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Job Title: Senior Marketing and Communications Officer
Location: Hybrid remote with minimum 2 days per week in office, Pembury
Salary: £27,000 - £29,000 (depending on experience)
Contract: Permanent
Hours: 37 hours per week

Closing date for applications: Friday 23rd May 2025

Are you a skilled marketing professional ready to make a meaningful impact?

Aspens is seeking a creative, driven Senior Marketing and Communications Officer to help promote our services, fundraising and activities that transform the lives of autistic people, those with a learning disability and their families.

You’ll develop and deliver engaging campaigns, manage communications channels, and create content that aligns with our brand voice. Collaborating with teams across Aspens, you’ll drive audience engagement and support income-generation activities.

This is the job for you if you have excellent communication skills and know how to bring a story to life. You’ll be confident using digital channels to engage with a range of audiences, as well as traditional methods.

Join us at Aspens and help make a difference. Apply today to become part of our inspiring mission!

About Aspens

Aspens is a charity that provides high-quality person-centred care and support to individuals on the autism spectrum and with learning disabilities, and their families. We provide an integrated network of services and support across the South-East to empower individuals to lead their lives as independently as possible.

We support children, families and adults across Kent, East Sussex, West Sussex, Brighton and Hove, Surrey and the London Borough of Bexley. Our services include registered care homes, supported living, community outreach, day services, children and young people’s groups and support, specialist support, and online support for families and carers across the South-East. 

Aspens has three charity shops in Bexhill, Crowborough and Paddock Wood and online stores on eBay, Etsy and Vinted. We also have The Bluebell Café and animal farm and a pre-loved donations centre in Pembury.

Purpose of Role
This role will work with direction from the Marketing and Communications Manager to deliver marketing campaigns to raise awareness of and promote Aspens’ services, income-generation activities including fundraising, retail and hospitality, and recruitment; engage with our internal and external stakeholders; and reach new audiences. A key part of the role will be internal ‘customer’ support, collaborating with departments across the charity to meet shared goals in line with Aspens’ strategic objectives.

Key Responsibilities

Campaign delivery

· Collaborate with the operations, fundraising, retail and recruitment teams to create and deliver comprehensive marketing campaigns to promote Aspens’ services, shops/e-commerce, hospitality, events and recruitment and meet shared goals in line with the charity’s strategic objectives.

· Create and deliver internal comms campaigns to drive engagement and increase retention of staff.

· Monitor and evaluate campaign performance by reporting on agreed objectives and KPIs.

Content Creation

· Develop relevant and engaging content to be utilised across channels, including, but not limited to website, social media, internal channels and email, in our shops, Bluebell Café and the community to reach new and existing stakeholders.

· Graphic design - production of assets for marketing purposes.

· Developing marketing and comms bank of photos and video; photography and videography at events.

· Working with external companies to produce marketing collateral (signage, banners, artwork, leaflets, branded items etc.) and managing stock levels of marketing materials.

· Review all materials to ensure alignment with Aspens’ brand guidelines and tone of voice.

Channel Management

• Under direction from Marketing and Communications Manager manage internal and external channels.

• External channels including, but not limited to: Aspens’ website and linked bookings sites; charity social media channels (Facebook, Instagram, LinkedIn and TikTok); supporter communications (Mailchimp).

• Internal channels including, but not limited to: Staff intranet and staff newsletter (Mailchimp)

Brand Awareness

Under direction from Marketing and Communications Manager promote Aspens and the impact of our work to relevant stakeholders and audiences. This includes digital and traditional advertising, management of Awards nominations, PR and media.

Audience Insight

· Utilise audience data to develop understanding of audiences.

· Carry out research to monitor and keep up to date with marketing and charity trends and best practice to support audience engagement.

· Share insights with Marketing and Communications Manager.
 

Events

• Collaborate with the Business and Income Generation Team to support the planning and promotion of events and represent Aspens at events, some of which may require evening or weekend attendance.

Team Working

• Work closely with Marketing and Communications Manager and Business and Income Generation Team and build strong relationships with teams across the organisation.

Other

· Occasional travel to other offices, services and shops across Aspens’ region.

· Administration tasks as required.

