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MEMBERSHIP MARKETING & INSIGHT MANAGER
18 hours per week (flexible working considered) Fixed-term contract - 6 months (with potential to extend)
£36,000-£40,000 FTE (£17,600-£19,600 pro rata)
Hybrid working - based at Westonbirt Arboretum, Gloucestershire
Use insight to shape the future of one of the UK's largest membership organisations.
Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.
We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.
This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.
About the Role
This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.
This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.
Summary of the role
Working closely with the Head of Income Generation & Engagement, you'll:
About you
You'll bring experience of using customer insight to improve marketing performance and customer experience.
You'll be confident:
Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.
Why join us?
This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.
We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.
Key Responsibilities Membership Insight & Strategy
• Analyse membership and visitor data to identify trends, opportunities and risks.
• Develop audience segmentation with appropriate retention strategies based on evidence.
• Produce regular insight reports and dashboards to inform decision-making.
• Recommend marketing interventions based on behavioural and demographic analysis.
• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience
• Take ownership of the end-to-end member journey.
• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.
• Lead projects to improve customer experience across digital and physical touchpoints.
• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:
• membership renewal improvements
• website user journey optimisation
• family membership implementation
• digital membership developments
• member communications Content, Publications & Digital
• Oversee website content, user experience and digital content planning.
• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.
• Coordinate technical improvements with external suppliers and internal teams.
• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management
• Manage external agencies and suppliers.
• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management
• Brief and manage external agencies.
• Coordinate work with Forestry England colleagues.
• Manage project timelines.
• Monitor delivery and quality.
• Ensure resources are used efficiently. General Responsibilities
• Champion evidence-based decision making.
• Embed continuous improvement.
• Support wider organisational objectives.
• Comply with organisational policies and procedures. Person Specification Essential Experience
• Experience developing marketing strategies informed by customer insight.
• Experience analysing CRM or membership data.
• Experience improving customer journeys or user experience.
• Experience managing multiple projects simultaneously.
• Experience briefing and managing agencies or suppliers.
• Experience working across multidisciplinary teams. Essential Knowledge
• CRM and customer segmentation.
• Customer retention principles.
• Website usability and digital customer journeys.
• Email marketing.
• Marketing performance measurement.
• Data interpretation and reporting.
Essential Skills
Strategic thinking - Able to translate insight into practical marketing interventions.
Analytical - Confident interrogating data and identifying meaningful trends.
Project management - Able to coordinate multiple stakeholders and deliver improvements.
Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.
Organisation - Excellent planning and prioritisation skills.
Desirable
• Membership organisation experience.
• Charity sector experience.
• Visitor attraction or heritage experience.
• Experience with CRM systems such as Raiser's Edge.
• Google Analytics or similar reporting tools.
• Understanding of accessibility and user-centred design.
Personal Attributes - We're looking for someone who is:
• Curious and inquisitive.
• Commercially aware.
• Collaborative.
• Pragmatic.
• Confident making recommendations.
• Comfortable working independently.
• Motivated by improving customer experience.
• Interested in using evidence rather than assumption.
Success Measures
• Produced a membership insight dashboard.
• Developed a data-led retention strategy.
• Reviewed and improved the membership renewal journey.
• Coordinated implementation of agreed digital improvements.
• Established an annual editorial and communications plan.
• Improved reporting and marketing decision making across the organisation.
The client requests no contact from agencies or media sales.
Location: Bristol office, hybrid (minimum two days a week in the office)
Salary: £38,456 per year (Band F)
Job Type: Full-time (37.5 hours a week), fixed term for 12 months with the possibility of extension
The role:
Every year CSE's advice service helps thousands of people to cut their energy bills, improve their homes and stay warm. Thousands more struggle with cold homes and unaffordable bills without ever knowing that free, expert advice is available. This role exists to change that.
As Marketing Manager, you will grow awareness of, and referrals to, CSE's energy advice services across both B2B and B2C audiences. You will build relationships with the professionals and community organisations best placed to refer people to us and develop campaigns that reach householders directly.
You will own a sustained marketing plan, produce high-quality materials and measure your impact. Reporting to the Head of Communications, you will work closely with colleagues across Communications and our Household Energy Services team. It is a creative, fast-moving environment where good ideas get acted on.
Specific responsibilities
An applicant appointed to the role will be expected to:
To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.
About you:
Essential attributes for this role include:
Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.
Benefits:
CSE offer a range of other benefits including:
How to apply
To apply, please download and complete the application form available from our website and send it to our Jobs email address (found in candidate pack). Your application should demonstrate your suitability against the criteria in the person specification and job description. CVs and supporting letters will not be considered.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
Please follow instructions on Charity Job to be redirected to our website and apply today!
Ready to shape how thousands of fundraisers learn, connect and grow?
Charity People is proud to be partnering with Fundraising Everywhere on the search for a new Email Marketing Manager. Fundraising Everywhere believes every fundraiser deserves access to learning, support and community, no matter where they are in their career.
Salary: £37,000 / €44,200 per annum, depending on location
Location: Fully remote, UK or Ireland, with occasional travel for team meetings and sector events. This will be around twice per year and travel will be paid by the organisation.
Contract: Permanent, 30 hours per week, worked flexibly between 7am-7pm UK/Ireland time
Closing date: 11.30pm on Thursday 6th August
First round interviews: 19th and 20th August
Second round interviews: 26th and 27th August
More about Fundraising Everywhere:
Fundraising Everywhere exist to make professional development accessible, affordable and genuinely useful, helping fundraisers build the skills, confidence and connections they need to create lasting impact. Through virtual conferences, workshops, webinars and membership, the organisation supports a thriving community of more than 20,000 fundraisers across the UK, Ireland and beyond.
This is an exciting opportunity to join a purpose-driven organisation that is reshaping how the charity sector learns and develops. As Email Marketing Manager, you'll play a central role in helping Fundraising Everywhere grow its reach, deepen engagement and strengthen member retention through its most important marketing channel.
What you'll do:
We're looking for an experienced email marketer to take ownership of Fundraising Everywhere's email strategy from end to end. You'll shape how audiences discover events, engage with content and become long-term members of the community.
Your work will include:
What we're looking for
We'd love to hear from someone who combines strategic thinking with strong hands-on delivery. You'll likely bring:
You don't need experience in virtual events to succeed in this role. What matters most is curiosity, adaptability and a genuine passion for creating meaningful audience experiences.
What can they offer in return?
Fundraising Everywhere is committed to building a culture where people can do meaningful work sustainably and continue to grow professionally. Benefits include:
If you're excited by the opportunity to use your marketing expertise to support the people helping change the world, we'd love to hear from you.
To apply
Charity People is the chosen recruitment partner for this appointment. All you need to do is send a copy of your CV to Alice at Charity People in the first instance. We'll then be in touch with full application details if your experience is a strong match.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.