People Systems And Analytics Manager Jobs
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Location: Hybrid working part London Office (Islington, London) working a minimum of one day a week in the London office and part homeworking, or flexible location home working
Salary: £35,350 per annum if London-based or £32,925 per annum if home-based
Hours: 35 hours per week
Closing date: Tuesday 28 May 2024 at 10.00am
Interview date: week commencing 3 June 2024
This is a full time fixed-term role for 18 months.
Please note that we reserve the right to hold interviews earlier so please apply as soon as possible.
Who we are looking for
We are looking for a Senior Digital Officer to join our ambitious and growing type 1 diabetes charity, JDRF, as part of the digital and marketing team.
You will build our reach by ensuring our website is search engine optimised and will champion optimisation with all content providers across the organisation. You will build landing pages and microsites for fundraising campaigns across various platforms, complete user experience research to develop compelling user journeys and will evaluate the performance of our digital channels. Occasionally, you will also support JDRF’s paid media campaigns.
An experienced digital professional, you may have worked for a charity before in a similar role. You will be motivated by the latest digital trends and will be familiar with a variety of digital channels. You will be ever-curious, always seeking to improve your skills and adopt new approaches.
Experience required
You’ll have previous experience of:
- Using website content management systems and other platforms
- Working with digital agency suppliers including support developers
- Providing support to multiple teams across an organisation
- Optimising content for search and accessibility
- Using data to improve user experience
- Setting up and monitoring paid media campaigns
About JDRF
JDRF is the world’s leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our 400,000 strong type 1 community in the UK and work closely with our international affiliates across the world, including the US, Canada and Australia.
You will find a vibrant atmosphere and spirited team at JDRF, always striving to make a difference to people living with type 1.
Employee benefits
As an employer we offer:
- Hybrid working arrangements
- Flexible working and will consider compressed hours
- Generous annual leave entitlement – 25 days per year plus bank holidays for full-time staff with leave increasing after three and five years’ service
- Health cash plan that allows you to claim for some treatments such as dental, optical and physiotherapy treatment
- Season ticket and cycle loan
- Pension scheme
- Family-friendly policies – maternity, paternity, adoption and shared parental leave at enhanced rates
- Personalised training to suit your career aspirations and professional development
JDRF is an equal opportunity employer, we welcome applications from all individuals regardless of race, gender, disability, religious belief, sexual orientation or age.
The client requests no contact from agencies or media sales.
Salary: £35,100 - £38,700 (35 hours FTE) depending on experience
Hours: Full Time (35 hrs per week)
Place of work: Flexible/Remote with a requirement to attend our offices in Hatfield, Herts, for 4 x All staff days and occasional team away days, with prior agreement
Join Our Team!
We are at an exciting time as we roll out our digital and content strategies and work to improve the online journeys of all groups we connect with. We are also in the process of a major brand repositioning. Your role will be key to all of these - delivering email and paid marketing that feels personal to each supporter and lands when and where they want to see it. As part of our Digital Team and our wider Marketing and Communications Team, you will deliver innovative campaigns and projects that make a real difference.
This role is perfect for a hands-on digital marketer who has the technical skills and experience to lead on two key areas of our digital marketing; email marketing and paid digital advertising and measure their effectiveness.
This role will be crucial for ensuring our current community receives relevant, engaging communications via email and cutting through the noise with paid digital advertising to reach new audiences.
If you're creative, a strategic thinker, and have a passion for creating digital marketing that has an impact, we want to hear from you!
About us
We're the UK's leading charity for Crohn's Disease and Ulcerative Colitis. We’re looking for a dynamic and innovative Digital Marketing Lead who can help us reach the people who need us most with the content that resonates most with them. If you like working in a fast-paced, supportive team and being able to get involved in a variety of projects that make a real difference, read on!
About you
The role is suited to someone with experience of:
- Email marketing, from writing and best practice to building emails and automated email journeys (ideally in dotdigital, but other email platforms work too)
- Setting up paid advertising campaigns, both independently and in collaboration with agencies.
- The overall digital marketing mix, including social media and web.
- Working with accessibility and inclusivity in mind.
- Being proactive, organised and creative, responsible for delivering on projects.
- Bringing new ideas and furthering the charity's priorities.
A full description of the role and responsibilities can be found in the job pack.
Benefits of working for Crohn’s & Colitis UK
If your successful, your will be joining a dynamic organisation with an amazing culture. We offer competitive that include:
- 25 days’ annual leave plus bank holidays, increasing one day per year up to 30 days
- Pension scheme
- Flexible working options
- Enhanced maternity, adoption and paternity pay
- 24/7 Employee Assistance Programme
- Wellbeing programme
- Interest free loan for season tickets
- Cycle to work scheme
- Free parking and secure bike locks
- Training and development financial support and/or study leave
- Performance review and development scheme
How to apply
Please submit a CV and supporting statement outlining why you’d like to apply, how you fulfil the person specification, and what you feel you will bring to the role, so you’ll need to refer to the Recruitment Pack.
