Performance marketing officer jobs

We’re the UK’s specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research, provide information and support to patients and their loved ones, and raise awareness of blood cancer.

We’re looking for a Senior Brand Marketing Manager to lead and shape how Blood Cancer UK is seen and understood by audiences across the UK, on a maternity cover basis.

You’ll lead the strategy and delivery of brand marketing and major brand campaigns, working across teams and with agency partners to ensure our communications are clear, consistent and audience-led. With a strong focus on insight and performance, you’ll champion an audience-first approach, embedding segmentation and learning into decision-making across the organisation.

This is a highly collaborative role for a strategic brand marketer who combines big-picture thinking with practical delivery. The role is based in London with hybrid working, and you’ll be expected to attend the office 1–2 days per week on average, with some additional travel as required. It’s a great opportunity to use your skills to make a meaningful difference for people affected by blood cancer.

We are committed to actively promoting equality, diversity and inclusivity. In line with our strategy, we welcome applications from individuals from underrepresented groups, including minority communities and applicants with a disability, to better reflect the community we serve and broaden our perspectives.

Job Title: Individual Giving Officer

• Department: Fundraising

• Reports to: Head of Fundraising

• Responsible for: Individual Giving 

• Working Hours: 23.25 hours per week. 15-month contract

1. Purpose of the Role

• Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.

• Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.

• Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.

• Develop budgets and business plans and contribute to fundraising strategy. 

• Manage and optimise supporter experience for retention, engagement, and cross-marketing. 

• Analyse appeal results for continual improvement.

2. Principle Tasks

• Oversee the annual individual giving fundraising calendar and campaigns from start to finish.

• Plan and manage direct marketing and digital appeals, including supplier coordination.

• Conduct market research and maintain awareness of trends to inform innovation.

• Prepare budgets and monitor performance.

• Develop donor recruitment campaigns.

• Develop supporter journeys.

• Develop warm programmes.

• Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.

• Coordinate with PR, comms, and other departments on campaign messaging and execution.

• Analyse campaign performance and produce evaluation insights.

• Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice. 

3. Knowledge, Skills & Experience

• Essential:

o Direct marketing and digital fundraising experience.

o CRM usage for data extract and reporting.

o Data management.

o Campaign brief writing.

o Fundraising copywriting ability.

o An understanding of effective fundraising design.

o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.

o Supporter acquisition, retention and development.

o GDPR.

4. Competencies

• Planning and decision-making skills.

• Creativity and forward-thinking.

• Task focus, prioritisation, and problem-solving.

• Collaboration with team.

• Project management.

• Excellent Microsoft package skills.

• Strong written/verbal communication and analytical skills.

5. Additional Info

• Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities. 

• Driving licence.

• Work in office 3 days per week. Some home working will be allowed as needed.

Help improve the life chances of young people through physics education. We’re looking for an experienced, creative Marketing and Communications Manager to raise awareness of our work, strengthen our brand, and inspire engagement across schools, teachers, industry partners, and supporters.

Physics Partners is a charity dedicated to improving young people’s life chances through high-quality physics teaching. We work with schools, teachers, and industry partners to make physics accessible for every student, helping to build the skilled workforce the UK needs for the future.

As our Marketing and Communications Manager, you’ll lead campaigns that tell our story, grow our reach, and celebrate the impact of our programmes. You’ll manage content across digital, print, and social media, shape our online presence, and develop creative materials that connect with diverse audiences.

We’re looking for someone who combines strategic thinking with hands-on creativity - confident in digital communications, content creation, and stakeholder engagement. You’ll join a small, collaborative team where your ideas will make a real difference.

Key details

• Hours: 14 hours per week (0.4 FTE) – flexible working arrangements available

• Contract: 6-month initial term, with potential to become permanent

• Salary: £35,000 FTE (negotiable depending on experience and contract type)

• Reports to: Chief Executive

• Location: Home-based, with occasional travel

• Contract type: Employment or freelance considered

Essential skills and experience

• Proven experience in developing, planning, and executing marketing communications campaigns.
• Strong digital communications skills (CMS, SEO, email marketing, social media, Google Analytics).
• Excellent writing, editing, and storytelling ability with a strong eye for design and detail.
• Track record of managing external agencies and multiple stakeholders.
• Creative and proactive mindset
• Strong organisational skills and ability to manage competing priorities.
• A genuine commitment to diversity, inclusion, sustainability, and Physics Partners’ mission.

