Marketing manager jobs in Edinburgh, scotland

This person will play a critical role in the development and implementation of Ben’s digital marketing strategy.  This role will align with Ben’s strategic goals to raise awareness within the industry, whilst facilitating direct digital marketing to our audiences to support our fundraising and income generation plans.  Alongside this, this person will help to manage the online community.

Job Overview

Own and implement results-focussed, cross-channel campaigns and general marketing activity, to increase awareness, drive engagement and increase enquiries for our services, support and income generation

Key responsibilities:

· Plan and build the communications calendar, with the Comms teams

· Maintain social media presence and manage engagement across all channels

· Plan and build digital customer journeys and campaigns across social, email, advertising, SEO/SEM and website, for both the support function, fundraising and business development

· Work with the fundraising team to plan and develop campaign materials, and lead generation pathways.

· Plan and manage website content (using Umbraco) for awareness, engagement and support pages

· Monitor and report on metrics across digital platforms to refine and improve ongoing activity

· Plan, implement and monitor new service and business development campaigns, working with the relevant teams.

· Work with agencies to create campaign materials, working to Ben branding guidelines

· Set up and report on metrics across social and digital platforms, recommending areas for improvement.

· Ensure the digital marketing plan and implementation aligns with core business objectives and priorities

· Play an active role in defining and packaging products and services, developing appropriate value propositions

· Support with organisational projects, where relevant.

· Strong focus on ROI

· Specific, additional tasks to support Marketing, Awarenes and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

· Passionate

· Respectful

· Inclusive

· Driven

· Empowered

Job Specific Competencies

Technical knowledge:

· Website content management (preferably Umbraco)

· Social media ad and organic management, for individual platforms and Sprout

· Email automation tools (DotDigital)

· Experience of SalesForce would be useful, and Zapier for data transfer

· Some experience of GA4 and reporting on web stats

· General MS and Google work tools

Skills:

· Analytical and reporting skills to share metrics across digital platforms

· Results driven

· Good communication skills – being to explain plans and ideas and provide meaningful reports and feedback

· Innovative thinker – finding new and better ways to approach tasks and objectives

· Copywriting, particularly from a user/customer journey perspective

Qualifications required:

· Marketing related qualifications – academic or job specific

· Degree preferable

Experience required

Essential:

· 6+ years in marketing

· Building cross channel campaigns, with demonstrable ROI

· Extensive experience working with social media and digital platforms, and related management tools

Desirable:

· Cross-functional working

This job is suitable for someone who…

· Has values which align with the organisations core values and is committed to upholding high standards of integrity and accountability.

· Understands different and complex customer journeys, and how to use marketing tools to reach and engage with those audiences.

· Is focussed on continually improving performance across platforms and for campaigns generally.

· Is flexible and adaptable.

· Is conscientious and motivated to deliver to deadlines.

· Is creative and take a solution focused approach.

· Is open and honest and demonstrate integrity.

Charity People is delighted to be partnering with National Deaf Children's Society to recruit a Brand and Partnerships Marketing Manager.

About the National Deaf Children's Society

The National Deaf Children's Society is the charity for deaf children with any level of hearing loss. They believe in a world where anything is possible for deaf children and they work to make sure nothing holds them back.
Whatever the question or challenge, the charity helps find a way through them. They support families to connect, build confidence and drive change in their communities. They campaign so deaf children get the support and services they need. They're here to make sure deaf children grow up in a world that understands deafness while also making sure that services for deaf children meet their needs and that they get the right support from the start.

Contract: Permanent role working five days per week
Salary: £42,059 to £46,000
Location: Home-based, remote role
Closing date for applications: 9am on Friday 31st July
Interviews: First stage interviews will be held remotely during the week commencing 10th August, with second round the following week

The Brand and Partnerships Marketing Manager will support the organisation in reaching even more deaf children and their families with compelling and exciting marketing and campaigns. With a refreshed brand in place, it's time to show how nothing holds deaf children back and anything is possible in memorable and impactful ways.

