Performance marketing officer jobs

What You will be doing

The role is responsible for managing social media channels, delivering impactful digital campaigns, coordinating external advertising across print and digital platforms, and producing high-quality marketing materials. By creating consistent, compelling communications and supporting the promotion of key initiatives, the postholder will help strengthen awareness, broaden reach, and support the charities’ aims.

Social Media (both charities)

• Plan, create, and schedule content across social media platforms for both charities.
• Ensure content aligns with campaigns, awareness events, and strategic priorities.
• Monitor performance, engage with audiences, and track analytics to inform growth.
• Work with colleagues across the charity to source stories, visuals, and updates for posts.

Are you a digital marketing professional who loves dogs?
We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.

What does this role do?

As Digital Advertising Officer, you will:

• manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads,
• optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact,
• work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.

Interviews for this role are provisionally scheduled for week commencing 2nd February 2026 and will take place on Teams.

Could this be you?

To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Benefits

• Flexible working arrangements 
• 40 days paid leave per year: 25 days annual leave, 8 bank holidays, 3 days between Christmas and New Year and 4 wellbeing days
• Strong commitment to professional development with a dedicated training budget
• Annual performance and pay progression reviews
• Up to 5% pension contribution
• Cycle to work scheme
• Employee Assistance Programme offering access to free therapy
• Work phone and laptop
• A supportive and inclusive culture with regular team social events
• Scope to take real ownership in a fast-growing charity   

Personal development programme: 

• You will have a line manager dedicated to growing your strengths and supporting your professional skills development 
• You can work with your manager to set your own objectives within the scope of the job description 
• You will have a dedicated buddy within the team 
• You will take part in external and internal training to help grow your knowledge and skills

Please note that care-experienced applicants who meet the essential criteria will be guaranteed an interview. We are actively trying to increase the diversity of our team and we encourage applications from people from minoritised ethnic backgrounds. We are dedicated to being a workplace where everyone feels a sense of belonging and where diversity is celebrated. In our last staff survey, 95% said they feel a sense of belonging at Settle. Please see our website for more information on our approach to Equity, Diversity and Inclusion. 

We are looking for a Partnerships Engagement Officer to join us at this exciting stage in Settle’s development. Over the next few years, we aim to significantly grow the number of young people we are working with while maintaining the quality and impact of our programme. The Partnerships Engagement Officer will join the Business Development Team, reporting to the Senior Partnerships Manager. You will be integral to helping us to grow our reach so that we can work with more care-experienced young people across London. 

The successful candidate will nurture and strengthen our existing partnerships to maximise referral numbers. The core of the role will be to build strong formal and informal relationships with partners and increase awareness and a deeper understanding of Settle’s work. You will make regular in-person visits to Local Authority, Housing Association and charity referral partners across London to promote the Settle programme and ensure our offer is well understood and uptake is maximised.  Ideally, you will spend some of your time working from partner offices. 

With some experience of working for or with local authorities, housing associations or charities, you enjoy working collaboratively to improve processes and widen access to opportunities in order to create better outcomes for young people. This role will suit someone who can work independently and appreciates variety in their work: one day you might enjoy a lively conversation with a group of social workers and another you will delve into the data to produce informative reports for partners.

The Fundraising Officer will drive the growth and diversification of income for both The Police Treatment Centres and The Police Children’s Charity. The role is responsible for developing, managing, and expanding a range of fundraising channels—including third-party fundraising, grants and trusts, charity lottery and corporate sponsorship. By building strong relationships, identifying new opportunities, and delivering effective fundraising initiatives, the Fundraising Officer will play a key role in strengthening the long-term resilience and impact of both organisations.

Main responsibilities of the role:

• Support and develop relationships with individuals, community groups, and corporate partners undertaking independent fundraising activities. 
• Provide guidance, resources, and materials to ensure fundraisers are supported and aligned with brand values. 
• Monitor and evaluate third-party fundraising income and activities to maximise opportunities.