Application process

The full role description is available to download.

Submit your CV and a brief cover letter outlining your suitability for the role.

• Deadline: 5:00 pm, Sunday 1 March 2026

• First interviews: Online on 9 and 10 March 2026

Physics Partners is an equal opportunities employer. We welcome applications from people of all backgrounds and are committed to building a diverse and inclusive workforce.

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Are you a strategic marketing leader with a passion for making a difference? Blood Cancer UK is looking for a Senior Direct Marketing Manager to manage a high-performing team, deliver insight-led, multi-channel campaigns, and make a real difference to the lives of people affected by blood cancer. This is an exciting opportunity to be responsible for impactful direct marketing campaigns that grow individual giving and engage supporters. 

Based in London with hybrid working options (2–4 days per month in the office, may increase dependent on business needs), this role offers the opportunity to lead a talented team, innovate with digital channels, and champion campaigns that engage and inspire supporters. If you thrive on turning data into action and delivering outstanding results, we want to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives. 

SUDC UK is a national charity dedicated to funding research, raising awareness and supporting families affected by Sudden Unexplained Death in Childhood (SUDC). Our team is passionate, warm, friendly and impact-driven.

SUDC is the sudden and unexpected death of a child aged 1-18 years where the cause of death remains unexplained despite a thorough investigation. 40 children are affected every year in the UK, more than young child deaths due to traffic accidents, fires or drowning and comparable to 1-2 seemingly healthy children dying every fortnight, often going to sleep and never waking up. 

As a specialist charity, SUDC UK informs, empowers and advocates for families when their child dies suddenly and unexpectedly. We operate nationally and have expertise in SUDC, bereavement support, the child death process, genetic investigation, SUDC research and medical screening.Founded by three bereaved parents, we have deep understanding of the impact of SUDC and loved children, and their families, are at the heart of all we do.

The purpose of this role is to lead and deliver our income generation and marketing strategy, growing sustainable income streams while increasing our profile, reach and impact. This dynamic and rewarding role blends strategic leadership with hands-on delivery, including first-line management of a small team.

Are you a creative communicator ready to use your skills for a meaningful cause? At St Catherine’s Hospice, we’re looking for a Marketing and PR Officer to enhance our marketing efforts, grow our reach, and drive income—so we can continue delivering vital services to those who need us most.

This is an exciting opportunity to be at the heart of a supporter-centric, data-driven approach that raises awareness, engages our community, and shares the powerful stories behind our work. If you’re passionate about delivering communications that inspire action, we want to hear from you.

About the Role

As Marketing and PR Officer, you will:

· Lead PR Efforts: Build relationships with media outlets, develop engaging stories, secure impactful coverage, and manage press releases to elevate our profile.

· Enhance Internal Communications: Ensure staff and volunteers feel informed and inspired through engaging internal updates and on-brand messaging.

· Deliver Marketing Campaigns: Support the implementation and delivery of multi-channel campaigns that build brand awareness, promote our services, and support fundraising goals.

· Use Data for Growth: Analyse campaign performance and apply insights to refine strategies, ensuring continuous improvement and greater reach.

What We’re Looking For

· Experience: Proven success in PR and marketing, including campaign delivery and writing for varied audiences.

· Creativity and Clarity: A talented storyteller with a strong eye for detail and the ability to create content that resonates.

· Organisational Skills: Ability to manage competing demands, meet deadlines, and juggle multiple projects effectively.

· Emotional Intelligence: Sensitivity to the needs of patients and families, with resilience to navigate challenging situations.

· Technical Skills: Proficiency with digital platforms, content management systems, and marketing tools.

Why Join Us?

At St Catherine’s Hospice, your work will directly contribute to providing compassionate care to those who need it most. You’ll join a supportive, purpose-driven team with opportunities to grow professionally while making a tangible impact on our community.

What We Offer

· Competitive salary

· 36 days annual leave (inclusive of bank holidays) and an additional day off on your birthday or nearest working day

· Access to an employee assistance programme with a wealth of wellbeing resources

· Competitive pension scheme

· Life insurance

· Hybrid working opportunities

· On-site free parking

· A chance to use your skills for a cause that makes a difference every day

· Opportunity to work on meaningful, high-impact projects

· A supportive environment that values innovation and creativity

Apply Today Ready to make a real difference? Submit a CV and covering letter by 9th February 2026 at 5pm.

