Marketing manager jobs in Home based

Do you have experience of developing and deploying successful multi-channel marketing strategies and campaigns? Could you help end the devastation caused by dementia by improving our reach with audiences who need our help? 

About the role
We are recruiting for a Senior Marketing Manager to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Senior Marketing Manager (Support Services and Health Information) you will be responsible for driving awareness, perceptions, understanding and engagement of our life-changing support services by developing and delivering marketing strategies, plans and activations. You’ll also lead the marketing for our health information and public awareness initiatives to drive awareness and understanding of dementia and dementia diagnosis.

You’ll be responsible for leading the next phase of our support services and information marketing strategy and plans in conjunction with key partners and stakeholders. This includes translating business objectives into multi-channel marketing strategies and annual plans.

This role will contribute towards the vital work of growing our reach with audiences who need our help – whether it’s understanding possible signs and symptoms, how to navigate the diagnosis pathway, or needing support and care throughout their journey. As Senior Marketing Manager, you’ll work with our always-on multi-channel marketing initiatives across out of home and digital, contributing to our organisational priority of improving reach and impact to help stop dementia devastating lives.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Thursday 30th April.

About you
Joining us, you’ll have extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector/and or health/support services. You’ll also have experience using audience insight to create engaging marketing activities and meet audience needs.

To achieve success in this role you’ll need to be able to work collaboratively with others and use influencing and communication skills to manage relationships effectively with key stakeholders.

Crucially, you’ll possess demonstrable expertise in marketing and advertising techniques and practices across paid, earned and owned and shared media: including print, digital, content marketing, PR, social media, email, and video creation. You’ll have the ability to translate business needs into creative marketing campaigns, engaging the hearts and minds of audiences.

What you’ll focus on:

- Working across the Society to deliver multi-channel end-to-end marketing campaigns and plans to promote our range of services, health information and public awareness initiatives.
- Working closely with the Head of Brand and Marketing to develop and review support services and health information marketing strategy, aligning with overall long-term brand and organisation strategy and objectives.
- Running key steering and working groups to build, deliver and monitor key marketing strategies.
- Leading teams from across the organisation to deliver against our services and health information marketing objectives across paid, owned and earned. Utilising opportunities for integration and cross-sell.
- Leading reporting across all services and health information marketing activity to measure marketing performance, inform decision making and report to senior stakeholders.
- In collaboration with the Audience Insight Team, leading on the development and deployment of the services and health information audience strategy.
- Overseeing all media planning and implementation for services and health information marketing campaigns.
- Commissioning creative propositions as, and when, appropriate with our internal creative team or external creative agency to ensure our marketing efforts are resonating with target audiences.

About Alzheimer's Society - who are we and what’s our mission?
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.  

Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for. 

Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.     

Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we’re happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours’ notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? We know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart. 

Giving back to you
At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.

Join the Ategi Team

Short-Term Role making a Long-Term Impact

We are Recruiting an Interim Engagement, Marketing & Fundraising Manager

Salary Circa 32K - 36K per annum depending on experience & qualifications

This is an interesting & rewarding opportunity for a committed individual who is looking to take on a new challenge.

Even if you don’t meet all the criteria, your unique skills and perspective could be exactly what we’re looking for

Own the Challenge, Deliver the Difference

Job details:

• Full Time (36.5 hours) or Part time Job Share – Monday to Friday
• Fixed Tern Contract - 12 months maternity cover
• Flexible working options, including Hybrid/Remote Working
• At least 2 years Management/Senior experience with experience in or Engagement and Communications Marketing and/or Service Development & Fundraising
• Ability to travel across offices in Wales, Amersham and Bristol (occasional with one monthly visit to Cardiff)

Ategi is a friendly not-for-profit organisation providing support services across Wales and England. It offers three main services for adults with additional needs: Shared Lives, Supported Living, and Community Support. Working alongside people to build independence, connection and meaningful lives.

As the Interim Engagement, Marketing and Fundraising Manager, you will be responsible to ensure Ategi’s impact is clearly evidenced and communicated whilst supporting with it’s Strategic Marketing, Communications and Engagement objectives and providing assistance with all communication related to resources, including fundraising and tender applications.

