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About the role

We’re seeking an experienced Marketing Manager to drive the promotion and growth of our Homes and services.

In this strategic, hands-on role, you will lead marketing campaigns, manage the customer journey from awareness to enquiry, and ensure every touchpoint delivers a high-quality experience. You’ll also use your creativity to produce marketing materials and manage community engagement initiatives, such as open days, to showcase our services and strengthen local relationships.

Using insight and analysis, you’ll provide recommendations to support the growth of our care services and help keep our Homes thriving.

We’re looking for someone who shares our values, collaborates well across teams, and can work independently to deliver agreed outcomes. We operate a hybrid working model — while much of the role can be home-based, regular visits to our Homes and our Twickenham office are expected to deepen understanding of our work and foster strong internal relationships.

You will be joining a values-led organisation working within our dedicated Fundraising & Marketing department. We value our team and provide excellent training and benefits.

Purpose of the role

• To lead and shape the marketing strategy for our services delivered to veterans and their families through our Homes and out into the local community ensuring strong positioning, visibility, and engagement.
• To take ownership of the marketing required to deliver successful customer journeys across all service areas, driving growth in enquiries, conversions, and service uptake.
• To provide strategic insights through effective reporting and analysis, influencing decision-making at senior level.

Key responsibilities

Marketing & Communications

• Develop, lead, and implement integrated marketing strategies that promote the full range of services provided by our Homes (including but not limited to: Lunch Club, Day Care, Short Breaks, and full-time care), ensuring these remain responsive to changing needs and market trends.
• Lead the development and delivery of marketing strategies for wider services delivered into the local community positioning these as trusted and accessible options for families and carers.
• Use data and insights via Found and other reporting tools to provide regular analysis on enquiries and service performance, producing recommendations that shape future planning.
• Ensure a consistently excellent customer journey, from initial enquiry through to service uptake, identifying opportunities to enhance engagement and improve experience
• Oversee the creation and delivery of engaging content across digital channels, website, and print, ensuring services are presented clearly and compellingly.
• Use your creative flair to design and produce a wide range of marketing assets from brochures to promotional items, to showcase individual Homes and services and strengthen the Royal Star & Garter brand across the group.
• Manage community engagement through service-focused events, such as open days, ensuring they are well-promoted, attended, and deliver a positive experience for visitors.
• Act as a key liaison with senior colleagues across Homes, services, fundraising, and partnerships, ensuring marketing activity supports organisational priorities and service growth.

Process

• Manage and monitor the marketing budget for our care services, ensuring resources are allocated effectively and deliver strong return on investment.
• Provide leadership in maintaining efficient systems and processes across the Marketing & Communications team, including project tracking, storage, and reporting.
• Champion best practice in customer journey mapping, identifying opportunities to enhance engagement and retention.
• Contribute to organisational strategy by providing senior-level insight on service marketing, audience trends, and sector developments.

Other

• To adhere to data protection legislation and to be fully conversant with relevant legislation and the guidelines.
• To understand and ensure we are compliant with Competition & Markets Authority guidance on care home
• To undertake other such duties as may be required and which are consistent with the nature of this role.

Person specification

Knowledge and experience

• Proven experience in devising and delivering successful marketing plans with a strong focus on customer experience and engagement.
• Demonstrated ability to work in a fast-paced marketing environment, effectively planning, prioritising, and managing a varied workload to deliver projects on time and to a high standard.
• Strong knowledge and practical understanding of digital marketing, including social media, email marketing and analytics.
• Good understanding of relevant marketing and charitable legislation and guidelines.
• Experience of enquiry management and reporting systems (e.g., Found) is desirable.

Skills and abilities

• Outstanding communication skills, with the ability to engage, influence, and inspire diverse audiences at all levels.
• Proven copywriting and editing expertise, delivering clear, compelling, and accurate content across multiple channels.
• Excellent relationship-building and stakeholder management skills, with the ability to collaborate effectively across teams and develop strong internal and external networks.
• Strong creative skills, with proficiency in Adobe Creative Suite (or other design software) to support the development of high-quality marketing materials.
• Advanced IT literacy, including confident use of MS 365 and Teams to manage workflows and collaboration.
• Highly analytical, with the ability to interpret complex data, generate actionable insights, and apply them to enhance marketing performance.
• Experience of WordPress or other CMS platforms (desirable), with the ability to maintain and optimise digital content.
• A proactive and creative leader with energy and enthusiasm, demonstrating a strong commitment to the mission and values of Royal Star & Garter

Other

• The ability to travel and work remotely, including the location of our Homes in High Wycombe, Solihull, Surbiton, and Worthing. Travel to the Central Services office in Twickenham will also be required.
• Be willing to work flexibly including some evenings and weekends.

