Performance marketing officer jobs

Role description, February 2026

Reports to:         Executive Director of Marketing and Communications    

Direct reports:  One (Digital Marketing Manager)

Location:             Unit 7, Finsbury Business Centre Clerkenwell, London, EC1R 0NE, hybrid (at least one office day a week to qualify for London Weighting) 

Status, hours:   Permanent, full-time   

Salary:                 Starting at £50,622 plus benefits (includes 11% London Weighting), more could be considered for an exceptional candidate. 

Role Summary    

This is a crucial role in our digital and marketing team, ensuring that we engage significant new and existing audiences through campaigns, marketing activity and digital content year-round. You will coordinate delivery of Alcohol Change UK’s flagship Dry January® challenge and ensure that other campaigns (Sober Spring, Alcohol Awareness Week and wider marketing initiatives) connect with audiences across the UK and internationally. Working closely with external agencies and the Executive Director of Communications and Marketing, you will increase the profile of our work and help drive growth in our audiences, and those taking part in our behaviour change programme.

Key Tasks and Responsibilities  

Please refer to the candidate pack for role and responsibilities of this post.

Important note: We monitor for use of AI in responses and will reject applications containing fully AI generated answers.

We encourage applications from people who meet most, but not all, of our essential criteria. And we encourage applications from people who have been disabled by society, are from minoritised groups, have personal experience of alcohol harm or have experienced any other forms of societal discrimination.

Deadline for us to receive your application: Strictly 9am, 3 March 2026. The online application form gives a date and time stamp to all applications.  

We will aim to get back to you by: 5 March 2026. All applicants will receive a response.  

Interviews: 10/11 March 2026 (please save this date!) 

Job Title: Individual Giving Officer

• Department: Fundraising

• Reports to: Head of Fundraising

• Responsible for: Individual Giving 

• Working Hours: 23.25 hours per week. 15-month contract

1. Purpose of the Role

• Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.

• Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.

• Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.

• Develop budgets and business plans and contribute to fundraising strategy. 

• Manage and optimise supporter experience for retention, engagement, and cross-marketing. 

• Analyse appeal results for continual improvement.

2. Principle Tasks

• Oversee the annual individual giving fundraising calendar and campaigns from start to finish.

• Plan and manage direct marketing and digital appeals, including supplier coordination.

• Conduct market research and maintain awareness of trends to inform innovation.

• Prepare budgets and monitor performance.

• Develop donor recruitment campaigns.

• Develop supporter journeys.

• Develop warm programmes.

• Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.

• Coordinate with PR, comms, and other departments on campaign messaging and execution.

• Analyse campaign performance and produce evaluation insights.

• Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice. 

3. Knowledge, Skills & Experience

• Essential:

o Direct marketing and digital fundraising experience.

o CRM usage for data extract and reporting.

o Data management.

o Campaign brief writing.

o Fundraising copywriting ability.

o An understanding of effective fundraising design.

o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.

o Supporter acquisition, retention and development.

o GDPR.

4. Competencies

• Planning and decision-making skills.

• Creativity and forward-thinking.

• Task focus, prioritisation, and problem-solving.

• Collaboration with team.

• Project management.

• Excellent Microsoft package skills.

• Strong written/verbal communication and analytical skills.

5. Additional Info

• Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities. 

• Driving licence.

• Work in office 3 days per week. Some home working will be allowed as needed.

Marketing Officer
Harrogate, North Yorkshire

We offer hybrid working.

About Us

Yorkshire is one of the regions hardest hit by cancer. Together, we can change this.

Yorkshire Cancer Research is a charity dedicated to funding research so that you and those you love live longer healthier lives, free of cancer.

Thanks to supporters, the charity funds vital cancer research and pioneers innovative new services for people with cancer. These life-giving medical breakthroughs are helping more people survive cancer – in Yorkshire, and beyond.

As an inclusive employer, our aim is to ensure our workforce reflects the rich diversity of our region. We believe a diverse workforce is vital to us taking action to prevent, diagnose and treat cancer more effectively in Yorkshire. We offer equal opportunities regardless of race, religion or belief, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, marriage and civil partnerships.

The Benefits

We offer all employees a wide range of benefits including an enhanced contributory pension scheme, 25 days annual leave plus Bank Holidays (increasing to 30 days after 5 years’ service), flexible working arrangements, private medical insurance, enhanced maternity leave, career progression, learning and development, wellbeing initiatives, offices within walking distance of Hornbeam Park train station and a whole lot more.