We are looking for ambitious and strategic Development Manager – Corporate and Philanthropy to lead the growth of our corporate fundraising, build high-value partnerships, and work with our network of senior supporters to unlock transformational opportunities.

With a strong foundation of mid-level corporate partners (typically £5k-£25k) and a skilled Senior Officer in place to manage and grow those relationships, you’ll be free to focus on securing new, higher-value partnerships and support.

The Role:

You’ll lead our corporate new business development identifying and approaching companies aligned with our mission, and converting them into long-term, mutually beneficial partnerships.

You’ll work closely with the Director of Fundraising to cultivate high-net worth individuals and senior volunteers who can introduce us to the right people and help get us in the room.

Working with colleagues across communications, marketing and services, you’ll create professional, pitch-ready presentations and proposals that inspire companies to partner with us – and then deliver those pitches at a senior level, with confidence and clarity.

Key responsibilities:

· Research, Identify and approach new corporate prospects, building a strong pipeline of potential six-figure partners

· Lead on creating bespoke, compelling pitch decks and proposals, working with the communications and Marketing Team to ensure quality and impact.

· Deliver high-level presentations and pitches to senior stakeholders across a range of industries.

· Work with the Director of Fundraising to identify and engage major donors and key contacts who can help unlock introductions and strategic support

· Manage Senior Officer who leads on existing mid-level corporate partnerships.

· Support the growth of the mid-level portfolio and ensure excellent stewardship and reporting for all corporate partners.

· Collaborate with marketing, communications, and service delivery teams to ensure partnerships are meaningful, on-brand, and mutually beneficial.

· Monitor income and pipeline progress, ensuring accurate forecasting and tracking.

What we’re looking for:

· A track record of securing new business or corporate partnerships, ideally in a fundraising CSR setting

· Confident writing and presenting skills, with experience creating professional pitch decks and delivering high-level presentations

· A strategic thinker who can spot opportunities, plan a compelling approach, and close the deal

· Experience collaborating across teams (e.g. Marketing design, service delivery) to shape proposals and deliver joint objectives

· A strong relationship-builder with the credibility to work with senior executives, philanthropists and decision-makers

· Organised, self-starting and passionate about helping families when they need it most

· Line management experience desirable, but not essential

We welcome applications from the commercial sector and those working in CSR, partnerships or business development roles

We will be reviewing applications ongoing so early applications are advised. We may close the advert earlier than advertised.

Only shortlisted candidates will be contacted. Please submit your CV along with a covering letter(max 2 pages) explaining how your experience fits the role. More details can be found in the recruitment pack attached. 

Closing date: 6 February 2026

Hearing Dogs for Deaf People – Associate Director of Performance Marketing
Location: Hybrid working with some travel to Hearing Dogs offices in either Buckinghamshire or East Yorkshire.
Salary: £65-70,000 per annum.
Contract: Permanent, full-time hours. 

Hearing Dogs for Deaf People, whose mission is build confidence, companionship and connection for people with hearing loss, is seeking a talented Associate Director of Performance Marketing to drive marketing activities that will help them expand their reach, mobilise support and build understanding and awareness.

Hearing Dogs for Deaf People has been creating life-changing partnerships between hearing dogs and deaf recipients since 1982. As well as acting as an ear to their partners and alerting them to sounds, the charity’s clever and expertly trained dogs help deaf people to live life with confidence and independence, whilst providing love, companionship and emotional support. This is coupled with the provision of emotional and practical support services for anyone with hearing loss.

Following on from a strategic review, the charity is now entering an exciting period of growth and expanding their Individual Giving Directorate, to enable them to transform many more lives across the UK.

Playing a pivotal role in supporting this growth, the Associate Director of Performance Marketing is a newly created and influential position with significant scope to shape how Hearing Dogs grows their supporter base, sustains their supporter and volunteer community and attracts more people to their services through impactful digital and multi-channel marketing. The postholder will lead marketing activity that is insight-led and audience focused to ensure that each campaign strengthens connection, builds loyalty and generates sustainable income. This includes being responsible for growing the charity’s flagship Puppy Sponsorship programme to increase value and volume, establishing a legacy marketing programme and identifying opportunities for cross-selling and deeper engagement across all products.  