If you have any queries about this role, would like to have a conversation before formally applying, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please contact the email in the recruitment pack.
More details on this role and our Recruitment Pack containing the job description and person specification can be found at:
Closing Date: Wednesday 29th May 9.00am
We are an inclusive employer and offer equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, race, religion or belief, sex and sexual orientation.
We are not a licensed sponsor at this time. Any offer of employment will be made subject to valid right to work in the UK being provided.
We will not be accepting any contact from Recruitment Agencies or Media Sales
We break taboos, drive pioneering research, bring people together & campaign to improve lives. We are leading the fight against Crohn's & Colitis
The client requests no contact from agencies or media sales.
FULL-TIME JOB VACANCY
SENIOR MANAGER, ANALYTICS AND INSIGHT
Development and Outreach Department
Multiple Office Locations Considered
Application Deadline: 4 June 2024
The Fundraising Systems & Data Analysis (FSDA) team of the Development and Outreach Department of Human Rights Watch (HRW) is seeking applicants for the position of Senior Manager, Analytics and Insight. The Senior Analytics and Insight Manager will be responsible for instilling a data-driven and data-informed culture to make evidence-based decisions, increase efficiencies, improve overall departmental return on investment (ROI), grow new fundraising streams, and achieve long-term profitability.
The Senior Analytics and Insight Manager will generate, improve, and analyze fundraising data, both quantitative and qualitative, from internal and external sources to produce strategic information that supports data-driven and informed decisions, tactics, and strategies that consistently maximize HRW fundraising results. This role will feed into both the quarterly reforecasts and annual budget data and supporting methodology and collaborating with the Finance team as needed for the Development department.
This full-time position will ideally be based in either the United States or Europe, preferably in one of the cities where HRW has an office and will report to the Managing Director of Fundraising Systems and Data Analysis based in London. The Senior Analytics and Insight Manager will manage at least one direct report.
The successful candidate may have the option to work remotely but is expected to work from the office 1-2 times a week. We aim to be as flexible and supportive as possible in both the recruitment for and onboarding of this position.
Responsibilities:
Product Management Oversight:
1. Provide strategic, tactical, and operational planning of all Business Intelligence (BI_ Systems and tools utilized by the Development Department;
2. Implement and build the BI structure of the Development Department, working closely with CRM (Salesforce) team and working with vendors as needed to understand the desired outcomes;
3. Partner with the Training & Support team to promote user adoption of BI reports by developing and implementing communication plans, training campaigns, and incentives to encourage staff engagement and utilization;
4. Ensure effective coordination and change management with Training & Support, CRM and Digital products, IT, and fundraising teams;
5. Act as the subject matter expert for all areas of fundraising reporting and respond to escalated queries and reporting discrepancies from Data Analysis Officer;
6. Develop project management processes to support the prioritization of all analysis, data selection, integration, and reporting requests, ensuring the briefing processes are understood and developing a Service Level Agreement (SLA) framework as needed; and
7. Support on Data Integrations and Application Interface Programs (APIs), including any Extract Transform and Load (ETL) processes as needed, working with the Data Quality and Integrations Officer to develop these to meet “fit-for-purpose” requirement. Support both the CRM and Digital Product Managers as needed.
Data, Analysis and Reporting:
1. Support the development and implementation of the long-term data and insight strategy for HRW which improves data quality, deepens the department’s institutional memory, and aligns with the broader HRW data strategy;
2. Develop and present actionable insights, strategic recommendations, and business intelligence from analytical output to support strategic decisions for the Development team and on investments and benchmarking activities;
3. Deliver the data and insight strategy including activity reporting, financial forecasting, specialist report development, and ad hoc analysis projects and data selections, to increase understanding of activity, supporter and financial trends and making recommendations to leadership to deliver improvements;
4. Collaborate with the Marketing Team to create data selections including recommendations on which are the best targets for direct marketing campaigns, create segments according to strategically determined criteria, data model, and develop testing plans to yield statistically significant results;
5. Work with the Fundraising Systems and Data Analysis Managing Director to build tools and reports that allow for both the forecast and budget revenue projections to be provided with ease. Create multi-year fundraising projections per main channel and audience using historical data, statistical modelling techniques, and new initiatives;
6. Collaborate with the Finance team around both the production and validation of financial reporting, including budgeting, reforecasting, and income reporting in general for the Development D Ensure that the Marketing coding / attribution processes are clearly documented and any exceptions tracked with the Revenue Operations teams;
7. Ensure that the expenditure budget for the Development Department is managed and reported on effectively, capturing the planned spending across the different teams within the department, including reporting on the actuals and investigating any variances with finance and the budget holders as needed; and
8. Ensure that the Leadership Gift data reporting can occur, through development of advanced visualizations including dashboards and ensure that hygiene initiatives are followed by supporting both the Data Quality and Integrations Officer and Relationship Manage Work with Finance on the monthly reconciliation processes.