We’ve got a strong set of values that inform everything we do and we’re looking for people who are aligned with these. As our Marketing Officer, you will put people in Yorkshire at the heart of everything you do, unite with colleagues and other organisations in this cause, and dare to think big and bold to make positive solutions happen.

The Role
As Marketing Officer you will play a key role in developing and executing marketing campaigns and activities to enhance the charity’s brand, engage target audience(s) and achieve the charity’s strategic objectives.

Specifically, you will:

· Conduct market research to understand the competitive landscape, sector trends and identify supporter needs.

· Lead the development and approval of high-quality marketing briefs.

· Support the development, testing and refinement of marketing propositions through qualitative and quantitative research.

· Lead project / campaign planning, including defining objectives and KPIs, recommending channel strategy, marketing budgets and creating project plans. 

· Lead project delivery teams and meetings, working with key stakeholders across the charity to ensure relevant stakeholders are included / kept informed.

· Project-manage marketing and campaign delivery, working with internal teams and external partners. Plan and execute marketing activities, coordinating workstreams across different teams to meet key campaign / project milestones.

· Work with internal and external marketing experts to create effective marketing plans and insightful and engaging marketing creative. For example, this may include working with creative, digital marketing and media agencies.

· Lead the development of engaging marketing content and collateral for a range of channels – from digital, social, web and email to printed literature and direct mail. For example, this may include developing marketing messages, identifying and working with case studies, leading photography and photo/video shoots.

About You

To be considered for this role, you will need:

· To be educated to degree level or equivalent qualification or work experience in related field.

· To have marketing experience at a similar level or in a similar role

· To have experience of working effectively with external suppliers (including marketing agencies) to procure marketing services / materials / merchandise.

· To have experience of implementing marketing activities / campaigns across a range of different marketing channels / customer touchpoints.

· To be highly organised with an ability to deliver multiple projects on time and to budget.

· To have strong bias to action and ability to ‘get things done’.

· To have excellent copy writing and communication skills.

· To have attention to detail, able to carry out tasks accurately, including correct data entry and reporting.

· To understand brand, brand guidelines and how to ensure brand consistency.

· To have good collaboration and relationship-building skills. To be able to work effectively, with colleagues and external suppliers, to deliver marketing campaigns / projects and activities.

· To be able to travel across the Yorkshire region.

Application

Before applying, please visit our Careers Page to view the full role profile and find out more about working for Yorkshire Cancer Research.

To apply please submit a CV and cover letter outlining your suitability for the role to Claire Wooldridge, Head of People, before 24 February 2026. Please read our privacy notice before applying.

Yorkshire Cancer Research is a responsible and flexible employer.  We welcome any discussion for flexible working at the interview/offer stage where we will consider an individual’s circumstances against the needs of the charity.

We positively encourage applications from suitably qualified and eligible candidates from all backgrounds. If we can make any reasonable adjustments to support your application, please contact us via our website. 

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer. 

Blood Cancer UK is looking for a Direct Marketing Manager to deliver innovative, insight-led direct marketing campaigns that grow supporter engagement and maximize income. This is an exciting opportunity to join a collaborative, high-performing team and help shape digital fundraising products and campaigns that make a real difference to people affected by blood cancer.

Based in London with hybrid working options (2–4 days per month in the office may increase dependent on business needs) this role offers hands-on campaign delivery, opportunities to develop new fundraising products, and the chance to contribute to strategic digital acquisition. If you enjoy using data to drive decisions, experimenting with new approaches, and delivering campaigns that really engage supporters, we’d love to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Reporting to: Marketing & Audience Engagement Lead

Salary Range: up to £45,000 to £50,000

We are the national body for careers education in England, delivering support to schools and colleges to deliver modern, 21st century careers education.

The Careers & Enterprise Company is a great place to work. We operate within a fast-paced and collaborative environment. We are brought together by one thing: our passion to ensure young people get the best possible start in life and are supported to find their best next step.

Do you want to be part of a mission-driven team focused on transforming young people’s lives? If so, we’d love to hear from you!

Role Summary

CEC’s marketing team is at the forefront of showcasing the company’s work across multiple audiences involved with our mission. You will help lead our campaigns, including the Let’s Make it Work campaign, to drive the Government’s national work experience guarantee for all young people and be part of our creative efforts to amplify opportunity for educators and employers to connect and deliver high-quality careers education.

The Marketing Manager is responsible for the planning, coordination and delivery of our marketing and audience engagement activity ensuring workflows run smoothly, stakeholders are supported effectively, and marketing outputs meet agreed standards.

