels
Marketing & Communications
- Work with senior leaders and managers to refine and document insight-led marketing and communications delivery plans to increase awareness and engagement
- Strengthen digital reach across the UK automotive workforce and retired community
- Enhance brand positioning, messaging, and storytelling to grow both service uptake and supporter engagement
- Oversee audience segmentation and insight to inform engagement and behaviour change
- Ensure high-quality campaigns and content across digital, PR, social, and partnership channels.
Cross-Organisational Leadership
- Model collaborative, high-performance leadership aligned to organisational values
- Work closely with Impact and Service teams to ensure engagement activity reflects real community needs and insight
- Contribute to organisation-wide planning, budgeting, and transformation.
Team Leadership & Capacity Building
- Lead and support Fundraising, Supporter Engagement and Awareness & Experience teams through a period of transition and change
- Identify capability gaps and implement solutions (training, reshaping, recruitment)
- Strengthen systems, processes, and performance reporting to support long-term sustainability and growth.
Key Deliverables (9–12 Months)
- A costed, income-led Fundraising Strategy aligned to the 2030 organisational strategy
- Scalable supporter and beneficiary engagement journeys reaching tens of thousands annually
- Clear recommendations for future team structure, roles, and investment
- Strengthened income pipelines and improved forecasting accuracy
- Enhanced brand visibility and digital engagement within the automotive community
- Smooth transition to a permanent Director with strong foundations, documentation, and operational frameworks in place
Person Specification
Experience
- Significant senior leadership experience in Fundraising and MarComms within the charity sector
- Proven track record delivering fundraising strategies and measurable income and engagement outcomes
- Demonstrable success across individual giving, corporate partnerships, and digital fundraising
- Strong experience in brand, marketing, and digital engagement
- Experience leading teams through organisational change or transition
- Experience building and leading high-performing, multidisciplinary teams
- Ideally, experience engaging large communities, workforce-based audiences, or membership groups.
Knowledge & Understanding
- Strong understanding of supporter engagement, audience insight, and behaviour change
- Knowledge of multi-channel fundraising and modern marketing approaches
- Understanding of charity sector strategy, governance, and income models (desirable)
- Appreciation of the health and wellbeing challenges affecting working people and communities.
Skills & Capabilities
- Strategic thinker able to translate long-term ambition into practical delivery
- Strong leadership and team development capability, particularly during change
- Commercially and analytically minded with strong planning and forecasting skills
- Excellent communication, stakeholder engagement, and influencing skills
- Able to build clarity, confidence, and momentum within teams
- Collaborative and cross-organisational in approach.
Personal Attributes
- Calm, supportive, and steady leadership style suited to transitional environments.
- High emotional intelligence and strong interpersonal skills.
- Resilient, adaptable, and delivery focused.
- Purpose-driven with commitment to improving the wellbeing of the UK automotive community.
Success Measures
- Delivery of a clear, Board-approved Fundraising & MarComms Strategy aligned to 2030 goals
- Stronger, more sustainable voluntary income pipelines
- Increased brand reach, engagement, and supporter growth
- Improved supporter and beneficiary journeys and experience
- Clear future organisational design and capability roadmap
- Effective and smooth transition to permanent leadership.
Registered Charity
51 - 100
To make a positive difference to people's lives within the automotive industry.
The client requests no contact from agencies or media sales.