Marketing manager jobs in Liverpool

Why Join Us 

At The Care Workers’ Charity, everything we do is focused on supporting care workers across the UK. From providing crisis grants and mental health support to campaigning for a fairer future for care workers, our work makes a real difference to the lives of people who care for others every day. 

This is an exciting time to join the charity as we continue to grow our reach and impact. As Marketing and Events Manager, you will play a central role in helping us tell our story, engage new supporters and deliver events and campaigns that bring people together around our mission. You will have the opportunity to shape new ideas, develop creative campaigns and see the direct impact of your work. 

You will be joining a small, friendly and supportive team where your ideas will be valued and where you will have the opportunity to take real ownership of your work. 

The Role 

We are looking for a creative, organised and motivated Marketing and Events Manager who is passionate about making a difference. This is an exciting opportunity to play a key role in raising awareness of The Care Workers’ Charity and supporting our work to improve the lives of care workers across the UK. 

Reporting to the Chief Executive Officer, you will lead the delivery of the charity’s marketing and events programme, helping to grow engagement, strengthen our profile and support our fundraising activities. You will be responsible for planning and delivering marketing campaigns across a range of channels, including social media, email newsletters and the website, ensuring our communications are clear, engaging and consistent. You will play an important role in telling the story of the charity’s impact and helping more care workers, supporters and partners connect with our work. 

Events will be a central part of the role. You will coordinate and deliver a varied programme of activities including fundraising events, sector conferences, networking opportunities and national campaigns such as Professional Care Workers’ Week. You will be confident managing event logistics, working with venues and suppliers, coordinating speakers and partners, and ensuring events are well organised and professionally delivered. You will enjoy creating engaging and memorable experiences that help supporters feel connected to the charity’s work. 

You will work closely with the fundraising team to support campaigns and partnerships, helping to create engaging opportunities that encourage supporters and organisations to get involved. The role will involve building positive relationships with partners and sponsors and representing the charity at meetings and events across the sector. 

About You 

You will be a confident communicator who enjoys working with people and finding new ways to engage supporters, partners and care workers in the work of the charity. 

You will have experience delivering marketing campaigns and organising events, and you will enjoy bringing ideas to life from concept through to delivery. Whether coordinating a fundraising event, supporting a conference presence or helping to deliver a national campaign, you will be comfortable managing multiple projects and ensuring everything runs smoothly. 

You should be confident using a range of marketing channels including social media, email marketing and websites, and be willing to try new approaches to help raise awareness and grow engagement. You will be organised and detail-focused, able to manage event logistics, coordinate suppliers and venues, and ensure a positive experience for everyone involved. 

You will be a proactive self-starter who can work independently while also being a strong team player. Experience in marketing, events or fundraising is essential, and knowledge of the health and social care sector would be an advantage. 

Above all, you will be enthusiastic about the charity’s mission and motivated to help us increase our reach and impact for care workers across the UK. 

Start Date: ASAP

What we're building

Level Water exists to solve a problem that shouldn’t exist: too many disabled children are still missing out on high-quality swimming lessons. 

Last year, our swimmers raised over £1m. This year we’ve sold out events in minutes and want to double the fundraising. We’re on the path to exponential growth and we need someone who can help us get there.

We're Level Water, a founder-led charity solving learn-to-swim for disabled children. We're not your typical charity. We own our events and run them like a business. We move fast, test everything, and we're building something that doesn't exist anywhere else. Our events are uniquely profitable, and we reinvest in quality and growth. 

We've just brought in a new Fundraising Director, and this Marketing role is a cornerstone of the team we're building. If you want to help define how a modern charity grows and does marketing, this is your chance.

The opportunity

This isn't a "post on social and send a newsletter" role. This is a “build something exceptional, then grow it” role. Marketing is at the heart of our flywheel, which means you’ll be integral to everything we are doing at Level Water. 

You'll own marketing strategy and execution across our entire operation: our iconic events, our life-changing swimming programmes, and our reputation as a charity. You'll drive growth, tell stories that matter, and build genuine communities that scale.

You'll have the freedom to experiment. Want to test a new channel? Launch a content series? Build a creator programme? Run paid campaigns that actually convert? Brilliant. Build the business case and let's do it.

You'll work with real impact. Children with disabilities are learning to swim because of us. Families are transformed by our lessons. Volunteers and incredible teachers make it happen. These are stories that deserve to be told brilliantly, and you'll be the one telling them.

This role is 80% growth and 20% impact storytelling, but the two are inseparable. We’re product-led and we launch and test often. Great stories fuel growth. Growth creates more stories. You'll understand that tension and thrive in it.

You'll work closely with our Fundraising Director and CEO to scale marketing as our most powerful growth lever. You'll also manage a network of brilliant freelancers (photographers, videographers, copywriters, designers) to help you execute at the highest level.

And you'll grow with us. We're scaling fast, and we need people who can scale with us. 

This is a mission-critical role in driving Level Water's growth. Every event you sell out, every story you tell, every audience you build helps unlock more funded swimming lessons, bringing us closer to a future where every disabled child can have a great swimming lesson with a confident, qualified teacher.

Marketing at Level Water isn’t just about selling events - it’s a core delivery mechanism in our Theory of Change. This role exists to move the levers that unlock more lessons, faster progression, stronger outcomes, and a sustainable income engine that funds it all.

This is the most exciting marketing job in the charity sector for the right person.

What you'll actually do

This role owns marketing as a growth engine. You'll set strategy, drive execution across multiple channels, and be accountable for how marketing translates into event sign-ups, fundraising growth, profile, and impact. You'll work closely with the Fundraising Director to shape priorities, influence decisions, and build something that scales.

