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Page 1 of 39
London (Hybrid)
£46910 - £51848 per annum
Full-time
Permanent
Job description

Age UK is recruiting for an experienced Direct Marketing Manager (Acquisition) who understands multi-channel acquisition programmes and has a deep knowledge of face-to-face fundraising.

Face to face fundraising remains one of our essential supporter acquisition channels. When done well, it builds trust, sparks emotional connection and creates long term relationships that fund our vital services.

This is an exciting and critical role in Age UK's Individual Marketing team that will be responsible for the delivery of the Acquisition strategy and programme to recruit new financial supporters through creating exciting propositions that provide our target audiences with compelling reasons to donate.

Individual Marketing is a key component in Age UK's income generation strategy, with ambitious growth projected by 2030 - this role will be crucial for achieving this.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office - currently once a week on a Thursday and may involve occasional travel for meetings and events. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience
* Demonstrate a solid foundation of experience within the Acquisition Direct Marketing discipline across offline and online channels with single and multiple product journeys. A, I
* Proven experience of recruiting new supporters via face-to-face campaigns A, I
* Proven financial planning experience, including reforecasting and budget-setting, with a history of strategic decision making when building forecasts A, I
* Experience of using data and insight to drive performance optimisation and improvement A, I
* Ability to manage several priorities within a fast-paced environment, working on several projects concurrently with many internal and external stakeholders, and the ability to ensure they are delivered on time and within budget. A, I

Skills and knowledge
* Clear communication and interpersonal skills, with the ability to work with people at all levels I
* Ability to work on own initiative as well as part of a team  I
* Confident proactively finding solutions in complex situations, navigating different stakeholder needs and expectations  I
* Highly organised and ability to manage a range of competing priorities at the same time  I, T
* An understanding of acquisition programmes and how to reach and convert target audiences to provide the best lifetime value  A, I
* Excellent project management skills  A, I, T
* Strong numerical and analytical skills  I, T
* Ability to critically assess concepts and copy based on fundraising best practice, in order to meet income targets  A, I, T
* Proficient in the use of MS Office applications, particularly Excel and Word  T

Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P

Experience

* Experience of line management and performance management  A, I

Skills and Knowledge
* Knowledge of the function of a Fundraising or Income Generation division, and the role of Individual Giving within this A, I

What we offer in return

  • Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
  • Excellent pension scheme, life assurance, Health cashback plan and EAP
  • Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
  • Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
  • Blue Light Card Scheme
  • You Did It Awards - recognition awards from £100-250
  • Many additional benefits

Additional Information

Supporting statements and anonymisation

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please visit our website.

Application resources
Organisation
Age UK View profile Organisation type Registered Charity Company size More than 1000
Posted on: 24 April 2026
Closing date: 01 May 2026 at 21:00
Job ref: Grp01622
Tags: Fundraising, Marketing, Project Management, Direct / Supporters