Legacy Product Development Manager Jobs in Birmingham, West Midlands
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Contract type
Permanent
Location
Whittington, Lichfield (Hybrid options available)
Hours
Full time 37.5 (Flexible for the right candidate)
Annual salary
£43,500 to £50,000 depending on experience
Review Date
25/04/2024
Reporting to the Head of Fundraising and leading the wider supporter care team, the Individual Giving Manager is responsible for the end to end Individual Giving Programme. You will help maximise supporter recruitment and development opportunities whilst ensuring long-term growth for St Giles Hospice.
To manage the delivery of the Individual Giving Programme which includes recruiting new cash and regular giving supporters from a variety of multi-channel campaigns and initiatives. To deliver the warm campaigns such as cash appeals, regular giving, raffles and lottery.
To manage the stewardship of supporters through the proactive and effective data management, delivering an excellent supporter experience through targeted supporter journeys. To develop, deliver and proactively manage campaign plans, budgets, and reports for senior stakeholders.
Knowledge and experience
Essential
·Experience of working in third sector
·Experience in a communications and marketing role
·Demonstrable experience individual giving / customer, and donor / customer acquisition, retention and segmentation in a charity / commercial setting
·Track record of successfully managing and developing relationships with individual supporters, customers or clients.
·Experience of successfully developing and implementing a plan for individual giving / customer, and donor / customer acquisition, retention in a charity / commercial setting.
·Knowledge of regulatory environment for fundraising from individuals including data protection, Gift Aid and Fundraising Codes of Practice and regulation
·Experience of and resilience to meeting targets and KPIs.
·A proven track record of success in working with others, managing people, and delivery of high-quality results to deadlines
·Experience of working with data for marketing and analysis purposes
·Good knowledge of data selection, data analysis, insight and application of datasets for maximum success
·Experience of project management, including budget setting and management.
·Experience using Donorflex or a similar CRM database.
·Experience of working with volunteers
Desirable
·Management experience
·Understanding of Lottery regulatory requirements (Gambling Act 2005) and how this applies within a charity setting.
·Experience of running a small or large scale Lottery to include day to day financial management.
Values
Exhibits our hospice values and behaviours
Skills
Essential
·Ability to show resilience in challenging situations.
·Ability to understand when issues need escalation.
·Ability to work effectively as part of a team.
·Ability to maintain confidentiality.
Personal Attributes
·Empathetic
·Team player
·Able to work under pressure
·Collaborative
·Ambassador for St Giles Hospice
Other requirements
·Valid driving licence
·Eligibility to work in the UK
·Please note that St Giles Hospice does not hold a sponsorship licence and is therefore unable to accept sponsorship requests
Just so you know:
This post is subject to a Disclose and Barring Service (DBS) check.
We may review applications before the application review date, however, if you apply after the application review date, your application may not be considered. We will accept applications until we have successfully filled the role; this may be earlier than the closing date.
If you have not heard within 14 days of the application close date, then please consider that your application has been unsuccessful at this time.
As part of your application your data will be managed in line with St Giles Hospice Privacy Policy and kept for 6 months. If you would like to see this in full, please visit our website for our Privacy Policy. This is in extension to Charity Job Privacy Policy.
The client requests no contact from agencies or media sales.
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.