Marketing manager jobs in Coventry, west midlands

Become is the national charity fighting alongside children and young people for a better care system. We believe care-experienced young people should have the same chances as everyone else to live happy and fulfilled lives. But today, that’s far from the reality. The care system is in crisis and there are more children in care than ever before. They aren’t getting the love, support and stability that all young people need.

It’s not good enough.

We’re in a strong position to respond and it’s an exciting moment to be joining us. We’ve grown in recent years and have clear plans for the future.

As the Marketing and Communications Manager, you’ll lead the day-to-day delivery of our marketing and communications work. You’ll turn ideas into action, delivering engaging campaigns, compelling storytelling and consistent communications across all our channels. Working closely with the team across Become, external stakeholders and care-experienced young people to grow our reach, you'll build brand trust and strengthen our position as the national voice for care-experienced young people.

We're looking for someone with a strong background in digital marketing, an eye for design and a passion for amplifying young people’s voices. A natural collaborator, you’ll enjoy working in a dynamic environment that encourages proactive thinking, experimentation and ongoing learning.

Location

Our team work remotely from home, with some required in-person meetings (generally expected once or twice per month). In-person meetings usually take place in our office space in Old Street, London and Become covers the cost of travel within Great Britain for essential in-person meetings.

The Old Street office space is available for team members to work from if preferred/needed. For non-London based team members hot-desking options near you can be requested if required.

Equity, Diversity and Inclusion

As an organisation serving children in care and young care leavers, we’re keen to receive applications from people with lived experience of care. We are actively seeking to bring diversity of perspectives and experience, and especially welcome applications from those from racially-minoritised communities. We ask all applicants to fill in an Equity and Diversity Monitoring form to better understand the diversity of applicants. This is optional, and anonymous and it will not be connected with your application.

How to apply

To apply please complete the application form on our recruitment platform by the application deadline.

The application form requires you to:
 

• Upload your up-to-date CV.
• Provide your answer to each competency question, using between100 and 400 words per answer. Please ensure you provide relevant examples that demonstrate how you meet the required skills and experiences as outlined in the job advert and description.

We also ask you to complete the Equity and Diversity Monitoring Form (this is not compulsory, but can help us identify areas we need to look at within our processes).

The competency questions we would like you to answer as part of the application form (using between 100 and 400 words per answer) are:

1. Tell us about a marketing and communications campaign that you’ve delivered to drive change. How did you measure its impact?
2. Give an example of when you’ve introduced new digital tools to your team. What were the opportunities and risks?
3. Tell us about a time when you’ve supported people whose voices are underrepresented to have their stories heard. What were the key considerations when providing this support?
4. We’re a busy team managing proactive and reactive work. Give an example of how you’ve supported a team member’s development alongside competing priorities.
5. What is your motivation to work for Become and why are you interested in working for an organisation that supports care-experienced children and young people?

If you have any questions about the role, please contact Victoria Wilson, Head of Marketing and Communications by e-mail (see Become website for contact form).

The deadline for applications to be received is Sunday 13 September at 11:59pm.

Once the deadline has passed your application will be assessed. Become promotes fairness in all our recruitment processes - at application and sift stage, personal or identifiable information will be redacted to anonymise your application for assessment.

Interview Details

If you are successful at sift stage, you will be invited to interviews. Our process includes two interview panels – a Young Persons Panel, and a Staff Panel.

Interviews will take place on:

• Young Persons Panel – Wednesday 23 September
• Staff Panel – Thursday 24 September

Please note, you will receive two interview invites (one for each panel). Please ensure you book one slot for each panel. If you do not accept your invite to interview, book your interview slots or contact us 48 hours ahead of the first interview date, we will assume you no longer want to progress your application and you will be withdrawn from the process. We ask candidates to keep the listed interview dates available where possible, as we may have limited flexibility to offer alternative dates.

Interviews may be held virtually using a video calling app (Microsoft Teams or Zoom) or in person at our location in Central London. If access to technology/internet is difficult for you, please contact us so we can assist in making suitable arrangements.

