Product innovation manager jobs in Birmingham

059 Development Product Executive

Reporting to: Products Manager
Hours: Full Time (35 hours per week)
Key Relationships: Products Manager, Stewardship Manager, Fundraising Lead, Director of Development, CEO, COO, Trustees, External Partners
Location: Remote Working, with national travel requirements for meetings, events and collaboration.

OVERALL PURPOSE

To support the Products Manager in the development, delivery and administration of innovative fundraising products and initiatives that generate income for NHS Charities Together whilst helping NHS charities increase their own fundraising income.

The Development Product Executive will play a key role in coordinating fundraising products including the lottery programme, the National Legacy Campaign, , fundraising toolkits and collective fundraising initiatives. The role will help ensure products are delivered effectively, members receive excellent support and product performance is monitored to drive continuous improvement.

Working collaboratively across the Development team, the Development Product Executive will help deliver high-quality fundraising products that are accessible, scalable and responsive to the needs of NHS charities.

KEY RESPONSIBILITIES

The main duties and responsibilities of the role holder are as outlined below:

Product Delivery & Development

• Support the Products Manager with the delivery and ongoing development of fundraising products, campaigns and initiatives for NHS charities.
• Support the administration and delivery of the lottery programme, including member onboarding, supplier liaison, reporting and responding to enquiries. The role will support NHS charities to recruit players to the lottery, so experience of engaging and growing membership or supporter bases, and understanding recruitment journeys, would be beneficial.
• Assist in developing, testing and evaluating new fundraising products and pilot initiatives.
• Produce and maintain fundraising toolkits, guidance documents, templates and other supporting resources.
• Coordinate timelines, project plans and actions to ensure fundraising products are delivered to schedule.
• Support the creation and delivery of collective fundraising initiatives that enable NHS charities to collaborate and maximise fundraising opportunities.

Member Support & Collaboration

• Act as a first point of contact for member charities with queries relating to fundraising products and initiatives.
• Build positive relationships with NHS charities, understanding their needs and supporting successful implementation of fundraising products.
• Coordinate member communications relating to fundraising products, campaigns and opportunities.
• Support the delivery of webinars, workshops and member events, including preparing materials, managing registrations and following up with attendees.
• Gather feedback from member charities and supporters to inform future product development and improvements.
• Support the delivery of consultancy projects where required.

Product Administration & Performance

• Maintain accurate project documentation, timelines, budgets and performance records.
• Collate income, participation and engagement data across fundraising products.
• Produce regular reports and dashboards to monitor product performance and support evaluation.
• Assist in monitoring budgets, expenditure and income against forecasts.
• Maintain accurate records on Raiser's Edge and other systems in line with GDPR and organisational policies.
• Support supplier administration, including raising purchase orders, processing invoices and monitoring contracts where required.

Marketing & Communications

• Work collaboratively with the Communications Team to develop and schedule marketing materials that promote fundraising products.
• Coordinate the production of product resources, case studies and promotional content.
• Identify member success stories and examples of best practice to share across the NHS charity network.
• Support campaigns that encourage member engagement and product participation.

Innovation & Continuous Improvement

• Monitor fundraising trends, emerging products and sector developments to identify new opportunities.
• Support the testing and evaluation of new fundraising ideas and product improvements.
• Assist with gathering insight and learning from product pilots to improve future delivery.
• Contribute ideas that improve efficiency, supporter experience and member engagement.

Cross-Team Collaboration

• Work closely with colleagues across the Development Team to ensure fundraising products complement wider fundraising activity.
• Collaborate with Data & Systems and Business Support teams to ensure effective administration and reporting.
• Support wider fundraising activity, including events and campaigns, where required.
• Contribute positively to team meetings, planning sessions and organisational projects.