Interviews will take place on 25th February 2026

Job Title: Marketing Manage

About BookTrust

BookTrust is the UK’s largest children’s reading charity. Each year we reach over 1.3 million children and families across England, Wales and Northern Ireland, delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours.  

Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life.

BookTrust’s most recent strategy, "Reading for a brighter future", sets out our mission - to get children from low-income households and vulnerable family backgrounds reading regularly and by choice. What we do has never mattered more; or been more needed.  

We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 30,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers. We also have an excellent and increasingly diverse community of children’s authors and illustrators and committed and expert support from publishers.  

Everyone at BookTrust is committed to our mission, and are passionate about the real difference that shared reading from the earliest days can make. We are a genuinely family/life-friendly organisation, offering a caring workplace with supportive and expert colleagues.

Job summary

We’re looking for a Marketing Manager to join our team to create, deliver and analyse integrated marketing plans that utilise the full marketing mix to extend the reach and maximize the sales of BookTrust’s traded reading programmes to schools.

In this role, you’ll be responsible for using data and insight to develop and deliver marketing activity to support a wide range of BookTrust campaigns, events and initiatives to meet our ambitious targets. You’ll establish an ongoing evaluation process and utilise sector and customer insight to continually improve our marketing. 

Experience of working across multiple campaigns in an agile way and prioritising your workload effectively is essential. 

The ideal candidate will have a breadth of marketing skills and experience and a proactive and collaborative approach to working with colleagues across the charity to deliver marketing campaigns and activity to a consistently high standard. 

The successful candidate must have at least three years of marketing experience, have previously worked in a B2B, traded and/or commercial marketing role at a similar level including people management experience.

Full details about the role and candidate requirements can be found in the attached Job Description. 

Application deadline: 23:59 on Friday 20 February 2026.

We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.

How to apply: Please apply via our vacancies website along with your CV and covering letter explaining why you think you are the right candidate for this role and highlighting any experience that may support your application. Your covering letter should not be longer than 700 words.

Shortlisting and interview schedule: 

• Shortlisting will take place w/c 24 February.

• First interviews will take place on Wednesday 4 March and Monday 9 March.

Please note: As part of the selection process, shortlisted candidates may be invited to attend a second interview to further assess suitability for the role.

What You will be doing

The role is responsible for managing social media channels, delivering impactful digital campaigns, coordinating external advertising across print and digital platforms, and producing high-quality marketing materials. By creating consistent, compelling communications and supporting the promotion of key initiatives, the postholder will help strengthen awareness, broaden reach, and support the charities’ aims.

Social Media (both charities)

• Plan, create, and schedule content across social media platforms for both charities.
• Ensure content aligns with campaigns, awareness events, and strategic priorities.
• Monitor performance, engage with audiences, and track analytics to inform growth.
• Work with colleagues across the charity to source stories, visuals, and updates for posts.

We are the Ocean Conservation Trust (OCT), a global Ocean conservation charity working towards a vision of a healthy Ocean for all. From our base at the National Marine Aquarium (NMA) in Plymouth, UK, we deliver conservation at scale through three interconnected pillars: Ocean Habitats, Ocean Advocacy, and Ocean Experiences. We believe that connecting people with the Ocean is key to driving behaviour change and catalysing systemic action for marine recovery.

This is an exciting opportunity for a skilled and purpose-driven Marketing & Communications Officer to join our passionate and committed team. Reporting to the Marketing & Communications Manager, you will develop and deliver the marketing and some of the communication plans and activities across the breadth of OCT’s work.

You’ll support the Marcoms Manager and Head of Advocacy and Engagement, bringing ideas across our OCT programmes that build our profile, generate income via our events, experiences and Learning team, support fundraising, promote the role of our visitor attraction, and amplify the impact of our Ocean conservation work. This role focuses on story-telling and content creation, adapting our key messages to our diverse audiences, driving media engagement and communicating across multiple channels.

As your role will work collaboratively with many departments and stakeholders within the OCT, you will be familiar with tailoring messaging and flexing your ways of working with the relevant department heads and team members to develop and deliver campaigns and activities in a timely manner, some of which also convert into income for the charity.

You’ll be able to demonstrate experience within Marketing or Communications roles. Having experience within conservation or charities would be desirable. You’ll be passionate about our cause, with a positive, can-do attitude and capacity for learning.