You’ll report directly to the Marketing & Audience Engagement Lead, with close interaction with our Strategic Communications, and as part of a high-functioning Strategy & Communications division. This role supports senior leadership on strategy and planning, while strengthening delivery pace, consistency and quality across External Affairs.

To apply, please complete the application form including your cover letter and upload a copy of your most recent CV removing any personal details i.e. name, DOB, address.

Closing date: Monday 23rd February 2026 (Midnight)

*PLEASE NOTE THAT WE RESERVE THE RIGHT TO CLOSE THIS ADVERT EARLY SHOULD WE RECEIVE SUITABLE APPLICATIONS*

Equity, Diversity and Inclusion       

At the Careers and Enterprise Company (CEC) we are committed to fostering a culture of belonging. We know that engagement at work relies on feeling included and valued. Inclusion is both a choice and a practice, for us as an organisation and for individuals within our team. We aim to drive inclusion through every aspect of our work and we understand that diverse teams are essential for innovative careers education and are central to our mission and impact. CEC values the visible and invisible qualities that makes each member of our team who they are. We are a disability confident employer and if you need any help or support through the application process, please contact the HR team and details can be found on our website.

We’re the UK’s specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research, provide information and support to patients and their loved ones, and raise awareness of blood cancer.

We’re looking for a Senior Brand Marketing Manager to lead and shape how Blood Cancer UK is seen and understood by audiences across the UK, on a maternity cover basis.

You’ll lead the strategy and delivery of brand marketing and major brand campaigns, working across teams and with agency partners to ensure our communications are clear, consistent and audience-led. With a strong focus on insight and performance, you’ll champion an audience-first approach, embedding segmentation and learning into decision-making across the organisation.

This is a highly collaborative role for a strategic brand marketer who combines big-picture thinking with practical delivery. The role is based in London with hybrid working, and you’ll be expected to attend the office 1–2 days per week on average, with some additional travel as required. It’s a great opportunity to use your skills to make a meaningful difference for people affected by blood cancer.

We are committed to actively promoting equality, diversity and inclusivity. In line with our strategy, we welcome applications from individuals from underrepresented groups, including minority communities and applicants with a disability, to better reflect the community we serve and broaden our perspectives.

Church Engagement and Marketing Officer

Location: Hybrid: Office base is in London with expectation for a minimum of one day per week in the office (The Foundry, 17 Oval Way, Vauxhall, London, SE11 5RR).

Contract: Permanent

Hours: 28 hours per week (0.8FTE)

Salary: £30,000 FTE pro rata (£24,000)

Annual Leave: 22 days + 3 discretionary days

Church Urban Fund has a proud history of being good news within our low-income communities across England. We partner with churches, social action charities and different faith communities to end poverty together.

For almost 40 years, Church Urban Fund has been enabling and supporting mission and ministry amongst the lowest income communities. Over the years we have developed several programmes which have made significant grassroots impact. Despite this work, and the work of many others, levels of poverty and engrained inequality remain desperately severe, despite living in one of the wealthiest countries.

This newly created role seeks to help us resource churches across England, so that we can achieve our vision of ending poverty and doing this together.  The successful postholder will be key in helping develop new resources that sit alongside our very successful Growing Good resource and form part of our expanding Knowledge Bank that enables churches to have the knowledge, confidence and connection to engage with social action as a core part of their mission and serve their local communities.  This role will also be influential in helping plan and deliver our increasingly popular and well attended webinars and in person events.

Our core mission is shaped by the drive to end poverty in all its forms, by developing partnerships and programmes to create a movement of love, justice and mercy. We are inspired by Jesus’ ministry to be with and alongside and serve the most marginalised and vulnerable in society, and follow his teaching to love our neighbours as ourselves.

We are seeking someone who is passionate about resourcing local churches to have knowledge, confidence and connection in serving their local areas, is skilled in developing and refreshing resources, can be persuasive in encouraging churches to engage with CUF’s range of resources, and is experienced in managing events (online and in person).

If you feel that this role could be for you, we would love to hear from you.

How to apply

To apply, please email an up-to-date CV and covering letter (only applications with a covering letter and CV will be considered for shortlisting) outlining your relevant skills and experience, relating to the listed responsibilities and person specification to the HR Officer.