Other Duties

• Visibly live NHS Charities Together's values, including our commitment to diversity and inclusion.
• Carry out duties in accordance with NHS Charities Together's Health & Safety policies and procedures.
• Work flexibly, prioritising workload and supporting colleagues across the organisation as required.
• Adhere to relevant legislation, fundraising regulation, GDPR and organisational policies and procedures.
• Maintain confidentiality and handle sensitive information appropriately.

This is not meant to be an exhaustive list of duties. Flexibility is required and the post holder will be expected to undertake other duties appropriate to the role and within their skills and experience when reasonably requested.

Competencies

Teamwork – 'One Charity', working within and across teams

• Collaborates effectively across teams to ensure fundraising products are successfully delivered and continuously improved.

Building trust and respect – listen, feedback and learn

• Builds positive relationships with NHS charities, suppliers and colleagues through responsive communication and a collaborative approach.

Responsibility – owning your part in our success

• Takes ownership of product administration, project coordination and delivery to ensure high-quality outcomes. Demonstrates excellent attention to detail and follows through on commitments.

Professionalism – creating an environment to achieve success

• Organises work effectively, manages competing priorities and maintains accurate records and reporting. Upholds fundraising regulations and organisational standards.

Stakeholder focus – understanding the needs of our stakeholders

• Provides excellent support to member charities, ensuring fundraising products are practical, accessible and responsive to their needs.

Acumen – sound decision-making

• Uses data, feedback and learning to improve product delivery and identify opportunities for innovation and continuous improvement.

PERSON SPECIFICATION

Knowledge, Skills and Experience

Essential

• Experience working within a fundraising, marketing or project coordination role
• Experience coordinating projects or campaigns involving multiple stakeholders
• Excellent organisational skills with the ability to manage multiple priorities
• Strong written and verbal communication skills
• Experience producing reports and analysing performance data
• Strong IT skills including Microsoft Office, particularly Excel
• Experience maintaining databases or CRM systems
• Excellent attention to detail and administrative skills
• Strong relationship-building and stakeholder management skills
• Ability to work independently and collaboratively as part of a team

Desirable

• Membership or subscription recruitment experience, particularly involving acquisition campaigns or supporter recruitment, would be advantageous.
• Experience supporting fundraising campaigns or products
• Knowledge of fundraising products including lotteries, legacy fundraising or individual giving
• Experience developing toolkits, guidance or fundraising resources
• Experience working with external suppliers or agencies
• Knowledge of fundraising regulation, GDPR and charity sector best practice
• Experience using Raiser's Edge or another fundraising CRM
• Understanding of NHS charities or the wider health charity sector

Background

The Lily Foundation is the UK's leading charity dedicated to advancing research, raising awareness, and providing support for individuals and families affected by mitochondrial disease ('mito'). Our vision is for a world in which every mitochondrial disease patient has a voice and access to treatment, support to improve their life and, ultimately, a cure.

We currently raise around £1m each year, with community fundraising, challenges and special events generating the majority of our income. With a new fundraising strategy in place, exciting plans for growth and increasing opportunities to engage supporters in different ways, we're looking for someone to bring these programmes together into a joined-up public fundraising portfolio.

This is a fantastic opportunity to help shape the future of public fundraising at The Lily Foundation, building on our strong foundations while developing new ways to inspire supporters, grow income and maximise long-term engagement.

About the role

This is an exciting new role with responsibility for leading and developing Lily's public fundraising programme, bringing together our sports events, special events, community fundraising and emerging individual giving activity.

Reporting to the COO, you'll provide leadership across the public fundraising team, ensuring our programmes work together to deliver an outstanding supporter experience and sustainable income growth. You'll line-manage three colleagues, helping them succeed in their roles while creating a joined-up approach to planning, delivery and stewardship across the portfolio.

Alongside overseeing one of Lily's largest fundraising income streams, you'll also play an important role in developing our Individual Giving, Regular Giving and legacy fundraising activity, helping turn these emerging programmes into strong and sustainable sources of future income. If you're someone who enjoys developing people, spotting opportunities and bringing different strands of fundraising together, this is a brilliant opportunity to make a lasting impact.