Leadership, Training, & Support:
1. Lead improvement projects that shape the department’s effectiveness, efficiency and data-driven decision making;
2. Serve as subject matter expert to both the CRM and Digital Product Managers as they proactively assess users’ evolving system needs, priorities, capacity, and workflows, and ensure reporting needs are well articulated to inform future technology enhancements; and
3. Teach and mentor Data Analyst and Data Integrations staff to grow their capabilities within the fundraising CRM, data, and operations field.
Other:
1. Carry out other duties as required.
Managerial Responsibilities:
1. Provide leadership, motivation, and mentorship to the Data Analysis, Quality and Integrations team, setting clear expectations, performance objectives, and providing regular and constructive feedback;
2. Foster an inclusive, creative, and positive work environment, encouraging diverse perspectives and participation in diversity, equity, and inclusion efforts, while proactively addressing bias, discrimination, and microaggressions;
3. Model inclusive behavior and consistently adhere to HRW's internal values;
4. Incorporate diversity, equity, and inclusion values and initiatives into the work of the Data Quality and Integrations team; and
5. Collaborate with staff to develop initiatives aimed at movement-building and expanding partnerships with diverse clients, donors, stakeholders, and partners.
Qualifications:
Education: A bachelor’s degree or equivalent work experience.
Experience: A minimum of five (5) years of relevant experience working in fundraising data analysis or business data analysis is required. Knowledge and experience in nonprofit fundraising and marketing, preferably in a global INGO context with country-specific fundraising operations, is highly desirable.
Related Skills and Knowledge:
1. Fluency in fundraising practices, terminology, technologies, channels, and compliance, and the ability to translate easily between fundraising end users and technology providers is required.
2. A critical thinker with the confidence to transform data and information into structured systems and reports is required.
3. Record of generating buy-in from, and exceeding expectations of, internal and external stakeholders is required.
4. Hands-on experience with data analysis, quality, cleansing, extracting, and validation (ETL) processes and tools is required.
5. Fluency in SQL or similar database query language is required. Experience with unstructured data is a plus.
6. Knowledge of both using and configuring Application Program Interfaces (APIs) to perform data integrations between multiple systems is required.
7. Strong understanding of Business Intelligence platforms, report and dashboard construction and data modelling and segmentation within the fundraising data context (Power BI or Tableau is Desirable) is required.
8. Hands on experience with working with INGO CRM systems is required. Salesforce experience is desirable.
9. Excellent verbal and written communication skills in English, and the ability to present complex issues in a clear, concise and persuasive manner to business and technical professionals, and to staff for whom English is not their first language is required.
10. Ability to work collaboratively and build trust with diverse stakeholders globally, including staff for whom English is not their first language, is required.
11. Strong understanding of nonprofit fundraising processes, strategies, and best practices is required.
12. Experience in vendor management is desirable.
13. Detail-oriented with excellent problem-solving and troubleshooting skills is required.
14. Ability to work collaboratively with diverse stakeholders and teams is required.
15. Strong project management skills and the ability to manage multiple priorities is required.
16. Demonstrated experience managing teams ensuring motivation and high-performance levels is required.
17. Demonstrated ability to manage multiple priorities and work in a fast-paced environment is required.
18. Advanced knowledge of Microsoft Office software, particularly Excel, is required.
Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits. HRW offers a relocation assistance package and will assist employees in obtaining necessary work authorization, if required; citizens of all nationalities are encouraged to apply. If this position were to be based in the United States, the salary range would be USD 88,000-96,000. Salary ranges outside of the United States vary based on location.
How to Apply: Please apply immediately or by 4 June 2024 by visiting our online job portal at HRW official website and attaching a letter of interest and a CV or resume. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.
If you are experiencing technical difficulties with your application submission, or if you require a disability-related accommodation e-mail us. Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.
Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of disability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.
Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
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Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.
What does the role involve?
· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.
· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.
· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.
What skills, knowledge and experience are we looking for?
· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.
· Knowledge of the fundamental of Agile and Scrum
· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)
· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Senior Fundraising and Marketing Manager
Are you passionate about making a difference?
Do you love devising new and innovative fundraising strategies to achieve goal after goal?
Have you got experience within the Charity sector at a senior level, with a proven track record of strategic thinking and leadership? Then this is the job for you!