You’ll work Monday to Friday 9am - 5pm based at the National Marine Aquarium, in Plymouth. There will be occasions when you’re needed to work weekends and bank holidays to meet business needs, where you will be eligible for TOIL. There may be opportunity for flexibility to work from home on occasion, fitting around work priorities and other team members.  

We offer a competitive salary, continuous training, life assurance, staff discounts and a day off on your birthday and the opportunity to work in an excellent working environment. 

For more information about the role, please download the Job Description and Person Spec.

Salary £26,000 - £29,000 dependent on experience

The closing date for applications is 9am Friday 20th February 2026.

In line with current legislation all applicants must be eligible to live and work in the UK. As part of the recruitment process, you will be asked to provide documented evidence of eligibility in the form of a passport, birth certificate or a visa share code. 

The OCT operates an Equality and Diversity Policy and is committed to promoting a diverse and inclusive community – a place where we can all be ourselves and succeed on merit. All applications will be judged solely on merit, however we particularly welcome applications from groups currently under represented in the workforce.

Only candidates invited for interview will be contacted.

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer. 

Blood Cancer UK is looking for a Direct Marketing Manager to deliver innovative, insight-led direct marketing campaigns that grow supporter engagement and maximize income. This is an exciting opportunity to join a collaborative, high-performing team and help shape digital fundraising products and campaigns that make a real difference to people affected by blood cancer.

Based in London with hybrid working options (2–4 days per month in the office may increase dependent on business needs) this role offers hands-on campaign delivery, opportunities to develop new fundraising products, and the chance to contribute to strategic digital acquisition. If you enjoy using data to drive decisions, experimenting with new approaches, and delivering campaigns that really engage supporters, we’d love to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

*Please get in touch with us via the email in the job pack to access a copy of our Q&A webinar held in mid January*

Our CEO, Daisy Srblin, has served since May 2022, and is expecting to take maternity leave from May 2026. We are looking for an excellent Interim CEO, to steward YCF in her 9-12 months away, lead our team and keep our charity on track.

2026/27 is set to be a busy period for Young Camden Foundation, as we navigate a complex ecosystem for the voluntary sector, embed new projects, and drive forward the objectives of our 2025-28 strategy. This is also a pivotal year for fundraising efforts, as is the case for many in our sector, and maintaining strong leadership on behalf of our dynamic and talented team will also be essential.

We are looking for an experienced Interim CEO, who brings particular proven expertise around fundraising, people and budget management, and reporting, as well as confidence in stakeholder relationships and proven leadership experience.

You will be responsible for a team of 7, reporting to a board of twelve, and managing a budget of around £1.3m. You will be responsible for the effective management and delegation of responsibilities throughout the team, via your three direct line reports. You will be responsible for reporting to funders on a regular basis, who fund everything from YCF’s core operations to our grants and onward projects. You will oversee YCF’s complex functions, including grant giving, membership and training, and youth engagement.

You will lead on YCF’s fundraising goals for 26/27 and beyond, helping to put YCF on a firm and confident footing as we look to the future. You will also lead external engagement work at the charity, ensuring YCF is represented and advocating in high-level spaces in Camden, whether with Camden Council, local Councillors, sector and member leaders, and local businesses. 

Please download the full job specification for a complete breakdown of responsibilities and essential skills and experience. 

KEY RESPONSIBILITIES

The job of a CEO is hard to define, especially in a small charity, so the list below is by no means exhaustive, or reflective of all the responsibilities you will undertake in post.

However, these summarise the key areas of responsibility and priority as Interim CEO in the 9-12 month period:

1. Fundraising on behalf of our objectives

2026 is a pivotal fundraising year for YCF, as with so many in the sector. You will lead on our fundraising efforts (including identifying and writing bids) for both core and project funding in this important year, to put YCF on the strongest financial footing possible in delivering our objectives to 2028.

2. Team management and leadership

The YCF team is a dynamic mix of individuals, ranging from longer-serving staff to newer staff. You will effectively lead our people (YCF’s key asset) driving performance by identifying development opportunities, and effectively delegating to get the most out of our team. You will also be called upon to make judgement calls on behalf of the team, when these come up.

3. Stewarding our finances

In our small organisation, the CEO is chiefly responsible for the effective stewardship of our finances. Working closely with our Finance Manager, you will set our 27/28 budget and steward and monitor our performance across both financial years (including around fundraising targets). You will oversee an effective audit process in 2026, and ensure records and invoicing are meticulous and kept up to date.