Key responsibilities

• Lead the delivery and ongoing development of Lily's public fundraising programme, ensuring community fundraising, sports events, special events and individual giving activity work together to maximise income and supporter engagement.
• Line-manage, support and develop the two Events Managers and the Community & Individual Giving Officer, providing clear direction, regular feedback and development opportunities, and carrying out formal performance reviews
• Work closely with the Head of Fundraising to translate Lily's fundraising strategy into practical annual plans, priorities and targets for the public fundraising portfolio.
• Oversee the performance of the public fundraising programme, monitoring income, expenditure and KPIs, identifying trends and opportunities, and taking action where required.
• Support the continued development of Lily's Individual Giving, Regular Giving and Legacy fundraising programmes, helping to test new ideas, improve supporter journeys and build long-term sustainable income.
• Ensure supporters receive an excellent experience across all public fundraising activity, developing joined-up stewardship journeys that encourage long-term support.
• Work collaboratively with Marketing colleagues to develop engaging fundraising campaigns, products and communications that inspire supporters to get involved.
• Encourage innovation and continuous improvement across the team, using insight, evaluation and supporter feedback to inform future activity.
• Ensure accurate use of the CRM system (Donorfy), promoting good data management and using reporting and insight to support decision-making.
• Prepare regular reports and updates for the Head of Fundraising and COO, highlighting progress, opportunities, risks and recommendations.
• Work collaboratively across fundraising, marketing and operations to ensure public fundraising activity is well planned, well supported and aligned with organisational priorities.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

About the Veterans’ Foundation

The Veterans’ Foundation is one of the UK’s leading military charities, raising funds to support serving personnel, veterans and their families through a network of charitable organisations across the UK.

Since launching in 2016, we’ve awarded more than £40 million in grants to over 500 charities, helping improve the lives of thousands of members of the Armed Forces community.

As we enter our second decade, we’re investing in digital platforms, technology and the supporter experience that will help us reach more supporters, raise more funds and increase our impact.

The Opportunity

This is an exciting opportunity to join the Veterans’ Foundation at a pivotal moment in our development.

We’ve created this 12-month fixed-term role to lead a defined programme of digital fundraising and transformation projects that will strengthen our fundraising capability and create the foundations for the next phase of our growth.

Working directly with the Head of Fundraising & Engagement, you’ll lead the successful delivery of major digital initiatives, including the launch and optimisation of our new website, embedding Salesforce as our fundraising CRM, developing supporter journeys, delivering digital fundraising campaigns and introducing new digital products and platforms.

If you enjoy building, improving and delivering meaningful digital change, this is an opportunity to make a lasting impact on an organisation with ambitious plans for the future.

Key Responsibilities

As Interim Digital Fundraising Manager, you will:

· Lead the successful launch, optimisation and ongoing development of the Veterans’ Foundation website.

· Deliver digital fundraising campaigns that increase supporter acquisition, engagement, retention and income.

· Design and implement automated supporter journeys using Salesforce and associated digital platforms.

· Develop and optimise digital donation journeys and fundraising products.

· Introduce new digital products, platforms and technologies that enhance supporter experience and fundraising       performance.

· Manage relationships with digital agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Develop reporting dashboards and performance insight to support evidence-based decision making.

· Use analytics, testing and supporter insight to continuously improve campaign performance and digital user experience.

· Work collaboratively across fundraising, communications and grants to maximise digital opportunities.

· Champion digital innovation and identify opportunities to improve systems, processes and supporter engagement.

· Contribute to the successful delivery of the Veterans’ Foundation Fundraising Strategy.

· Undertake any other duties appropriate to the role.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

To be considered for this role, applicants must have the right to work in the UK and be currently resident in the UK.

Essential

We’re looking for someone who can demonstrate:

· A proven track record of planning, delivering and optimising successful digital fundraising, digital marketing or supporter engagement campaigns that achieve measurable results.

