Marketing officer jobs in Manchester, greater manchester

Cross-Channel Marketing Officer

We are looking for an enthusiastic and motivated individual to join the Communications team.

This is an exciting opportunity to work with stroke survivors and their families to support them following a stroke.

Position: CE393 Cross-Channel Marketing Officer

Location: Homebased, UK. However occasional travel will be required as part of this role, this may include team meetings or other work-related meetings

Hours: 35 hours per week

Salary: Circa £30,000 (inner London weighting £3,950 per annum or outer London weighting £2,457.00 per annum may be applied in accordance to where you live)

Contract: Permanent

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 22 March 2026. We reserve the right to close this vacancy early if we receive sufficient applications for the role.

Interview Date: 30 March 2026

The Role

Reporting to the Cross-Channel Marketing Manager, the Cross-Channel Marketing Officer will design and deliver digital communication strategies across email and SMS, helping to maximise supporter engagement, retention, loyalty and income. This role will play a vital part in building seamless supporter and customer journeys that strengthen relationships, enhance experiences, and deliver measurable results.

Key responsibilities include:

• Plan, implement, and deliver targeted email and SMS campaigns and automated journeys to maximise income, steward events, provide beneficiary support, inspire actions, and increase retention.
• Creating, editing and optimising digital communications.
• Supporting colleagues by providing training, sharing best practice, and offering expert advice.
• Ensuring digital communications are aligned across all online and offline touchpoints.
• Monitoring and reporting on campaign performance using analytics tools, providing insights and recommendations for continuous optimisation.
• Staying up to date with digital marketing practices, sector trends and competitor activity, using insights to enhance campaign effectiveness.
• Working closely with the Cross-Channel Marketing Manager and key stakeholders to ensure consistent messaging and impactful content creation.
• Continuously testing and refining journeys, content and engagement strategies to improve supporter and customer experience and increase lifetime value.

This role requires some travel for team away days. Candidates must be able to demonstrate how they can meet this requirement of the role.

About You

You will have experience of:

• Testing, optimisation, and automation to improve communications effectiveness.
• Using AI tools to enhance customer engagement, such as content generation, predictive analytics, or automation.
• Using an email platform. Desirable experience using Dot Digital.
• Using analytics tools and analysing data to inform decision-making.
• Evaluating the successes and providing recommendations of email, SMS and paid digital campaigns using Google Analytics and social media monitoring tools.

Finding strength through support

The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

It’s only thanks to the generosity of supporters and donors that they can provide vital support. 

The Association is driven by an ambition to improve the lives of everyone affected by stroke. This means they’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by an approach to solving inequity in stroke, the team are prioritising listening to, and learning from, lived experience across the charity.

The charity are working to improve the representation of this lived experience at all levels within the Association and are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how the organisation work.

A Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work.

You may also have experience in areas such as Communications, Direct Marketing, Digital Marketing, Marketing and Engagement, Communications and Engagement, Digital Engagement, Communications Officer, Direct Marketing Officer, Digital Marketing Officer, Marketing and Engagement Officer, Communications and Engagement Officer, Digital Engagement Officer. #INDNFP

Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.

Role: Marketing & Communications Officer
Hours: 37 hours per week
Contract: Permanent
Salary: £28,172 per annum (subject to the outcome of a formal job evaluation process currently being undertaken)
Closing date: 9am Monday 16 March 2026

Wigan & Leigh Hospice is a wonderful place to work. Our staff are our greatest asset providing the very highest standard of care. All our teams are all part of the Hospice team: working together to make the Hospice the best it can be. We have achieved Outstanding in the last CQC inspection. Our values: Compassion, Accessibility, Respect, Excellence, are at the heart of everything we do.

We are proud to offer a wide range of benefits, including:

· A warm and welcoming working environment,

· 35 days annual leave inclusive of bank holidays, increasing with length of service,

· Salary sacrifice pension scheme,

· Free car parking,

· Subsidised lunches,

· Cycle to Work Scheme,

· Shopping, leisure and holiday discounts,

· On demand GP,

· Westfield Health - Health Cash Plan,

· Life Assurance,

· A range of Wellbeing initiatives.

The available role
An exciting opportunity has arisen to join our hospice as a Marketing & Communications Officer. You’ll play a key role in sharing the hospice’s work with the people who matter most – our patients and those closest to them, our supporters, volunteers and staff. You’ll use a range of digital and traditional channels to tell powerful stories, promote our services and strengthen our connection with the community.

What are we looking for?:

· A creative digital communicator who knows how to use a range of channels and tools - including CMS platforms and design software to reach and engage different audiences.

· An innovator who enjoys developing new ideas, experimenting with fresh approaches and investing in their own professional development.

· A collaborative team player who will work closely with colleagues across the hospice to support their communications needs.

· A values‑driven individual who embodies our hospice values of Compassion, Accessibility, Respect and Excellence.

This is a hands‑on, creative role. You’ll plan and produce engaging social media content, manage social media and online enquiries, design digital and printed materials, maintain our website and create high‑quality video content. You’ll also work closely with supporters, patients and families to capture meaningful stories that bring our work to life, and you’ll support the development of our internal and external communications using insight and analytics to improve our reach.

This is a full time role working 37 hours per week, on a salary of £28,172 (subject to the outcome of a formal job evaluation process currently being undertaken).

This role will involve having some flexibility to work occasional evenings and weekends. When this is the case, notice will be given and time given off in lieu.

How to apply
To apply for this role, please send your CV and a covering letter demonstrating how you meet the criteria set out in the Person Specification.

The deadline for applications is 9am on Monday 16 March. Interviews will be held on Wednesday 25 March at Wigan & Leigh Hospice, Kildare Street, Hindley.

If you have not heard from us within two weeks after the closing date, this will mean you have been unsuccessful this time.

Please note this role is not eligible for sponsorship under the Skilled Worker route of the Points Based System. Candidates will need to be able to demonstrate their right to work in the UK in order to be eligible to take up the post.

Successful appointments will be subject to a Disclosure and Barring Services Check (DBS) check.

About us
Wigan and Leigh Hospice is a well-established charity which has been operating since 1983. We provide a wide range of palliative care services to people with advancing life-limiting illnesses of any diagnosis and to those people important to them. The support we offer is tailored to meet individuals’ physical, social, spiritual and emotional needs. 

We are committed to protect the privacy and security of your personal information. To see how we do this please visit our website and read our “Role Applicants Data Protection Compliance Statement (Privacy Notice)”.