Marketing manager jobs in Liverpool

Do you believe children should feel safe, happy, healthy and hopeful about their future? Because we do. 

If you're an experienced legacy marketer and want to use your skills to help change childhoods and change lives, we'd love to hear from you. 

We're recruiting for a Legacy Marketing Manager to join our team. In this role, you'll take the lead on the delivery and development of Barnardo's legacy and in-memory marketing programmes, playing a vital part in securing long-term, sustainable income for the charity. 

This is a varied and rewarding role, offering a mix of strategic planning, campaign and project management, budget responsibility and people management. You'll work across a wide range of channels — including direct mail, telemarketing, DRTV and digital — and partner closely with internal teams and external agencies to deliver impactful supporter journeys and excellent experiences. 

As Legacy Marketing Manager, you will: 

• Lead the delivery and implementation of the legacy and in-memory acquisition and stewardship programme across multiple channels. 

• Support the planning and development of the legacy and in-memory strategy, ensuring alignment with Barnardo's wider fundraising and organisational objectives. 

• Manage in-memory income and legacy/in-memory expenditure budgets, including planning, phasing, monitoring and reporting against KPIs. 

• Line manage and develop a team of Senior Legacy & In Memory Marketing Executives, fostering a culture of continuous improvement and high performance. 

• Project manage a portfolio of legacy and in-memory campaigns, ensuring delivery to time, budget and compliance standards. 

• Build strong internal relationships across Fundraising, Marketing, Digital, CRM & Insight and Children's Services to deliver integrated supporter journeys. 

• Work with and manage external suppliers and agencies, ensuring effective delivery, compliance and value for money. 

We're happy to offer remote or hybrid working (depending on location) and are open to discussing flexible working arrangements. 

You will have: 

• Substantial experience in legacy marketing, with a strong understanding of direct marketing and a proven track record of delivering successful campaigns. 

• Experience of managing budgets and using insight and performance data to inform future planning and optimisation. 

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment. 

• Experience of managing, motivating and developing staff, ideally in a remote or hybrid setting. 

• Sound knowledge of fundraising best practice, compliance requirements, GDPR and data protection. 

• Excellent written communication, interpersonal and stakeholder management skills. 

If this sounds like you, we'd love for you to apply. If you have any questions about the role, please don't hesitate to get in touch. 

Together, we can help build brighter futures for children and young people across the UK.

Are you an experienced and talented communications professional looking for your next challenge? Are you excited to take on a pivotal role which will shape the future of a national charity working on a key social justice issue? Can you use your expertise and experience to raise awareness of hygiene poverty, the charity’s work and bring critical supporters and stakeholders onboard? If this sounds like you and you’re motivated by improving the lives of people across the UK, we’d love to hear from you. 

The Marketing and Communications Manager plays a key role in raising awareness of hygiene poverty and inspiring individuals and corporate partners to act in support of The Hygiene Bank’s mission. This role leads our communications strategy, creates compelling content, manages digital channels, secures regional and national media coverage for the charity, and supports national campaigns and events. You will have the opportunity to work with our exciting portfolio of corporate and brand partners, co-designing joint campaigns and initiatives, and positioning our communications to generate further support and income.You will also play an important role in our End Hygiene Poverty research and campaign partnership with the charity In Kind Direct. 

Working collaboratively across the organisation and with external partners, the postholder ensures our brand integrity and messaging is clear, ethical and impactful, helping to amplify the voices of those experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. It is a varied, creative and meaningful role which sits at the heart of our work to ensure everyone has access to the hygiene essentials they need to feel clean, confident, and connected.

The charity is at a critical point in its development as we work to become a major national voice, working closely with others to drive significant change. Our people must be excited by the potential of what lies ahead, enjoy, and thrive in, change. 

KEY RESPONSIBILITIES 

1. Communications Plan and Implementation 

• Develop and implement the annual communications and marketing plan in collaboration with senior leadership. 

• Design communications which meet our objectives, with particular emphasis on raising awareness of hygiene poverty and the charity, securing the support we need and championing and celebrating our partners and stakeholders 

• Ensure communications are accurate, impactful, and aligned with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues related to hygiene poverty into accessible, compelling stories. 

• Provide strategic communications support across teams and projects, including leading on National Hygiene Week, our flagship annual event and our partnerships with leading national brands, such as Boots, Unilever and smol. 

• Provide communications support for our fundraising campaigns and optimise our calls to action across all media. 

• Uphold high ethical and inclusive standards in all messaging and ensure our communications conform with accessibility standards. 

2. Digital Strategy and Implementation 

• Lead digital planning and delivery across our website, email, social media and digital campaigns. 

