Marketing manager jobs in Leicester

We are hiring a Global Marketing Manager to take incredibly powerful, true stories from the Persecuted Church and turn them into world-class campaigns and marketing assets that fundraising offices around the world can use to grow.

Join a global ministry and use your marketing expertise to amplify the voices of persecuted Christians and bring the stories of the Persecuted Church to life for audiences around the world. You will shape campaigns that inspire prayer, advocacy and support, influence a worldwide network across cultures, and lead marketing at a global level.

WHAT THE GLOBAL MARKETING MANAGER ROLE INVOLVES

• Leading the development and delivery of core fundraising and marketing resources – social media, web, email, film, magazine, direct mail appeals, major donor proposals, and church and volunteer resources – providing creative direction, project management and quality assurance throughout.

• Overseeing the creative concept development process for global fundraising and marketing campaigns, providing strategic input and creative direction.

• Line managing a team of two Marketing Project Managers, and building relationships with marketing and communications leads across our 25 global offices.

• Managing corporate brand guidelines and giving guidance to our fundraising offices and international specialists on brand execution.

• Managing the marketing budget, monitoring expenditure and ensuring cost-effective delivery of marketing activities.

• Planning and managing the end-to-end delivery of marketing projects, including schedules, creative briefs and stakeholder engagement, and evaluating performance through usage and campaign response data

• Staying at the forefront of strategic brand and marketing thinking, and bringing best practice in from the wider charity sector.

• Supporting new markets development, with a particular focus on effective digital communications, plus ad-hoc support for major donor relationships.

WHAT YOU WILL BRING

• Significant experience in integrated marketing communications environment; a charity background is highly desirable.
• A track record of delivering complex projects and programmes with significant outcomes, ideally in church or supporter engagement.
• Experience applying brand strategy, positioning and execution to grow engagement , and of working with agencies and freelance specialists. 
• Good working knowledge of Adobe Creative Suite (particularly InDesign , Photoshop and Premier Pro), with the ability to review and edit creative assets for quality and accuracy.
• Strong organisational skills, able to run multiple projects at once without losing quality or pace.
• A collaborative, cross -cultural communicator, equally comfortable leading a team and building relationships across a global network.
• You have excellent written and verbal English communication skills and can engage effectively with diverse audiences.
• A genuine, active Christian faith and a real passion for the persecuted church — this is not incidental to the role, it is central to it.

OUR OFFER

• Working at Open Doors means that you are actively involved in serving the worldwide Persecuted Church. We offer you a permanent, full -time position within a supportive, professional team. You will report to the Global Head of Marketing & Campaigns and line -manage two Marketing Project Managers. 
• The role is remote friendly and open to candidates worldwide. As you will work with colleagues across continents, being in a Central European time zone helps bridge Asia and the Americas, but it is not essential.
• Salary will depend on experience and location .

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

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