4. Supporting project management and delivery

While staff members hold responsibility for their work streams, YCF is a small team, and you will have overall responsibility and oversight for all delivery, including two sizeable projects in the 26/27 year (the delivery of the UK Government’s Holiday Food and Activities programme, (HAF) on behalf of the Borough of Camden, and YCF’s new cross-borough programme tackling Serious Youth Violence). You will ensure strong delivery across each workstream, identifying opportunities for development throughout, and stepping in where needed.

5. Ensuring effective communication

YCF has a wide range of stakeholders, including members, funders, partners and many others from our cross section of voluntary, public and private sector partnerships. You will be an effective communicator (verbally and in written form) and able to represent YCF in the spaces needed, including with prospective partners, on strategic boards, and with high-level stakeholders. You will lead the team in our written reporting to funders, guiding the team to harness our data to communicate our impact.

6. Oversee governance 

Bringing experience with Board accountability, you will report to the board quarterly, and work closely with the Chair to ensure progress is being driven forward on YCF’s strategic objectives.

[While your closest working senior relationship will be with the Chair, YCF benefits from a very engaged board. As such, the trustees can be available to support you on an on-going or ad-hoc basis. Collectively, they have deep local connections, excellent sector knowledge and expertise in various functional areas such as HR, governance, finance and more.]

PERSON SPECIFICATION

We are looking for the following essential experience in our prospective Interim CEO candidate:

- Successful fundraising experience: You will have proven experience in fundraising in a VCS context, including from Trusts & Foundations, corporate sources, and Local Authorities. You will have direct experience in writing applications, making pitches and so on.

- Proven finance experience: As a proven sector leader, you will have experience managing complex and large organisational budgets. You will be able to demonstrate how you have set and managed budgets in the past, including stewarding budgets to effective use.

- Leadership and team management: You will have experience of leading teams, including in contexts without an internal HR function where these are held by the CEO. You will be well versed in all aspects of team leadership, including managing performance, supporting morale and maintaining YCF’s positive team culture. You will have held the position of Director or CEO before, and have experience reporting to a Board of Trustees, and knowledge of governance arrangements that support a healthy charity.

- Exceptional communication: You will demonstrate proven exceptional communication skills, both written and verbal. You will be well versed in compiling strong reporting to funders and stakeholders, as well as producing high quality reports for Trustees. You will also be an exceptional verbal communicator, representing YCF and the needs of our members in advocacy spaces.

- Project start up and management: While YCF has senior leaders to oversee work delivery, you will bring your own experience in project management, to help support existing and new projects at YCF, namely the Tackling Serious Youth Violence Project, which will begin in 2026.

- A positive attitude: Working in a small charity is tremendously rewarding, but it can be tough to lead a small organisation. You will demonstrate proven maturity in navigating those challenges, while bringing an optimism and positive attitude to your work, including all of the (many) responsibilities that fall outside of the ‘usual’ CEO job description, in a small charity.  

We would also ideally be looking for some of the following desirable areas of expertise and experience:

- Working in a youth setting: Our Interim CEO will need to share our passion for a stronger Camden for all children and young people. Ideally you will also bring experience of working in a youth setting or for a youth focused charity in the past, and be familiar with some of the challenges facing children and young people

- Grant making: Our Interim CEO will steward a significant grant-making budget of around £1m per year. Our ideal candidate would bring knowledge of hyper-local grant giving for community led organisations

- Working with and for community groups: Our team works predominantly (though not exclusively) with members who are micro, small and medium sized. Ideally you will be well versed in the unique challenges facing grassroots community VCS organisations. You may bring experience leading a small charity yourself, proving your understanding of the unique leadership challenges in doing so

- Understanding Camden: YCF’s work is unapologetically rooted in our borough, with all its challenges and opportunities. Our ideal candidate brings an understanding of the challenges of living within inner London, particularly for communities facing disadvantage.

WHAT WE OFFER IN RETURN

We firmly believe you’ll be working in one of the best teams in the sector, with a collaborative and supportive culture.

You will be working with a dynamic and enthusiastic team, and will also benefit from regular check-ins with a present and supportive Chair, as well as support from our experienced Board of Trustees. Flexible working is also available, after discussion and agreement with the Chair.  