Beechwood Cancer Care is currently seeking an experienced and dynamic Fundraising & Marketing Manager to join our friendly Team.
Key responsibilities:
- Forging impactful community and corporate level relationships
- Initiating and executing successfully innovative fundraising campaigns and events to drive growth in aid of the Charity’s mission
- Overseeing all aspects of the Charity’s fundraising and marketing, from grant applications and donor relations, to CRM systems and digital marketing
If you’d like to join us in driving impactful initiatives for local cancer care, download the full job description and get in touch now!
N.B. There will be a presentation and short written exercise as part of the recruitment process.
Candidates can apply via the application form on the Charity's website or by submitting a CV and supporting statement demonstrating their suitability for the role.
Any CV's submitted without a supporting statement will not be considered.
Supporting those affected by cancer, grief and bereavement.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Enable is a charity dedicated to improving people's wellbeing and strengthening local communities. We work with councils, charities and other local organisations to deliver health, leisure, community services and events that enrich people’s lives and strengthen our local community.
At Enable, we value our employees and our culture, focussing on embracing diversity and fostering an inclusive, flexible and fun environment for employees to perform at their best. On top of a competitive salary and flexible working environment, employees will also receive:
Benefits
- 30 days of annual leave (plus 8 bank holidays), 3 additional free days off at Christmas
- Life Insurance
- Reward Schemes (RewardHub Membership, wellbeing budgets and cycle to work)
- A variety of social and wellbeing activities each month
- Mental Health & Wellbeing Perks (Monthly talks, Wellbeing Hour, etc)
- Free Gym Membership
- Free breakfasts/snacks
Reports to: Deputy Head of Marketing
Based: Wandsworth Borough / Battersea Park
Salary: £38,000
Contract: 12 Month Fixed Term Contract
Work Arrangement: 40 hours per week, Hybrid mix of office and wfh
DBS: Basic
The Role
Reporting to the Deputy Head of Marketing the Data & Systems Project Coordinator will be responsible for driving change, implementing new data processes and providing new insights at Enable.
We are seeking an experienced data and systems professional with a passion for numbers and using data and analytics, to take the lead on various projects over the next 12 months.
The Sales and Marketing Team
This is an exciting opportunity to join Enable’s growing Sales and Marketing team who report into the Head of Growth and Branding. No two days are same. You will gain valuable hands-on experience with room for growth and the chance to see tangible output in the not-for-profit sector. The sales and marketing team is a small and supportive team, with a high output and flexible and collaborative approach to work.
Integral to the Sales and Marketing Team this role will also work across our varied service areas, in order to streamline processes, implement systems and analyse trends in order to create maximum impact.
Key responsibilities will include:
- Systems assessment – Assessing the existing booking and CRM systems across the company
- Research – Investigate alternative system solutions to improve quality of data and collection, and provide best value solution for approval
- Implementation – Support the implementation of new CRM systems across the business and across relevant departments
- Tooling - Ensuring we have the setup in place to track the right metrics, suggesting new ideas and driving change where needed
- Data management – Providing support across all services to ensure that user data is being effectively gathered as well as cleansing existing data
- Data analytical research and evaluation – Supporting the marketing team to reach their campaign objectives, by managing the data analysis process
- Forecasting and Reporting – Producing trend and campaign reports to inform strategic decisions, identify return on investment and identify trends and patterns
Skills and experience
- Experience with managing, interrogating, and implementing new data and CRM systems
- Proven experience reporting data and analysing trends to generate meaningful change within a company
- Worked on sales campaigns and be able to identify trends and insights mentioning sales trends – as well as campaign.
- A pro-active and ‘get-it-done’ approach to the implementation of new processes
- Excellent problem solving, and verbal/written communication skills
- Skilled user of digital systems, including Microsoft Office (PowerPoint, Word and in particular Excel)
- Confident working with a variety of stakeholders, streamlining individual processes across a variety of platforms
This is an exciting opportunity to be a part of a company that positively impacts the community around us! If you are someone that is motivated by a desire to enrich the lives of others and make a genuine difference, then please Apply Now and follow the prompts.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Salary: £50-56,000 per annum
Location: Woking, Surrey – hybrid working (ideally once a week or equivalent per month in the Woking office) or remote working can be discussed. There will be some occasional travel to Europe with this role.
Contract: Permanent, full-time hours (40 per week - some flexibility available e.g. 0.8 FTE).
Note:
- For non-UK nationals, applicants will need to have a valid UK work permit and for all, a residency in England.
- However, there is also flexibility to be based in the WWF International Hub in Zeist, the Netherlands, for applicants with a valid EU permit.
WWF, the largest conservation organisation in the world, is seeking a Digital Fundraising Manager to manage and oversee the expansion of their online fundraising and to achieve acquisition and retention income growth targets.
