Legacy Product Development Manager Jobs in Guildford, Surrey
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
We're looking for a marketing & communications professional passionate about mobilising Christians and Churches to join with Tearfund in standing with and speaking up for those who live in extreme poverty in order that they may fulfil their God-given potential. Is that you?
Our vision is to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. They will be invited to give, pray, campaign, volunteer and make lifestyle changes, according to how they feel challenged to respond. We have a ministry to inspire and help people to live generously – in every sense of the word.
The purpose of this role is to develop and manage Tearfund's advocacy product portfolio in a way that engages supporters (individuals and churches) in meaningful advocacy activities aligned to Tearfund's work as part of their whole life response to poverty, delivering against Tearfund's advocacy targets and strategies.
The postholder will work alongside a fundraising marketing team working on our four key fundraising domains (acquisition marketing, retention marketing, church & community engagement, legacy & in memory fundraising) and will lead on developing new and existing campaigning initiatives, appeals and projects that will both integrate and fit alongside our other marketing activities.
Key areas of focus for the postholder would be:
- Generating and leading on the exploration of ideas for various advocacy marketing / movement-building activities
- Leading on new and existing advocacy marketing appeals and projects
- Lead on the monitoring of campaign and project performance including Key Performance Indicators (KPIs).
- Liaising with internal and external suppliers and stakeholders
Do you have the following experience?
- An experienced marketing professional with an understanding of the charity sector
- A passion for, and experience in, recruiting, inspiring, resourcing and mobilising activists
- Multi-channel marketing experience across a variety of media channels including direct mail, press and digital channels
- Experience of working with creative agencies and external suppliers
Do you have the following skills?
- Strategic thinking, and desire to drive forward new ways of doing things.
- Ability to influence and work alongside senior stakeholders
- Excellent oral and written communication skills with ability to write reports and creative briefs
- Ability to collaborate effectively with a variety of stakeholders
If that's you, then we would love to hear from you! All applicants must be committed to Tearfund's Christian beliefs.
Please note: This is a full time permanent role at 35 hours per week. Flexible working patterns can be considered.
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
Hybrid Working: This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager.
The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.
The client requests no contact from agencies or media sales.