Marketing officer jobs in City of london, england

Across the UK, makers are building creative businesses, sustaining heritage skills, experimenting with materials and influencing design, art, architecture, sustainability, wellbeing & much more.

At the Crafts Council we champion craft and the people who make it.

As our work grows and the craft sector evolves, we’re looking for a Director of Marketing, Communications & Audiences to help shape how we tell the story of craft today.

This role will enable us to connect insight, develop narrative and grow influence — ensuring that what we learn from audiences, makers, members and partners helps shape how craft is represented nationally and internationally.

The Role

The Director of Marketing, Communications & Audiences will lead our marketing, communications and audience development strategy.

We are looking for an exceptional candidate who can help the organisation interpret insight, articulate a confident narrative and strengthen our public presence.

Working closely with the Executive Director and senior leadership team, you will ensure that insight drawn from audiences, makers, members, programmes and partners informs:

· how we position craft nationally and internationally

· how we grow and engage our audiences

· how we strengthen our influence across the cultural and creative sectors

You will lead a small but talented team and work across the organisation to build clarity, confidence and collaboration around our communications and audience strategies.

We’re looking for someone who:

• Has significant experience leading marketing, communications or audience strategies
• Understands how cultural organisations build influence and public profile
• Is confident translating complex information into clear narrative and messaging
• Has strong experience with digital ecosystems, audience journeys and CRM insight
• Is collaborative, curious and comfortable working across organisational boundaries
• Brings a genuine interest in creativity, craft and the cultural sector

Why join us?

This is a rare opportunity to shape how a national cultural organisation listens to its audiences, understands its role and communicates its impact.

You will play a key role in strengthening the visibility and influence of craft — and the makers who shape our world.

We’re looking for someone who combines strategic thinking, strong marketing expertise and curiosity about the role creativity plays in society.

Someone who understands how cultural organisations build influence, bring people with them and tell stories that matter.

Contract and Hours - Permanent, part time, minimum of 3 days and up to 4 days per week. 0.6 - 0.8 / 21.75 – 29 hours per week (full time 36.25 hours per week). To commence as soon as possible from June 2026 onwards.

A typical working day is 9.15-5.30pm, including a lunch break (unpaid). We support flexible working and part-time arrangements where it is appropriate for the role.

We promote hybrid working with three days per week worked at our office and gallery for full-time staff, and two days per week office and gallery working for part-time staff.

Wednesday is a whole team office and gallery day when staff meetings take place.

Salary - £65,000 to £70,000 gross per annum based on full-time working, equating to:

£39,000 - £42,000 gross per annum based on part-time working 3 days per week,

£52,000- £56,000 gross per annum based on part-time working 4 days per week.

Location - Crafts Council Office and Gallery is based on the Pentonville Road in Islington, London, with some hybrid / home working.

For over 140 years, the Forces Employment Charity has proudly supported Service leavers, veterans, and their families in building successful civilian careers. We provide veterans with life-long, life-changing support, jobs, and training opportunities, regardless of circumstances, rank, length of service, or reason for leaving.

By working for FEC, you will become part of a vibrant team living the charity’s values: Expert, Supportive, Passionate, Open and Honest, Resilient, and Collaborative.​

Brief role description ​

Reporting to the Marketing Manager, the Digital Marketing Officer will be responsible for the day-to-day operational delivery of our website, email marketing, and digital assets. They will play a key role in user engagement, service promotion, and data-driven decision-making.​

The Digital marketing Officer will manage and optimise our WordPress website and DotDigital email platform, ensuring all content aligns with brand and accessibility standards. The role will contribute to creative content development and campaign ideation, as well as tracking and reporting performance across channels to support the marketing manager with data-driven recommendations. ​

Interested? Want to know more about the Charity? Check out our website.​

Eager to know more about the role?​ Have a look at the Job Description.​

What’s in it for you?​ Check out our Benefits.​

Have we convinced you to apply? ​If so, submit your CV and Covering Letter by ​​Tuesday, 31 March 2026.​

Got questions about the role? Get in touch with the People Team.

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Please note: Applications will be reviewed and interviews conducted throughout the duration of this advert; therefore, we may at any time bring the closing date forward. We encourage all interested applicants to apply as soon as possible. ​

If you are an internal applicant, please ensure you have made The People Team aware before applying. 

We are committed to equal opportunities and improving the working lives of our staff by fostering an inclusive, supportive environment where everyone, including those with disabilities, can thrive, develop, and achieve their full potential. We actively encourage applications from individuals with diverse backgrounds and ensure reasonable adjustments are made to support candidates with disabilities throughout the recruitment process. 

