Marketing And Audience Development Manager Jobs in London, Greater London
About you
We are looking for an enthusiastic, effortless communicator who appreciates the power of brand, understands the ways of presenting messaging effectively for different audiences, and will help us breathe life into our digital channels with content that resonates.
You will be a confident creative with experience in producing both visual and verbal communications for a broad range of channels including website, email and social. You will be attuned to audience needs and pay attention to user analytics and feedback to continually improve engagement.
About the role
This role within the Policy & Communications directorate gives an energetic, audience-focused individual the opportunity to use their creative flair to support the British Ecological Society’s strategic goal of greater collaboration and impact.
Reporting to the Head of Marketing and with the support of the Communications team, this role will transform our digital channels and communications with reactive, creative content that engages and resonates with our audiences.
Working pattern
35hrs, Mon-Fri | We are currently running a trial of the 4-day work week; staff can opt to work 32hrs over 4 days each week at no loss of salary.
Location
Hybrid | We ask that staff spend at least 60% of their time at our London office.
To find out more about the role, please download the job description and job pack, or visit our website.
We are working towards a world inspired by #Ecology in which nature and people thrive.
The client requests no contact from agencies or media sales.
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We are looking for an individual who will support the development and execution of communication activity aligned with MHFA England’s membership, media and campaign plans. The post holder will create and promote a range of content across different channels (earnt and owned) to help the team in meeting its objectives.
You will help MHFA England to deliver integrated communications and campaigns, working with the marketing and communications team and wider organisation. All activity will be delivered in line with MHFA England’s vision and mission. It will help showcase the organisation’s expertise and support it to meet revenue targets.
You may also be expected to represent the marcomms team in the delivery of organisational wide projects and initiatives.
About MHFA England
MHFA England is a social enterprise and the leading provider of mental health skills and awareness training courses in England. Our vision is to improve the health of the nation, through normalising society’s attitudes and behaviours around mental health, by developing the skills we need to look after our own and others’ wellbeing.
Looking after you
Wellbeing is at the heart of all that we do and say, we are friendly and supportive organisation. We are committed to rewarding our employees with competitive pay, a flexible and supportive workplace, opportunities to grow and develop, and our promise that we will put your wellbeing first.
Interested? How to apply
To apply, please submit your CV and a cover letter. Early application is encouraged as we will be reviewing CVs as they come in.
By applying for this job, you are confirming that you have read the MHFA England Privacy Notice and accept the conditions under which your details will be processed.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Role: Digital Marketing Manager
Hours: 30 hours per week (4 days per week)
Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London
Reporting to: Director of Brand and Digital
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme
Key relationships: Managing external relationships with key agencies and partners
Salary: £40,000 per annum (FTE pro rata for part-time)
Contract: Fixed term with the potential to extend
About Overcoming MS
Are you a digital marketing expert, looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?
At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices, alongside medication, benefit physical and mental health.
Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.
Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information is coming from a reliable source, in order to believe in it and adopt the key changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.
About the role
We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.
The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.
Key Responsibilities
The Digital Marketing Manager will work across several areas, including:
1. Conversion optimisation
· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.
· Working with our agency partner to optimise key landing pages and signposting for conversion.
2. User journey optimisation
· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.
· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.
3. Increasing reach and traffic generation
· Testing different low-cost digital reach opportunities.
· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).
4. Testing to improve results continually
· Email AB testing - Deliver AB testing to inform future email AB tests.
· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.
5. Digital project management
· Testing new digital versions of courses and tools. Project management of website updates.
6. Campaign support
· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.
7. Gathering community feedback
· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.
8. Supplier collaboration
· Working with our suppliers to optimise collaboration, reduce cost and increase impact.
About you
Strong digital skills
• A proven track record of managing digital products/projects/programmes which create value for end-users.
• Strong working knowledge and experience in digital solutions.
• Experience in evaluating and improving existing digital programs.
• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.
• Confident in Google Analytics and Google Search Console.
• Excellent understanding of AB testing to maximise conversion rates.
• Experience in using tools like HotJar (preferred).
• Strong analysis skills.
Project management skills
• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.
• Expertise in using and implementing relevant project management methodologies and tools.
• Ability to proactively mitigate risks and overcome barriers to implementing solutions.