The ideal candidate will be a senior strategic leader responsible for driving individual giving growth and supporter retention through digital and multi-channel marketing. You will have a strong commercial, income generation and digital background, you will lead marketing that is insight led and have a deep understanding of how AI technologies can help the charity enhance performance. Advanced skills in using data, analytics and audience insight to shape strategy, optimise campaigns and measure impact will be essential, alongside strong leadership and people management skills, with the ability to inspire and develop high-performing teams. Finally, you will have excellent communication, influencing and stakeholder management skills at a senior level.

This is an exciting opportunity to help Hearing Dogs shape their future with the flexibility of hybrid working remotely and spending time at Hearing Dogs’ stunning offices, with friendly and passionate staff and their four-legged friends.

If you want to lead the pack and help deaf people live well with hearing loss Please download our Candidate Pack for further information [PDF], which includes details on how to apply.

Closing date: Monday 26th January, 9.00 am. 

Thrive’s vision is that gardening is actively encouraged as part of personal health and wellbeing management and Social & Therapeutic Horticulture (STH) services are available wherever people live.

We’re looking for a creative and skilled Content Creator to join our Communications and Marketing Team and help bring Thrive’s mission to life. This role is all about producing engaging, high-quality content that inspires, informs, and connects with our audiences. From crafting compelling stories and designing eye-catching visuals to creating videos and managing social media, you’ll play a key part in boosting awareness and engagement across all our channels.

If you’re passionate about storytelling, have a flair for digital creativity, and want to make a real impact in a purpose-driven organisation, we’d love to hear from you.

For more information, please download the information pack

About us

We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here. 

The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.

About the role

We’re looking for a senior manager, brand marketing to join our team at an exciting time of growth for Breast Cancer Now.  As part of our new 2025-2030 organizational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer.  To achieve this, we’ve secured significant investment in our brand marketing program and this role will play a key role in making those ambitions a reality. 

The senior manager marketing, brand marketing will lead the brand marketing team and oversee the planning, development, and delivery of our brand marketing program.  This includes managing high-profile multi-channel advertising bursts and fame-driving activations, working closely with stakeholders across the charity, and with our creative and media agency partners.  This role will develop compelling briefs, oversee campaign delivery, and ensure performance is measured and optimized.

The post-holder will also take responsibility for monitoring our brand health - working with research and media agencies to set KPIs, analyse results, and identify opportunities for improvement.

About you

This is an important role for Breast Cancer Now and one which requires a passion for and proven expertise in managing a brand marketing programme, including delivering multi-channel campaigns.

The role provides a fantastic opportunity to work with stakeholders across the charity, and with external agencies to support the creation and delivery of marketing campaigns.  As such, you'll possess strong communication skills and be adept at building positive working relationships with people at all levels. You’ll also be committed to delivering exceptional creative work and have knowledge of brand measurement techniques, working with research agencies and using performance data to monitor and maximise impact. 

You'll be confident line manager with solid project management skills, able to work at pace and manage multiple, competing priorities.  You'll also have experience in setting and monitoring budgets.

Most importantly, you’ll share our passion and ambition to make a significant difference for people affected by breast cancer.

If this sounds like you, we’d love to hear from you!

Job description and benefits

Please download the job description and our attractive benefits package.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now Recruitment team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.

Closing date 21 January 2026 9 am

Interview date First round interviews (online): Tuesday 27 January 2026, Wednesday 28 January 2026

                         Second round interviews (in person): Thursday 5 February 2026

(Second round interviews to be held at The White Chapel Building, 10 Whitechapel High Street, London E1 8QS)

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

The Talent Set are delighted to partner with Tommy’s on a fantastic Deputy Marketing Director role. This pivotal position offers an opportunity for a strategic leader to shape and drive next level growth for baby and pregnancy charity Tommy’s, making a meaningful difference through striking brand activity, innovative campaigns, engaging content and storytelling and impactful digital marketing.