• Manage digital advertising activity (e.g., paid social, Google Ads), ensuring strong ROI. 

• Lead on the development and maintenance of our website to maximised our impact with audiences, including using SEO and traffic metrics to inform improvements.

• Oversee analytics, reporting and insight‑driven optimisation, using this to guide the work of yourself and the Communications Officer. 

3. Content Creation 

• Produce high quality written, visual and multimedia content for a variety of platforms – including media communications, social media, presentations and speeches and communications collateral to support all our campaigns. 

• Create and update marketing collateral, including leaflets, posters and campaign toolkits. 

• Manage, create and edit supporter newsletters and email communications. 

• Commission and collaborate with designers, photographers and videographers and other external creative resources as required. 

• Develop and hold a library of high-quality creative assets and imagery which support our proposition and share with partners and volunteers as needed. 

4. Ambassadors and Influencers 

•  Build and nurture relationships with ambassadors, influencers and public supporters. 

•  Develop briefs, guidance and campaign plans for influencer activity. 

•  Ensure ambassador messaging aligns with organisational values and priorities. 

•  Identify opportunities to amplify diverse lived experiences and voices. 

5. Events 

• Plan and implement digital and in person events for THB audiences 

• Lead promotional activity for national and regional events, campaigns and awareness moments including those with our brand and corporate partners 

• Support branding and communications needs for in‑person and digital events. 

• Coordinate communications for key campaigns such as National Hygiene Week and major partnership launches. 

• Capture and produce event‑related content (photo, video, social). 

6. External Engagement and media 

• Act as the point person for our collaborative campaign with In Kind Direct (IKD) End Hygiene Poverty, coordinating joint activities and working closely with peers in the charity 

• Collaborate and work with our corporate partners to produce co-branded communications and collateral which protects the integrity of our brand and aligns with our partners. 

• Collaborate with sector organisations to amplify other campaigns and activities in pursuit of shared goals

• Support media relations through press releases, statements, case studies and briefing documents. 

• Work with our external broadcast agency to create compelling broadcast opportunities to amplify our messaging and campaigns 

• Secure local, regional and national coverage for the charity online, and in print 

• Represent The Hygiene Bank in external meetings, partnerships and sector collaborations. 

• Build relationships with community groups, corporate partners and volunteers. 

• Provide campaign assets and messaging for partners to support wider engagement. 

7. Data and Monitoring 

• Monitor communications performance using analytics tools. 

• Prepare monthly reports and recommendations based on performance data. 

• Maintain accurate records of communications outputs, engagement and media coverage. 

• Ensure GDPR‑compliant data handling and responsible content management. 

• Prepare an annual review of communications and learnings as input to future plans. 

8. Administration 

• Manage communications timelines, schedules and project documentation. 

• Coordinate with suppliers, agencies and freelancers, including managing budgets where required. 

• Oversee approval processes for communications materials. 

• Maintain organised filing systems and brand resources. 

9. Team 

• Work collaboratively across teams and with volunteers to support organisation‑wide communications needs. 

• Line manage the Communications Officer, empowering and championing them in their role 

• Provide guidance on messaging, brand use and digital best practice. 

• Adopt a ‘can do’ and responsive attitude to requests from team members. 

• Contribute to an inclusive, supportive and mission‑driven team culture. 

10. Internal Communications 

• Support internal newsletters, updates and team/trustee communications. 

• Working with relevant colleagues, ensure staff and volunteers have consistent, clear and accessible information. 

• Strengthen internal cohesion by supporting cross‑team information flow. 

PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a variety of media, from crafting social media content to producing case studies. 

• A creative mindset, generating new and innovative ways to communicate our work. 

• An appetite for change and continuous learning and improvement. 

• Excellent organisational skills: self‑motivated, disciplined, able to work without close supervision. 

• Ability to work under pressure and manage multiple projects simultaneously. 

• Ability to represent the charity and its mission in a clear, emotive and factual way. 

• Strong interpersonal skills: able to build and nurture relationships with volunteers, corporate partners and community groups. 

• An enthusiastic, can‑do attitude; a self-starter and a team player with a flair for building relationships. 

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 

EXPERIENCE 

With a strong track record of roles in communications and/or marketing, you will be able to demonstrate:

• Proficiency in a range of communications tools, such as Canva, MailChimp, Wordpress, Google Adwords, Adobe, Microsoft Suites, Hootsuite, etc. 

• Strong copywriting skills for a variety of audiences and formats. 

• Ability to produce marketing and communications materials for multiple audiences across different platforms. 

• Ability to communicate effectively with diverse audiences and stakeholders. 