Personal characteristics

• Genuine enthusiasm and passion for our mission, with a strong commitment to living our organisational values.
• A proactive self-starter with energy and drive, who inspires and motivates others through a positive and collaborative approach.
• Sets and maintains high performance standards for both self and team, with a focus on excellence in delivery.
• Approaches work with a positive, solutions-focused mindset and resilience in the face of challenges.
• Reliable and professional, with the ability to remain flexible, calm, and composed under pressure.

We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consultation with the job holder.

We're looking for a Welfare Manager to take charge of the welfare journey for every dog in our centre. In this pivotal role, you will drive timely, compassionate decisions through expert behavioural and veterinary rehabilitation, ensuring each dog progresses toward their forever home. 

What does this role do?

As a Welfare Manager you will: 

• Lead, coach and develop a small team to deliver high-quality veterinary care and behaviour modification for dogs in our care. 
• Act as a balanced advocate for both behavioural and veterinary needs to achieve the best outcomes for each dog. 
• Oversee staff and volunteer training in behaviour and dog handling, ensuring all colleagues work within SOPs, legal, and health & safety guidelines. 
• Develop and implement tailored behaviour modification plans for dogs with complex needs and monitor progress towards successful rehoming. 
• Support professional development of Behaviour Officers, Dog Welfare Assistants, and Supervisors through mentoring, assessments, and workshops. 
• Collaborate with internal teams and external partners to ensure consistent, informed behavioural support before, during, and after rehoming. 

Could this be you?

As an accredited clinical dog behaviourist (CCAB, CAB) with extensive experience in canine behaviour and welfare; including behaviour modification, clinical assessment, and risk management, you will have proven expertise in safely handling and rehabilitating dogs across a range of breeds and behavioural profiles. With a strong track record of leading, developing, and managing high-performing teams, you will also be a skilled communicator, able to influence and engage a variety of audiences.

This role has the option of live in onsite. 

What do we do?

The Rehoming department is responsible for helping as many dogs as possible find their forever homes, whether they are cared for in our network of Rehoming Centres, in a foster home or by their current owner using the Home Stay scheme. We strive to achieve excellence in our rehoming processes and to ensure the highest standards of veterinary and behaviour care through our highly skilled teams. 
 

If you're passionate about animal welfare and have the leadership skills to make a real difference, we’d love to hear from you. 

About Dogs Trust

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

About the role

The Partnerships team is looking for a new member to join our team. You will be working with a variety of major trusts, foundations and statutory sources. This is an exciting opportunity that will enable you to develop your fundraising experience and skills whilst helping us to develop and deliver new initiatives.

Hybrid working with ability to travel to Twickenham Office and our Homes in High Wycombe, Solihull, Surbiton and Worthing.

You will be joining a values-led organisation working within our dedicated fundraising & marketing department. We are passionate about making a difference to the lives of the people we care for and ensuring they receive the care they need to live life to the full. We value our team and provide excellent training and benefits.

Purpose of the role

1. To generate funds from major trusts, foundations and statutory sources

2. Leading support for this area of fundraising for our Worthing Home

3. Contribute to overall mission to support veterans and their partners living with disabilities or dementia.

Income generation

• Research, identify, and secure income from major and local trusts, foundations and statutory sources that align with our organisational priorities.

• Write compelling and persuasive funding applications, ensuring all required information is accurate and wellpresented.

• Maximise income through both unrestricted and restricted funding opportunities.

• Work closely with the Partnerships Manager to implement the trusts and statutory fundraising strategy effectively.

Donor stewardship and communication

• Provide excellent stewardship to all funders, ensuring reporting and communication requirements are met timely and professionally.

• Maintain and nurture strong relationships with funding organisations and bodies to secure long-term support.

• Collaborate with colleagues to create impact reports and regular updates that bring our work to life 

Finance and administration

• Track and report on income progress against targets, ensuring accurate records are maintained in the CRM system (Donorfy).

• Ensure all fundraising activities comply with relevant legislation and guidelines, including GDPR and safeguarding regulations.