The Deputy Marketing Director will raise awareness and consideration of the Tommy’s brand, bring more people to the charity for support and market the charity to target audiences, businesses and potential donors and fundraisers.

This is a particularly exciting moment to join Tommy’s as an organisation. We have recently unveiled a new creative brand platform and in the delivery phase of a 5-year growth strategy. With maternity care firmly in the public spotlight, there is also significant opportunity to shape the conversation, build momentum and extend our reach. We are seeking someone creative and proactive to lead this next chapter, helping to translate increased visibility into meaningful change to help bring more babies home.

About the Charity
Their vision: To stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone.

Their mission: Tommy’s leads research and transforms care. They provide expert information and support throughout the pregnancy journey. Working with communities and partners, Tommy’s challenges inequities and campaigns for change to make pregnancy and birth safer for all. Together, we save babies’ lives.

Marketing & Engagement directorate vision: To make Tommy’s unmissable as a household name and a fundraising cause. The directorate encompasses, Marketing, Communications and Campaigns, Public Fundraising and Digital and Innovation.

Key Responsibilities

• Lead the marketing team to deliver integrated brand and marketing campaigns that raise awareness of Tommy’s mission and impact through research and provision of support among the target audiences
• Develop and implement comprehensive marketing strategies aligned with the organisation’s mission and goal
• Oversee the creation and execution of multi-channel campaigns, ensuring clear messaging and impactful delivery
• Cultivate relationships with external partners and stakeholders to enhance brand visibility and support fundraising efforts
• Manage budgets and resources effectively, ensuring maximum return on investment
• Use data and insight to understand audience, channels and brand and to guide the strategy, planning and execution
• Set and track marketing OKRs, KPIs and budgets, evaluating progress, performance and delivery
• Lead on content, audience and stories strategies
• Drive the digital marketing strategy, growing social media presence, optimising SEO, digital campaigns, SEM and website content
• Support our income and growth through promoting public fundraising activities and supporting corporate partnerships 

Person Specification

• Demonstrated experience in strategic marketing leadership and brand development and engagement within the non-profit or charity sector
• Proven ability to develop impactful campaigns across digital, print, and media channels
• Excellent communication and interpersonal skills, with the ability to influence and inspire diverse audiences
• Strong organisational skills, with the ability to manage multiple projects and priorities effectively
• Proficiency in marketing analytics and data-driven decision-making
• Commitment to the values of the organisation and a demonstrable interest in the pregnancy and baby sector
• Ability to work collaboratively with various teams and external partners

What’s on Offer

• Salary: £60,000-£64,000

• Permanent
• Location: London, hybrid – 2 days in the office per week

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

A new and exciting opportunity has arisen for a Digital Marketing Officer (0.6 FTE / 22.5hrs per week) with strong digital marketing skills and passion for engaging content.

You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to people’s lives and livelihoods.

Working closely with the External Relations team on our award-winning campaigns, communications, content and marketing, you will deliver paid and organic social media campaigns - creating strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content and email marketing.

We are looking for someone with solid marketing and copywriting skills, a focus on using data to find out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous experience in the charity sector is not necessary.

National Numeracy is based in Brighton, and while office-based work is available, we also offer remote, hybrid and flexible working. This role will include occasional UK travel.

Digital Communications Officer

£27,693 - £31,173 (plus London weighing if applicable)

Location : Based out of any of the WEA offices, with Hybrid working available. Typically 2 days in the office. Arrangements to be made locally. 

The WEA is the UK’s largest voluntary sector provider of adult education, a charity dedicated to bringing high quality, professional education into the heart of communities.   

Job Description 

WEA are looking for talented individuals to help us deliver our mission – to bring education within reach. If that sounds like you, then please read on. 

 As the Digital Communications Officer, you will play a vital role in enabling the WEA to meet our mission to bring adult education within reach of everyone who needs it, fighting inequality and promoting social justice.

