Marketing manager jobs in Edinburgh, scotland

We are looking for a proactive self-starter to sit within a high-performing team working to raise awareness of SSAFA’s support in the South West Region of England to those in the Armed Forces Community who need it most.

With the ultimate objective being to grow SSAFA’s presence, profile, and identity, the role is responsible for all marcomms activation in the region. The role holder will work to deliver the central Fundraising, Marketing & Communications strategy.

This role reports to the Head of Communications with close alignment with colleagues across the marcomms directorate. The marcomms manager will be responsible for managing marketing campaigns in the South West Region of England and promoting SSAFA’s fundraising initiatives and services. You’ll identify the areas of greatest impact and cut through, deliver integrated awareness campaigns and secure media coverage of fundraising events. Crucially, you’ll be able to identify stories which resonate with our target audience and write calls to action.

With a heavy focus on media and PR activity, key to the role is building strong relationships and contacts with relevant stakeholders in your region including media representatives, employees, volunteers, and case study beneficiaries.

About the team

The Communications team is a small but dynamic group of individuals with strong skillsets across Public Relations, Storytelling (case studies) and Internal Communications. The team is a mix of ex-forces and civilians, and they are always sharing knowledge and expertise with each other.

You will work closely across all directorates within SSAFA, with a focus in South West, to garner information and create compelling marcomms campaigns and activities to raise awareness of SSAFA’s work.

About you

You will be a highly motivated and creative communicator with a proven track record of delivering impactful PR and marketing campaigns. As a natural storyteller with strong media instincts, you will excel at securing high-profile coverage and elevating our brand presence. You will be a confident relationship builder, skilled at engaging stakeholders across the region, from media contacts to volunteers and case study beneficiaries. You will also be able to work independently while staying closely aligned with teams across fundraising and communications, demonstrating proactivity and the ability to manage multiple projects effectively.

About SSAFA

SSAFA, the Armed Forces charity, has been providing practical, emotional, and financial support to our Forces and their families since 1885. SSAFA, is a trusted source of support for the Armed Forces community in their time of need; last year our trained teams of volunteers and employees helped more than 53,000 people in need, including veterans, serving personnel (regulars and reserves) and their families.

SSAFA understands that behind every uniform is a person. We are here for that person and their family – any time they need us, in any way they need us, for as long as they need us.

Diversity and Inclusion at SSAFA

SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.

No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

Closing date: Midnight on Monday 15 July 2025.

Interviews: TBC

ABOUT THE ROLE
We are looking for an experienced Communications and Marketing Manager with excellent organisational
skills to develop, implement and manage effective communication strategies for a charity based in the
healthcare sector, with a national and local reach across the UK and Ireland.

You’ll have demonstrable experience in planning and implementing different communications strategies
across a range of marketing channels to help us grow our organisational profile, uphold our vision
and values, while extending our reach across the sector to support growth and awareness among the
community we support.

As part of the daily management of the charity’s communications and marketing needs, you’ll work with colleagues and volunteers to raise awareness maximise awareness of our support model, support the organisation through attendance of national and local events and be part of a team representing the charity at key exhibitions during the year requiring you to be away overnight for up to 3 or 4 nights at a time (depending upon location) – approximately 3-4 times per year. Further information will be available to candidates taken forward for interview.

You will be integral to our communications and marketing approach, collaborating with colleagues who manage our social media and published communications (e.g. member magazine). Above all you are someone who fosters an organisation wide approach working with, mentoring and supporting colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
The ideal candidate must have a proven track record in managing communications, producing effective content and campaigns across a range of channels (print, digital, online) for at least TWO years, ideally bringing additional experience from within the charity sector.

The role is primarily remote and the successful applicant can work from a location of their choice (subject to representing the charity at key meetings, internal meetings and exhibitions throughout the year). The role holder will make optimum use of video conferencing and online collaboration tools to work as part of a wider communications team so the team feels connected and engaged in its approach.

Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) with successful candidates going through to a second round. Second round interviews will be face-to-face interview (with advance notice). Successful candidates will, in advance of the second round, be given a short working brief and asked to present their campaign ideas at interview together with past examples of their work.

UK travel within the role is expected with the charity reimbursing reasonable travel costs where agreed up front and on behalf of the charity.

KEY RESPONSIBILITIES

• Plan, execute and monitor a value-driven, measurable communications and marketing strategy across our print, digital and internal channels in accordance with the direction of the Board
• Demonstrable experience developing, collaborating and managing multi-channel campaigns as part of the overall strategy measuring their effectiveness, adapting to change, where necessary, as part  of the wider communications approach (digital, print)
• Develop engaging, accessible and audience-focused content to build trust and a relationship with  our target audience
• Excellent organisational skills to manage small projects, ensuring timely delivery and execution  supporting risk identification and mitigation
• Upholding brand and culture in everything you do
• Collaborate with colleagues to support organisation and management of charity events
• Oversee the communications and marketing direction of the charity to ensure consistency in approach across all channels
• Build and maintain relationship with journalists and oversee other PR opportunities
• Develop and nurture strategic partnerships with key individuals, stakeholders, and community voices, building strong working relationships that support authentic storytelling and enhance the charity’s impact
• Ensure all content in accessible, inclusive and aligns to our brand and identity
• Budget management with strong planning to meet upcoming deliverables and identifying areas where  financial savings can be made to maximise charity resources
• Produce meaningful management information at key times
  • Monthly senior management reporting
  • Quarterly Board reporting
  • Annual reports (authoring and collaborating from external sources)

PERSON SPECIFICATION

Essential Experience

• At least two years experience in a Communications/Marketing Management role
• Experience in developing and implementing communications and marketing strategies, ideally within the not-for-profit sector, across a wide range of marketing channels
• PR experience and media liaison
• Communications planning and forward thinking
• Brand management
• Team player/Mentor
• Campaign management to raise the organisational profile and advocate for people 
• Working with third party stakeholders to manage exhibition attendance, organise events and more generally any services provided to/purchased by the charity
• Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
• Demonstrable experience of online and digital marketing platforms to promote the charity, raise awareness and support our target audience
• A strong working knowledge of social media platforms, although we have a dedicated social media manager undertaking the role that you will collaborate with
• Familiarity with UK data protection regulation

Desirable Experience

• Knowledge and experience of SEO
• Budgetary management
• Experience in social media moderation
• Experience in creative tools (Canva, Adobe products) and digital marketing platforms
• Podcasts or similar digital content
• Experience of working on sensitive content
• Experience across the not-for-profit sector
• Ambassador management

SKILLS AND QUALITIES

• Creative, proactive and confident in your approach achieving outcomes in a timely manner and within budget
• Excellent interpersonal skills with ability to build strong working relationships
• Adaptable, flexible and committed to our charitable aims and values
• Strong time management skills

APPLICATION SUBMISSION

To apply, please submit:

1. Your CV (up to 3 pages)
2. A covering letter outlining your suitability to the role (max 500 words)

Interviews will be two-stage for successful candidates. Initial interviews will be held via video  conferencing (such as Zoom) discussing previous experience and role fit with successful candidates  going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour  for this stage.

Second round interviews are expected to be in in-person in a central location - advance notice will  be given and the charity will reimburse reasonable travel expenses, approved in advance. Successful  candidates will, in advance of the second round, be given a short brief and asked to present their campaign ideas from a charity working example at the interview. This should be available to us at least 48 hours prior to interview to allow us time to review.

Additionally second stage applicants will be asked to provide examples of their own work, at least  48hrs prior to the interview. You should be comfortable sharing past content that you have created  previously which will be treated with the strictest confidence. Please allow up to 1.5 hours for this second stage.

Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.

While IA recognises the value of AI technology in the current climate, IA reserves the right to  ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.

Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process.