Marketing officer jobs in Cambridge, cambridgeshire

Are you a bold and courageous marketing leader passionate about using your strategic talents to help ensure everyone can know Jesus through the Bible?

Wycliffe Bible Translators exists so everyone can know Jesus through the Bible, yet one in five people worldwide still cannot access Scripture in a language they understand. We are accelerating rapidly, with active donors up 24% and new donors up 63% on last year. This enables us to support more Bible translators, transforming local communities. To expand this impact, we have set an ambitious goal to grow our donor base from 6,000 to 27,000 by 2032.We are making bold, long-term investments in top-of-funnel marketing today to make fundraising easier tomorrow.

In this new Director of Marketing role, you will lead us to invest significant resources with courage and conviction – spending money on top-of-funnel marketing today to make fundraising easier tomorrow. You will bring a campaign mindset, emotional excellence, and exquisite storytelling to move audiences to act. You will help us connect with new audiences in a deeply personal way to drive growth.  If you want to deploy your skills to help say ‘Yes!’ to supporting more translators, we would love to hear from you.

• Salary: £70,000-75,000 + benefits
• Location: Home based or the option of a desk at our office in Oxford
• Terms of appointment: Full-time (37.5 hours per week). Permanent
• Closing date: Friday 21 August at 9am
• Interview date: Interviews will be held in Birmingham on Wednesday 2 September

Key responsibilities:

• Accelerate donor acquisition to grow our donor base from 6,000 to 27,000 people by 2032, with a focus on regular giving
• Make Wycliffe an easier charity to support by making our cause visible, emotive and trusted in the spaces where our audiences are
• Bring a campaign mindset to Wycliffe, marrying deep audience insights with emotional excellence and exquisite storytelling to deliver disciplined, high-impact messaging at scale
• Lead and empower a talented team and collaborate closely with colleagues to deliver high performance

Benefits include:

• 33 days’ annual leave, including bank holidays
• Up to 5 days’ extra leave to serve on the Board of an external organisation
• Competitive contributory pension scheme
• Employer pension contributions up to 7.5%
• Fully employer-funded life assurance
• 24/7 employee assistance programme for emotional and practical support
• Family-friendly employer
• Monthly in-person team days in Oxfordshire or the Chilterns (expenses covered)
• Hot-desking facility at Oxford office
• Fully paid-for professional development opportunities.

It is an occupational requirement of this role that you have a clear, personal commitment to the beliefs set out in our Statement of Faith and Doctrinal Position Statement.

To apply, visit our careers site and complete the short online application, attaching your CV and a covering letter (no more than two pages) summarising why you’re applying, how you meet the person specification, and telling us about your personal Christian journey and church involvement.

Role Purpose

Supports delivery of our email and CRM marketing strategy, bringing the story of Trussell and our community of food banks to life through insight-led communications.  Working alongside the Email & CRM Marketing Manager and collaborate with insight, fundraising, mobilising and wider programme teams to build and deliver highly engaging communications and journeys.

Key Responsibilities

Email design and delivery

· Support the Email Marketing and CRM Manager in designing and delivering insight‑led, data‑driven email campaigns and supporter journeys that strengthen engagement and drive activity that delivers programme goals.

Journey and automation delivery

· Work with teams across the organisation to build and deliver email journeys and automated workflows for a range of audiences, supporting effective CRM campaign delivery and driving stronger audience engagement.

Analysis and reporting

· Support the analysis and reporting of email performance, working with Insight, Supporter Data teams and audience owners to identify trends, evaluate effectiveness, and implement improvements.

Segmentation and data management

· Aid with the creation and management of audience segments and data models to support our audience strategy and ensure relevant and timely communications.

Testing and optimisation

· Collaborate with teams to design and deliver testing and optimisation tactics to drive email and journey performance, embedding a culture of testing and learning to drive continuous improvement.

Copywriting and content

· Create highly engaging copy and content for email and CRM marketing activity and acting as internal consultant to teams developing email content, ensuring alignment to our brand and in line with email best practice and continual skilling up of content providers.

Person Specification

Core Knowledge

• Experience of delivering audience-focused and accessible email and CRM communications

• Understanding of CRM systems and marketing automation platforms.  Some knowledge of Salesforce and Marketing Cloud would be an advantage

• Understanding of the laws and regulations around email marketing, including the Data Protection Act and UK GDPR

Essential Skills

• Detail oriented and highly organised

• Excellent prioritisation and time management, capable of managing multiple campaigns simultaneously

• Knowledge of email marketing metrics and experience analysing metrics and reporting

• Excellent written and verbal communication skills, particularly email copy best practice

• Stakeholder management and influencing skills

Key Experience

· Passionate about delivering excellent supporter experiences

· Highly collaborative and able to operate in a multi-stakeholder environment

· Demonstrates a commitment to the values of Trussell

· Demonstrates empathy for people from disadvantaged, marginalised or socially-excluded backgrounds

· Ability to think tactically, identify opportunities for improvement and act on them

 Key responsibilities:
The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support.
Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple
marketing channels, including direct mail, email, web, and telephone, towards an agreed income target.
The position holder also supports the development of fundraising plans, supporter
(customer) journeys, and the testing of new channels and messaging.
Cultivation appeals (60%)
a. Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside
freelance copywriters and designers, and managing print and fulfilment suppliers.
b. Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters.
c. Online landing pages: Build landing pages (using WordPress) to support individual fundraising and offline marketing appeals. Ensuring landing pages on the CBM website are integrated with offline appeals and are engaging to existing audiences. This includes utilising Search Engine Optimisation tools aimed at maximising online traffic and income.
d. Newsletters and prayer diaries: Lead on the planning and implementation of reporting back to existing supporters about CBM UK’s work as part of their donor journey, through delivering supporter newsletters, e-news, and prayer diaries, currently produced three times per year.
e. Internal briefings: Prepare internal marketing materials for colleagues and provide briefings for supporter facing teams ahead of each appeal.
f. Agency and freelancer management: Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, freelance copywriters and designers, print suppliers, and mailing houses. Evaluate and source new agencies and suppliers as appropriate.
High donor fundraising (20%)
a. High donor direct mail: Lead on CBM UK’s high donor fundraising programme, through planning and managing regular direct mail communications and fundraising asks to this segment of supporters, working towards achieving annual income targets.
b. Relationship development: Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including the planning,
briefing and reporting of personalised communications, carried out by the Supporter Relations team through phone, email, and post.
Planning and reporting (10%)
a. Analysis and reporting: Review appeal performance against key performance indicators (response rates, average value, net income) to report back and provide learnings to support decision making around future activity.
b. Data and CRM handling: Develop a good knowledge of the CRM system (SalesForce), including the creation of data briefs and appeal selections through the CRM, and ensuring clear recording and reporting of direct marketing activity.
Other (10%)
a. Sector knowledge: Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
b. Communication guidelines: Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
c. Compliance and data protection: Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
d. Collaboration and integration: Work alongside other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working. Ensure fundraising plans are shared across departments.

In developing and testing new fundraising approaches, messaging, and channels, the role holder is part of a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK. The role may also include occasional working out of normal office hours, agreed in advance, and occasional travel in the UK, as well as the possibility of travel internationall

Please download the recruitment pack for full details.