The post holder will be responsible for supporting the Digital Branding Manager with the delivery of impactful digital campaigns (web, social media, email marketing, PR/comms) that focus on promoting our work to a variety of audiences and stakeholders, enabling us to create change for thousands of adult learners across England and Scotland. There will be a particular focus on social media within this role – you would be the WEA social media guru!

This role isn’t about marketing WEA courses, it’s about showcasing the impact of lifelong learning, growing our membership and influencing decision makers and the public. This role would suit a self-starter with knowledge and experience of the social media and digital communications landscape and can think big picture about campaigning activity. We are looking for someone who can film and edit social media content to a high standard as we look to grow our in-house produced social content.

Charity comms experience and experience of working within a charity/non-profit would be an advantage. We are a new team with high ambitions and exciting challenges looking for a creative storyteller who can shape our voice, drive conversations around our work and grow our reach.

We have attached the full role profile, that lists the key deliverables, performance measures and experience/qualifications needed for this role. Please take your time to read through this, and if you’d like to apply, hit that button! 

We are working hard to create a workplace that reflects the communities we seek to serve and in which everyone feels empowered to be themselves and work together to drive positive change. We strongly encourage applicants from a diverse range of candidates and encourage everyone with the appropriate skills, experiences and potential to apply. 

Should you need any support with your application, then please get in touch.     We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible 

 In our recent OFSTED inspection, we received a GOOD overall grade, with an OUTSTANDING rating for Behaviour and Attitudes and Personal Development. 

You can read more about our benefits and what it’s like to work here, on our website 

Direct Marketing and Acquisition Officer

Hours: Full-time (34.5 hours per week)

Location: Hybrid (40% working from the office in Leeds)

Salary: £30,800 - £32,300

Contract: Permanent

DBS: Required

About us

​At Epilepsy Action we are inclusive, ambitious, supportive, and committed to creating a world without limits for people with epilepsy. ​

​As we achieve the goals in our 2024 - 2030 strategy we are excited to welcome a Direct Marketing and Acquisition Officer to our passionate, supportive and committed team.​

We understand the importance of a work life balance, and that's why we have a number of ways to support our people to achieve this. By operating a flexible and supportive approach, we empower people to work in a way that suits them that also meets the need of the charity.​

If you are interested in building a career you can be proud of in an inclusive and ambitious organisation we might have the role for you!

​​

About the role

We’re seeking a Direct Marketing and Acquisition Officer to join our high-performing fundraising team.

2025 was our best year yet for income and this role is pivotal in helping us to take the next step in growing our supporter base and future income.

This new role will be responsible for planning and delivering multi-channel campaigns to recruit regular donors, using data-led insights, audience segmentation, and performance tracking to optimise activity across digital, direct mail, telemarketing, and face-to-face channels.

The role will also focus on growing our lottery programme, converting new players into regular supporters, and developing retention strategies that maximise long-term commitment and lifetime value.

​

Key responsibilities:

• Deliver effective multi-channel acquisition campaigns across digital and offline channels.
• Lead and grow our lottery programme, managing promotional campaigns, partner relationships, and retention strategies.
• Develop and implement supporter retention strategies to engage both new and existing supporters.
• Work with the Digital Engagement and Communications team to create engaging content and calls to action.
• Analyse campaign performance and supporter data to optimise acquisition strategies.
• Ensure compliance with fundraising regulations, GDPR, and marketing standards.
• Build strong relationships with supporters, agencies, and partners.​

At Epilepsy Action we recognise the power of collaboration and teamwork, so our team members with hybrid contracts can expect to work a minimum of 40% at our office in Leeds. On average this is 2 days a week, normally on Mondays and Thursdays, for full-time employees. The expectation to collaborate face-to-face is driven in part by your role and the activities you need to do which may vary from time to time, so you will need to work in a flexible way to help us create a world without limits for people with epilepsy

About you

We’re looking for an ambitious and energetic fundraiser who is:​

• Experienced in supporter acquisition, marketing, or fundraising, with proven success in direct marketing campaigns.
• Skilled in direct marketing, campaign planning, and copywriting.
• Confident in interpreting data and translating insights into action.
• Familiar with CRM systems and digital tools (e.g. email platforms, social media ads).
• Organised, detail-oriented, and able to work to tight deadlines.
• A strong communicator with excellent interpersonal skills.​

Experience with Click Dimensions, Dataro, Microsoft Dynamics, and knowledge of fundraising regulations would be a bonus!