We actively recruit citizens of all backgrounds, but the nature of our work in specific departments means that residency and security requirements can be more tightly defined than others. You will be asked about this throughout the recruitment process.

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#LI-DNI

About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to. 

Together, let’s commit to change for kinship families.

About the role

We’re looking for a motivated and creative Senior Marketing Officer to join Kinship’s Marketing Team to help us reach more kinship carers with our support offer. You’ll bring strong experience in delivering effective, insight-driven digital marketing campaigns across channels, including social media, email, web, paid advertising and content marketing.   

You’ll play a key role in delivering integrated marketing campaigns and promoting our services and programmes – including Department for Education-funded training – to kinship carers, referral partners, and professionals across England and Wales.   

Working closely with the Head of Marketing, you’ll plan and deliver impactful marketing activity, create engaging content, and use data and analytics to optimise performance. You’ll also contribute to shaping our marketing strategy by bringing evidence, creativity and best practice from across the digital landscape. This hands-on role offers the opportunity to maximise reach and impact and raise the profile of kinship care while supporting families.   

Key responsibilities   

• Work with the Head of Marketing to develop marketing plans, and have day-to-day oversight of the delivery of these to promote the DfE-funded training and support service to kinship carers, to ensure good take-up of all training events by a diverse range of kinship carers, in line with the programme goals.

• Plan and deliver multi-channel marketing campaigns (digital, print, social media - paid and organic, email, SMS, etc.), monitoring and optimising campaigns for greatest impact and testing new approaches.

• Produce and oversee content creation for marketing plans and campaigns, delivering high-quality, insight-led and engaging marketing content for different audiences and/or channels, including case studies, blog posts, leaflets, videos, and social media assets.

• Plan and deliver creative and innovative paid ads campaigns across Meta, reviewing and optimising throughout, ensuring robust reporting is in place and using analytics and insights to inform future campaigns.

• Help embed a new email marketing platform to support the delivery of our email marketing strategy, including segmentation, automated journeys testing and reporting.

• Support the delivery of marketing strategies and activities to grow brand awareness and increase engagement with kinship carers and other key audiences.

• With the Head of Marketing, work with services teams to understand our target audience, and identify opportunities to integrate Kinship’s holistic support offer - including our peer support service and website advice content/ Kinship Compass - into training marketing activity where appropriate.

• Track KPIs and produce regular monitoring reports on marketing performance across channels and, with support from the Head of Marketing, adjust campaigns and plans to optimise impact and make recommendations for future testing.

• Manage and prioritise incoming requests from the organisational briefing process for services marketing support, including producing collateral templates in line with brand guidelines, working closely and collaboratively with comms and digital teams.

• Work in collaboration and co-production with kinship carers to ensure meaningful input and representation in the development of relevant plans and activities.

​Knowledge, abilities, skills and experience: 

Experience    

• Demonstrable marketing experience in an in-house or agency role (minimum 4 years experience).   

• Experience of developing and delivering marketing campaigns and activity to meet specific objectives, including engagement and acquisition of target audiences.   

• Experience of supporting numerous marketing campaigns or activities at the same time.   

• Strong digital marketing experience, including use of email marketing systems; design software including Canva; social media platforms and photo and video editing software.   

• Experience of planning, delivering and optimising email marketing campaigns to drive supporter engagement, using segmentation, automation and performance analysis. 

• Experience using a Contact Management System, such as Salesforce.   

• Passion for and experience of developing a range of content for different audiences and channels (such as videos, infographics, blogs and social media posts).   

• Experience of using communications planning tools or systems (e.g. planning grids, Asana, Hootsuite, Loomly).   

• Experience of tracking and reporting on social media and other digital marketing analytics and using insights and data to inform optimisation and planning of new activity.   

• Experience of delivering marketing campaigns across organic and paid social, particularly Meta paid advertising.    

• Experience working with brand guidelines and applying brand principles to create impactful marketing. 

Knowledge and skills   

• Exceptional written and spoken communications skills, with the ability to develop impactful narratives tailored to different audiences and channels.   

• Excellent attention to detail.   

• Excellent organisation skills and the ability to work happily in a fast-paced environment, keeping multiple projects and objectives on track, often to tight deadlines.   

• Ability to work both independently and collaboratively.   

• Excellent copywriting skills and experience of writing marketing copy for a range of audiences and channels, communicating clearly, concisely and with an organisation’s tone of voice.   

