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We are looking for a proactive self-starter to sit within a high-performing team working to raise awareness of SSAFA’s support in the South West Region of England to those in the Armed Forces Community who need it most.
With the ultimate objective being to grow SSAFA’s presence, profile, and identity, the role is responsible for all marcomms activation in the region. The role holder will work to deliver the central Fundraising, Marketing & Communications strategy.
This role reports to the Head of Communications with close alignment with colleagues across the marcomms directorate. The marcomms manager will be responsible for managing marketing campaigns in the South West Region of England and promoting SSAFA’s fundraising initiatives and services. You’ll identify the areas of greatest impact and cut through, deliver integrated awareness campaigns and secure media coverage of fundraising events. Crucially, you’ll be able to identify stories which resonate with our target audience and write calls to action.
With a heavy focus on media and PR activity, key to the role is building strong relationships and contacts with relevant stakeholders in your region including media representatives, employees, volunteers, and case study beneficiaries.
About the team
The Communications team is a small but dynamic group of individuals with strong skillsets across Public Relations, Storytelling (case studies) and Internal Communications. The team is a mix of ex-forces and civilians, and they are always sharing knowledge and expertise with each other.
You will work closely across all directorates within SSAFA, with a focus in South West, to garner information and create compelling marcomms campaigns and activities to raise awareness of SSAFA’s work.
About you
You will be a highly motivated and creative communicator with a proven track record of delivering impactful PR and marketing campaigns. As a natural storyteller with strong media instincts, you will excel at securing high-profile coverage and elevating our brand presence. You will be a confident relationship builder, skilled at engaging stakeholders across the region, from media contacts to volunteers and case study beneficiaries. You will also be able to work independently while staying closely aligned with teams across fundraising and communications, demonstrating proactivity and the ability to manage multiple projects effectively.
About SSAFA
SSAFA, the Armed Forces charity, has been providing practical, emotional, and financial support to our Forces and their families since 1885. SSAFA, is a trusted source of support for the Armed Forces community in their time of need; last year our trained teams of volunteers and employees helped more than 53,000 people in need, including veterans, serving personnel (regulars and reserves) and their families.
SSAFA understands that behind every uniform is a person. We are here for that person and their family – any time they need us, in any way they need us, for as long as they need us.
Diversity and Inclusion at SSAFA
SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.
No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
Closing date: Midnight on Monday 15 July 2025.
Interviews: TBC
Registered Charity
101 - 500
Our vision A society in which the Armed Forces, veterans and their families can thrive.
Thank you!
Ready to shape how thousands of fundraisers learn, connect and grow?
Charity People is proud to be partnering with Fundraising Everywhere on the search for a new Email Marketing Manager. Fundraising Everywhere believes every fundraiser deserves access to learning, support and community, no matter where they are in their career.
Salary: £37,000 / €44,200 per annum, depending on location
Location: Fully remote, UK or Ireland, with occasional travel for team meetings and sector events. This will be around twice per year and travel will be paid by the organisation.
Contract: Permanent, 30 hours per week, worked flexibly between 7am-7pm UK/Ireland time
Closing date: 9am, Friday 31st July
First round interviews: Week commencing 10th August
Second round interviews: Week commencing 17th August
More about Fundraising Everywhere:
Fundraising Everywhere exist to make professional development accessible, affordable and genuinely useful, helping fundraisers build the skills, confidence and connections they need to create lasting impact. Through virtual conferences, workshops, webinars and membership, the organisation supports a thriving community of more than 20,000 fundraisers across the UK, Ireland and beyond.
This is an exciting opportunity to join a purpose-driven organisation that is reshaping how the charity sector learns and develops. As Email Marketing Manager, you'll play a central role in helping Fundraising Everywhere grow its reach, deepen engagement and strengthen member retention through its most important marketing channel.
What you'll do:
We're looking for an experienced email marketer to take ownership of Fundraising Everywhere's email strategy from end to end. You'll shape how audiences discover events, engage with content and become long-term members of the community.
Your work will include:
- Leading email strategy across acquisition, conversion and retention
- Building and optimising customer journeys, automations and nurture sequences
- Using segmentation, testing and analytics to improve engagement and performance
- Managing partner and sponsored email campaigns with care and commercial awareness
- Working collaboratively across marketing, customer experience and membership teams
- Using data and insight to recommend improvements and spot new opportunities
What we're looking for
We'd love to hear from someone who combines strategic thinking with strong hands-on delivery. You'll likely bring:
- Strong experience in email marketing, automation and segmentation, ideally using Mailchimp
- A proven track record of building high-performing email journeys and conversion funnels
- Confidence analysing campaign performance and translating insight into action
- Strong communication skills and excellent attention to detail
- A collaborative, proactive and organised approach to work
- Experience managing internal and external stakeholders, including partners or sponsors
You don't need experience in virtual events to succeed in this role. What matters most is curiosity, adaptability and a genuine passion for creating meaningful audience experiences.
What can they offer in return?
Fundraising Everywhere is committed to building a culture where people can do meaningful work sustainably and continue to grow professionally. Benefits include:
- Flexible, fully remote working
- 21 days annual leave plus UK bank holidays
- Christmas shutdown
- Training and professional development budget
- Health insurance
- Innovation budget for testing and learning
- Sabbatical leave for long-term staff
- Direct support and learning from the co-founders
If you're excited by the opportunity to use your marketing expertise to support the people helping change the world, we'd love to hear from you.