· Successful delivery of digital projects involving websites, CRM systems and digital platforms, with the ability to manage multiple priorities and deliver to agreed timescales.

· Strong knowledge of digital fundraising, supporter journeys, email marketing, website management and social media, with the ability to use data, testing and insight to continually improve performance and supporter experience.

· Experience of working with CRM systems, ideally Salesforce, and the ability to use data to support segmentation, reporting, campaign delivery and strategic decision-making.

· Proven ability to manage external agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Experience of monitoring, evaluating and reporting on campaign performance, establishing meaningful KPIs and presenting clear recommendations to stakeholders.

· Experience of managing project or campaign budgets, demonstrating value for money and return on investment.

· Excellent written communication, stakeholder management and project management skills, with the confidence to work independently, take ownership of complex projects and build effective relationships across the organisation.

· A proactive, innovative and solutions-focused approach, with the curiosity and drive to identify opportunities to improve digital fundraising performance.

Desirable

· Experience working within the charity, fundraising or not-for-profit sector.

· Experience of Salesforce or other CRM, marketing automation or customer journey platforms.

· Experience using digital analytics and reporting tools, such as Google Analytics, Power BI or Looker Studio.

· An understanding of fundraising regulation, data protection and digital marketing best practice.

· Experience of digital product development, user experience (UX), conversion rate optimisation (CRO) or website optimisation.

· Experience of delivering organisational change, digital transformation, or implementing new digital systems, platforms or ways of working.

Why Join Us?

This is an opportunity to shape the future of digital fundraising at one of the UK’s leading Armed Forces charities.

Over the next 12 months you’ll lead projects that will transform how we engage supporters, strengthen our digital fundraising capability and create the platforms and experiences that underpin our future growth.

Your work will help us reach more supporters, raise more sustainable income and enable more funding to reach the charities supporting serving personnel, veterans and their families across the UK.

If you’re motivated by creating meaningful change and want to leave a lasting legacy, we’d love to hear from you.

About Us 
British Horse Society (BHS) is the UK’s largest equine charity, helping horses and everyone who cares for them enjoy the best possible life together. We make riding safer, champion the welfare of horses, protect off road riding routes, encourage participation and increase education and understanding around horses. Whether your time with horses is a bit of fun, a life’s passion or a life’s work, we make sure you can always find happiness, confidence and contentment together.

In this role, you will play a key part in engaging our key audiences, bringing BHS’ impact and benefits to life for supporters, members, volunteers, and partners to build a growing and loyal community.

Job Purpose 
We’re looking for a creative and passionate Marketing Executive to ensure BHS supporters and partners feel thanked, informed and proud to be part of our community. As part of the performance marketing team, and reporting into the Campaign Manager- Supporter Engagement & Retention, you will help deliver email campaigns, supporter journeys and content that strengthens loyalty, supports our charitable work and improves the supporter experience.

 

What you’ll be doing: 

Creating and writing engaging email campaigns, newsletters and supporter updates that inform and involve audiences in our work.

Helping to build supporter journeys that thank, inspire and keep people connected to grow our community.

Working with teams across marketing, membership, fundraising, volunteers, education and charitable impact areas.

Using data and testing to understand and improve the supporter journey to grow engagement and retention.

Bringing our brand and values to life through key supporter communications and touch points to deepen connection to BHS and our cause.

What you won’t be doing: 

You won’t be working with a single audience- you’ll support a range of BHS supporters and partners including members, donors, coaches and volunteers and be involved in many areas of BHS.

You won’t be working alone. You will be working within a supportive performance marketing team and collaborating closely with the wider marketing, communications and fundraising department.

You won’t need charity or equestrian experience, although either would be helpful.

 This is a great role for you if: 

You want to use your marketing experience and skills to make a positive difference.

You are confident in writing emails, copy and content that builds loyalty, trust and inspires to action.

You are audience focussed, passionate about understanding what makes our supporters tick and how to engage them.