WWF is an independent conservation organisation, striving to sustain the natural world for the benefit of people and wildlife. From individuals and communities to business and government, they are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030. Together, they aim to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.
The Digital Fundraising Manager for WWF International will work to deliver effective digital strategies and techniques across selected markets, with the ultimate aim of maximising short and long term income (primarily unrestricted). The post-holder will create and implement online donor acquisition and retention strategies, as well as develop a diverse portfolio of fundraising products for WWF International. The role is also responsible for providing vision and leadership for WWF International in the fast-moving area of digital fundraising.
This is an exciting time to be joining the team. WWF International is aiming to strengthen its digital fundraising capacity by optimising the current technical infrastructure (contact management tool, mass engagement tool, etc) and develop a strong online donor experience to acquire and retain donors in selected WWF International markets.
The ideal candidate will have significant levels of experience in the field of digital fundraising and of using digital to drive supporter action online and offline. This should include experience of designing, planning and delivering successful digital activities, such as designing and optimising the donor journey, SEM/SEO/SMO, social media (paid social) and/or digital advertising campaigns (paid search, Google grants) that generate incremental income. In terms of skills, you will need to be creative, entrepreneurial, be able to think strategically, design effective data-based action plans, and possess excellent project management skills. Finally, alongside strong interpersonal and collaboration skills, you will be proactive and results-driven with a ‘can do’ attitude to work.
CLOSING DATE: 9.00am BST, Monday 27th May.
Creative United is one of the UK's leading social enterprises working across the arts and creative industries. Based at Somerset House in Central London, we deliver a wide range of publicly funded programmes focused on increasing access and inclusion in the arts. Our experienced team is committed to supporting artists, musicians and creative entrepreneurs of all kinds with the skills and confidence to develop and grow their social and economic impact, helping to maximise their contribution to the strength and diversity of the UK's creative economy.
We are looking to recruit a talented and self-motivated Senior Business Development Manager to join us in June 2024 on a 12 month fixed term maternity cover contract.
Reporting to the Director of Strategic Development, this role is essential to driving forward the implementation of Creative United’s business development plans across multiple programme and project strands. Key responsibilities include the planning and delivery of business development activities that build on our existing service offer, responding to the needs of the creative communities that we serve, whether on a local, regional or national basis.
This is a hybrid-working role that involves spending a minimum of 2 days per week at our offices in London. You will have strong interpersonal skills and enjoy building relationships through a combination of face to face, telephone and written communications. You will be comfortable working with minimal supervision to plan and coordinate activities that involve the buy-in of other staff and partner organisations. You will be able to inspire and motivate other people to work with you to achieve our shared goals and priorities through effective planning, implementation and evaluation.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Marketing & Communications Manager
Location
·Aylesbury, Buckinghamshire with travel to our centres across Buckinghamshire if required.
Tuesday to Thursday - Office Based
Position in the Organisation
· Reports To: Development Director
· Line Management: Marketing Executive
· Works with: The wider Action4Youth staff team
Main Purpose and Scope of the Role
The Marketing and Communications Manager will be highly motivated, and results driven. You will play a pivotal role in developing and implementing a strategy to enhance Action4Youths profile. This role is key in promoting brand awareness, engaging audiences, driving traffic and will enable the success of increased sales and fundraising.
You will lead on the creation of engaging content plans to promote Action4Youth’s work to multiple audiences, across multiple channels including PR, web, social media, e comms and print to increase engagement amongst partners, supporters and donors.
This job combines management responsibilities with being hands on and will suit someone who thrives in a fast-paced environment and who is practical and able to get things done effectively.
Key areas of responsibility:
Strategy
- Supported by the Development Director, lead on the development and implementation of our marketing and communications strategy to position the charity and influence its many audiences.
- Develop engaging campaigns and events, from inception to implementation, to grow brand awareness, sales of our programmes and facilitate community fundraising.
· Lead on the formation of engaging and creative project plans to activate successful campaigns across all channels.
Marketing
· Take overall responsibility for the production and implementation of creative and compelling multimedia content, including, scheduling, reporting and analysis for driving and improving results.
· Analyse and report performance metrics and insights by producing regular performance, reach, engagement, conversions, and ROI reports in order to monitor the effectiveness of digital activity.
· Ensure the website works for optimum customer and visitor journey to improve analytics and ensure content and pages are easily accessible.
· Create and co-ordinate digital advertising and email marketing activity to support campaigns and organisational goals and provide reports to monitor effectiveness.
- Collate and prepare all marketing materials for a range of print collateral to support the charities work and define distribution and dissemination channels.
Communications
· Be the PR and media lead by planning, developing, and implementing PR and media strategies.