Closing date: 17:00 Monday 2nd March 26 with interviews to be held on 12th March 26 online

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Are you a strategic marketing leader with a passion for making a difference? Blood Cancer UK is looking for a Senior Direct Marketing Manager to manage a high-performing team, deliver insight-led, multi-channel campaigns, and make a real difference to the lives of people affected by blood cancer. This is an exciting opportunity to be responsible for impactful direct marketing campaigns that grow individual giving and engage supporters. 

Based in London with hybrid working options (2–4 days per month in the office, may increase dependent on business needs), this role offers the opportunity to lead a talented team, innovate with digital channels, and champion campaigns that engage and inspire supporters. If you thrive on turning data into action and delivering outstanding results, we want to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives. 

Theatr Iolo are looking for a Marketing & Communications Manager to be responsible for devising and implementing all marketing, audience development and engagement strategies and campaigns for all aspects of the company’s work to deepen engagement and diversify our audience.  If you share our passion for theatre, for nurturing imaginations and creating stories that will last a lifetime, we want to hear from you! This is a fantastic opportunity to join our team and build on our incredible history, shaping the company for the future.

If you’d like to apply for the post of Marketing & Communications Manager, we will ask you to complete an equal opportunities monitoring form and send us a copy of your CV and a letter of application  We will also accept a BSL application or short video recording of less than 5 mins. We are looking forward to hearing why you are interested in this post, and what skills and experience you would bring to the company, referring to the job description and person specification. 

The closing date for applications is noon on Friday 20 March 2026 and initial interviews will be held on Thursday 23 April 2026 in Cardiff. We will confirm receipt of your application by email. 

HEAD OF MARKETING AND COMMUNICATIONS

We are working in partnership with the British Motor Museum, home to the largest collection of historic British cars and motor industry archive in the world, to secure their new Head of Marketing and Communications.

The Museum is accredited by Arts Council England (ACE) and a National Portfolio Organisation. It holds Designated status recognising the national and international significance of the collections, totalling over 450 vehicles, spanning 135 years of the modern, classic, vintage and veteran eras, as well as an extensive archive. 

This exciting new role is at the heart of redefining how the British Motor Museum communicates its purpose, impact and ambitions and the Head of Marketing and Communications will lead a proactive and future-focused marketing and communications strategy that amplifies Museum’s brand, engages new audiences, and supports commercial development, but also gives a clear and compelling voice to their charitable mission.

As a key member of the Senior Leadership Team, you will work closely with the CEO to influence and deliver the Museum’s long term strategy. This is a rare opportunity to introduce new ways of thinking, refresh established approaches and bring creative, high-impact ideas to life and is suited to a marketing and communications specialist with an agile approach, able to deliver at strategic and operational level.

The successful candidate must be able to demonstrate the following:

• Experience leading and managing multi channel marketing and communications across digital, social, print and experiential platforms, preferably gained within a visitor attraction, or visitor led environments such as hospitality, leisure or a visitor-lead charitable organisation.
• Ability to lead, motivate and develop teams, fostering a positive, inclusive culture and enabling individuals to perform at their best.
• Ability to think long term, translating organisational vision into a focused, actionable and balanced marketing and communications strategy.
• Strong understanding of visitor behaviour, audience segmentation and customer journeys, using insights to drive targeted campaigns. 
• Confident at managing the balance between commercial performance, visitor experience and charitable messaging, with experience of supporting fundraising, engagement and charitable storytelling. 

For more information, please contact Katherine Anderson-Scott, Executive Director of Charisma Charity Recruitment. Your application should be submitted through the Charisma website and include your CV and supporting statement.

We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.

• Closing date: Tuesday 10th March 2026
• Interviews with British Motor Museum: 30th March onwards
• Charisma vetting interviews must be completed by EOD on 19th March prior to longlist submission on the 20th March

Job Title: Marketing Manage

About BookTrust

BookTrust is the UK’s largest children’s reading charity. Each year we reach over 1.3 million children and families across England, Wales and Northern Ireland, delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours.  

Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life.

BookTrust’s most recent strategy, "Reading for a brighter future", sets out our mission - to get children from low-income households and vulnerable family backgrounds reading regularly and by choice. What we do has never mattered more; or been more needed.  

We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 30,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers. We also have an excellent and increasingly diverse community of children’s authors and illustrators and committed and expert support from publishers.  

Everyone at BookTrust is committed to our mission, and are passionate about the real difference that shared reading from the earliest days can make. We are a genuinely family/life-friendly organisation, offering a caring workplace with supportive and expert colleagues.

Job summary

We’re looking for a Marketing Manager to join our team to create, deliver and analyse integrated marketing plans that utilise the full marketing mix to extend the reach and maximize the sales of BookTrust’s traded reading programmes to schools.