As part of our commitment to fairness in the recruitment process, short-listed candidates invited to interview will be sent the interview questions in advance.

If you have any reasonable adjustments to request for this recruitment process, please advise us on your application form or us via our website.

If you are a care-experienced young person (aged 27 or younger) interested in this vacancy, you are eligible to access our Propel into Work (PiW) service for application or CV advice. Please note, any questions regarding the role should be directed to the vacancy manager. If you are eligible for PiW and would like to put in a request, please contact us via our website.

Please Note

All applicants must have a Right to Work in the UK. Although the role is hybrid, we are unable to offer work visas or sponsorship for any candidates.

We’re proud to be a Living Wage Employer. We are committed to #ShowingTheSalary. Our roles are #OpenToAll

For a full list of Employee Benefits please see here.

RFE-230398

The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work on our website.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026 

This is a key role in a small and ambitious Communications and Events team, which will sit at the intersection of day-to-day strategic oversight and hands-on delivery. You will develop and deliver engaging marketing and digital campaigns, in line with organisational and communications priorities, manage our year-round events programme, strengthen our community engagement and ensure consistently high standards across Climate Spring’s marketing, digital and events activity.

This role will be perfect for a motivated and experienced marketing and events all-rounder. To excel in this role, you will need to be proactive, highly organised, detail-oriented as well as able to independently manage complex projects and build strong relationships with internal teams and external partners. 

Key responsibilities:

Marketing and community engagement

• Lead the planning and delivery of cross-channel marketing plans (including digital campaigns, events and outreach) to promote Climate Spring’s industry programmes, initiatives and projects, alongside wider organisational campaigns.

• Develop and deliver audience and community engagement strategies that increase participation, strengthen audience journeys and build lasting relationships with our creative community, alumni and industry partners.

• Work collaboratively with colleagues across the organisation to identify priority audiences and community needs, ensuring that the right people are - and stay - engaged through relevant activity and events.

• Develop and manage partnerships and cross-promotional opportunities to extend the reach and impact of Climate Spring’s work.

• Work with industry and production partners to support and collaborate on the marketing and promotion of Climate Spring-supported film and TV projects. 

• Oversee the effective use of planning tools, calendars and reporting processes for marketing, campaigns and events.

• Track performance across campaigns and events, using data, insights and feedback to make recommendations and improve future activity.
   

Brand management and content oversight

• Act as a guardian of Climate Spring’s brand, ensuring consistency, quality and professionalism across all digital, marketing and event materials.

• Provide editorial and visual oversight of presentations, assets and digital content, ensuring that materials align with Climate Spring’s brand guidelines and messaging. 

• Review and provide feedback on copy and materials produced by junior team members, including newsletters, digital content, event materials and other promotional assets.

• Oversee the implementation and use of branded templates, brand guidelines and internal processes, ensuring consistency and quality of marketing, digital and event materials throughout. 

• Work collaboratively with colleagues across the organisation and with our creative community to identify stories, opportunities and insights that support audience engagement and the promotion of Climate Spring’s work.

• Support senior colleagues with the creation of high-quality presentations and branded materials for meetings, presentations and speaking engagements.

• Contribute creative ideas and direction for digital campaigns and associated digital content.

Event management

• Lead the delivery of Climate Spring’s programme of online and in-person events, including timelines, invitations, registrations, logistics, suppliers, communications and post-event activity.

• Ensure events are delivered to a consistently high standard and provide an excellent attendee and participant experience.

• Support the delivery of Climate Spring community building events, in collaboration with internal teams.

• Work with the Head of Communications and Events to support Climate Spring’s presence at international film and TV festivals and industry markets.

Operational and team management

• Working with the Head of Communications to maintain and support clear workflows, processes and quality control for marketing, communications and event activity across the organisation. 

• Identify opportunities to improve ways of working and professionalise internal workflows for marketing, digital and events.

• Line-manage and support the professional development of the Communications and Marketing Coordinator.