High work quality and passion for innovation
• Excellent eye for detail, works to deliver high-quality work.
• A passion for innovation, an open mind, and a willingness to learn and grow.
Strong interpersonal skills
• Excellent communication skills, energetic and passionate.
• Demonstrable track record of building lasting professional relationships.
Charity interest
• An understanding of the charity sector or an interest in charities would be a bonus.
• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.
Working location
You are comfortable working remotely as part of a small team, and happy to travel occasionally to London or other central locations for meetings.
What can we offer you?
Our staff benefits include:
• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme
How to apply
Please send your CV and a covering letter.
In your application, please let us know:
- Your current salary and desired salary (if you are successful in getting the role)
- Your notice period
- Your current location.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.
No agency contact, please.
The client requests no contact from agencies or media sales.
The British Society for Immunology (BSI) is recruiting a permanent full-time Senior Marketing & Communications Officer to deliver engaging communications to a variety of audiences to drive the reach and influence of the Society’s work.
The British Society for Immunology is an influential and authoritative voice for immunology, a key scientific and health field that plays a central role in many of the most pressing global health challenges we face, including research into the COVID-19 pandemic, developing new treatments and vaccines against disease, and supporting ageing populations to experience healthier lives for longer. This role is split equally between supporting activities of the BSI and those of our publishing portfolio. On the BSI side, you will be responsible for developing and delivering our marketing and communications activity through a variety of channels. Activities can include promoting our membership offering to immunologists working in academia, industry and the clinical sector, promoting key activities such as our events or training offerings, and supporting initiatives to raise the importance and influence of immunology. On publishing, you will be responsible for developing and delivering impactful marketing activities to increase submissions and readership of our official journals, Clinical & Experimental Immunology, Immunotherapy Advances and Discovery Immunology, in particular building the reputation of our newer Open Access journals
This creative role is a fantastic opportunity for someone with excellent communication and organisational skills and a passion for science, who is looking to build their expertise and experience working on impactful marketing and communications projects in an innovative charity.
Please read the job description to find out more about the role. To apply, please email a copy of your CV and a cover letter explaining your suitability for the role. The deadline for applications is Monday 20 May. Interviews will be held via Zoom on Thursday 30 May.
Driven by our values and behaviours, we are a high-performing, ambitious and forward-thinking organisation, who value teamwork and collaboration. We encourage applications from individuals from all backgrounds who are inspired by our values and behaviours.
We request no contact from agencies. Due to the number of applications, only shortlisted candidates will be contacted after the application deadline.
The client requests no contact from agencies or media sales.
The British Society for Immunology (BSI) is recruiting a permanent, full-time Marketing & Communications Manager to lead the strategic development and delivery of marketing and communications activities across the organisation, including the activities of both the BSI and our journals.
The British Society for Immunology is an influential and authoritative voice for immunology, a key scientific and health field that plays a central role in many of the most pressing global health challenges we face, including research into the COVID-19 pandemic, developing new treatments and vaccines against disease, and supporting ageing populations to experience healthier lives for longer. As Marketing & Communications Manager, you get to work at the heart of this exciting discipline, using your outstanding communication and project management skills to develop impactful content strategies across a wide range of activities, such as membership, events, training and policy projects, to ensure we engage effectively with our members and wider community and maximise our impact for immunology in the UK. On publishing (which will form approximately 20% of the role), the role-holder will be responsible for leading the strategic development of marketing activities for our three journals. A core part of this role is managing two staff members, the Senior Marketing & Communications Officer and Marketing & Communications Officer, and overseeing their professional development.
This is an excellent opportunity to work within an ambitious and innovative science and health membership organisation to deliver impactful marketing and communications campaigns across a wide range of projects.
Please read the job description to find out more about the role. To apply, please email a copy of your CV and a cover letter explaining your suitability for the role. The deadline for applications is Monday 20 May. Interviews will be held via Zoom on Wednesday 29 May.
Driven by our values and behaviours, we are a high-performing, ambitious and forward-thinking organisation, who value teamwork and collaboration. We encourage applications from individuals from all backgrounds who are inspired by our values and behaviours.
We request no contact from agencies. Due to the number of applications, only shortlisted candidates will be contacted after the application deadline.
The client requests no contact from agencies or media sales.