You will also benefit from:

· 25 days of annual leave per year (pro-rata’d for part time employees)

· In addition, your Birthday off (or closest working day) as paid leave

· Access to our Employee Assistance Programme, 360 Wellbeing, including 6 free in-person counselling sessions per year and unlimited 24/7 online and telephone GP consultations

· Training and development opportunities

· Free on-site gym access and access to free creative and fitness classes (and access to on-site showers) as part of our Labs membership

· Access to tea, coffee, biscuits and fruit each day at our office

· Discount on food and drink in Camden Stables Market

Please download the full job description for further information. Pease note the deadline for applications is Sunday 8th February - however the Charity Jobs advert will expire on Thursday 5th February, so please be sure to download this application and details of how to apply before this date. 

Age International is dedicated to supporting older people living in the most challenging circumstances. As part of the Age UK Group and the UK member of the HelpAge global network, we champion healthy ageing, tackle ageism, deliver age inclusive humanitarian aid, and advocate for income security later in life.

We're looking for a driven Direct Marketing Manager - Acquisition on a 12-month fixed term contract to lead our donor recruitment programme and inspire the UK public to support our life changing work for the first time.

This is a rare opportunity to shape the full acquisition journey across multiple channels while contributing directly to major emergency responses through Disasters Emergency Committee (DEC) appeals.

This is a hands on role in a small, passionate team, with the space to innovate and directly influence our future supporter programme.

We offer hybrid working, with a minimum of one day a week in our London office (including one Thursday of the month for our Age International 'all-staff' days).

Please note that our core working days are Tuesdays, Wednesdays and Thursdays.

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience
* Proven successful experience in a direct marketing role. (A, I)
* Delivered and managed effective direct marketing campaigns. (A, I)
* Worked across a variety of offline and online direct marketing channels. (A, I)
* Experience working with a supporter or customer database (A, I)
* Experience of managing internal and external stakeholders to deliver campaigns including copy and artwork sign off. (A, I)
* Experience of following internal processes, recognising potential improvements and implementing them. (I)
* Experience of line management and performance management (A, I)

Skills and knowledge
* Confident in using databases and digital reporting tools such as Google Analytics. (A, I)
* Strong numerical and analytical skills. (A, I)
* Creative process management, from creative briefing through to production. (I, T)
* Excellent project management and prioritisation skills; able to work to tight deadlines and under pressure. (I)
* Excellent written English skills with good attention to detail, including ability to review copy for accuracy and compliance. (A, I, P, T)

Personal attributes
* Excellent communication and interpersonal skills with the ability to work with people at all levels. (I)
* Share the charity's values. (I)
* Flexible team player, willing to get stuck in. (I)
* Willingness to learn new skills and implement them within your role. (I)

Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience

* Experience of working in a direct marketing role within a charity. (A, I)
* Experience of working through an innovation process. (A, I)

Skills and Knowledge

* Working knowledge of email and CMS platforms (DotDigital, Episerver). (A, I)
* Used collaborative digital platforms such as MS Teams, Trello. (I)

Personal attributes

* An interest in international development and humanitarian work. (I)

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, Health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards - recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please visit our website.

Your Mission

• Working closely with the Digital Marketing Manager and Social Challenges Manager, the role will support day-to-day paid social delivery on Meta, using data, insight and testing to continuously improve results.

Responsibilities

Paid Social for Social Challenges (c.50% of role)

• Build, manage and optimise paid social campaigns on Meta to recruit participants into CALM’s Social Challenges.

• Translate campaign objectives into effective audience targeting, creative testing plans and budget allocation.

• Monitor performance daily, adjusting ads, audiences and spend to maximise lead volume, quality and cost-efficiency.

• Analyse campaign results, using platform data and internal insight to understand what’s driving high-value participants.

• Produce clear, actionable performance reports and recommendations for optimisation.

Campaign & Cross-Team Collaboration

• Work closely with the Digital Marketing Manager to support digital marketing activity across the organisation, including paid and organic social.

• Partner with the Social Challenges Manager to understand audience motivations, challenge mechanics and supporter journeys.

• Collaborate with CALM’s studio team to brief, test and refine creative that performs and stays on-brand.

• Feed performance insight back into campaign planning, proposition development and supporter experience.

Testing, Learning & Optimisation

• Implement structured testing across creative, copy, audiences and formats to improve performance over time.

• Use learnings from each campaign to inform future challenges and evergreen activity.

• Keep up to date with changes to Meta advertising, tracking, privacy and best practice, flagging risks and opportunities early.