- Generate story-worthy press releases to facilitate coverage, increase awareness of all areas of service provision and elevate campaigns.
· Work collaboratively with the media and build strong relationships with key press and community figures via networking and events.
- Plan press and photo opportunities and attend events to optimise engagement.
- Develop and implement regular E-comms to different audiences by building strong and compelling email campaigns.
Other
· Monitor and report on performance against monthly KPIs and objectives and ensure planned expenditure is within budget.
- Monitor and evaluate the success of all marketing activities and use outcomes to inform and shape the future of our initiatives.
- Oversee media monitoring systems
- and ensure compliance with GDPR/Data Protection.
- Line manage the Marketing Executive and provide effective support and development.
- Work closely with Senior Management Team and other Action4Youth colleagues to effectively prioritise communications from the charity.
- Proactively build relationships with the wider statutory and voluntary partners across the charity’s areas of operation.
General Responsibilities
· Display a commitment to equal opportunities and the protection and safeguarding of children, young people and vulnerable adults.
- Report any behaviour, conversations or comments which are inappropriate within a setting for children and young people.
· Manage your workload which includes meeting targets and deadlines in line with the Action4Youth Performance Management System.
· Work within the guidelines of Action4Youth policies and procedure.
Skills, Experience and Knowledge
At least 5 years’ experience in a PR and /or marketing function (agency or client).
A proven track record of managing media relations and planning successful PR campaigns.
Extensive knowledge of digital media across all platforms, including web, socials and E-comms and implementing and managing campaigns.
Experience of developing and delivering multimedia campaigns to multiple audiences.
Experience of managing budget planning and allocating resource.
Strong written and verbal skills across all delivery platforms: PR, socials, web and E-comms. With the ability to write creative and engaging copy.
Experienced in using scheduling tools such as Hootsuite and Later (Desirable)
Experience of collating and utilising analytics to inform future development.
Experience of leadership and managing and developing a team.
Experience of the charitable sector. (Desirable)
Excellent interpersonal and communication skills, with a proven ability to build and maintain relationships.
Experience of creating compelling and engaging marketing collateral through software such as Canva. (Desirable)
Qualifications
Educated to degree level
Evidence of professional development/Masters degree and CIPR or CIM (Desirable)
Personal Attributes
Driven to succeed, you will be able to work under pressure, be self-motivated and hold yourself accountable.
Personable and strong team player with the ability to work practically with a hands-on attitude.
Excellent at building effective working relationships across our teams.
Job Types: Full-time, Graduate
Benefits:
- Company pension
- Work from home 2 days a week
Schedule:
- Monday to Friday
Education:
- Master's (preferred)
Experience:
- Marketing: 5 years (preferred)
Work Location: Hybrid - Home 2 days, Office 3 days
The client requests no contact from agencies or media sales.
£37,300 - £40,300 per annum
Permanent, full-time (37.5 hours per week)
Hybrid working with regular travel to our London Bridge Office
What the job involves
Ready to dive deep into the world of data and turn insights into action? Join our Customer Insight Team to do just that! We're not just about crunching numbers; we're about crafting innovative strategies that connect real needs with organisational goals, leading to impactful campaigns, and ensuring our audiences needs are at the heart of everything we do.
As our Senior Data Insight Analyst, you'll be at the forefront of understanding customer behaviour to steer our decision-making process. Working closely with our Data Insight and Analysis Manager, you'll devise the optimal approach to using our data to unearth valuable insights that inform our strategy and tactics.
What’s more - you'll be the driver of a variety of analyses that shape the future of our planning and review processes. Plus, you'll get hands-on in designing interactive business dashboards that bring data to life, fostering a culture of visual analytics across the organisation.
Further, you'll have the chance to expand your horizons by diving into our cutting-edge data science platform. Get ready to explore the world of machine learning and AI, building models that help us to better understand customer behaviour that will guide future campaign initiatives.
With collaboration across the organisation of high priority, you'll work closely with various stakeholders to optimise data usage, share best practice, and champion an insight-driven culture throughout the organisation. As a key member of the insight team, you'll lead the charge in prioritising data and insight in everything we do.
What we want from you
We're on the lookout for a Data Insight Analyst who's ready to dive deep into the world of data-driven decision-making.
If you're someone who gets a kick out of using data to tackle real-world challenges and shape organisational strategy, then you might just be the perfect fit for our team. You'll need to be comfortable working with large datasets, flexing your data mining and customer profiling muscles.
Experience-wise, we're looking for someone who's no stranger to analytics software like Tableau, Faststats, or similar tools. When it comes to databases, you should be fluent in SQL and have an ability to optimise the use of data from across various sources.
First-hand experience with CRM systems such as Raiser’s Edge would be advantageous, especially in the charity sector, and if you're curious about data science or even have experience in this area, even better.
