Marketing manager jobs in Birmingham
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Hybrid – within commuting distance of one of our campuses in Beckenham, Blackburn, Birmingham, Bradford, Bristol, Doncaster or Redcar
Help attract and develop the teachers and leaders who will shape the future of education!
About us
The National Institute of Teaching (NIoT) has an unswerving commitment to high-quality, evidence-informed teacher education and is on a mission to improve the quality of teacher and leader development across the system.
About the role
At the National Institute of Teaching, we are working to improve the quality of teacher and leader development at a system level. We believe teaching is a fundamental societal good, a privilege and a responsibility, and we are looking for a Senior Programmes Recruitment & Marketing Manager who can help us reach, engage and recruit the teachers and leaders who will make the greatest difference for children.
This is an exciting opportunity to lead national recruitment and marketing activity across our programmes, ensuring that our approach is ambitious, inclusive, evidence-informed and responsive to the needs of schools. You will oversee recruitment pipelines from initial interest through to programme commencement, using data and insight to improve performance, support regional teams, and ensure that the NIoT meets its recruitment targets across the country.
Working closely with the Director of Recruitment and Marketing, Programme faculties, Regional Principals, Associate Colleges and our Research and Best Practice function, you will play a key role in strengthening our national reach. You will lead strategic recruitment and marketing plans, support intervention in areas of need, champion inclusive and equitable recruitment practice, and ensure our messaging reflects the realities of schools, teachers and leaders.
We are looking for someone who combines strong strategic thinking with practical delivery. You will bring experience of leading recruitment, sales or income generation activity, designing and implementing strategy, working towards ambitious targets, and using data to drive improvement. You will also be an excellent communicator, confident working across teams and able to manage competing priorities in a fast-moving national organisation.
This is a hybrid role, with an expectation that the postholder will work from the office at least once a fortnight, and more frequently where required to meet business needs. The role also involves national travel, which may include overnight stays.
Key benefits
- Generous annual leave – 27 days’ holiday a year (plus 8 bank holidays), rising to 33 days after five years’ service.
- Flexible working – we offer flexible start and end working times, with hybrid working in place for all roles.
- Pension – entry to the Local Government Pension Scheme.
- Salary sacrifice schemes – we offer salary sacrifice schemes for bikes, cars and tech!
- Lifestyle benefits – we offer discounts on gyms, cinema, retail and much more!
- Parenthood leave – we offer above the statutory minimum for maternity, adoption and paternity leave.
- Working environment – we have a stimulating, supportive and rewarding working environment with a dedicated team of like-minded professionals.
- Support – our Employee Assistance Programme (EAP) provides confidential support for employees on personal or work-related matters.
- Development – we fully support the development of our staff and ensure that you have a high level of continuous professional development.
We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.
For more information and to apply, please visit our vacancies page.
Closing date: 31 July 2026.
Interview dates: 10 and 11 August 2026.
We reserve the right to close this vacancy early if we receive a high volume of applications.
As a condition of employment, this post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and an Occupational Health Check.
Registered Charity 
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
Please follow instructions on Charity Job to be redirected to our website and apply today!
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Thank you!
Ready to shape how thousands of fundraisers learn, connect and grow?
Charity People is proud to be partnering with Fundraising Everywhere on the search for a new Email Marketing Manager. Fundraising Everywhere believes every fundraiser deserves access to learning, support and community, no matter where they are in their career.
Salary: £37,000 / €44,200 per annum, depending on location
Location: Fully remote, UK or Ireland, with occasional travel for team meetings and sector events. This will be around twice per year and travel will be paid by the organisation.
Contract: Permanent, 30 hours per week, worked flexibly between 7am-7pm UK/Ireland time
Closing date: 11.30pm on Thursday 6th August
First round interviews: 19th and 20th August
Second round interviews: 26th and 27th August
More about Fundraising Everywhere:
Fundraising Everywhere exist to make professional development accessible, affordable and genuinely useful, helping fundraisers build the skills, confidence and connections they need to create lasting impact. Through virtual conferences, workshops, webinars and membership, the organisation supports a thriving community of more than 20,000 fundraisers across the UK, Ireland and beyond.
This is an exciting opportunity to join a purpose-driven organisation that is reshaping how the charity sector learns and develops. As Email Marketing Manager, you'll play a central role in helping Fundraising Everywhere grow its reach, deepen engagement and strengthen member retention through its most important marketing channel.
What you'll do:
We're looking for an experienced email marketer to take ownership of Fundraising Everywhere's email strategy from end to end. You'll shape how audiences discover events, engage with content and become long-term members of the community.
Your work will include:
- Leading email strategy across acquisition, conversion and retention
- Building and optimising customer journeys, automations and nurture sequences
- Using segmentation, testing and analytics to improve engagement and performance
- Managing partner and sponsored email campaigns with care and commercial awareness
- Working collaboratively across marketing, customer experience and membership teams
- Using data and insight to recommend improvements and spot new opportunities
What we're looking for
We'd love to hear from someone who combines strategic thinking with strong hands-on delivery. You'll likely bring:
- Strong experience in email marketing, automation and segmentation, ideally using Mailchimp
- A proven track record of building high-performing email journeys and conversion funnels
- Confidence analysing campaign performance and translating insight into action
- Strong communication skills and excellent attention to detail
- A collaborative, proactive and organised approach to work
- Experience managing internal and external stakeholders, including partners or sponsors
You don't need experience in virtual events to succeed in this role. What matters most is curiosity, adaptability and a genuine passion for creating meaningful audience experiences.
What can they offer in return?
Fundraising Everywhere is committed to building a culture where people can do meaningful work sustainably and continue to grow professionally. Benefits include:
- Flexible, fully remote working
- 21 days annual leave plus UK bank holidays
- Christmas shutdown
- Training and professional development budget
- Health insurance
- Innovation budget for testing and learning
- Sabbatical leave for long-term staff
- Direct support and learning from the co-founders
If you're excited by the opportunity to use your marketing expertise to support the people helping change the world, we'd love to hear from you.
To apply
Charity People is the chosen recruitment partner for this appointment. All you need to do is send a copy of your CV to Alice at Charity People in the first instance. We'll then be in touch with full application details if your experience is a strong match.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
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