In this role, you’ll be responsible for using data and insight to develop and deliver marketing activity to support a wide range of BookTrust campaigns, events and initiatives to meet our ambitious targets. You’ll establish an ongoing evaluation process and utilise sector and customer insight to continually improve our marketing. 

Experience of working across multiple campaigns in an agile way and prioritising your workload effectively is essential. 

The ideal candidate will have a breadth of marketing skills and experience and a proactive and collaborative approach to working with colleagues across the charity to deliver marketing campaigns and activity to a consistently high standard. 

The successful candidate must have at least three years of marketing experience, have previously worked in a B2B, traded and/or commercial marketing role at a similar level including people management experience.

Full details about the role and candidate requirements can be found in the attached Job Description. 

Application deadline: 23:59 on Friday 20 February 2026.

We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.

How to apply: Please apply via our vacancies website along with your CV and covering letter explaining why you think you are the right candidate for this role and highlighting any experience that may support your application. Your covering letter should not be longer than 700 words.

Shortlisting and interview schedule: 

• Shortlisting will take place w/c 24 February.

• First interviews will take place on Wednesday 4 March and Monday 9 March.

Please note: As part of the selection process, shortlisted candidates may be invited to attend a second interview to further assess suitability for the role.

We are the Ocean Conservation Trust (OCT), a global Ocean conservation charity working towards a vision of a healthy Ocean for all. From our base at the National Marine Aquarium (NMA) in Plymouth, UK, we deliver conservation at scale through three interconnected pillars: Ocean Habitats, Ocean Advocacy, and Ocean Experiences. We believe that connecting people with the Ocean is key to driving behaviour change and catalysing systemic action for marine recovery.

This is an exciting opportunity for a skilled and purpose-driven Marketing & Communications Officer to join our passionate and committed team. Reporting to the Marketing & Communications Manager, you will develop and deliver the marketing and some of the communication plans and activities across the breadth of OCT’s work.

You’ll support the Marcoms Manager and Head of Advocacy and Engagement, bringing ideas across our OCT programmes that build our profile, generate income via our events, experiences and Learning team, support fundraising, promote the role of our visitor attraction, and amplify the impact of our Ocean conservation work. This role focuses on story-telling and content creation, adapting our key messages to our diverse audiences, driving media engagement and communicating across multiple channels.

As your role will work collaboratively with many departments and stakeholders within the OCT, you will be familiar with tailoring messaging and flexing your ways of working with the relevant department heads and team members to develop and deliver campaigns and activities in a timely manner, some of which also convert into income for the charity.

You’ll be able to demonstrate experience within Marketing or Communications roles. Having experience within conservation or charities would be desirable. You’ll be passionate about our cause, with a positive, can-do attitude and capacity for learning.

You’ll work Monday to Friday 9am - 5pm based at the National Marine Aquarium, in Plymouth. There will be occasions when you’re needed to work weekends and bank holidays to meet business needs, where you will be eligible for TOIL. There may be opportunity for flexibility to work from home on occasion, fitting around work priorities and other team members.  

We offer a competitive salary, continuous training, life assurance, staff discounts and a day off on your birthday and the opportunity to work in an excellent working environment. 

For more information about the role, please download the Job Description and Person Spec.

Salary £26,000 - £29,000 dependent on experience

The closing date for applications is 9am Friday 20th February 2026.

In line with current legislation all applicants must be eligible to live and work in the UK. As part of the recruitment process, you will be asked to provide documented evidence of eligibility in the form of a passport, birth certificate or a visa share code. 

The OCT operates an Equality and Diversity Policy and is committed to promoting a diverse and inclusive community – a place where we can all be ourselves and succeed on merit. All applications will be judged solely on merit, however we particularly welcome applications from groups currently under represented in the workforce.

Only candidates invited for interview will be contacted.

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background. 

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen. 

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role: 

The Head of Income Generation & Marketing is a key member of Muslim Aid’s Leadership Team, responsible for executing the organisation’s fundraising and marketing strategy and overseeing all marketing and communications activities across the organisation. The post holder will lead the delivery of income generation plans, providing strategic direction and hands-on operational support to their direct reports to maximise income across all sub-department income streams. They will be accountable for growing and sustaining revenue from a diverse portfolio of supporters across the UK, ensuring income targets are met or exceeded.

The role includes mentoring and leading Management, supporting them to implement effective fundraising activity, achieve ambitious income and renewal targets year on year, and deliver high-quality stewardship experiences for supporters.