Person Specification

· Demonstrate close alignment to Aspens’ values

· Excellent written and oral communication

· Commercial awareness – understanding of business operations and the ability to think strategically about how decisions impact performance and profitability

· Goal-oriented mindset

· Excellent relationship building and people skills

· Creative, with lots of ideas for engaging content

· Numerate and data-driven

· Ability to prioritise workload effectively

· Self-motivated, with the ability to work independently and within a team

· Proactive approach, ability to come up with creative solutions

· Excellent attention to detail

· IT skills including Microsoft Teams, Word, Powerpoint, Canva, Mailchimp, Xcel, Google Analytics, Google Ads

· Graphic design skills

· Photography and videography skills

· Ability to edit websites/intranet

· A degree of flexibility to work occasional evenings and weekends if required

Experience

• At least two years' experience as a Marketing/Communications Officer/Executive, ideally within the charity sector

• Experience in planning and delivering integrated marketing campaigns

• Experience of managing a range of marketing channels including social media, websites and internal platforms

• Experience of engaging different stakeholders.

• Proven track record of achievement in meeting or exceeding targets, with clear examples of delivering results against set objectives

Essential Training and Qualifications

A Levels or equivalent

GCSE English at grade C (or above).

Desirable Training and Qualifications

A degree level qualification in Marketing/ Communications or a related field

What you can expect from us:

• Fantastic paid training and career progression opportunities (including recognised qualifications in health and social care)
• Paid DBS (we will recover the cost should your employment terminate for any reason, other than redundancy, before passing your probation)
• Flexible work arrangements with opportunities to take on additional bank shifts too
• 30 Days Annual Leave (including Bank Holidays) / Pro rata dependent on hours. Annual leave entitlement increases with length of service
• Nest Pension and Death in Service Benefit
• Dedicated Employee Assistance Programme and Access to Mental Health First Aiders
• Aspens High Street Stores -20% discount on all items for Aspens’ staff
• Bluebell café- Discounted staff menu available
• Refer a Friend scheme, so you can earn up to £250 for every person you refer to work for Aspens
• Recognition schemes, including ‘Employee of the Month’

How to Apply:

Simply click ‘Apply now’ and one of our team will be in touch to discuss the role.

Any offer is subject to an enhanced Disclosure and Barring check, which we will complete on your behalf if you don't already have one, and satisfactory employment references. We will consider job share and part time arrangements for all posts in line with the needs of the Charity.

Equal Opportunity Statement

At Aspens Charities, we are committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals, including those with disabilities and those who are likely to be underrepresented in Aspens’ workforce, such as sex/gender, minority ethnic group, religion, belief, sexual orientation, age, as well as abilities. We believe that a diverse team leads to better outcomes and a more enjoyable work environment where everyone feels valued, heard, and has an equal opportunity to thrive.

As a Disability Confident employer, Aspens Charities is dedicated to supporting and promoting the recruitment, retention, and career development of people with disabilities. We recognise the value and contributions that individuals with disabilities bring to our organisation.

Accessibility and Accommodations

We are committed to providing an accessible recruitment process for all applicants. If you require any accommodations during the application or interview process, please let us know.

ID: 1439 - Senior Social Media Executive

Service: Digital Marketing

Salary: £32,311 FTE per annum + £480 home working allowance

Location: Homebased

Hours: Full time 37 hours per week. We offer flexible working arrangements - please see below for more details.

Contract: Permanent

Relate at Family Action & the Role’s Impact:
Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.

Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to join our organisation and help shape the future of Relate’s social media presence as part of Family Action. You will oversee Relate’s paid and organic social media activity, build brand awareness and drive sales of services and toolkits, whilst also supporting wider Relate at Family Action work aligning both brands.

Main Responsibilities (for details check the job description and person specification):
• Manage Relate’s social media channels, including Facebook, Instagram and LinkedIn, and the planning, creation and scheduling of organic content
• Work with the Social Media Manager and Head of Digital Marketing to develop a paid social media strategy and sales funnel to support B2C opportunities and the purchase of Relate’s services and toolkits by individuals and organisations.
• Create and manage paid social ad campaigns at each stage of the purchase funnel ie. awareness, interest, conversion.
• Support other social media channels linked to Relate at Family Action, such as those managed by our charity shop retail teams.

Main Requirements (for details check the job description and person specification):
• Experience of effectively managing social media channels.
• Experience of delivering successful paid social media ad campaigns from end to end.
• Excellent copywriting skills and the ability to write powerfully and succinctly for different audiences and objectives.
• Experience of driving sales of products and services through social media marketing.

Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:
• Please apply via our website - Click the “Apply Now” link and fill out our digital application form
• Closing Date: Sunday 11th May at 23:59

Interviews are scheduled to take place virtually, week commencing 19th May 2025.

Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.