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Page 1 of 13
W1T, London (Hybrid)
£31,574 per year
Permanent, Full-time
Job description

Job Title: Media and PR Officer

Hours:  35

Salary: £31,574 per annum    

Type of Employment: Permanent

Dept and Location:   Communications Department, hybrid role with a minimum of one day a week to spent at our London office

Line Manager:  Media and PR Manager

Direct Reports:  None

Are you an incredible storyteller who loves working with people to help them share their stories with a wide range of media?  Do you have experience of working on major fundraising events, public awareness, and brand campaigns?  Are you creative and have a proven track record of developing stories that achieve on-message national and regional coverage on a regular basis? 

Teenage Cancer Trust is looking for a proactive Media and PR Officer to join their supportive and high-performing team.  You’ll have the chance to work on a range of our exciting fundraising events, such as our flagship Royal Albert Hall concerts, corporate partnerships with major brands like Aldi, and media opportunities with top celebrities.   You’ll also work closely with many of the inspiring young people we’ve supported through cancer to help them share their stories with a wide audience. 

You’ll need to fully understand the needs of differing types of media and know how to develop and pitch stories effectively – bringing relevant existing media contacts to the role. You’ll also need to be confident advising internal and external stakeholders on the best route to achieving media coverage for their projects. 

Alongside one other Media and PR Officer, this role shares responsibility for some core administrative duties and processes for the Media and PR team e.g., creating evaluation reports, to ensure a smooth and professional press office function.  You will also take part in an out of hours rota with other team members. 

Please note that for this role we are looking for somebody who is passionate about, and has relevant expertise in, PR for fundraising, brand and awareness purposes.   The role is not focused on supporting our policy team and their related campaigns.

You do not need a degree to apply for this role if you have relevant experience. 

MAIN PURPOSE OF THE JOB

This role reports to the Media and PR Manager and has a strong focus on supporting our work with fundraising - and delivering a strong media profile that has young people’s experiences at its heart. 

This role supports on promoting a range of exciting fundraising campaigns and activities such as our flagship Royal Albert Hall concerts and corporate partnerships with major brands such as Aldi and Omaze.

The post holder must be proactive in identifying and creating newsworthy stories and working with stakeholders to deliver activity. 

The post will work with young people with cancer and their families to empower them to publicly share their experiences. 

The post is a key part of the wider Marketing and Communications department which is responsible for raising awareness and understanding of the charity with key audiences, increasing engagement with our brand and supporting income generation. 

The role will also undertake some core administrative duties and processes for the Media and PR team, to ensure smooth and professional press office function.

ROLE FOCUS

Deliver PR and Media plans and activity 

  • Lead or contribute to the development and implementation of effective, proactive PR and media activity that promotes Teenage Cancer Trust to a wide range of audiences.
  • Contribute to and support team activity that ensures a strong and sustained media profile for Teenage Cancer Trust, including delivering media strategies as part of integrated brand/condition awareness-raising campaigns.
  • Work, under the support and direction of the PR & Media Manager to create positive media coverage for Teenage Cancer Trust’s fundraising activities and ensure regular placement of real-life and celebrity stories target outlets.
  • Identify news stories, trends and opportunities for Teenage Cancer Trust to comment on and proactively pitch to the media.
  • Deliver regional media activity to profile fundraising, services and young people as required.
  • Measure the success and impact of media plans delivered using a range of measurement tools, helping to share results with senior management as part of regular reporting.

Working with young people and their families 

  • Work, under the direction and support of the PR & Media Manager and Story Manager to ensure regular placement of real-life stories in national, consumer, online and regional media outlets.
  • Brief, liaise with and support young people and their families with sensitivity and empathy, to help them share their stories.
  • Under the advice and guidance of the Story Manager and Services department, support the stewardship of young people sharing their stories, ensuring it adheres with our safeguarding policies at all time.
  • Work with the Story Manager to ensure the records, images and stories of young people we support are kept up to date and we have their full consent to use them.

Ensuring an effective and professional Press Office function 

  • Support the smooth running of the Teenage Cancer Trust press office, including being the first of contact as required, responding to a wide range of media enquiries and ensuring a professional service.
  • Respond to enquiries from journalists and prepare verbal and/or written statements and provide spokespeople and case studies as appropriate.
  • Builds and nurture relationships with journalists, especially national, regional and online outlets, youth media, documentary-makers and consumer press.
  • Organise media interviews, write briefings for spokespeople/case studies and steward, support and advise individuals.
  • Prepare a variety of high-quality effective PR materials including news releases, comments, features, briefings and letter to editors.
  • Organise, support and execute press events, such as filming or photocalls at hospital units and other locations, acting as the Teenage Cancer Trust representative, overseeing media attendance and liaising with hospital Communications teams and services staff.

Support delivery of a media training programme 

  • Liaise with outside suppliers and agencies as needed.