Wider Digital Support

• Support wider digital marketing activity as required, including other paid digital channels and acquisition campaigns.

• Provide day-to-day cover for the Digital Marketing Manager during periods of leave, ensuring paid social campaigns continue to run smoothly and effectively.

• Support delivery of core marketing activity as required, including organic social, campaign optimisation, and reporting.

• Provide practical cover for the Social Media Manager when needed, supporting scheduling, publishing and basic community management to maintain a consistent social presence.

• Work with content colleagues to support drafting and optimising web and social content. 

• Act as a reliable point of contact for digital marketing activity during absences, escalating issues appropriately. 

• Contribute to improving CALM’s use of data, attribution and performance insight across digital fundraising.

Your profile

Essential

• Hands-on experience managing paid social advertising on Meta.

• Strong analytical skills and confidence working with performance data, metrics and insights. 

• Experience of testing and optimisation across creative, audiences and formats. 

• Ability to monitor social spend and deliver against clear targets.

• Comfortable working across teams and balancing multiple priorities.

• Strong written communication skills, with an understanding of what makes compelling ad copy. 

Desirable

• Experience in charity, fundraising or purpose-led marketing.

• Familiarity with paid marketing funnels and supporter journeys.

• Experience working with tracking, pixels and basic attribution concepts.

• Experience working on organic social. 

• Copywriting experience across a range of channels.

Why us?

Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight

Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.

Salary: £32,000 - £37,000

A work environment that values creativity, personal growth and collaboration.

Reports to: Digital Marketing Manager

Contract: 12 month fixed term contract

Closing date: 8 February 2026

Right to work in the UK

To apply, you’ll need to already hold the right to work in the UK, as we’re not able to offer visa sponsorship for this role.

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background. 

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen. 

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role: 

The Head of Income Generation & Marketing is a key member of Muslim Aid’s Leadership Team, responsible for executing the organisation’s fundraising and marketing strategy and overseeing all marketing and communications activities across the organisation. The post holder will lead the delivery of income generation plans, providing strategic direction and hands-on operational support to their direct reports to maximise income across all sub-department income streams. They will be accountable for growing and sustaining revenue from a diverse portfolio of supporters across the UK, ensuring income targets are met or exceeded.

The role includes mentoring and leading Management, supporting them to implement effective fundraising activity, achieve ambitious income and renewal targets year on year, and deliver high-quality stewardship experiences for supporters.

About the Role:

1. Design and deliver MA’s cross organisational fundraising and marketing strategy with a focus on sustainable and reliable unrestricted income generation. This will include key activities, areas of required investment, KPIs and milestones as well as the projected growth of fundraising income
2. Increase and diversify existing and new revenue streams specifically digital, CSR and private philanthropy.
3. Drive delivery against income targets by setting clear, ambitious, and achievable operational targets for each income stream, ensuring teams are supported to meet objectives aligned with Muslim Aid’s vision, mission, and strategic goals.
4. Provide effective marketing leadership for the organisation in collaboration with key stakeholders and drive forward transformational integrated marketing activities and campaigns.
5. Provide inspiring and motivating values-driven leadership to the team that enables them to deliver their goals and achieve their potential.
6. Build on the areas of High Net Worth and CSR in regards to income generated from corporate, major donor and trusts so that these areas become part of our sustainable fundraising foundation.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role

To be successful in this role, you will need:

1. Experience across diverse fields of fundraising including individual, major and corporate funding and understanding of key fundraising markets.
2. Ability to develop and expand digital fundraising.
3. Ability to contribute to overall leadership and development of Organisation and bring MA’s fundraising, marketing communication and programme work closer together.
4. Excellent communication, presentation and interpersonal skills with the ability to influence and promote the charity to various stakeholders.

Why you should apply:

Join Muslim Aid as our Head of Income Generation & Marketing and take a leading role in driving our fundraising and marketing strategy. As a key member of the Leadership Team, you’ll oversee income generation across multiple streams, lead high-performing teams and grow sustainable income from a diverse supporter base across the UK. If you’re passionate about strategic leadership, impactful fundraising and delivering meaningful supporter experiences that enable life-changing humanitarian work, apply now to make a real impact at scale.

Benefits you will enjoy working for us: 

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments 
• 2 hours lunch break on Fridays 
• Time off in Lieu (TOIL) 
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV and a portfolio of your work.