• Support the Partnerships Manager with administrative tasks linked to applications, reporting, and compliance.

Other

• Stay informed of changes in statutory and trust fundraising landscapes, sharing insights with the team.

• Contribute to broader fundraising projects as required.

Person specification

Experience of:

• Securing income (five-figure gifts min) from Trusts, foundations and statutory sources.

• Writing successful funding applications with proven income generation.

• Building and maintaining relationships with funders to support long-term income streams.

• Using fundraising CRMs, ideally Donorfy, to track income and manage relationships.

Skills:

• Excellent written and verbal communication skills, with a proven ability to craft compelling applications and impact reports.

• Strong organisational skills, able to manage multiple projects and meet deadlines effectively.

• Self-motivated and proactive, with the ability to work both independently and as part of a team.

• Proficiency in IT, including Teams, Word, Excel, PowerPoint, and online research tools.

Personal characteristics:

• Passionate about supporting veterans and their partners living with disabilities or dementia.

• Enthusiastic, self-starting, and capable of working well independently.

• Collaborative team player who values respect and integrity.

You will be joining us at a time that holds the greatest potential for fundraising in our history, following the launch of the UK Government’s Delivery Plan for ME and initial findings of the DecodeME genetics study (co-led by Action for ME) in Summer 2025. 

Building on our charity’s already established level of support from major donors, you will provide exceptional relationship management to existing donors alongside growing our network of high value supporters.

Working closely with the CEO, alongside managing a portfolio of donors and prospects ensuring excellent stewardship, you will support our Breakthrough-ME Group (a group of high net worth and highly networked individuals). There is an established level of support from major donors at Action for ME so this is a role that will require exceptional relationship management to retain our current valued supporters while growing this crucial area of fundraising. 

This would be an ideal role for an experienced philanthropy professional seeking to work for a small but ambitious charity, helping us to achieve our mission to improve the lives of all people affected by ME – better meeting their needs today while taking action to secure change for tomorrow.

Key duties

Major Donor Fundraising

• Successfully develop and implement the philanthropy strategy to secure and maximise funds from high value individuals for Action for ME achieving annual income of £250k+

• Set plans and budgets which will deliver income through major gift fundraising and philanthropic giving through family trusts and foundations, including quarterly forecasting.

• Manage a portfolio of prospects and donors at the £5k to £100k level, to develop and maintain strong and long-standing partnerships

• Work closely with the Director of Fundraising and Development and other colleagues to ensure that plans and activities for fundraising from high value individuals are integrated into the overall fundraising strategy and plan for significant growth.

• Be responsible for our Breakthrough-ME Group with high quality proposition development.  Contribution to Group fundraising activities with a specific focus on ensuring their networks support pipeline growth for future fundraising.

• Lead the delivery of our biennial fundraising gala dinner, maximising income and new opportunities from attendees.

• Develop engaging and inspiring opportunities to steward and cultivate support creating a calendar of activities including events, presentations, approaches, networking and meetings.

• Utilise the CRM database (Raisers Edge) to provide the data required to strategise your approach to philanthropy, monitor progress and provide a high-quality donor experience.

• Ensure utilisation of insight & data, producing management information data to inform planning and strategy development.

• With the Director of Fundraising & Development, create inspiring cases for support and resulting propositions with clear budgets and outcomes.

• Create adequate systems and processes to support the major donor programme.

• Undertake and manage research into prospects and major donors, preparing for approaches and presentations and briefing senior leadership and trustees for donor meetings and events.

• Develop and maintain relationships with donors, a wide range of staff and volunteers from trustee level down.

• Provide regular feedback and internal reporting to line management.

• Work with other fundraisers to ensure that all fundraising opportunities and leads are followed up – particularly in corporate, community and trust fundraising.

• Work with Trustees, the Chief Executive and members of the Leadership Team to develop relationships with major donors.

• Self-administrate including managing your own diary and meetings, keeping accurate and up to date records of activity

• Occasional travel to London, Bristol & events

Other duties

• To positively promote the work and activities of Action for M.E. at all times.

• To contribute to the team’s overall, ongoing and annual planning and budgeting.

• To undertake any other reasonable activity in line with the responsibilities of the post as requested by the Director of Fundraising and Development, Chief Executive or any other senior Action for ME management.

• Act as an advocate for the Charity and its work.

• To work in accordance with Action for ME’s values of collaboration, equity and empathy.