Apart from excellent analytical skills, you’ll have an inquisitive mind and love solving problems. We are looking for a strong communicator, confident at delivering your analysis outcomes whether that’s to a room of colleagues or chatting with stakeholders, your ability to convey complex insights in a clear and compelling way will be highly valued.
So, if you're ready to join a team that's all about using data to drive change and make a difference, we want to hear from you!
Why work with us?
Every man needs to know about the most common cancer in men – prostate cancer. It’s a real and present danger that takes over 12,000 of our dads, grandads, brothers and friends each year.
Prostate Cancer UK is the largest men’s health charity in the UK. We have a simple ambition – to stop prostate cancer damaging lives. We invest millions in research to revolutionise testing, treatment and care. We’re blazing a trail to a screening programme that could save thousands of lives with regular, accurate tests for all men at risk. And we work tirelessly to spread the word about risk and offer specialist support to people living with the disease.
Work with us and you’ll see your efforts pay off as we give men and their families the power to navigate prostate cancer.
Our commitment to equity, diversity and inclusion
At Prostate Cancer UK, we believe that equity, diversity and inclusion are essential to building a strong and innovative workplace that represents, and can advocate for, the communities we support.
It’s our ambition to become an anti-racist organisation, and our mission to advance racial equity in the diagnosis and treatment of prostate cancer.
We’re continuously learning more about the needs of our colleagues, and have three amazing People Networks, sponsored by our Leadership team: Pride, Mind & Body and Multicultural.
Ways of working
Our hybrid working approach combines the best of flexible working – a positive work/life balance, inclusive and accessible platforms, and online information at our fingertips.
Next steps
More information on what we offer, as well as the role, can be found on our vacancies page. Please download our job profile document (job description) with our ‘How to apply’ section sharing the key points to refer to in your application and to apply, please visit the website via the apply button.
The closing date is Sunday 2nd June 2024. Applications must be submitted by 23:45 UK time.
Interviews: By arrangement. Currently scheduled for the week of Monday 17th June 2024.
Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.
Purpose of the role:
The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.
Your key responsibilities:
- Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
- Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
- Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
- Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
- Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
- Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
- Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
- Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.
ABOUT YOU
Your experience:
- Email CRM programme management expertise
- Consumer marketing communications experience and management of a customer database essential
- Experience with Dotdigital highly desirable
- Working knowledge of HTML desirable
- Experience with CRM platform Tessitura desirable
Your skills and knowledge:
- Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
- Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
- Experience in content development, including copywriting
- Experience in manipulating customer data with a high attention to detail
- Proven knowledge of the General Data Protection Regulation
- Good analytical and problem-solving skills with strong commercial focus
- Excellent interpersonal, communication and influencing skills
- Excellent Microsoft Excel skills
This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
ABOUT US
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
The client requests no contact from agencies or media sales.
Senior CRM Database Officer
Mencap have a fantastic opportunity in the CRM Database team. We are looking for a Senior CRM Database Officer to work on BAU data process improvements, complex SQL selections, data imports and CRM training. Mencap are seeking a highly skilled database professional who wants to join a vibrant and dynamic team that is passionate about making the UK the best place to live for people with a learning disability. This is an exciting time to join the team, as Mencap are currently in the early stages of a CRM Migration project, to transition from alms NET to Salesforce.
As the Senior CRM Database Officer, you will combine your strong CRM technical and analytical skills with excellent communication skills to ensure that all our internal & external stakeholders are presented with accurate, accessible data. You will work within the Fundraising Operations team (FrOps) providing quality CRM data related support and advice to Fundraising CRM users in line with team service levels and performance targets. In this role, you will identify, implement and write up process improvements; develop & deliver complex data campaign mailing selections & analytics to Fundraising CRM system users for direct marketing purposes; provide support and cover for data import processes and deliver training and procedure guides. You will also maintain and develop our CRM data systems, ensuring our data accuracy & integrity meets all Fundraising compliance standards.
This is a permanent full-time role. We offer flexible working with at least one day per week (Tuesday) based in our London office near Aldgate East, Aldgate and Liverpool Street stations.
At Mencap, we value a diverse and inclusive workplace and we intentionally plan for the success of our colleagues in everything we do. We welcome applications from everyone, so come as you are and join us. Together we are Mencap!
Does the following sound like you?
· Experience in working on data projects, including re-designing and making improvements to complex data processes.
· Strong experience in writing and updating procedure guides.
· Experience in delivering CRM training.
· Ability to interrogate data using SQL and Excel Power Queries.
· Ability to set up and run complex data selections and reporting.
· Clear understanding of various data import processes.
· Proactive, problem solver with a can-do attitude.
· Analytical mindset, with strong attention to detail.
