Legacy manager jobs in Greater london

As Legacy and In-Memory Manager you will be responsible for leading your team to drive transformational change, through the delivery of our legacy and in-memory growth strategy. 

You will set objectives and oversee team activity to deliver the entire legacy journey with the aim of achieving significant long-term growth in revenue income to support our ambitious plans to bring Maggie’s cancer care to everyone who needs us. 

You will be responsible for working collaboratively with teams from across Maggie’s to engage them in the importance of legacy and in-memory giving. 

You will manage external agencies and suppliers to deliver excellent work, on time and to budget.  You will also manage end-to-end, multi-channel campaigns including the delivery of these through colleagues and agencies.

Please see the attached job description for further details.

About the role

We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.

This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.

You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.

What you’ll be doing

Strategic leadership

• Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
• Lead integrated, multi-channel campaign planning and delivery
• Drive innovation, testing and continuous improvement across supporter journeys
• Stay informed on sector and digital trends to keep our fundraising fresh and effective

Campaign delivery

• Oversee end-to-end campaign management across acquisition and retention
• Approve campaign briefs, messaging, segmentation and supporter journeys
• Ensure campaigns are insight-led, delivered on time and within budget
• Support the creation of high-quality content and storytelling

Product development & innovation

• Develop and optimise Individual Giving and Legacy products
• Identify and launch new fundraising propositions and digital initiatives
• Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters

Data, insight & performance

• Champion a data-driven approach to fundraising
• Work closely with data teams on segmentation, targeting and personalisation
• Monitor KPIs, ROI, retention and lifetime value
• Use insight to inform strategy and support income forecasting

Leadership & collaboration

• Line manage and develop the Individual Giving & Legacy Officer
• Build strong relationships with internal teams and external partners
• Engage stakeholders including leadership, trustees and service teams
• Work with agencies and suppliers to deliver campaigns

Compliance & governance

• Ensure compliance with GDPR and fundraising regulations
• Maintain high standards in supporter care and ethical fundraising
• Manage budgets, monitor performance and take corrective action where needed

About you

We’re looking for someone who combines strategic thinking with a hands-on approach.

Essential

• Experience in Individual Giving, Legacy or Direct Marketing fundraising
• Proven track record of delivering successful multi-channel campaigns
• Strong understanding of supporter journeys, acquisition and retention
• Experience managing budgets and delivering against income targets
• Skilled in data analysis, performance tracking and forecasting
• Excellent communication and stakeholder management skills
• Experience managing and developing staff
• Highly organised, detail-oriented and confident working with data (including Excel)

Desirable

• Fundraising or marketing qualification
• Event management experience
• Experience using fundraising CRM systems
• Experience of working within a social care or disability charity would be advantageous, but isn’t essential. 

Why join us?

At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.

In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.

• Home-based with flexibility and regular team connection
• Occasional travel to Bristol
• A collaborative, values-driven culture
• The opportunity to shape and improve our fundraising approach
• A role where you can make a tangible difference in a purpose-led organisation

Selection process

We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.

Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.

Apply now or get in touch to find out more — we’d love to hear from you.

We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.

The Talent Set are partnering with an ambitious health charity to recruit a Senior Legacy Manager at a pivotal period of investment & growth. With bold ambitions to double income over the next five years, legacy giving will play a critical role in delivering long-term, sustainable growth.
The Senior Legacy Manager will lead the strategic development and delivery of a high-performing legacy programme, overseeing supporter acquisition, engagement and stewardship across the full legacy journey.
 

Key duties include:

• Set and deliver the long-term strategy for legacy fundraising in line with organisational growth plans
• Lead and develop multi-channel legacy marketing campaigns and supporter journeys
• Drive acquisition, engagement and stewardship of legacy supporters to grow future income
• Manage budgets, forecasts and reporting, ensuring strong ROI and performance against targets
• Analyse market trends and performance data to identify new opportunities and optimise strategy
• Line manage and develop team members, fostering a high-performing and collaborative culture
• Work closely with internal teams (fundraising, marketing, data and supporter care) to deliver integrated campaigns
• Build strong relationships with senior stakeholders to embed legacy giving across the organisation
• Manage external agencies and suppliers to deliver high-quality activity

About you

• Proven experience leading a successful legacy fundraising programme
• Strong track record of developing and delivering multi-channel marketing campaigns
• Experience managing budgets, forecasting and reporting on income performance
• Confident leader with experience managing and developing teams
• Strong analytical skills, with the ability to use data and insight to inform strategy
• Excellent stakeholder management and influencing skills
• Proactive, collaborative and comfortable working in a fast-paced environment
• Passionate about delivering long-term impact through legacy giving

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.