To apply
Charity People is the chosen recruitment partner for this appointment. All you need to do is send a copy of your CV to Alice at Charity People in the first instance. We'll then be in touch with full application details if your experience is a strong match.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
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Thank you!
ABOUT THE ROLE
We are looking for an experienced Communications and Marketing Manager with excellent organisational
skills to develop, implement and manage effective communication strategies for a charity based in the
healthcare sector, with a national and local reach across the UK and Ireland.
You’ll have demonstrable experience in planning and implementing different communications strategies
across a range of marketing channels to help us grow our organisational profile, uphold our vision
and values, while extending our reach across the sector to support growth and awareness among the
community we support.
As part of the daily management of the charity’s communications and marketing needs, you’ll work with colleagues and volunteers to raise awareness maximise awareness of our support model, support the organisation through attendance of national and local events and be part of a team representing the charity at key exhibitions during the year requiring you to be away overnight for up to 3 or 4 nights at a time (depending upon location) – approximately 3-4 times per year. Further information will be available to candidates taken forward for interview.
You will be integral to our communications and marketing approach, collaborating with colleagues who manage our social media and published communications (e.g. member magazine). Above all you are someone who fosters an organisation wide approach working with, mentoring and supporting colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
The ideal candidate must have a proven track record in managing communications, producing effective content and campaigns across a range of channels (print, digital, online) for at least TWO years, ideally bringing additional experience from within the charity sector.
The role is primarily remote and the successful applicant can work from a location of their choice (subject to representing the charity at key meetings, internal meetings and exhibitions throughout the year). The role holder will make optimum use of video conferencing and online collaboration tools to work as part of a wider communications team so the team feels connected and engaged in its approach.
Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) with successful candidates going through to a second round. Second round interviews will be face-to-face interview (with advance notice). Successful candidates will, in advance of the second round, be given a short working brief and asked to present their campaign ideas at interview together with past examples of their work.
UK travel within the role is expected with the charity reimbursing reasonable travel costs where agreed up front and on behalf of the charity.
KEY RESPONSIBILITIES
- Plan, execute and monitor a value-driven, measurable communications and marketing strategy across our print, digital and internal channels in accordance with the direction of the Board
- Demonstrable experience developing, collaborating and managing multi-channel campaigns as part of the overall strategy measuring their effectiveness, adapting to change, where necessary, as part of the wider communications approach (digital, print)
- Develop engaging, accessible and audience-focused content to build trust and a relationship with our target audience
- Excellent organisational skills to manage small projects, ensuring timely delivery and execution supporting risk identification and mitigation
- Upholding brand and culture in everything you do
- Collaborate with colleagues to support organisation and management of charity events
- Oversee the communications and marketing direction of the charity to ensure consistency in approach across all channels
- Build and maintain relationship with journalists and oversee other PR opportunities
- Develop and nurture strategic partnerships with key individuals, stakeholders, and community voices, building strong working relationships that support authentic storytelling and enhance the charity’s impact
- Ensure all content in accessible, inclusive and aligns to our brand and identity
- Budget management with strong planning to meet upcoming deliverables and identifying areas where financial savings can be made to maximise charity resources
- Produce meaningful management information at key times
- Monthly senior management reporting
- Quarterly Board reporting
- Annual reports (authoring and collaborating from external sources)
PERSON SPECIFICATION
Essential Experience
- At least two years experience in a Communications/Marketing Management role
- Experience in developing and implementing communications and marketing strategies, ideally within the not-for-profit sector, across a wide range of marketing channels
- PR experience and media liaison
- Communications planning and forward thinking
- Brand management
- Team player/Mentor
- Campaign management to raise the organisational profile and advocate for people
- Working with third party stakeholders to manage exhibition attendance, organise events and more generally any services provided to/purchased by the charity
- Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
- Demonstrable experience of online and digital marketing platforms to promote the charity, raise awareness and support our target audience
- A strong working knowledge of social media platforms, although we have a dedicated social media manager undertaking the role that you will collaborate with
- Familiarity with UK data protection regulation
Desirable Experience
- Knowledge and experience of SEO
- Budgetary management
- Experience in social media moderation
- Experience in creative tools (Canva, Adobe products) and digital marketing platforms
- Podcasts or similar digital content
- Experience of working on sensitive content
- Experience across the not-for-profit sector
- Ambassador management
SKILLS AND QUALITIES
- Creative, proactive and confident in your approach achieving outcomes in a timely manner and within budget
- Excellent interpersonal skills with ability to build strong working relationships
- Adaptable, flexible and committed to our charitable aims and values
- Strong time management skills
APPLICATION SUBMISSION
To apply, please submit:
- Your CV (up to 3 pages)
- A covering letter outlining your suitability to the role (max 500 words)
Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) discussing previous experience and role fit with successful candidates going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour for this stage.
Second round interviews are expected to be in in-person in a central location - advance notice will be given and the charity will reimburse reasonable travel expenses, approved in advance. Successful candidates will, in advance of the second round, be given a short brief and asked to present their campaign ideas from a charity working example at the interview. This should be available to us at least 48 hours prior to interview to allow us time to review.
Additionally second stage applicants will be asked to provide examples of their own work, at least 48hrs prior to the interview. You should be comfortable sharing past content that you have created previously which will be treated with the strictest confidence. Please allow up to 1.5 hours for this second stage.
Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.
While IA recognises the value of AI technology in the current climate, IA reserves the right to ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.
Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process.
Apply as above. Additionally, please refer to the recruitment timetable in the attached job specification.
The client requests no contact from agencies or media sales.