This role leads the organisation’s communications, engagement, and brand strategy, delivering impactful campaigns that raise awareness, enhance reputation, and support fundraising objectives.

We are looking for a highly motivated self starter who can generate ideas and take ownership, creating engaging and effective communications.  Additionally, the role involves proactive involvement in fundraising, tenders and income generation, with responsibility for monitoring performance against targets and managing budgets.

We are a people focused organisation, with a great range of benefits. 

Interested in joining us?

· Discover the full Job Description and Person Specification here

· Apply online or send us your full CV and cover letter telling us why you are interested in the role and what we should  consider

· Closing date for applications 20th April 2026

· A full driving licence and use of a car is essential

For the past 8 years, Just Finance Foundation has been growing our LifeSavers programme, bringing financial education to life in primary schools across the UK.

In 2025 alone, 135,809 of children across 551 schools had the opportunity to build essential money skills. It’s something we’re really proud of. But we’re not done yet.

We believe every child deserves the chance to grow up with confidence about money and we’re looking for someone who can help us reach many more classrooms.

The role

This is a unique opportunity for an experienced, hands-on digital marketer to shape how we connect with teachers across the UK.

Over the next two years, we’ll be:

• Supporting primary schools in England as they prepare for a new curriculum
• Expanding our reach across Scotland and the devolved nations

You’ll play a key role in making that happen: leading digital marketing activity that grows awareness of LifeSavers and inspires more teachers to take part.

Working with a collaborative and ambitious team, you’ll turn insight into action: building smart, effective campaigns and journeys that make it easy for teachers to discover, sign up, and get started.

What you will be doing (a summary)

• Design and deliver digital customer journeys for teachers from first awareness through to sign-up and early engagement
• Grow teacher participation by increasing high-quality leads, enquiries and sign-ups
• Plan, run and optimise digital campaigns across channels, including paid ads
• Improve how our content shows up in search, helping more teachers find what they need
• Use data and insights to continuously improve performance and make strategic decisions

About you

You’ll bring:

• Experience building and improving digital customer journeys (from awareness through to conversion and onboarding).
• Confidence managing key digital channels like social, web and email.
• Hands-on experience running successful paid digital campaigns.
• Strong analytical skills, using tools like Google Analytics to track and improve performance.
• Great organisation and a focus on delivering against targets.

Most importantly, you care about the impact of your work. You’re motivated by the chance to help children build skills that last a lifetime.

Why join us?

You’ll be part of a team that’s supportive, ambitious, and genuinely cares about making a difference.

This is a role where your ideas matter, your work has real impact, and your growth is supported every step of the way.

Together, we can make sure financial education becomes an everyday part of growing up.

How to apply

Please send your CV and a cover letter of no more than 2 pages to the email address provided no later than Sunday 19th April. Interviews will be held via Teams between Thursday 23rd April and Thursday 30th April.

Potential Applicants: If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience, we’d still love to hear from you. We don’t expect everyone to meet all the criteria listed.

JFF is an inclusive organisation and we welcome all applications. We want our workforce to be truly representative of the communities we serve. Diversity is an asset to our organisation and helps us create an inclusive, welcoming environment for all.

Role Purpose

To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.

Key Responsibilities

Email and CRM marketing

· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.

Product leadership

· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.

Analysis and insight and performance

· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation.  Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making. 

Consultancy and stakeholder management

· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.

Digital marketing project management

· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.

 

Person Specification

Core Knowledge

· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.

· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities

· Excellent understanding of email copy and content best practice

· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice

· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.

 

Essential Skills

• Data analysis and converting this to actionable strategies
• Excellent stakeholder management and relationship building skills
• Able to influence decisions, demonstrates collaborative approach
• Ability to think strategically and practically deliver
• Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment

· Problem solving approach, giving strategic direction

· Process review and improvement skills

Key Experience

• Leading and delivering digital projects and outcomes
• Leading email strategy and function
• Ensuring best practice and compliance
• Performance measurement and reporting skills
• Team leadership
• Managing relationships with suppliers and agencies