Drive growth marketing that converts

• Own end-to-end marketing for our events portfolio: from launch campaigns to sell-out.

• Build and execute multi-channel campaigns across social, email, paid ads, PR, partnerships, and whatever else works.

• Test everything. Audiences, messages, creative, channels. Find what works, double down, and scale it.

• Use data to spot opportunities: which channels are converting? Where are we leaving growth on the table? What could we do differently?

• Manage our digital advertising and paid social strategy with a ruthless focus on ROI.

• Grow our email database and social audiences with intent, not just for vanity metrics.

• Be trusted to repeatedly turn £1 into £5 or £10. 

• Define and unleash our audiences: help them share their stories in a way that turns experiences into future sales, and makes everything that Level Water does easier.

• Build and manage our captain and ambassador programmes as genuine growth engines - nurturing relationships, setting expectations, and turning influence into measurable impact.

• Proactively convert interest into action. This includes direct outreach (e.g. picking up the phone to captains, engaging top fundraisers, activating ambassadors) to ensure intent turns into ticket sales and fundraising.

Tell stories that build belief

• Find, shape, and share the stories that show our impact: the children, the families, the teachers, the moments that matter.

• Build and curate a library of content (video, photography, case studies, testimonials) that we can use everywhere.

• Work with freelance photographers and videographers to capture our events and programmes at their best.

• Create content that our supporters, partners, and prospects actually want to engage with, not just content that ticks a box.

• Manage our website (fundraising, events, and programmes pages) to ensure it's always up to date, compelling, and optimised for conversion.

• Ensure our impact reporting to donors is rich with content about our work.

• Use storytelling internally to build shared understanding, momentum and belief across the charity as we scale.

Build our profile and partnerships

• Position Level Water as a leader in accessible swimming and outdoor challenge events.

• Build and leverage relationships with press, influencers, local authorities, and stakeholders.

• Identify partnership and sponsorship opportunities that align with our mission and drive growth.

• Amplify examples of inclusion within our pools, making them known and also making inclusive practice visible.

• Promote our swimming pool partners and recognise their contribution to our work.

Manage, measure, and improve

• Own the marketing budget and get maximum value from every pound spent.

• Manage our freelance network: scope projects, review proposals, and ensure quality work on time and on budget.

• Report regularly on what's working and what's not: campaign performance, audience growth, conversion rates, ROI.

• Stay ahead of the curve: what are the best organisations doing? What can we learn and adapt?

Who we're looking for

We care much more about how you work than where you've worked. You don't need charity sector experience .

People who thrive here have:

• Hustle and drive. You take ownership. You spot opportunities and go after them. You don't wait to be told what to do.

• A commercial approach. You think in terms of audiences, funnels, conversion, and scale. You understand what drives growth and you know how to execute it.

• Copywriting chops. You can really write. Headlines that stop the scroll. Emails people actually read. Stories that land. You know that words matter.

• A data brain. You can look at campaign performance and spot the story. You know that "CTR is up 18%" means something, and you know how to act on it.

• A bias for action. You test things. You move fast. You're comfortable with uncertainty and you learn by doing.

• Creative thinking. You generate ideas. You see opportunities others miss. You're not afraid to try something different.

• Organisation. Strong attention to detail, with the ability to run 12 products, 40 email journeys and 100 web pages without dropping anything.

• An entrepreneurial mindset. You think like an owner. If this were your business, how would you grow it?

Bonus points if:

• You've worked in a startup, scale-up, or high-growth environment.

• You've built audiences from scratch or scaled marketing profitably.

• You've led paid campaigns that actually delivered ROI.

• You've worked across multiple channels and understand how they work together.

• You love being outdoors (swimming, hiking, wild camping, anything that gets you outside). 

Why Level Water?

Our values: Bold, Driven, Personal, and Joyful are at the heart of this role. You'll be expected to bring ambition, move with purpose, care deeply about impact, and help create marketing that feels genuinely joyful to be part of.

Bold. This isn't a "follow the playbook" role. We want your ideas. We want you to challenge us. We want you to help us build something better.

Driven. We're growing fast and we need people who can scale with us. If you're ambitious, there's a huge opportunity here.

Personal. We're a small, founder-led team. We move fast, we debate hard, we test everything, and we care deeply about what we do.

Joyful. You'll work on some of the most iconic outdoor swims in the UK. You'll help tell stories that change lives. You'll be part of creating something people remember forever.

Practical details

• Flexible working: remote, hybrid, or (even better) office-based in Tunbridge Wells or Exeter, your choice.

• You'll attend weekend events throughout the summer (with time off in lieu).

• Salary: £30k–£45k depending on experience.

How to apply

We want to hear from you in whatever way best shows us who you are and how you think.

Get creative. It’s a marketing job so sell us on your personality and style. A traditional CV and cover letter? Absolutely fine. A video introduction? Great. A presentation deck? Bring it on. Whatever format helps you shine and show us who you are.

Here's what we'd love to know:

1. How you'd approach marketing growth:
Imagine we want to double sign-ups for one of our summer events (currently sitting at 500 swimmers). Walk us through your approach: which channels would you use, what would your messaging be, how would you measure success, and what would you test first?

2. What excites you about this role:
Tell us why this opportunity appeals to you specifically.

3. Something you're proud of:
Share one thing you've built, grown, or improved. Doesn't have to be in charity or even at work, it could be anything that shows your drive and ability to make things happen.

Before you apply

If you've got questions about the role, the team, or whether this might be right for you, please reach out. I'm Andy Punter, Fundraising Director at Level Water, and I'd genuinely love to chat.​

Deadline

20th March 2026

We're excited to meet you. Let's build something brilliant together.