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Job description
This is an exciting opportunity to shape how we attract, welcome and retain supporters across a range of products, including cash gifts, regular gifts, raffles and the weekly lottery and multiple channels, including direct mail, email, social media, telemarketing and face-to-face fundraising. You'll lead the planning and optimisation of individual giving supporter acquisition activity, managing budgets and performance, agency relationships and driving sustainable income growth.
Joining a collaborative and ambitious team, you’ll line manage one direct report and work closely with colleagues across fundraising, data & insight, supporter care and digital.
You’ll have the chance to make a visible impact within a charity with more than a century of life-changing work behind it.
The Role
As Marketing Manager, Acquisition & Engagement, you will lead the individual giving programme to attract new supporters and drive lifetime value.
You will plan, deliver and optimise donor acquisition, welcome journeys and ongoing stewardship across a range of fundraising products and channels.
Focusing on donor acquisition, you will develop targeting and testing strategies to improve campaign performance and welcome journeys, whilst managing campaign budgets and delivering accurate income forecasts for your fundraising channels.
Additionally, you will:
- Line manage and develop one direct report
- Develop fundraising campaign briefs
- Monitor and report on campaign performance and donor acquisition success
- Manage supplier relationships and invoice processes
- Ensure GDPR and Fundraising Regulator compliance
- Support the development of strong fundraising propositions
About You
To be considered for this role, you will need:
- Experience of supporter acquisition and engagement across a variety of products and channels
- Experience of working with cold data suppliers
- Experience of developing and implementing supporter journeys
- Strong direct marketing experience across both print and digital channels
- Experience of face-to-face fundraising management
- Experience of managing relationships with suppliers and agencies
- Ability to manage multiple campaigns simultaneously from concept to delivery
- Experience of setting and monitoring income and expenditure budgets, and cost negotiation
- Knowledge of how to analyse results to assess campaign performance
Organisation
Posted on: 14 September 2026
Closing date: 02 October 2026 at 17:03
Tags: Campaigns, Fundraising, Marketing, Project Management, Blind, Individual Giving
The client requests no contact from agencies or media sales.
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Job description
Are you an experienced marketing professional who thrives on creating impactful campaigns, building strong stakeholder relationships and driving audience growth through insight-led marketing?
This is an exciting opportunity to join a respected professional membership organisation and educational charity at a time of significant development and growth. Working within a collaborative team, you'll lead the marketing strategy for a portfolio of professional qualifications, helping to attract future students, engage employers and strengthen the position of industry-leading qualifications.
As Qualifications Marketing Manager, you'll be responsible for developing and delivering strategic marketing plans that increase awareness, generate engagement and grow the student pipeline. You'll use audience insight, research and performance data to shape campaigns, improve customer journeys and deliver measurable results.
This role offers a unique blend of strategic marketing, stakeholder engagement and content development. You'll work closely with employers, training providers and internal teams to ensure marketing activity reaches the right audiences, communicates clear value and supports long-term growth objectives.
What you'll be doing
Closing date: 25 September 2026
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
This is an exciting opportunity to join a respected professional membership organisation and educational charity at a time of significant development and growth. Working within a collaborative team, you'll lead the marketing strategy for a portfolio of professional qualifications, helping to attract future students, engage employers and strengthen the position of industry-leading qualifications.
As Qualifications Marketing Manager, you'll be responsible for developing and delivering strategic marketing plans that increase awareness, generate engagement and grow the student pipeline. You'll use audience insight, research and performance data to shape campaigns, improve customer journeys and deliver measurable results.
This role offers a unique blend of strategic marketing, stakeholder engagement and content development. You'll work closely with employers, training providers and internal teams to ensure marketing activity reaches the right audiences, communicates clear value and supports long-term growth objectives.
What you'll be doing
- Leading the marketing strategy and delivery for professional qualifications, certifications and programmes
• Driving student recruitment and awareness through targeted B2B and B2C campaigns
• Leading the marketing activity for a major qualification launch and ongoing promotional campaigns
• Using audience insight, market research and performance data to inform strategic decision-making
• Mapping and improving customer journeys to increase engagement and conversion
• Creating compelling content across websites, email marketing, social media and digital advertising
• Developing marketing plans, creative briefs and campaign assets that align with brand guidelines
• Building strong relationships with employers, training providers and key stakeholders
• Managing agency relationships and external suppliers
• Monitoring performance, analysing results and reporting on ROI and campaign effectiveness
- Proven experience delivering integrated marketing and campaign strategies
• Experience of both B2B and B2C marketing
• Strong analytical skills and experience using data and insight to drive decisions
• Excellent stakeholder engagement and relationship-building skills
• Strong project management skills and the ability to manage multiple priorities
• Experience developing engaging content across digital channels
• Confidence working with CRM systems, website platforms and marketing analytics tools
• Excellent written and verbal communication skills, including presentation skills
• A proactive and self-directed approach with excellent attention to detail
• Experience within a membership body, professional education or qualifications environment would be highly desirable
Closing date: 25 September 2026
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Organisation
Posted on: 11 September 2026
Closing date: 11 October 2026 at 23:59
Job ref: J82827KMA
Tags: Marketing
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