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Are you an engaging leader with the ability to motivate your teams, influence senior stakeholders and champion the power of strategic audience development? Do you want to be part of our once-in-a-generation opportunity to beat dementia by driving growth and impact through audience strategy?
About The Role
We are recruiting for a Head of Audience Strategy to join on a permanent contract. This is a home-based role working full-time, 35 hours per week, with occasional travel required for team and stakeholder meetings and events.
The last few years have seen unprecedented growth in the public profile of dementia, driven in part by the growing size, impact and ambition of Alzheimer’s Society – the UK’s leading dementia charity. We now need to ensure that everyone who needs dementia support today can access it, while improving our ability to attract, engage and retain the donors, volunteers and campaigners who so generously give money, time and voice to deliver enduring change. Crucial to this is strategic audience development: driving growth by being clearer about who we need to engage, why, and how.
As Head of Audience Strategy, you will develop a comprehensive strategy that delivers a step-change in the maturity and effectiveness of audience insight at Alzheimer’s Society. Built on a range of high-quality insight, data analysis and modelling, the strategy will reflect the evolving relationship to dementia and our Society among the public and other key external stakeholders.
You will work to identify the priority groups we need to engage to drive sustainable growth across all areas of engagement. You and your team will support teams to develop acquisition and engagement strategies which feel truly audience-led, orchestrating warm supporter communications and journeys which ensure we’re growing the right audiences to meet our objectives.
A priority will be ensuring that teams have the right tools to understand, segment and target their priority audiences. You will also be responsible for supporting teams to generate high-quality evaluations of activity in relation to audience goals – using these to capture new insights that improve our overall understanding and demonstrate the value of your team. At all times, you’ll act as an articulate champion of the power of audience strategy. You will lead senior conversations across the Society about what we know and wish to achieve with our audiences and constantly seek opportunities for your team to support others to enhance their impact and deepen their engagement.
We have provisionally scheduled the first stage of interviews for this role to take place on Wednesday 19th and Thursday 20th November.
About you
Joining us, you’ll have experience in developing and implementing audience or engagement strategies, and extensive experience of diverse qualitative and quantitative research methods and data analysis. You will also be able to demonstrate proven ability to synthesise these insights and apply them to all levels of the marketing funnel, across cold and warm audiences.
Crucially, you’ll be able to build positive relationships, influence key stakeholders and use your communication and leadership skills to manage and motivate cross-functional teams. You’ll be able to take a holistic view across the areas you manage and use this insight to contribute to organisational strategy through an audience development lens.
You don’t need to have a background in the charity sector, and you may or may not have a connection to dementia, you might be an accomplished Audience Insight professional looking for progression or be an established senior leader in this area already. We’re interested to hear from you if you feel that your skills and experience could be transferred to this role. We hope the Society’s purpose and ambition resonates with you, and you’ll be motivated to help drive significant growth across all our engagement channels in the coming years.
What you’ll focus on:
- Developing and implementing a Society-wide audience strategy that demonstrably helps to drive growth by clearly laying out the key groups that Alzheimer’s Society needs to engage (including how and why) to progress different areas of our activity.
- Supporting senior stakeholders to create sub-strategies that help directorates and departments working on specific activities, campaigns, content and channels to clarify their target audiences for engagement (acquisition and retention) to drive growth and impact.
- Acting as our leading ambassador and spokesperson for audience strategy and insight, representing our audience knowledge and approach in senior forums as well as with key external partners (e.g. media and creative agencies).
- Leading the evaluation of you and your team’s contribution, developing a high-performance culture rooted in continuous improvement and a growth mindset. In addition to demonstrating the benefits of a more strategic approach to audience insight in terms of driving growth and impact.
- Oversee the co-ordinated delivery of high-quality insight, analysis and delivery from your teams, ensuring that their outputs meet the strategic and operational needs of the Society at large, and individual marketing and engagement teams.
- Using your understanding of our audiences and audience strategies to ensure our policies, processes and systems are optimised to grow engagement in line with our ambitions.
About Alzheimer's Society - who are we and what’s our mission?
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we’re happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours’ notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? we know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart.
Giving back to you
At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.
Thank you!
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The Project Officer supports the effective delivery of HACT’s community-focused programmes, with a particular emphasis on operational coordination, partner engagement, and service administration. Working closely with internal teams and external stakeholders, the role ensures that project activities—such as voucher distribution, data management, and partner communications—are delivered efficiently, accurately, and in line with organisational standards.