You are confident using email marketing, CRM or digital tools

You like using data to understand performance and using it to improve what comes next.

You like coming up with ideas, then making them happen

You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.

Why Join Us? 
At BHS, you’ll be part of a passionate team working towards making a real difference for horses and riders. We offer a collaborative environment, opportunities for personal and professional growth, and the chance to have a lasting impact on the equine and wider community. 

We also offer 26 days annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services. 

Location: Our office is based near Stoneleigh in Warwickshire, and this role will typically work from there 2 days a week with flexibility to work remotely. You’re also welcome to work in the office more frequently. 

Hours: 35 a week – with an early finish on a Friday!

Unifrog’s mission
 

We’re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counsellors to manage the progression process effectively.
 

Our outlook is global - we work with schools and universities all over the world, from the US to New Zealand, and from Italy to Hong Kong. We want to make it so that young people can compare every opportunity taught in English, wherever it is in the world, and have all the support they need to make successful applications.
 

We have a clear social purpose, and we’re hugely ambitious. We already work with over half of UK secondary schools, and more than a thousand international schools. We are growing rapidly in terms of the number of our customers, in terms of how much they use our platform, and in terms of the breadth of products we offer.

Our team is at the heart of our business and it is integral to our success. We work hard to foster a culture of openness, happiness and innovation, and we commit to helping every individual learn and grow so that they can reach their full potential. We want to hire talented people, whatever their background. If you are excited by our mission and are ready to work hard, please don’t hesitate to apply. We look forward to hearing from you!
 

We believe in the power of diversity. If you are from an ethnic minority background, we would like to strongly encourage you to apply. In advance of applying if you have any questions about working at Unifrog, please contact our Recruitment Lead (contact details on our website). 

Employer Partnerships at Unifrog

We provide employers in the UK with a unique opportunity to connect with 1.9 million students and thousands of careers leaders and teachers at our partner schools and colleges. Whether employers are looking to improve the diversity of their workforce or want to support disadvantaged students through their corporate social responsibility (CSR) objectives, our tailored partnerships support employers to reach their early careers and DEI goals while also bringing engaging employer content to our audience of students in the UK.

 

What you’ll do

The Head of Employer Partnerships role is to make sure we achieve our partner growth, resubscription and revenue targets. You’ll be responsible for maintaining and improving sales excellence within the team, and ensuring a sky high resubscription rate. You’ll also establish and develop relationships with partner networks who can help us raise our profile in the early careers space, and secure opportunities to share our data insights with emerging talent and CSR audiences. 

Key responsibilities:

• Lead the Employers team to achieve their objectives, including increasing our partner base, the diversity of our employer partners, and hitting revenue and resubscription targets.

• Shadow the Employer Partnerships Managers on demos and check-in calls. Share best practice, give feedback and support the team to perform as best they can.

• Support the Employer Engagement Coordinator and Partnerships Managers with account management processes and look for ways to improve return on investment for partners.

• Work closely with the New Business Lead to build prospecting campaigns and achieve demo targets.

• Conduct performance reviews and support the team with their development goals.

• Be the point person for escalation of issues related to partners at a high risk of being lost/that have expressed a desire to end their partnership with us.

• Establish and develop lasting partnerships with leading networks in the early careers space.

• Be responsible for the sales and partner retention for a small number of employers, with the responsibilities of an Employer Partnerships Manager.

• Lead on in-person and online events, working closely with our Events and Marketing teams to deliver outstanding and impactful experiences for our employer partners, teacher, student and parent audiences.

Working together

You will line manage the Employer Partnerships Managers and Employer Engagement Coordinator. You’ll work closely with the New Business Lead, Data and UK school and colleges teams, and liaise with the Marketing and Events team on the promotion of events and collateral required. 

You will report to the Partnerships Director for UK and Employers.

What we’re looking for

• 2+ years sales experience.

• Strong leadership skills and line management experience, with the ability to motivate and inspire teams and individuals.

• Proven track record of excellent relationship management.