Core responsibilities within the role will include:

• Act as brand guardian to keep the organisation on track and aligned with new brand and values.
• Collaborate on exciting new brand partnerships including with strategic partners of the organisation
• Develop and support integrated marketing campaigns to support our work especially in the community

We would love to see applications from candidates with the following skills and experience:

• Strategic thinking, with a proven track record of working across teams and departments to deliver high-profile projects
• Significant experience of brand and partnership marketing within a similar organisation
• Proven experience of delivering integrated, brand marketing campaigns and translating brand positioning into content that inspires engagement
• Proven ability to create and implement an effective brand marketing strategy
• Ability to understand complex ideas and develop creative marketing solutions in a clear and accessible way for different audiences using a range of channels and digital tools
• Strong digital skills

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. 

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Ready to shape how thousands of fundraisers learn, connect and grow?

Charity People is proud to be partnering with Fundraising Everywhere on the search for a new Email Marketing Manager. Fundraising Everywhere believes every fundraiser deserves access to learning, support and community, no matter where they are in their career.

Salary: £37,000 / €44,200 per annum, depending on location
Location: Fully remote, UK or Ireland, with occasional travel for team meetings and sector events. This will be around twice per year and travel will be paid by the organisation.
Contract: Permanent, 30 hours per week, worked flexibly between 7am-7pm UK/Ireland time

Closing date: 11.30pm on Thursday 6th August 
First round interviews: 19th and 20th August
Second round interviews: 26th and 27th August

More about Fundraising Everywhere:
Fundraising Everywhere exist to make professional development accessible, affordable and genuinely useful, helping fundraisers build the skills, confidence and connections they need to create lasting impact. Through virtual conferences, workshops, webinars and membership, the organisation supports a thriving community of more than 20,000 fundraisers across the UK, Ireland and beyond.
This is an exciting opportunity to join a purpose-driven organisation that is reshaping how the charity sector learns and develops. As Email Marketing Manager, you'll play a central role in helping Fundraising Everywhere grow its reach, deepen engagement and strengthen member retention through its most important marketing channel.

What you'll do:
We're looking for an experienced email marketer to take ownership of Fundraising Everywhere's email strategy from end to end. You'll shape how audiences discover events, engage with content and become long-term members of the community.

Your work will include:

• Leading email strategy across acquisition, conversion and retention
• Building and optimising customer journeys, automations and nurture sequences
• Using segmentation, testing and analytics to improve engagement and performance
• Managing partner and sponsored email campaigns with care and commercial awareness
• Working collaboratively across marketing, customer experience and membership teams
• Using data and insight to recommend improvements and spot new opportunities

What we're looking for
We'd love to hear from someone who combines strategic thinking with strong hands-on delivery. You'll likely bring:

• Strong experience in email marketing, automation and segmentation, ideally using Mailchimp
• A proven track record of building high-performing email journeys and conversion funnels
• Confidence analysing campaign performance and translating insight into action
• Strong communication skills and excellent attention to detail
• A collaborative, proactive and organised approach to work
• Experience managing internal and external stakeholders, including partners or sponsors

You don't need experience in virtual events to succeed in this role. What matters most is curiosity, adaptability and a genuine passion for creating meaningful audience experiences.

What can they offer in return?
Fundraising Everywhere is committed to building a culture where people can do meaningful work sustainably and continue to grow professionally. Benefits include:

• Flexible, fully remote working
• 21 days annual leave plus UK bank holidays
• Christmas shutdown
• Training and professional development budget
• Health insurance
• Innovation budget for testing and learning
• Sabbatical leave for long-term staff
• Direct support and learning from the co-founders

If you're excited by the opportunity to use your marketing expertise to support the people helping change the world, we'd love to hear from you.

To apply
Charity People is the chosen recruitment partner for this appointment. All you need to do is send a copy of your CV to Alice at Charity People in the first instance. We'll then be in touch with full application details if your experience is a strong match.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.