1. DESIGNATION Marketing and Communications Officer

2. HOURS 36 per week (some planned unsocial hours)

3. SALARY NJC Scale scp 13 - 17 (£22,021 – £23,836)

4. LOCATION Registered Office, Warrington

5. RESPONSIBLE TO Marketing and Communications Manager

6. ACCOUNTABLE FOR Some volunteer supervision

7. PURPOSE OF POST

   The post holder will report to and assist the Marketing and Communications Manager, helping to champion and manage the PAPYRUS brand and supporting the delivery of our projects and services through developing engaging and targeted content. They will act as the day-to-day lead on our social media channels with the aim of increasing reach and engagement, and regularly report on data and insights to inform strategy.

8. KEY RELATIONSHIPS

   Marketing and Communications Manager, Marketing and Communications Team, Head of Marketing and Communications; CEO; Staff and Volunteers; PAPYRUS members and supporters; Media Manager.

9. MAIN DUTIES AND RESPONSIBILITIES

   1. Day to day running of social media platforms

      1. Run our social media accounts (Facebook, Twitter, LinkedIn, Pinterest and Instagram and TikTok), using these to promote our services, increase brand awareness and drive engagement with our audiences;

      2. Develop the charity’s online presence by exploring new opportunities and channels to appeal to different audiences;

      3. Proactively search for, curate and share content from appropriate third parties and monitor news and developments within mental health and suicide prevention;

      4. Track our reach and engagement using insight and analytics tools, reporting regularly to the Marketing and Communications Manager.

   2. Coordinate and report on digital marketing

      1. With the support of the Marketing and Communications Manager, manage effective digital advertising campaigns using Google AdWords and Facebook advertising;

      2. Maintain the charity’s Google AdWords account, including keyword research, bids and budgets;

      3. Report on outcomes (including impression share, quality score and other account metrics).

   3. Help plan and deliver organisational communications

      1. Assist in maintaining and updating the central communications timeline and help promote awareness campaigns around key dates and themes;

      2. Help produce and distribute regular e-news updates and a new monthly e-Newsletter to our members and supporters, maintaining our database account and subscriber list on Raiser’s Edge;

      3. Help promote and assist with the organisation of PAPYRUS events and seminars;

      4. Provide communications support to other teams within PAPYRUS as required.

      5. Assist with Internal Communications delivering key messages to staff and supporting with the monthly newsletter.

   4. Assist with brand management and design

      1. Support the Marketing and Communications Manager in ensuring the PAPYRUS brand is consistently used across all channels (including any use by third parties) as per our guidelines;

      2. Help produce creative designs and artwork for print and digital requirements, utilising in-house design tools and software (including Adobe Creative Cloud and Canva);

      3. Maintain and update in-house branding and collateral, our image library, stock photography, templates and presentations.

   5. Assist with the production and distribution of PAPYRUS literature

      1. Assist in the design and delivery of literature and merchandise, liaising with other departments and external designers where required;

      2. Assist with the PAPYRUS Newsletter: develop content ideas for forthcoming editions, collate and chase authors for articles, keep track of schedules and deadlines, proof and mark up editions, and liaise with designers where required.

   6. Support with the maintenance of our website and content management

      1. Support the Marketing and Communications Manager in regularly updating the website with new content or features through the content management system, liaising with web providers where necessary;

      2. Help develop different user journeys and profiles, liaising with external suppliers where required, and report to the Marketing and Communications Manager on website use and future development opportunities.

   7. Undertake research and analysis to inform decision-making

      1. Assist with running internal working groups to develop ideas and campaigns;

      2. Help conduct research as required to inform decision-making and test ideas and materials;

      3. Analyse and regularly report on statistics to improve and inform our marketing activity (using Google Analytics, Raiser’s Edge and Meltwater).

   8. Help maintain communications procedures, guidelines and best practice

      1. Act as the first point of contact for communications queries, co-ordinating the appropriate response from PAPYRUS and linking in with other departments where necessary;

      2. Increase the number of organisations that promote PAPYRUS and our services and compile a list of key communications contacts to increase information sharing;

      3. Help create internal reference tools and templates.

   9. Engage with and support members and stakeholders when required.

   10. Respect confidentiality and manage data according to PAPYRUS policy.

   11. Understand your duties and manage any matters relating to safeguarding of children and vulnerable adults within PAPYRUS policy.

10. ADDITIONAL DUTIES

    It is the nature of the work of PAPYRUS prevention of young suicide that tasks and responsibilities are in many circumstances, unpredictable and varied. All staff are, therefore, expected to work in a flexible way when the occasion arises and when tasks not specifically covered in their job description have to be undertaken. These additional duties will normally be to cover unforeseen circumstances or changes in work and they will normally be compatible with the regular type of work. If the additional responsibility or task becomes a regular or frequent part of the member of staff’s job, it will be included in the job description in consultation with the member of staff.

11. CONFIDENTIALITY

    It is expected that all PAPYRUS employees understand that our work is confidential and that neither details about those who use its services nor any other PAPYRUS business should be divulged to members of the public. A confidentiality agreement must be signed on taking up this post. Further details are outlined in the PAPYRUS Confidentiality Policy.

12. BASIC PRINCIPLES

    The post holder is expected to be familiar with and have regard to the ethos and values of PAPYRUS and work within that framework. They must be prepared to operate without prejudice to all who approach PAPYRUS or work with the organisation at any level.

13. CONDITIONS OF SERVICE

    Conditions of Service are broadly in line with those set out by the National Joint Council for Local Government Services. PAPYRUS has a probationary period of 6 months for all posts. Appointment to this post may be subject to satisfactory Enhanced CRB Disclosure and/or completion of Vetting and Barring Scheme checks.

14. QUALIFICATIONS

    See Person Specification

PAPYRUS is committed to safeguarding and requires all employees and volunteers to share this commitment. Therefore, an enhanced DBS check is required for this appointment.

PAPYRUS is an equal opportunities employer. We particularly welcome applications from black and minority ethnic candidates as they are under-represented within our organisation at this level.

Please visit our website for full detail and application form.

Communication and Engagement Post

The Rape and Sexual Abuse Support Centre (Cheshire & Merseyside) in partnership with the North West Strategic Direction for Sexual Assault and Abuse Services has an exciting position available for a Sexual Violence Communication and Engagement Manager. The postholder will have a track record in project management and marketing.

This is a new and developing role that has been created to react to the findings of sexual violence criminal justice pathways for sexual violence victims in each of the North West regional areas. The post is based in Warrington with travel around the North West. Working from home would be considered.