Marketing officer jobs in Cambridge, cambridgeshire

The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.

Key responsibilities:

The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.

Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.

Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.

Donor Acquisition (30%)

1. Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops. email, paid social media adverts, Pay Per Click Googe adverts, and lead generation activities.
2. Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
3. Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long-term support.
4. Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.

Regular Giving (20%)

1. As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting. This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
2. Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co-ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
3. Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.

Legacy and In-Memoriam Giving (20%)

1. Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
2. Responsible for legacy and in-memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM in these ways.

New product testing (20%)

a.  Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.

b.  Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

Planning and reporting (10%)

1. Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
2. Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other

1. Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
2. Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
3. Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
4. Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
5. Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally.

For full details, please download the recruitment pack.

Little Village makes a big difference to families with babies and young children living in poverty across London. Via its network of baby banks and partners such as Family Hubs, community organisations and all of London’s maternity units, the charity passes on pre-loved goods from one family to another – clothes, toys and equipment – so that many more children have the essential things they need to thrive.

Families are supported through welcoming hubs or home deliveries, and connected into a wider network of support in community settings, while Little Village also raises its voice to highlight the realities of child poverty.

Little Village is entering an exciting new phase as it approaches its 10-year milestone and prepares to launch its next strategy. QuarterFive are partneruing with Little Villag to find a Director of Fundraising, Marketing & Communications to play a central role in shaping its future – leading how the organisation grows income, strengthens its brand and amplifies its voice. Sitting on the Senior Leadership Team, you will lead a newly integrated fundraising, marketing and communications department, driving a cohesive, high-performing function and building on strong foundations to deliver a more strategic, scalable and insight-led approach.

With an income base with high potential for growth and particular strength in high-value fundraising, there is significant opportunity to grow and diversify income further, while also increasing visibility and influence at a time when public awareness of child poverty is rising.

We are looking for a strategic and hands-on leader with a track record in delivering income growth. You will be motivated by impact and excited to help drive Little Village’s next phase, strengthening long-term income and increasing its influence.

This role is home-based with regular travel to Little Village hubs across London. Core hours: 09:30-15:00. Weekly or fortnightly team and SLT meetings in London plus other meetings as needed.

As Director of Fundraising, Marketing & Communications, you will:

• Lead and deliver an integrated fundraising, marketing and communications strategy aligned to organisational priorities
• Set and achieve ambitious income targets across multiple streams, including high-value philanthropy and partnerships
• Develop a more structured, data-informed approach to fundraising, including pipelines, forecasting and performance management
• Oversee brand and communications, ensuring a clear, compelling and consistent narrative
• Build and steward relationships with major donors, partners and senior stakeholders
• Act as a senior ambassador, raising Little Village’s profile and influence
• Lead and develop a high-performing, collaborative team

Essential skills and experience:

• A strong track record of developing and delivering successful multi-stream fundraising strategies, weighted towards high value income streams including major donors, corporates, and trusts and foundations
• Proven success in securing significant and multi-year funding
• Experience leading and developing high-performing teams
• Exposure to or interest in mass fundraising
• Strong financial, forecasting and pipeline management skills
• Expertise in working with senior stakeholders/volunteers, ideally including reporting to Committees and Trustee boards
• A successful track record of involvement in launching, managing, and evaluating campaigns
• Strong understanding of brand management, digital engagement, and integrated campaigns across multiple channels
• Understanding of digital transformation, including CRM/data integration, marketing automation, and analytics
• A data-informed approach, with experience using insight and systems to drive performance
• Excellent influencing, relationship-building and storytelling skills

Desirable:

• Experience leading an integrated fundraising and communications function within a frontline charity
• Experience of using Beacon CRM
• Lived or personal experience of the issues faced by the families Little Village supports

Diversity and Inclusion:

Little Village operates in London, one of the most diverse cities in the world. The charity are working towards a goal where their team fully reflects that diversity and difference in lived experiences and strongly encourage applications from under-represented groups including: people from Black, Asian and Minority Ethnic backgrounds, LGBTQ+ people, people with disabilities, people with lived experience of poverty either personally or through family, experience of the care system, non-graduates and first-in-family graduates. As part of their commitment to fairer recruitment, all applications will be assessed without names and any protected characteristics.

As part of our commitment to increasing representation of people from Black, Asian and Minority Ethnic backgrounds, we are piloting a Guaranteed Interview Scheme (GIS) for this role, as a new approach to make our recruitment more equitable. If you identify as Black, Asian or other Minority Ethnic backgrounds and meet the essential criteria for the role, you can choose to opt in to the GIS. We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview/ assessment. See the applicant pack for further details.

Employee benefits include:

• 25 days per year annual leave plus bank holidays (pro rata for those working fewer than 35 hours per week)
• Team members are usually given time off between Christmas and New Year, which doesn’t come off your allowance
• Pension contributions matched by 3%
• A period of sick leave at full pay regardless of length of service
• Enhanced family friendly policies including Maternity, Paternity, Shared Parental Leave and Adoption pay, with a Fertility Policy designed to support employees during fertility investigations and treatment
• Death in Service benefit (x3 annual salary)
• Employee Assistance Programme
• Rewards Gateway and Tickets for Good