About the Role:

1. Design and deliver MA’s cross organisational fundraising and marketing strategy with a focus on sustainable and reliable unrestricted income generation. This will include key activities, areas of required investment, KPIs and milestones as well as the projected growth of fundraising income
2. Increase and diversify existing and new revenue streams specifically digital, CSR and private philanthropy.
3. Drive delivery against income targets by setting clear, ambitious, and achievable operational targets for each income stream, ensuring teams are supported to meet objectives aligned with Muslim Aid’s vision, mission, and strategic goals.
4. Provide effective marketing leadership for the organisation in collaboration with key stakeholders and drive forward transformational integrated marketing activities and campaigns.
5. Provide inspiring and motivating values-driven leadership to the team that enables them to deliver their goals and achieve their potential.
6. Build on the areas of High Net Worth and CSR in regards to income generated from corporate, major donor and trusts so that these areas become part of our sustainable fundraising foundation.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role

To be successful in this role, you will need:

1. Experience across diverse fields of fundraising including individual, major and corporate funding and understanding of key fundraising markets.
2. Ability to develop and expand digital fundraising.
3. Ability to contribute to overall leadership and development of Organisation and bring MA’s fundraising, marketing communication and programme work closer together.
4. Excellent communication, presentation and interpersonal skills with the ability to influence and promote the charity to various stakeholders.

Why you should apply:

Join Muslim Aid as our Head of Income Generation & Marketing and take a leading role in driving our fundraising and marketing strategy. As a key member of the Leadership Team, you’ll oversee income generation across multiple streams, lead high-performing teams and grow sustainable income from a diverse supporter base across the UK. If you’re passionate about strategic leadership, impactful fundraising and delivering meaningful supporter experiences that enable life-changing humanitarian work, apply now to make a real impact at scale.

Benefits you will enjoy working for us: 

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments 
• 2 hours lunch break on Fridays 
• Time off in Lieu (TOIL) 
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV and a portfolio of your work. 

Marketing Manager, Supporter Retention

Contract: Permanent | Full Time, 35 hours per week

Location: London UK

UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person

Salary: £44,168 - £46,493 per year with excellent benefits.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK—from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.

About the role

As our Marketing Manager – Supporter Retention, you will lead the development and delivery of the supporter experience, stewardship, and loyalty activity within the retention and engagement programme. Ensuring a consistently high-quality Supporter Experience. This role is responsible for strengthening the emotional connection to WaterAid’s mission and maximising Brand Loyalty and Love by driving the development and optimisation of all supporter journeys and stewardship communications.

In this role, you will:

• Supporter Experience Ownership: Act as the champion for the quality of the Supporter Experience, leading the coordination and optimisation of all automated, multi-channel supporter journeys (excluding direct appeals).
• Key Channel Delivery: Own the content planning, production, and delivery for core stewardship channels, including the Supporter Magazine, Welcome Journeys, and Feedback Communications.
• Email Programme Management: Own the day-to-day coordination of the email marketing schedule across all stewardship and engagement communications, ensuring effective sequencing and segmentation.
• Programme Cohesion: Work with the Senior Manager and Income Appeals Manager to ensure cohesion and alignment across all retention programmes, safeguarding a seamless supporter experience.
• Financial Contribution: Manage the assigned expenditure budget for the retention programme and contribute actively to annual planning and quarterly reforecasting to maximise retention benefits.
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

• Retention & Stewardship Expertise: Deep expertise in developing, optimising, and coordinating complex, multi-channel supporter loyalty programmes and automated journeys.

• Content & Experience Focus: Proven experience in improving the quality of the Supporter Experience and managing high-quality, long-form content production (e.g., supporter magazine) to foster loyalty.

• Operational & Technical Skills: Strong project management skills, experience in matrix management, and proficiency in working with CRM systems and email marketing platforms.

• Data-Driven Mindset: Experience in using testing, segmentation, and data analysis to drive optimisation and provide clear rationale for strategic decisions.

Although not essential, we’d prefer you to have:

• Product Development: Experience in New Product Development (NPD) for fundraising or loyalty programmes (e.g. legacy or emergency funds).
• Professional Qualification: CIM/IDM Qualification or equivalent professional qualification.
• Non-Profit Experience: Prior experience working in the Non-Profit or International Development

Closing date: Applications close 12:00 PM UK time on 23rd February 2026. Interviews are expected to take place week commencing 2nd March 2026.

How to apply: Click Apply to upload your CV and Cover Letter.

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!