This role blends project management and client relationship management, requiring a proactive and detail-oriented individual who can work independently and collaboratively, with a primary focus on ensuring HACT successfully delivers the objectives for the Fuel Fund programme. The postholder will act as a key point of contact for partners, manage administrative processes, and contribute to the continuous improvement of service delivery.
Job Purpose
To coordinate and administer the delivery of HACT’s community support projects, with a focus on the Fuel Fund and related initiatives, ensuring timely and accurate processing of partner requests and maintaining strong relationships with Housing Associations, Local Authorities, and other stakeholders. The Project Officer plays a vital role in ensuring that residents receive support efficiently via our partners, while contributing to the overall success and impact of HACT’s programmes.
Responsibilities
- Manage the general administration of the Fuel Fund
- Be the primary point of contact for all Fuel Fund queries (internal and external)
- Manage Expression of Interest requests from Housing Associations, local authorities and third sector organisations, ensuring they meet the qualifying criteria and terms of the Fund
- Manage voucher requests, ensuring they meet qualifying criteria, and issuing to referral partners across the UK
- Manage, and evolve as needed, quality control processes
- Manage collation of reporting data from Housing Associations and other referral partners
- Analyse multiple data sets and produce reports on the Fuel Fund for HACT and external stakeholders
- Provide updates to key HACT staff about distribution progress
- Feed informal and formal progress updates and reporting information to HACT Communications and Marketing colleagues, working with them to communicate project learning and opportunities
- Work closely with colleagues in the wider Communities team to support housing association engagement with HACT’s work and to support key team-wide activity such as the annual Community Investment conference
Required Skills
Essential
- Administrative experience with a good knowledge of and experience in using Microsoft Office
- Strong relationship management and collaboration skills, with an ability to engage, communicate and build relationships with a wide range of stakeholders at different levels.
- Experience of managing multi-partner/ stakeholder projects and knowledge of project management tools and methods.
- Excellent data analysis skills.
- Excellent communications skills, both oral and written.
- Demonstrable track record of preparing and producing data analysis and reports.
- Ability to work autonomously, use initiative and work independently to drive projects through to completion.
- NVQ Business Administration Level 2 (or suitable clerical experience)
Desirable
- An undergraduate degree in a relevant subject.
- Experience working in a charity, social enterprise or local government supporting communities facing hardship
- Experience using organisation-wide CRM systems and utilizing these to manage personal data and project delivery
Job Accountabilities
Complete fuel fund and voucher allocations as per agreed timelines.
Ensure projects operate with a sufficient number of sector partners, for example the number of housing associations referring into the fuel fund.
Monitor and review project reach and impact, using this learning to shape any new methods of delivery, e.g. pilots with other sector partners to reach new audiences.
Collaborate with colleagues to communicate the project opportunities and learning at regular intervals, contributing to the wider thought leadership and collaboration objectives of the Communities team.
Maintain positive relationships with project funder(s), by sharing project data in line with agreements.
Ensure high quality delivery of the project, ensuring robust systems are in place to record activity and monitor compliance with the terms and conditions of the project, improving systems as needed, to support partner engagement and voucher redemption.
Coordinate and lead day to day communications with sector partners participating in the project and ensure feedback is collected and reviewed from project partners and beneficiaries.
Further information
The post holder for this role will be required to complete a basic Disclosure & Barring Service (DBS) check.
The Fuel Fund programme must have dedicated resource at all times during the working week (Monday Friday) and as such, annual leave needs to be coordinated with colleagues in the team to ensure the programme is sufficiently resourced throughout the year.
Employees are also expected to be flexible in undertaking the duties and responsibilities attached to their post and may be asked to perform other duties that are consistent with the grade, responsibilities, and typical scope of the role. Any additional tasks should remain appropriate to the nature of the post and not extend into unrelated functions or specialisms.
All employees are expected to work in accordance with the organisation’s values and behavioural standards, which include being supportive, transparent, respectful, kind, honest, and collaborative. This means fostering a culture of empathy, openness, integrity, and teamwork in all interactions, and contributing positively to the organisation’s mission and strategic objectives.
About HACT
Innovation. Collaboration. Insights.
It’s what we’ve always done.