• Strong IT skills including CRM systems, PowerBI, social media channels, Wordpress, Google Analytics and related tools. 

Please note that applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers.  We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

How to apply 
Closing date: Thursday 30th April @9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Interview dates: from 8th- 15th May 2026

Role Overview:
The Talent Set are delighted to partner with their client on a fantastic Legacy Marketing Manager role. This key position involves leading strategic development and growth of the legacy programme, ensuring effective supporter engagement and sustainable income generation to support the organisation’s mission.

Key Responsibilities:

• Develop and implement a comprehensive legacy and in-memory supporter journey across multiple channels, including direct mail, telemarketing, DRTV, digital, and events.
• Manage the delivery of acquisition and stewardship campaigns, optimising existing channels and exploring new opportunities for growth.
• Collaborate with internal teams and external suppliers to ensure campaign success, maintaining strong relationships with agencies, printers, and third-party providers.
• Monitor and control budgets, delivering projects within financial parameters while maximising supporter contribution and retention.
• Analyse performance data to inform strategic planning, reporting on KPIs, adjusting activities as needed to meet income targets.
• Advocate for the legacy programme internally, communicating its value and securing ongoing support and resources.
• Support and line manage senior executive staff, fostering a collaborative and motivated team environment.
• Prepare for upcoming campaigns, including major summer and autumn initiatives, and contribute to long-term strategic planning.

Person Specification:

• Extensive experience in legacy or direct marketing, with a track record of successful campaign planning and execution.
• Strong understanding of supporter segmentation, data-driven insights, and relationship management.
• Proven ability to manage budgets, assess risks, and deliver projects on time and within scope.
• Excellent communication and negotiation skills, with an ability to influence stakeholders across varying levels.
• Experience of managing and motivating remote teams.
• Skilled in analysing complex data, making informed decisions, and translating insights into actionable strategies.
• Organised, detail-oriented, and able to prioritise effectively in a fast-paced environment.
• Committed to fostering diversity, equality, and inclusion in all aspects of work.

What’s on Offer:

• Salary: £38,000–£40,000
• Location: Remote
• Contract: 12-month FTC

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Salary: £35,000 - £40,000
Contract: 12 month fixed-term contract (maternity cover)
Location: Remote
Closing date: 4^th May
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), enhanced family leave, employee discounts, health cash plan, and more

We have a very exciting opportunity for a Legacy Marketing Manager to join a national children’s charity on a 12month maternity cover. Reporting to the Senior Individual Giving Manager, this role offers the chance to lead a high-value legacy and in-memory fundraising programme during an important period of continuity and development.

As part of this exciting role, you will be responsible for managing the delivery of the legacy and in-memory marketing programme, ensuring strong supporter engagement and long-term income growth. You will lead on campaign planning and implementation across multiple channels including direct mail, telemarketing, digital and free will products, while overseeing budgets, monitoring performance and managing financial and reputational risk.

To be successful as the Legacy Marketing Manager you will need:

• Substantial experience in Legacy Marketing, with a strong understanding of direct marketing and a proven track record of delivering successful campaigns
• Experience of planning, managing and evaluating multi-channel fundraising activity, including responsibility for budgets and KPIs
• Strong stakeholder and agency management skills, with a sound understanding of fundraising compliance, regulation and data protection

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 2950JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.
 

Prospectus are delighted to be supporting our client with the recruitment of the Marketing & Communications Manager. Reporting into the Head of Marketing and Digital, this critical role translates the organisation's mission into action, turning strategic priorities into clear, engaging, and audience-focused campaigns, and ensuring audiences are guided and supported every step of the way.

Deepening the critical understanding of the work that the organisation deliver for bereaved children, young people and families, you will craft compelling copy and maintain messaging that is consistent, timely, and effective across channels. You will deliver campaigns that compel people to act, whether that’s engaging with CBUK services, supporting initiatives, or sharing their message. By combining insight, creativity, and empathy, your campaigns will connect with audiences on a meaningful level, encouraging participation, advocacy, and support for our mission.

The successful candidate will demonstrate organisation and drive to bring strategy to life, converting to meaningful content and campaigns. You will have previous experience of engaging external suppliers, and with oversight of PR and Press, your experience of supporting the generation of compelling content is a given. As well as your leadership and involvement within external marketing and communications, you will also lead on internal communications, driving colleague engagement and understanding.

To apply please submit your CV only in the first instance. You may also be asked to complete a supporting statement if you do progress further in the recruitment process.
 
As a specialist Recruitment Practice Prospectus are committed to building inclusive and diverse organisations, and welcome applications from all sections of the community. Prospectus invest in your journey as a candidate and are committed to supporting you in your application.