Digital Marketing Manager
Baby Lifeline
Midlands/London (Possible Hybrid/remote)
About Us
Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?
We’re looking for a creative and proactive new team member who can provide us with the digital marketing expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.
Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.
Key responsibilities:
· To take ownership of content published via Baby Lifeline’s website and shared via its social media channels
· To use social media and Baby Lifeline’s website to drive income through fundraising
· To engage with stakeholders through digital activity, building positive two-way relationships
· To be strongly aware of developments in digital marketing, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising
· To produce monthly social media monitoring reports
· To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy
Skills and experience:
· Extensive professional use of social media and online platforms
· Extensive professional use of CMS (e.g. WordPress)
· A passion for digital marketing and the ways it can be used to achieve organisational objectives
· Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action
· Strong attention to detail
· Experience of creating and/or managing marketing databases
· Experience of producing stakeholder newsletters (e.g. via MailChimp)
· Knowledge of PPC, SEO, Google Ads, and Google Analytics
· Knowledge of developments in marketing and communications in the UK charity sector
· Experience working within the UK charity sector preferred
· CIPR/CIM membership and/or accredited qualifications preferred
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Each year, Young Enterprise helps thousands of young people develop the skills, knowledge and confidence they need to succeed. Through our nationwide enterprise and financial capability programmes, we give young people the opportunities and experiences to discover who they are and what they’re good at.
This is a fantastic opportunity to join a fast-moving, youth-focused charity and play a pivotal role in raising the profile of the charity through developing our digital presence.
We are looking for a Marketing Assistant, to support the work of the Marketing and Communications team.
About the role
This is an exciting time to join Young Enterprise as we prepare to launch our Transforming Futures strategy (2024-2030).
The Marketing Assistant will play a key role in helping the marketing team with the production of marketing and communication materials and the implementation of the rebrand of Young Enterprise.
The person will provide advice to colleagues on branding and content and will need to evidence excellent project management skills as they be managing the flow of files and the process of creating marketing materials.
The job holder will also be involved in all other aspects of communications, such as contributing to creating content for social media, helping to prepare and deliver integrated campaign activity, creating basic designs for social assets and helping our internal clients shape and activate marketing briefs.
The job holder will need to quickly develop relationships with stakeholders across the charity, especially with our Programmes and Services team.
In line with our brand refresh in 2023/24, the Marketing Assistant will help with preparing artwork and templates across multiple areas of work in preparation for our new brand launch.
We are looking for
• Previous experience in a marketing role.
• Experience of contributing to the creation and implementation of integrated marketing and communications campaigns.
• Experience of both print and digital marketing – working with artwork, social media and email marketing, across multiple channels with content tailored for different audiences.
• Excellent copywriting and proofreading skills.
• Agile project management and organisation skills, including proven ability to plan and manage multiple tasks simultaneously.
• Experience of working with agencies including writing briefs, overseeing work, testing and providing feedback.
• Candidate is likely to have at least two years of relevant experience.
• Understanding of brand and design, and optimal ways to use them to create standout and engagement.
• Understanding the value of reporting and analysis to inform future planning.
• Energy, drive and a positive attitude that motivates others.
• Excellent interpersonal skills and ability to work with a wide variety of stakeholders, utilising negotiation and persuasion skills.
• Excellent verbal and written communications skills.
• Follower of developments and best practice in third sector marketing.
Why work for us?
· People-focussed with a friendly and supportive work-place culture
· An active commitment to equality and diversity
· Access to mentoring scheme with a corporate partner
· Generous holiday allowance of 7.2 weeks plus your birthday off
· Access to NHS top-up scheme, for money back on expenses such as dental and optical
· Access to an Employee Assistance Programme
· Cycle-to-work scheme
· Group Life Assurance
· Access to various employee friendly initiatives such as Discount and Benefits platform, Leave Purchase scheme, part financial contribution to Professional Development etc
If this role appeals to you, we’d like to hear from you! When you join us in building a successful and sustainable future for young people, you can expect all the recognition, support and rewards you need to grow and develop yourself.
This is a hybrid role, working out of our London office a minimum of 4 times per month.
To apply, please send your CV – with a covering letter (neither document should be more than 2 sides of A4) explaining why you think you would be right for this opportunity by no later than midday on 7th May 2024. Please note applications without a cover letter will not be considered.