​​

Why join us?

If you want to:​

• Be part of a charity that makes a real difference to people’s lives.
• Work in a supportive, ambitious, and inclusive environment and team
• Take on opportunities for professional development and growth.

​This is the role for you.​

​​​

Interested?

If you are interested click apply and you will be redirected our careers site to complete your application.​

Closing Date: Friday 30th January at 10am

Informal Chat: Week commencing 2nd February

Interviews: Week commencing 9th February​

We reserve the right to close this vacancy early if we receive a high volume of applications therefore early applications are advised.

Direct Marketing Manager, European New Donors

Location:  London

Hiring Range:  46,000-55,000 GBP per year

Reporting to the Director of New Donor Engagement, the Direct Marketing Manager leads IFAW’s international new donor acquisition and global reactivation efforts. This role oversees the strategy and execution  of IFAW’s direct mail and face-to-face fundraising for four European markets:  Germany, France, UK and The Netherlands.  This role also designs and executes strategies to re-engage long lapsed supporters in all markets. Collaborate with the digital acquisition team to amplify results and leverage the strategies to attract new donors and reactivate lapsed donors. The manager collaborates with internal teams and external vendors to ensure campaigns are delivered effectively and in alignment with organizational goals.

Role and Responsibilities

· Lead all facets of direct mail new donor acquisition and reactivation programs, including strategic planning, budget oversight, creative strategy, vendor management, and process optimization.

· Support and participate in direct response TV campaigns and leverage that strategy to amplify results in direct mail and face to face channels.

· Develop and implement country-specific acquisition and reactivation strategies to maintain or grow donor file size in alignment with departmental goals.

· Conduct in-market research and stay informed on emerging donor acquisition methods and trends.

· Collaborate with Direct Marketing Directors to ensure newly acquired and reactivated donors align with overall fundraising goals and audience segmentation strategies.

· Oversee vendors and internal colleagues to ensure acquisition and reactivation campaigns are executed accurately, efficiently, and on schedule.

· Apply direct marketing principles, fundraising strategies, and analytical insights to design and optimize acquisition and reactivation campaigns.

· Research, identify, and recommend acquisition and reactivation test plans that support innovation, cost efficiency, and departmental growth objectives.

· Contribute to the development and management of the annual budget and three-year projections, ensuring alignment with strategic fundraising priorities.

· Deliver timely and accurate monthly forecast updates to the Director of New Donor Engagement, accompanied by a clear narrative outlining key performance trends, strategic adjustments, and changes impacting acquisition and reactivation campaigns.

· Review vendor contracts to ensure compliance with legal standards and alignment with organizational policies, fundraising ethics, and operational expectations. Ensure that vendors operate within contractual agreements.

· Lead the vendor selection process by issuing bids, evaluating proposals, and managing onboarding to ensure alignment with organizational standards and campaign goals.

Qualifications and Education Requirements

· 5+ years of direct marketing experience, preferably within a nonprofit or fundraising context

· Strong leadership and organizational skills, with a track record of self-motivation, effective time management, and team development

· Proven success managing cross-functional teams and external vendors to execute complex projects on schedule and within scope

· Exceptional communication abilities, both written and verbal, with a focus on clarity, persuasion, and donor engagement

· Demonstrated ability to meet and exceed fundraising goals, with a solid understanding of donor acquisition and retention strategies

· Global marketing exposure or international campaign experience is highly desirable

· Bachelor’s degree in marketing, business administration, communications, or a relevant experience preferred

At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people.  We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.