Relationship Management 

  • Support and empower our regional fundraising teams and individual fundraisers to undertake media and PR opportunities, ensuring they are equipped with template resources and can deliver core brand messages.
  • Work in partnership with third party PR teams such as corporate partners and hospital communications teams to develop proactive media campaigns and respond to news stories as required.
  • Engage with and support funded staff to undertake media.
  • Work closely with the Music and Entertainment team and Celebrity Manager on the PR for high profile supporters and events and hospital visits, liaising with external PR  agencies and talent agencies as required.
  • Work with the other teams within Marketing and Communications as part of an integrated and effective approach.
  • Support internal communications/profiling and relationship building to represent the Marketing and Communications team across the organisation, raising understanding of the value of media and PR.

OTHER DUTIES

  • Compile or support the creation of daily/monthly monitoring and coverage reports and media lists, including monthly and project specific analysis evaluations.
  • Participating in daily communication updates, team meetings and planning sessions. Represent the Teenage Cancer Trust externally at events and meetings.
  • The role will involve some out of hours work including providing on-call cover for the media on a rota basis. There will also be occasional travel across the UK.
  • Undertake any other duties that are commensurate with the post as requested by your manager.
  • Carry out the duties of post in accordance with Teenage Cancer Trust policies and procedures.

DISCLOSURE AND BARRING CHECKS

This role will interact with young people and families, which may include visiting young people in hospital units and their homes from time to time. 

This is therefore subject to a Standard disclosure check. 

KEY RELATIONSHIPS

Internal – Marketing & Communications colleagues, especially Story Manager and Digital Marketing team; Fundraising department across all income streams; Regional Operations and Partnership Managers; Funded staff; Music and Entertainment team including the Celebrity Manager.

External - Young people and their families; Journalists across national, regional, consumer and online outlets; Corporate partners and their PR teams, Hospital Communications teams, key supporter groups and organisations, Suppliers and agencies.

Person Specification

Qualifications

No specific qualifications are needed for this role. 

Experience

  • Demonstrable experience of working in a press office, PR or similar communications role.
  • Experience of implementing effective proactive PR and media strategies that reach target audiences, are on message and achieve positive media coverage.
  • Experience of preparing a range of PR materials including news releases, comments, features, briefings, letter to editors, photo opportunities and press conferences.
  • Experience of organising, or contributing to, the delivery of media events, filming, launches and photocalls.
  • Experience of working with case studies (service users, patients, supporters) to support them to share their stories in the media.
  • Proven experience of developing strong collaborative working relationships with journalists and colleagues from across the organisation.

Knowledge and know how

  • Excellent knowledge of all aspects of the UK media, with a good understanding of the consumer media landscape.
  • Strong news sense and initiative to develop proactive news stories.

Skills

  • Excellent oral and written communications skills with ability to tailor approach to engage audiences.
  • Creative thinker with the ability to generate original and innovative PR ideas.
  • Time management skills and proven flexibility to manage competing priorities and meet deadlines.
  • Ability to work well as part of a team and on your own initiative.
  • Strong organisational, administrative and research skills.
  • Excellent interpersonal skills, with the ability to work alongside team members and colleagues, young people and their families and supporters of any nature.
  • Empathetic, with the ability to handle and assess sensitive situations confidently and calmly.
  • Strong decision making and problem-solving skills.

Personal Qualities

  • Accountable, with high levels of integrity and professionalism.
  • Good judgement, initiative and discretion.
  • A natural collaborator.

Values 

  • Commitment to the philosophy and ethos of Teenage Cancer Trust.

If you’d like to talk through the role before applying please email Claire Monger, Media and PR Manager at Teenage Cancer Trust.

How to Apply: 

To apply please submit your CV along with a short supporting statement. Refer to the person specification and succinctly outline:

  • Your experience
  • Your knowledge and know how
  • Your skills and personal qualities

Application to be received by: 25th August 2022 

First interviews:Tuesday 30th August and Wednesday 31st August 2022                          

Second interviews:Monday 5th September 2022   

At Teenage Cancer Trust one of our key focuses is around equity and making sure our services are accessible and inclusive to all young people with cancer, with no-one left behind. We have the same goal for people working with us. We want you to be yourself here and thrive doing so. In line with our Equity, Diversity & Inclusion commitments, we would love to see applications from LGBTQ+ people, people of colour/those from ethnically diverse communities, people living with disabilities and people of faith. 

At Teenage Cancer Trust we take our commitment to safeguarding seriously and work to protect and promote the rights of the young people who we support. Our safeguarding responsibilities extend to the children and adults who work to support the charity, who we also have a duty of care to protect. Safeguarding is at the forefront of each activity we carry out. In line with our approach, this role is subject to a DBS check (Disclosure and Barring Service).  

For information on how we collect, store and process personal data please refer contact HR.

We want you to have every opportunity to demonstrate your skills, ability and potential. If there is any assistance or adjustments, we can make to support you to make your application, Please contact HR.

More about Teenage Cancer Trust

We make sure young people don't face cancer alone. That might mean providing treatment and support for young people in one of our comfortab... Read more

Posted on: 11 August 2022
Closing date: 25 August 2022 at 23:30
Tags: Fundraising

The client requests no contact from agencies or media sales.