We will be assessing applications and will shortlist and invite candidates to interview on the 16th May 2024.
Although we endeavour to respond to all applications, if you have not heard from us within two weeks of the closing date you should consider your application unsuccessful.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
We are looking for two Development Managers to join our Development team focusing on Individual Giving and Trust and Foundation Fundraising.
The Development Manager (Individual Giving) will manage the strategic development of Individual Giving, identifying opportunities to drive growth in this area. The post-holder will oversee the delivery of our Regular Giving programmes and will also manage relationships with high-level donors to identify and securing major gifts.
Applicants must be able to demonstrate the following essential requirements:
- Drive acquisition, retention and growth of Individual Giving at all levels with a particular view to growing unrestricted income from this stream.
- Develop and deliver inspiring Regular Giving appeals, understanding the key motivations of our supporters and in line with the strategic objectives of the organisation.
- Lead on the delivery of all aspects of the Patron programme, in particular stewardship of Patrons and supporting the Head of Development in a strategic review of the programme.
- Collaborate with colleagues across the organisation to grow visitor giving, taking a multi-channel and innovative approach.
- Proactively manage a personal portfolio of prospects and donors to secure mid- and major-level gifts from Individuals, ensuring that tailored moves management strategies are employed to meaningfully move relationships towards solicitation.
The Development Manager (Trust and Foundations) will manage the strategic development of Trusts and Foundations fundraising, identifying opportunities to drive growth in this area. The post-holder will oversee income generation from grant-making organisations and ensure timely reporting to funders.
Applicants must be able to demonstrate the following essential requirements:
- Drive growth of Trusts and Foundations income especially at the five- and six-figure level, with a particular view to supporting unrestricted income and major projects in the organisation’s pipeline.
- Proactively manage a personal portfolio of Trusts and Foundations, regularly meeting and engaging with prospective funders to pitch proposals and check-in around expectations.
- Liaise with key internal stakeholders to develop accurate, compelling funding applications in line with deadlines set by funders.
- Build lasting relationships with funders in order to establish opportunities for multi-year income generation.
- Drive the Trusts and Foundations prospecting process and increase the range of prospects approached for support, utilising prospect research tools and securing introductions from our network.
The client requests no contact from agencies or media sales.
Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working
Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing.
You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database.
About The Role
- Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis.
- Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship.
- Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
- Proactively keep abreast of competitor activities, new initiatives and sector trends.
- Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.
What does the role involve?
· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.
· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.
· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.
What skills, knowledge and experience are we looking for?
· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.
· Knowledge of the fundamental of Agile and Scrum
· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)
· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
The client requests no contact from agencies or media sales.
About the job:
We are now looking to appoint 2x TLPD Marketing Officers who will develop marketing plans and manage the tactical delivery of a range of strategies designed to support the Department for Education funded T Level Professional Development contract
Your profile
The roles will report into the Marketing Manager and will be responsible for develop and deliver results-led marketing strategy for the T Level Professional Development (TLPD) contract, designed to meet KPIs, identify and engage audiences, and raise awareness of the offer within the sector, and creating, managing, and implementing marketing plans which meet specific TLPD objectives, including acting as a named marcomms lead for specific KPIs, setting objectives, monitoring performance, and adapting plans as needed.
The successful candidate will have:
The successful candidate will have:
- Experience of supporting the development and implementation of successful marketing strategies.
- Experience of using appropriate marketing tactics to meet project KPIs, including email marketing, advertising, social media, and direct mail.
- Experience of content creation, including development of multi-media assets.
- Experience of using a CRM for marketing purposes.
- Experience of email marketing, including building, testing, monitoring, and adapting campaign as needed to ensure effectiveness.
- Experience of brand guardianship.
If you are an exceptional candidate who would like to make an impact and enjoy working in a vibrant and cooperative environment, we will welcome your application.
Applicants should apply by submitting a CV and cover letter (600 words maximum), outlining how you fulfil the requirements of this role.
Information
Salary: Band C
Location: London, Victoria
Contract: 2 year FTC - 35 hours pw
Deadline for applications: 26th April at 5pm
Home based – with the ability to travel to London for monthly staff meetings and other meetings and events necessary for the role.