· Excellent communication and interpersonal skills, with ability to support multiple Fundraising teams and manage conflicting priorities and deadlines.
· Strong numeracy and data manipulation skills.
· Experience administering Charity based CRM Systems, such as alms NET and Salesforce Sales & Marketing Cloud.
· Proficiency in MS Office applications.
· Good understanding of GDPR.
We are proud to be a Disability Confident Leader and welcome applicants with disabilities to apply for all roles with us. To find out more about the scheme please visit the direct gov website
Benefits
As well as knowing that what we do is making a positive difference to people’s lives, you will receive fair pay and have access to a wide range of rewards and benefits as one of our employees.
· 32 days holiday (including bank holidays) increasing to 35 days with long service plus the ability to buy up to another 10 days via our HolidayPlus scheme
· Service related sick pay when 6 month probation is completed
· Eligibility to join Mencap Pension Plan where Mencap matches contributions up to 5% on a salary sacrifice basis meaning NI savings. If you don’t join the Plan you start, you will be auto-enrolled after three months with us.
· Membership of Mencap Pension Plan to include up to 3 times salary death in service live cover AND Income Protection of 50% salary to be triggered at 26 weeks of long term sickness
· Loans for debt consolidation, bikes, computers and phones when you have been with us for 6 months
· Interest free season ticket loans
· Discounts and cashback from 3% to 30% at high street shops including major super markets, cinemas, gyms, leisure/theme parks, holidays and much more via Mencap Extras.
· Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc.
· Free access to round the clock employee assistance program for advice and support
· Quarterly award scheme and recognition at every 5 years through our YouRock program
· Access to award winning training and development
T&C's apply based on contract
About Mencap
We work in partnership with people with a learning disability, and all our services support people to live life as they choose. Everyone wants a purposeful job - to do something meaningful. At Mencap, we can give you that. You will have opportunities to develop as a person, colleague, leader and activist. We want to make you feel inspired to reach your potential.
Our work includes;
· providing high-quality, flexible services that allow people to live as independently as possible in a place they choose
· providing advice through our help lines and web sites
· campaigning for the changes that people with a learning disability want
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
JOIN THE TEAM AT HAVEN HOUSE CHILDREN’S HOSPICE
We are hiring an experienced Digital Fundraising & Marketing Manager to help us grow our fundraising and supporters and improve our brand presence in the areas we deliver our care. We want someone to join us who loves being part of a hardworking and collaborative team.
If you are dedicated and ambitious, Haven House Children's Hospice is an excellent place to grow your career. Don't hesitate to apply.
Responsibilities:
- To work with the team to collate an overall digital fundraising plan, communication channels, and measures of success
- Develop, create and implement multichannel digital fundraising campaigns, working with the relevant fundraising team
- To monitor new digital fundraising opportunities, agreeing tests with managers subject to budgets, and reporting on performance
- Evaluate, assess and adjust campaigns against digital fundraising and marketing key goals
- Help improve the website as a tool for fundraising and supporter engagement, focusing on the creation and development of landing pages, donation forms, and supporter actions
- Create engaging, impactful, and creative content to support fundraising and marketing campaigns for paid and organic digital and social media activity maximising engagement levels and income growth whenever possible.
- To lead ongoing strategic and operations testing across emails and digital fundraising to optimise fundraising for Haven House
- Produce high-quality, timely and inspiring emails for donors and supporters, to increase income and engagement
- Devise and manage innovative social media campaigns to increase social engagement, ensuring suitable mechanisms are in place to effectively evaluate their success
- Work with website developers to implement Google Analytics and Facebook tracking across the website and third-party tools
- Experience with creating and producing newsletters and appeals within an email service provider and experience with building campaigns through social media tools like Facebook Ad Manager within the software packages
At Haven House the focus within the Income Generation and Marketing Team is to put the supporter and donor at the centre of everything we do, ensuring they feel inspired by our work and the children and families we support; engaged and committed to our cause and ultimately make a commitment to do something amazing.
If this role sounds right for you and you have the right skills and experience, please do download the job description and apply by returning the application form to Resourcing.
Benefits:
- As an employee you will be entitled to the following range of benefits:
- Hybrid office/home arrangement (3 days in the office)
- 27 days' annual leave
- Pension scheme (company matches contribution up to 7%
- Free onsite parking
- Employee Assistance Programme
- Eye care voucher scheme
- Cycle to work scheme
- Life Cover
We are committed to safeguarding and promoting the welfare of children and young people and expect all our staff to share this commitment.
Employment is subject to receipt of satisfactory references and a DBS check.
Closing date: 30 May 2024
Interview: w/c 6 June 2024
Please note, we reserve the right to interview on a rolling basis so this role may close before the above date if we find a successful candidate.
The client requests no contact from agencies or media sales.
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.