As the charity of the social housing sector, these are the core values that have driven the transformation and development of housing providers for over 60 years.
We believe the provision of housing is about more than just bricks and mortar – it’s about enhancing peoples’ lives.
By partnering with organisations across the housing sector, we drive value for residents and communities through insight-led products and services which encourage innovation and foster collaboration.
To apply for this role, please share your CV with a one-page cover letter setting out why this role appeals to you and how your skills and experiences meet the key skills points in the job description
Interviews expected to take place on November 17th and 18th.
To apply for this role, please share your CV with a one-page cover letter setting out why this role appeals to you and how your skills and experiences meet the key skills points in the job description
Registered Charity
21 - 50
To support the social housing sector to unlock the full potential of its social purpose, for the benefit of residents & local communities
The client requests no contact from agencies or media sales.
Thank you!
Join Evolve Music as our next Executive Director — and lead a creative, purpose-driven charity using music to change lives across the South West.
We’re looking for an inspiring, strategic and compassionate leader to guide Evolve into its next exciting chapter.
Since 2017, Evolve Music has grown into one of the South West’s leading community music organisations, working in partnership with health, education and cultural organisations to deliver inclusive, creative and high-impact programmes. From Sound Lab for neurodivergent young people to Dads Rock for fathers and male caregivers, our work reaches thousands each year, using music as a catalyst for wellbeing, confidence and connection.
As Executive Director, you’ll shape our strategic vision, lead fundraising and partnership development, and nurture a talented and passionate team. If you believe in the power of music to transform lives, we’d love to hear from you.
The client requests no contact from agencies or media sales.
Thank you!
About us
The Lucy Faithfull Foundation (LFF) is a UK-wide charity that exists to prevent child sexual abuse and exploitation. We’re here for everyone who needs us. We protect children by working with people who pose a risk and diverting them from causing harm. We support individuals and families who have been affected by abuse. And we help professionals who work with families to create safer environments for children through delivering risk assessments, interventions, training and consultancy.
About the role and you
We are looking for a data professional to support and manage significant changes in the way our charity uses, processes and manages data. Our teams pride themselves on evidence-informed practice, using research and data to enhance their work at every stage. There are elements of our charity’s work which are unique to our field, making our data highly valuable in contributing to the future of preventing child sexual abuse. We collect data all the time: on the individual progress of our clients, the reach of our campaigns and the demand for our support. As part of our new Tech and Data Strategy, we are taking the next stage in our use of data analysis and data science, ensuring that we use our data more effectively and efficiently to support our teams in preventing child sexual abuse.
We are looking for a Data Scientist/Analyst to help us make this change. You will be based in the LFF Research Team, reporting to our Director of Research and Impact.
This role will facilitate better use, processing and management of data across the organisation. It will focus on four areas:
- Data systems and structures
- Data analysis
- Data visualisation
- Data security and compliance
The postholder will work alongside experienced researchers to develop a new portfolio of priority projects to enhance our work. With no fixed task list or assigned service, this role offers the freedom to explore and innovate, identifying where data, data science, and data systems can drive real change.
This role will be remote or hybrid - we have offices in Bromsgrove, Epsom and Edinburgh.
What you’ll get from us
We offer the following benefits:
- Hybrid working (with a minimum of 2 days in the office per week; we ask for 3 days in the office per week for the first month)
- NEST pension
- 33 days’ annual leave rising to 38 days (inclusive of statutory bank holidays following qualifying period)
- Up to 5 days’ learning and development per year
- Flu jabs & eye tests
- Season ticket loans
- Charity discounts
- Employee assistance programme
- Option of private healthcare with Benenden
How to apply
We really welcome informal conversations with prospective candidates about the role and the charity in advance of the deadline.
To apply, please download the job pack and return your completed documents by Monday 24th November at 5:00pm. Stage 1 interviews are scheduled to take place on 4th December and stage 2 interviews are scheduled to take place on 10th December for shortlisted candidates.
If you have not been contacted within 2 weeks of the closing date you have been unsuccessful with your application. Please note the successful candidate will be required to undergo a DBS check for this position.
#data #research #datascientist #dataanalyst #dataanalysis #datasecurity #datacompliance #datavisulisation
Registered Charity
101 - 500
To prevent child sexual abuse and exploitation
The client requests no contact from agencies or media sales.