The Digital Products Manager is a pivotal role in ensuring SCIE delivers on our digital plan, including:
1. Managing all web content, resources and other digital assets.
2. Ensuring the SCIE website and SCIE’s digital resources communicate, educate and engage impactfully to our target audiences and customers
3. Using your extensive experience of digital delivery to ensure new impactful digital resources are designed and developed on-time and to budget.
This role sits within the Marketing and Communications team, led by the Head of Marketing and Communications, and working alongside colleagues in the wider Business Development and Marketing directorate.
About us
The Social Care Institute for Excellence (SCIE) is a national charity with a clear vision of a society where care and support maximise people’s choices, removes social inequality, and enables people to live fulfilling, safe and healthy lives. To achieve this we research, evidence, share and support the implementation of best practice. We use this evidence and experience to shape policy and outcomes, and to raise awareness of the importance of social care and social work for creating a fair and equal society. Everything we do is informed by people with experience of care and support.
At the SCIE, we are driven by our values:
· Progressive – always learning and developing.
· Inclusive – working together for equality, diversity, and fairness.
· Credible – evidence-based, robust, and reliable.
· Transparent – open and honest.
About you
We are seeking candidates with experience in managing the development, production and delivery of web content and digital products, including e-learning resources, videos, podcasts, and images, for a high traffic and information rich website.
The successful candidate will have experience of implementing a digital-first strategy which supports and refines customer-focused outputs. You will be versed in content management systems (e.g. WordPress), information architecture, and user-experience (UX) design as it pertains to effective usability and accessibility. You will have experience of the daily operation and fluid maintenance of a large website and platform that works for our audiences and supports our wider business development aims of generating interest and sales in SCIE’s products and services.
You will have experience of managing external contractors (e.g. designers, photographers, illustrators, developers, etc.) as well as using tools like Google Analytics (GA4) and Hotjar, and understanding how web statistics and user feedback collection and analysis can help us engage with our audiences better.
You will understand the digital needs of a wide range of SCIE’s stakeholders, including for example, people with visual impairments and people with learning disabilities, and how to ensure that our digital products and web content work for all audiences.
This is a fantastic opportunity for you to contribute your skills and passion within a small and highly regarded social care charity.
The client requests no contact from agencies or media sales.
Head of Communications & Marketing
Baby Lifeline
Midlands or London (Hybrid if required)
About Us
Baby Lifeline is a highly respected national charity whose mission is to ensure the healthiest and best outcomes possible from pregnancy and birth.
Founded over 40 years ago by Judy Ledger following the personal tragedy of losing three premature babies, we have since purchased many million pounds’ worth of equipment for maternity and neonatal units, produced nationally recognised reports and research projects, staged highly successful annual UK maternity safety conferences, and provided evidence-based, multi-professional training to reduce avoidable harm and death in maternity. Training is provided through Baby Lifeline Training Ltd, a not-for-profit social enterprise. It trains around 4,000 delegates annually and is one of the main providers/developers of training for maternity professionals in the UK.
Head of Communications & Marketing
An exciting opportunity has arisen to join Baby Lifeline as Head of Communications and Marketing. You will play a critical role in supporting Baby Lifeline to deliver its important mission, leading the development and delivery of our strategic communications and marketing plan. Together, these will grow awareness of and engagement with our brand and increase donations.
Head of Communications and Marketing Responsibilities:
· Providing strategic communications and marketing counsel to the Chief Executive
· Devising results-driven marketing campaigns to grow our audience and drive charity donations and fundraising
· Devising creative media engagement strategies, leading on proactive and reactive media relations including press releases, statements, interviews, and enquiries
· Building relationships with relevant professionals and experts within healthcare, to help drive sign-ups to events and training
· Managing and influencing relationships with key external influencers, such as journalists, producers, and celebrity VIP ambassadors
· Overseeing our website and social media channels, developing creative content that drives growth, reach and engagement across channels
· Line managing a Digital Marketing Manager on the effective day to day delivery of website and social media activity; working with external agencies where appropriate
· Understanding what metrics to use as a measure of success, based on key objectives – and to report on these confidently
· Researching and evaluating the latest trends within the charity sector and using these to advance Baby Lifeline communications and marketing activity
· Advising and working with Baby Lifeline Training Ltd on relevant projects
As Head of Communications & Marketing, you will have:
· Experience in a similar communications or marketing role
· A keen eye for marketing design – experience creating social media assets is preferable
· Self-motivation and passion about the opportunities that can come from marketing, communications, and social media
· Strong written communication skills and copywriting capabilities
· Excellent interpersonal skills
· A degree in marketing and/or PR or equivalent is desirable
· Health/charity sector experience is desirable but not essential
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
This new role has been established to lead and implement the audience and business growth
strategy for ICA audiences alongside developing and delivering a sustainable, entrepreneurial
and revenue generating business growth model.
