Marketing manager jobs in Glasgow

Role Purpose

To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.

Key Responsibilities

Email and CRM marketing

· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.

Product leadership

· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.

Analysis and insight and performance

· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation.  Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making. 

Consultancy and stakeholder management

· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.

Digital marketing project management

· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.

Person Specification

Core Knowledge

· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.

· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities

· Excellent understanding of email copy and content best practice

· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice

· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.

Essential Skills

• Data analysis and converting this to actionable strategies
• Excellent stakeholder management and relationship building skills
• Able to influence decisions, demonstrates collaborative approach
• Ability to think strategically and practically deliver
• Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment

· Problem solving approach, giving strategic direction

· Process review and improvement skills

Key Experience

• Leading and delivering digital projects and outcomes
• Leading email strategy and function
• Ensuring best practice and compliance
• Performance measurement and reporting skills
• Team leadership
• Managing relationships with suppliers and agencies

Why Join Us 

At The Care Workers’ Charity, everything we do is focused on supporting care workers across the UK. From providing crisis grants and mental health support to campaigning for a fairer future for care workers, our work makes a real difference to the lives of people who care for others every day. 

This is an exciting time to join the charity as we continue to grow our reach and impact. As Marketing and Events Manager, you will play a central role in helping us tell our story, engage new supporters and deliver events and campaigns that bring people together around our mission. You will have the opportunity to shape new ideas, develop creative campaigns and see the direct impact of your work. 

You will be joining a small, friendly and supportive team where your ideas will be valued and where you will have the opportunity to take real ownership of your work. 

The Role 

We are looking for a creative, organised and motivated Marketing and Events Manager who is passionate about making a difference. This is an exciting opportunity to play a key role in raising awareness of The Care Workers’ Charity and supporting our work to improve the lives of care workers across the UK. 

Reporting to the Chief Executive Officer, you will lead the delivery of the charity’s marketing and events programme, helping to grow engagement, strengthen our profile and support our fundraising activities. You will be responsible for planning and delivering marketing campaigns across a range of channels, including social media, email newsletters and the website, ensuring our communications are clear, engaging and consistent. You will play an important role in telling the story of the charity’s impact and helping more care workers, supporters and partners connect with our work. 

Events will be a central part of the role. You will coordinate and deliver a varied programme of activities including fundraising events, sector conferences, networking opportunities and national campaigns such as Professional Care Workers’ Week. You will be confident managing event logistics, working with venues and suppliers, coordinating speakers and partners, and ensuring events are well organised and professionally delivered. You will enjoy creating engaging and memorable experiences that help supporters feel connected to the charity’s work. 

You will work closely with the fundraising team to support campaigns and partnerships, helping to create engaging opportunities that encourage supporters and organisations to get involved. The role will involve building positive relationships with partners and sponsors and representing the charity at meetings and events across the sector. 

About You 

You will be a confident communicator who enjoys working with people and finding new ways to engage supporters, partners and care workers in the work of the charity. 

You will have experience delivering marketing campaigns and organising events, and you will enjoy bringing ideas to life from concept through to delivery. Whether coordinating a fundraising event, supporting a conference presence or helping to deliver a national campaign, you will be comfortable managing multiple projects and ensuring everything runs smoothly. 

You should be confident using a range of marketing channels including social media, email marketing and websites, and be willing to try new approaches to help raise awareness and grow engagement. You will be organised and detail-focused, able to manage event logistics, coordinate suppliers and venues, and ensure a positive experience for everyone involved. 

You will be a proactive self-starter who can work independently while also being a strong team player. Experience in marketing, events or fundraising is essential, and knowledge of the health and social care sector would be an advantage. 

Above all, you will be enthusiastic about the charity’s mission and motivated to help us increase our reach and impact for care workers across the UK. 

Start Date: ASAP