• A background or interest in Early Careers/Talent or Social Value.

• Strong communication skills - both written and verbal.

• Personable and resilient.

• Innovative and able to implement and execute strategies.

• Proficient in forecasting and data analysis.

• Excellent presentation skills to represent Unifrog at events. 

• Active listening and objection handling skills

• Keen attention to detail.

• Strong organisational skills.

• Interest in the education and early careers space. 

Benefits 

On our jobs page you’ll find a full list of the benefits we offer our team. Here’s a snapshot:

• Mission focussed
  
  Join one of Escape the City’s top 1% employers and help transform careers and destinations in schools.

• Be part of a growing company
  
  Become part of a committed, dynamic, and growing company. We want to build our team for the long term: if you do well, we will do our best to make sure you want to stay at the company for a long time.

• Grow individually
  
  Professional development is important at Unifrog. You will define your own 6-month objectives and will be supported by your line manager and the rest of the team to achieve them. You will have an annual training allowance to spend on what you need to grow and progress.

• Have impact
  
  Influence the company’s direction: we love to promote great ideas, wherever they come from.

Key details

• £52,000 per annum (Grade D) pro rata, plus commission from employer partnerships in your portfolio and performance-related incentives. (OTE £57,000 per annum, pro rata).

• Full-time.

• Fixed-term contract for 15 months. 

• Work remotely or in our London or Edinburgh offices.

• 28 days paid holiday per year (plus bank holidays).

• Working hours are 9:00am to 5:00pm, Monday to Thursday, and 9:00am to 4:30pm on Friday.

• Start date: 2nd November 2026, though we will be flexible for the right candidates.

• If you require reasonable adjustments, or want to discuss any details about the role before applying, please contact Mhairi (details on our website).

• We can only consider candidates who have the right to work in the UK.

Application process  

• Deadline: 10:00am (BST) on Monday 24th August 2026. 

• We may need to close applications early if we receive a lot of interest. As long as you’ve already started applying, we’ll give you 48 hours’ notice of the deadline changing - so if you’re thinking of applying, please start an application so we can keep you updated. 

• Stage 1: Application form (~1 hour) 

• Visit our website to upload your CV and complete the questions below.

• Please note that we do not review CVs at this stage of the application process, so please be as specific as possible about your experience.

i. With reference to examples of your recent experience, what would make you an excellent candidate for this role? (250 words)

ii. Tell us about a time you had to lead a team to meet a goal - what was your approach? (250 words)
 

• Stage 2: Phone task (15 minutes)

• Stage 2: Video call interview (1 hour) 

• Standard Q&A from a panel of three, including questions about your experiences and how these relate to the role, and scenario questions based on common situations you might face (plus time for your questions).

• Video call interviews will be held w/c 7th September 2026.

• Your answers are an opportunity to let us know more about your motivations and experience. While we understand that candidates might want to use AI to improve parts of their application, we strongly encourage you to write your answers independently. 

Please note, we compare all answers to an AI generated answer. Where we suspect AI has been used to write the majority of the answer, this will be taken into consideration when scoring

 

Inclusion and diversity at Unifrog

• How we communicate

Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from.

• Embedded EDI

As a platform that supports teachers and students from a huge variety of backgrounds it’s important that our team and leadership reflects this diversity. This is something we are actively working towards and prioritising. We embed diversity, equity and inclusion across everything we do, continually evaluating policies and practices to make sure they are inclusive and equitable.

To make sure everyone’s voice is heard and people have the opportunities to learn to be better allies in the workplace, we encourage the team to share what they’re celebrating, facilitate training and group discussions, and seek regular feedback about what more the company could do to help people feel included.

• Recruitment processes
  
  To ensure that our recruitment process is consistent and fair, we anonymise your application and therefore do not see your name, personal, educational or professional background. We also randomise the order of responses so that it’s less likely that a candidate is advantaged or disadvantaged by where their answers appear compared to other candidates.