• Act as a deputy for the Head of Communications and Events as required.

• Identify where specialist support is required, such as graphic design, photography or video production, and manage freelancers as required.

Essential experience and skills

• Experience in a marketing, campaigns or communications role, delivering measurable impact on organisational reach, profile or audience engagement.

• Experience developing and delivering integrated marketing activity across multiple channels, using insights and feedback to improve activity.

• Proven experience delivering successful online and in-person events from planning through to evaluation, ensuring a high-quality attendee or participant experience.

• Excellent project management skills, with the ability to manage multiple priorities independently, maintain effective workflows and deliver projects to a high standard.

• Experience growing and engaging communities around programmes, events or initiatives, demonstrating a strong understanding of audience engagement.

• Excellent written and editorial skills, with experience reviewing, editing and quality assuring content.

• A strong visual eye and understanding of branding, with experience using Canva or other design software to create or adapt and oversee high-quality, on-brand materials.

• Experience using email marketing platforms, content management systems and analytics tools to plan, deliver and evaluate activity.

• Experience line-managing, coaching and developing colleagues, creating a supportive and collaborative team environment.

• Experience managing external suppliers or freelancers, ensuring projects are delivered on time, budget and to a high standard.

• Ability to proactively assess and improve internal processes, systems or ways of working to increase efficiency, consistency and quality.

• Excellent stakeholder management and communication skills, with the ability to swiftly build relationships with teams, partners and external stakeholders.

Desirable experience and skills

• Experience delivering paid digital marketing activity.

• Experience using CRM systems to support audience development and segmentation.

• Advanced design skills with experience creating high-quality branded templates and marketing assets from scratch.

• Experience creating and editing video content for digital marketing and social media.

• Experience working in the film and TV industry or the wider creative and entertainment sector.

• Demonstrable knowledge of climate, sustainability and environmental issues.

How to apply

If your skills and experience meet the above requirements, please apply by;

1. A CV outlining relevant employment history, qualifications and experience (maximum two pages)

2. Supporting statement (maximum one page)

As part of the statement, please answer the following questions:

• What interests you about this role and why would you like to work with Climate Spring?

• Tell us about a campaign, initiative or event you are particularly proud of. What was your role, and what impact did you have?

• Describe a time when you improved a process, supported a team member or led a complex project. What did you do, and what was the outcome?

Throughout your supporting statement, we encourage you to use specific examples to illustrate your experience and skills, rather than repeating what’s outlined on your CV.

Please note that AI-generated applications will not be considered.

3. Work samples

Please include up to five examples of relevant work (PDF, links or similar). For each example, please include a very brief description of your role in the project/example.

4. Please also fill out this recruitment monitoring formwhen you apply. 

Deadline for applications:  Wednesday, 9th September, 5pm BST

First stage interviews: scheduled for w/c 21st September

Second stage interviews: scheduled for w/c 28th September 

Role Overview

The Talent Set are delighted to partner with our client on a fantastic Senior Marketing Manager role. This position involves leading strategic, multi-channel marketing initiatives to maximise supporter engagement and long-term value, supporting the organisation’s Legacy and Mid-Value programmes through innovative and audience-focused approaches.

Key Responsibilities

• Provide strategic and operational leadership to a team responsible for delivering legacy and mid-value supporter programmes.
• Develop, implement, and optimise integrated marketing plans across channels, including digital, direct mail, email, and media, to meet ambitious targets for supporter acquisition, retention, and income.
• Oversee supporter journeys and stewardship strategies to deepen long-term relationships and increase lifetime supporter value.
• Analyse audience insights and campaign data to inform strategic decisions, optimise activity, and improve programme performance.
• Collaborate with internal teams and external partners to maximise opportunities for supporter engagement and fundraising success.
• Lead the development of compelling content and creative that resonates with diverse supporter audiences.
• Manage programme budgets and resources efficiently, ensuring activities deliver strong return on investment.
• Coach and motivate a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Monitor programme performance, using insights and testing to refine strategies and ensure objectives are met.
• Maintain compliance with industry best practice, legal standards, and regulatory guidelines in all marketing activities.
• Manage high-profile campaigns, proactively addressing risks, challenges, and deadlines.