To apply, please submit CV and letter of interest to Careers | IFAW

About Us

We are a fast-growing, mission-led charity providing tailored support across mental health, physical rehabilitation, nutrition and wellbeing. Our work is informed by lived experience and driven by our mission that every young adult with cancer and their families/carers have the tools and support they need to live well and feel empowered.

Role Purpose

This maternity cover role is for a strategic and hands-on Digital Communications & Marketing Lead to take ownership of our digital presence, storytelling and supporter communications, with a strong focus on driving  growth in engagement and income through digital channels.

You will lead the planning and delivery of digital communications and marketing activity, ensuring consistent, compelling messaging across all platforms. You will design and deliver integrated digital campaigns that grow awareness, engagement, participation and fundraising income.

This is a hands on role and you will be the organisation’s main digital specialist during this period, working closely with the CEO and wider team.

Key Responsibilities

Digital Communications & Marketing Strategy

• Lead the development and delivery of digital communications and marketing activity that supports organisational goals, fundraising targets and brand growth.

• Plan and deliver integrated, multi-channel campaigns across website, email and social media.

• Ensure a consistent, engaging brand voice across all digital touchpoints.

Content, Storytelling & Channel Management

• Own and manage all digital channels, including social media, website and email marketing.

• Create, schedule and manage engaging written, visual and video content to support campaigns, events and fundraising.

• Promote events and fundraising activity online to maximise reach and participation.

• Design and curate digital and print assets including campaign graphics, reels, posters, flyers and web imagery.

• Ensure all digital content is accurate, engaging and aligned with brand guidelines.

Digital Fundraising Campaigns & Income Generation

• Design, manage and optimise digital fundraising campaigns to grow income from individual supporters, communities and events.

• Use digital communications to drive donations, regular giving, event sign-ups and fundraising participation.

• Build and optimise supporter acquisition, retention and conversion journeys using insight and data.

CRM, Supporter Journeys & Digital Performance

• Lead on CRM management (Beacon), ensuring accurate data, segmentation and effective supporter journeys.

• Use analytics tools such as Google Analytics and CRM dashboards to monitor performance and inform optimisation.

• Implement and manage marketing automation to enhance supporter experience and conversion.

Collaboration, Impact & Internal Communications

• Work collaboratively with colleagues to align digital communications with wider organisational priorities.

• Collaborate with the Programme Manager to gather impact data, stories and lived-experience content.

• Provide guidance and informal support to colleagues on digital best practice and supporter journeys.

Skills & Experience

Essential

• Minimum 3 years’ experience in digital communications, digital marketing or digital fundraising in the charity sector. Demonstrable evidence of leadership and impactful delivery.

• Confident using WordPress, social media platforms, Canva, Mailchimp, fundraising platforms and Beacon CRM.

• Proven experience delivering successful digital campaigns that drive engagement and income.

• Strong content creation skills across written, visual and video formats.

• Excellent copywriting and storytelling skills.

• Comfortable working independently within a small team.

• Strong analytical skills with the ability to use data to improve performance.

• Ability to travel to Huddersfield for in-person team days (2 per month).

Personal Attributes

• Thrives in a fast-paced, evolving environment.

• Creative, adaptable and well-organised.

• Passionate about digital communications and storytelling for social impact.

• Collaborative, supportive and values-driven.

• Strong commitment to the mission and values of the Ella Dawson Foundation.

Why Join Us?

We are a young, dynamic and rapidly growing charity delivering life changing impact for young adults with cancer and their families and carers. As a key member of a driven and passionate team,  this role offers the opportunity to lead and shape digital communications and marketing during an exciting period of growth. You will have autonomy, flexibility and the chance to make a meaningful impact for young adults affected by cancer.

How to Apply

Please submit your CV and Application Questions by Monday 2nd February 2026.

We are unable to support applications for our vacancies if you do not have the right to work in the UK.

We look forward to hearing from you!

Ella Dawson Foundation.