• Understanding of how to deliver integrated online and offline marketing campaigns and materials to deliver objectives.    

• Ability to work in a small in-house team, developing marketing materials and campaigns with limited resource demanding creativity and excellent project management skills.   

• Confident using Microsoft 365 including Word, Excel, PowerPoint and online design programmes such as Canva.     

• Understanding of how Meta paid social and paid search complement each other across the user journey  

Attributes   

• Confident building trusted relationships with internal and external stakeholders.   

• Excellent interpersonal skills and able to develop good relationships and ways of working with colleagues at all levels.    

• Organised and has good attention to detail.    

• Collaborative and enjoys working across a number of teams.   

• A creative and solutions-focused person, able to use own initiative and make suggestions.   

• Empathy, sensitivity, and understanding of the needs of families facing challenges.  

• Commitment to the values, aims and objectives of Kinship.    

• Commitment to equal opportunities and diversity and a respectful approach to working with people from a range of backgrounds.    

• Right to work in the UK.   

Desirable: 

• Experience of kinship care . 

• Knowledge of children’s social care system and/or experience of work with kinship carers.   

• Understanding of working in the charity sector.  

What we offer you:

• Flexible working - we understand how important it is to balance family and work life.
• ​30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown)
• Employee Assistance Programme (24/7 confidential advice line and counselling)
• Charity Worker Discounts.

Please apply for the role of Senior Marketing Officer by sending a CV and cover letter (no more than 2 pages) detailing how you match the requirements for the role. Please use examples to demonstrate your experience. 

Charity People is delighted to be partnering with Into Film to recruit for their next Marketing Officer.

Into Film is the UK's leading charity for film in education and the community, providing screen industry careers information and advice, supporting young filmmakers, and bringing the power of moving image storytelling into classroom teaching.

Marketing Officer

Contract: Permanent position
Salary: £28,400 per annum
Location: Hybrid role with minimum one day per week based at the charity office in either London, Cardiff, Belfast, Edinburgh and Salford
Hours: Full-time, 35 hours per week
Closing date for applications: 9am on Friday 10th April
Interviews: Interviews will be held remotely on Wednesday 22nd and Friday 24th of April

Core responsibilities within your role will be to:

• Into Film email communications - management and scheduling of all email communications to Into Film database and external audiences, management of email communication's calendar, management of Email Service Provider (Salesforce Marketing Cloud), maintaining integrity of email contact list, and writing copy, building, segmenting and sending emails.
• Support the Marketing Manager with planning, copywriting and coordination of the marketing of Into Film campaigns across paid, organic and earned media.
• Take the lead on delivery and evaluation of specific marketing campaigns.
• CRM reporting, including setting up dashboards, creating effective reports and working closely with Product & Technology team to ensure CRM is being used to its full potential.
• Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.
• Ensure all emails are on brand; both look and feel and tone of voice.
• Ensure all email campaigns adhere to GDPR consent and data capture regulations.
• Work with colleagues in national teams (England, Scotland, Wales and Northern Ireland), and other departments to plan and execute regional email campaigns.
• Work with the Marketing Manager to implement, monitor and develop automated e-communications journeys to enhance both marketing and customer service experiences for the organisation's audiences.
• Manage any printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on brand and produced in an environmentally friendly way.

If you're passionate about inspiring and supporting young people to learn, and to realise their creative, cultural and career aspirations through film and the moving image, we'd love to hear from you.

Key experience and skills we're looking for is as follows:

• Experience of managing email campaigns for a variety of audiences, including drafting content, Email Service Provider (ESP) management, A/B testing and performance analysis.
• A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it in order to inform on-going activity.
• Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRMs and ESPs.
• Experience of using Customer Relationship Management systems to segment audiences, create campaigns, target audiences and report on activity.
• Experience of working on marketing and communications campaigns across owned, paid and earned channels.
• Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.
• Experience of copywriting and producing content for a range of channels and audiences.

We're particularly interested to receive applications from candidates who have the below, although this is not essential:

• A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.
• A love and knowledge of film.

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached by using the Apply button.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Use your digital marketing skills to support those in poverty in Eastern Europe 

Are you a digital marketer who wants to use your skills for good? Do you enjoy combining creativity with data - and working collaboratively across teams and cultures? 

We are seeking a Digital Marketing Officer to join our International Digital Team and support digital marketing across 12 fundraising countries. This is an exciting opportunity to work at an international level, helping to strengthen digital activity, improve performance, and share best practice. 