Person Specification

• Proven experience leading large-scale acquisition and supporter engagement programmes within the charity or international development sectors.
• Demonstrable success in managing and developing high-performing teams, with a focus on collaboration and continuous improvement.
• Extensive understanding of multi-channel marketing, including digital, mail, and telemarketing, with the ability to develop integrated, audience-led supporter journeys.
• Strong analytical skills with experience interpreting complex data to inform strategic decisions.
• Ability to prioritise effectively, balancing multiple projects and deadlines to deliver impactful results.
• Skilled in developing engaging content and creative across varied channels to inspire action.
• Experience managing significant marketing budgets with clear focus on measurable outcomes and return on investment.
• Excellent communication, stakeholder engagement, and relationship-building skills, capable of working across teams and with external partners.
• Innovative, adaptable, and committed to upholding best practices in supporter stewardship and ethical fundraising.

What’s on Offer

Salary: £50,100-£55,400
Contract until December 2026
Hybrid working - 1 day a week in Central London

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

We are hiring a Global Marketing Manager to take incredibly powerful, true stories from the Persecuted Church and turn them into world-class campaigns and marketing assets that fundraising offices around the world can use to grow.

Join a global ministry and use your marketing expertise to amplify the voices of persecuted Christians and bring the stories of the Persecuted Church to life for audiences around the world. You will shape campaigns that inspire prayer, advocacy and support, influence a worldwide network across cultures, and lead marketing at a global level.

WHAT THE GLOBAL MARKETING MANAGER ROLE INVOLVES

• Leading the development and delivery of core fundraising and marketing resources – social media, web, email, film, magazine, direct mail appeals, major donor proposals, and church and volunteer resources – providing creative direction, project management and quality assurance throughout.

• Overseeing the creative concept development process for global fundraising and marketing campaigns, providing strategic input and creative direction.

• Line managing a team of two Marketing Project Managers, and building relationships with marketing and communications leads across our 25 global offices.

• Managing corporate brand guidelines and giving guidance to our fundraising offices and international specialists on brand execution.

• Managing the marketing budget, monitoring expenditure and ensuring cost-effective delivery of marketing activities.

• Planning and managing the end-to-end delivery of marketing projects, including schedules, creative briefs and stakeholder engagement, and evaluating performance through usage and campaign response data

• Staying at the forefront of strategic brand and marketing thinking, and bringing best practice in from the wider charity sector.

• Supporting new markets development, with a particular focus on effective digital communications, plus ad-hoc support for major donor relationships.

WHAT YOU WILL BRING

• Significant experience in integrated marketing communications environment; a charity background is highly desirable.
• A track record of delivering complex projects and programmes with significant outcomes, ideally in church or supporter engagement.
• Experience applying brand strategy, positioning and execution to grow engagement , and of working with agencies and freelance specialists. 
• Good working knowledge of Adobe Creative Suite (particularly InDesign , Photoshop and Premier Pro), with the ability to review and edit creative assets for quality and accuracy.
• Strong organisational skills, able to run multiple projects at once without losing quality or pace.
• A collaborative, cross -cultural communicator, equally comfortable leading a team and building relationships across a global network.
• You have excellent written and verbal English communication skills and can engage effectively with diverse audiences.
• A genuine, active Christian faith and a real passion for the persecuted church — this is not incidental to the role, it is central to it.

OUR OFFER

• Working at Open Doors means that you are actively involved in serving the worldwide Persecuted Church. We offer you a permanent, full -time position within a supportive, professional team. You will report to the Global Head of Marketing & Campaigns and line -manage two Marketing Project Managers. 
• The role is remote friendly and open to candidates worldwide. As you will work with colleagues across continents, being in a Central European time zone helps bridge Asia and the Americas, but it is not essential.
• Salary will depend on experience and location .

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

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