KEY RESPONSIBILITIES
Strategic Philanthropy
- Lead, develop and implement a Business Growth strategic plan that brings a mix of
sustainable income derived from individual giving, trusts and foundations and corporate
sponsorships - Work with the Director to develop strategic revenue generation opportunities across the
business and key ICA stakeholders - Lead a Fundraising team to research prospective donors and supporters and build a
pipeline of donor acquisition, including bespoke donor packages - Collaborate with strategic partners on the development of compelling partnership
funding/income/business growth proposals - Maintain an overview of trends and developments in fundraising and business growth
across the artistic and cultural sector - Contribute to business growth and fundraising forecasts to the annual and longer-term
strategic business planning process. - Ensure effective CRM measures are in place and leading on timely and applicable
communications to key stakeholders including audiences, funders and members - Alongside the Director, personally steward relationships with major individual donors
and key decision makers in trusts and foundations - Lead on data collection processes and analytics in relation to audiences, participants and
donors.
Audiences & Communications
- Lead, develop and implement an Audiences and communications strategy alongside the
ICA’s internal and external colleagues and PR agencies - Lead marketing campaigns for ICA’s work and manage a range of activity that supports
ICA to meet its organisational objectives - Maintain and develop ICA’s brand in international, national and local markets, ensuring
ICA’s identity is maintained across all communications channels - Oversee the ICA platforms including its website, socials, media and the overall user
experience to ensure that they serve the organisational objectives - Develop and deliver a coherent marketing and communications strategy that promotes
ICA, and enables the institution to meet its income targets - Develop, implement and maintain ICA’s overall digital and social media strategy
- Stay appraised of new opportunities for promoting ICA
- Alongside the Director and in consultation with ICA’s external PR agency as needed, lead
on PR strategy and response plans - Provide support, direction and guidance for any crisis PR and comms strategies,
overseeing their subsequent implementation - Ensure due diligence to GDPR is met across ICA’s Marketing and Communications
activity - Oversee data collection processes and analytics in relation to audiences, participants
and donors - Control the marketing budget to ensure that resources are managed as effectively as
possible, and that all spend delivers against key departmental objectives.
Governance & Reporting
- Ensuring all fundraising and business growth activity is ethical and fully compliant with
relevant UK charity and financial management regulation - Leading the Fundraising team to complete all business growth/fundraising reporting as
required including Arts Council England NPO reporting - Reporting to the Director and Board of Trustees on the strategy and delivery of the ICA’s
business growth with the ability to flex and respond effectively when variances arise - Reporting to the Finance and Audit sub-committee
Team Management
- Play an active and highly collaborative role as a full member of both the Executive
Leadership Team and Senior Leadership Team - Line Manage roles of Senior Development Manager, Development Manager, Audience
and Marketing Manager, Membership Manager, Editions Coordinator, Ticketing &
Membership manager, ensuring person specific objectives are set in line with the ICA’s
strategic mission & KPIs, as well as supporting staff’s ongoing development and
appraisal processes - Contribute to the wider organisation’s implementation of business initiatives and
transformation - Working alongside members of ELT and SLT, deliver a consistent, empathetic and
pragmatic leadership
KEY REQUIREMENTS
- Extensive and tangible experience in developing and delivering a communications
and audience development strategy within the arts and culture sector - A demonstrable experience in business growth and implementation especially in
relation to revenue opportunities, trusts and foundations, individual giving and
corporate sponsorship ideally within the arts and culture sector - Experience of personally managing relationships with high value individual,
organisational and institutional donors - A clear track record of meeting income targets
- A clear track record of effectively managing both internal staff members and external
consultants/agencies and audience development strategy and implementation within
the arts and culture sector - Knowledge of the practical application of effective CRM systems both across audiences
and funders - Awareness of legislation governing fundraising activity by charities in the UK.