About us 

Mission Without Borders is an international Christian organisation working in some of the poorest communities in Europe. We journey alongside people facing poverty and marginalisation, providing practical, emotional and spiritual support that enables long‑term, sustainable change. We serve people regardless of religion or ethnic background. 

Our international team supports this work around the world, bringing expertise in digital, fundraising, communications, finance, IT and Salesforce, and working closely with colleagues in our 12 fundriasing countries and 6 project countries. 

What you’ll be doing 

You’ll support international and country teams to deliver effective, data‑led digital marketing. Working closely with fundraising, communications and digital colleagues, you’ll help shape and support campaigns, improve digital performance through insight and analytics, and share best practice across multiple countries - always with an international mindset and sensitivity to local needs. 

About you 

You’ll be an experienced digital marketer with a collaborative approach and a passion for using digital to make a difference. You’ll have a strong understanding of the Christian faith and Christian audiences. You’ll be comfortable working across cultures, managing multiple priorities, and using insight to continually improve performance. 

Essential 

• Proven experience in digital marketing, including online campaigns 

• Strong skills in digital advertising, analytics and SEO 

• Confidence using tools such as Google Analytics and major ad and social platforms 

• Experience working with stakeholders and managing multiple priorities 

• Excellent communication, analytical and organisational skills 

• A strong understanding of the Christian faith and Christian audiences 

Desirable 

• Experience working in an international or multi‑country context 

• Experience in the charity or not‑for‑profit sector 

• Familiarity with Salesforce or digital integrations 

• Knowledge of digital compliance and cookie legislation 

Why join us? 

• A genuinely international role with real purpose and impact 

• The opportunity to support digital marketing activity around the world 

• A collaborative, skilled, and fun digital team 

• Space to learn, innovate and share best practice 

• Up to 30 days annual leave plus bank holidays 

• Pension scheme 

• Flexible and remote working, but with occasional travel to our London office and internationally

If you’re passionate about digital marketing and want your work to contribute to meaningful, long‑term change, we would love to hear from you.

This is a permanent, full-time role, but we would also consider applicants on a part-time job share basis.

Advert

Senior Direct Marketing OfficerPermanent 35 hours per week £35, 100 per annum Home based (with regular team days at our office in London, approximately once per month) Benefits include but not limited to:

-Flexible working hours: 8-4, 9-5, 10-6 or in between (to be agreed with your manager)

-28 days holiday, excluding bank holidays and going up with length of service

-Enhanced maternity/paternity leave

-Employee pension - stakeholder pension scheme with company-matched employee contributions of up to 8%

-Free counselling service

-Opportunities to develop and widen your skills

-2 days of paid volunteering time per annum to support another part of the organisation

About us:

The Children's Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need. Young people in the UK are experiencing the most significant decline in well-being in over a generation. But we don't believe it's inevitable that children's lives are getting harder every year and have a plan to turn this around. Our Major Appeal is the most ambitious investment in early help and mental health support we've ever made. This role is your chance to help lead that change. Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people-first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you'll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people. About the role: This role sits within our Social Impact Domain, and you'll be a key member of our National Mobilisation (Individual Giving) Team, as we head towards the public launch of our Major Appeal. You'll lead the development of communications across a range of channels, both online and offline, to help audiences better understand the challenges young people face. You'll take ownership of projects from start to finish and commission insight work that supports the creation of compelling, youth-centred campaigns. Through your efforts, you'll inspire people to contribute their time, money, and voice to fund more impact for children and young people. Key Skills and Competencies

The required skills and competencies for this role are:

-Direct response marketing - experience delivering campaigns designed to drive measurable action.

-Multi-channel communication - able to create and deliver content across digital and offline channels.

-Project management - confidently leads campaigns from planning through to delivery.

-Written & digital communication - produces clear, engaging copy and audience focused messaging.

-Collaboration & people skills - works effectively with colleagues and builds positive relationships.

-Data & digital marketing literacy - uses insight and digital tools to guide decisions and improve performance.

It would also be an advantage if you have any of the following skills and competencies:

-External stakeholder management - able to coordinate and maintain productive agency or partner relationships.

-Supporter journey / campaign experience - familiarity with engagement campaigns such as mid value, doordrop or legacy.

Closing date: Midnight on Monday 30th March

Interviews: Week commencing 6th April and will be taking place via Teams. The Children's Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation. In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details. AI tools can support your application but only when used appropriately. You're welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters.