About the role
As local campaigning lead in our award-winning public affairs and campaigns team, you will play a pivotal role in driving Sands’ mission to save babies’ lives and ensure bereaved families receive the care and support they need.
You will need experience of delivering and evaluating impactful campaigns, and of working in close partnership with those with lived experience to create meaningful, lasting change at a local or national level.
This is a dynamic, outward-facing role that combines strategic campaigning with hands-on community organising. You will have the skills to support and develop a network of local campaigners, empowering volunteers and supporters to take action in their communities, influence decision-makers, and improve services over the long term. You will also feel comfortable representing Sands at a local level, developing strong relationships to amplify the organisation’s voice and impact.
Working collaboratively across the organisation, you will ensure campaigns are evidence-based, inclusive, and shaped by the lived experiences of diverse bereaved families. You will create compelling content and digital actions, support media engagement, and use data and insight to evaluate impact and continuously strengthen our approach.
This role offers an opportunity to combine leadership, influencing and community engagement skills in a purpose-driven environment, making a tangible difference to families and communities across the UK.
Main Purpose of Job
To lead Sands’ local campaigning function.
Co-lead impactful campaigns at a local and devolved nation level with bereaved parents and families, supporting Sands core aims to save babies lives and ensure anyone affected by the death of a baby receives the care and support they need by:
1. Leading the implementation and evaluation of Sands local campaigns to further our core aims.
2. Developing the capacity of Sands local volunteers, supporters and campaigners to take action to improve their local services in the long-term.
3. Ensuring that Sands campaigns are evidence based and reflect the views and experiences of a diverse range of bereaved parents and families.
Principle Tasks and Responsibilities
Leading implementation, and evaluation of Sands local campaigns to further Sands core aims.
- Lead local campaigns at Sands in line with our local campaigning strategy, collaborating and planning with key internal stakeholders, and staying up to date with best practise in local campaigning and community organising techniques externally.
- Evaluate the success of the local campaigns with internal and external stakeholders, implementing recommendations for future improvement.
- Work with colleagues to grow Sands’ local campaigning presence across the UK, including supporting funding applications to build staff capacity.
- Manage the budget for local campaigning.
- Represent Sands at a local level, attending meetings, and building relationships, with local politicians, NHS and council officials, journalists, third sector organisations, and other local stakeholders.
- Produce engaging campaigns content for use digitally across different platforms and in hard copy, working with the engagement team to ensure asks are effectively communicated to key audiences.
- Create compelling e-actions to support our campaigns using the Sands digital campaigning platform.
- Work with colleagues to support the production of press releases and responses to media inquiries.
- Organise campaigns meetings and events (virtual or in person).
- Recruit and line manage local campaigns staff, supporting and collaborating with them to roll out impactful local campaigns in more areas (subject to future funding).
Developing the capacity of Sands volunteers, supporters, and campaigners to take action to improve their local services in the long-term.
- Manage local campaign groups of bereaved parents and families, empowering and motivating them to implement campaigns to solve issues that affect them and create long-term change in their communities.
- Using community organising techniques to build the capacity of local campaigners and groups to campaign independently in the long-term – connecting local people, facilitating workshops and discussions, developing local campaign leaders, and recruiting new members into campaigns.
- Work collaboratively with teams working with Sands supporters and volunteers to maximise the impact of our campaigns, including supporting the creation of effective campaign supporter journeys.
- Create written and visual resources to support campaigning.
- Develop training sessions to build campaigning skills, to be delivered online or in person, or recorded.
- Provide advice and support to Sands campaigners via email, telephone and video call.
- Ensure key data and information about Sands campaigns and our campaigners are up to date and stored in the relevant place, including the Sands database.
Ensure that Sands campaigns are evidence based and reflect the views and experiences of a diverse range of bereaved parents and families.
· Undertake evidence gathering projects to support Sands campaigns work, including collating and analysing data and presenting findings in an accessible and engaging way.
· Ensure that the views of bereaved parents and families inform Sands campaigns and provide opportunities for Sands volunteers to get involved in our campaigning activity.
· Provide direct support to bereaved parents to help them become confident campaigners, so they are well informed, equipped to speak out and know how to go about it.
General tasks
· Undertake any other duties commensurate with the role as required by the Head of Public Affairs and Campaigns and the Director of Research, Education and Policy.
· Model the culture and values of Sands at all times.
· Work flexibly with other members of staff and team, with some evening/weekend working.
· Maintain a high level of confidentiality and professional conduct.
· Abide by all Sands Policies and Procedures and undertake all mandatory training as required.
· Participate actively in annual appraisals and personal development reviews.
· Actively promote and embody the vision, mission, and values of Sands including a commitment to Equality, Equity, Diversity and Inclusion (EEDI).
· Occasional evening and weekend working.
This job description is not contractual and may be amended from time to time to reflect the changing needs of the organisation.
We are here to support everyone touched by pregnancy loss or the death of a baby. Always.


The client requests no contact from agencies or media sales.
Role Overview
Stroke Association are delighted to partner with The Talent Set on a fantastic Associate Director of Marketing & Communications role.
Reporting directly to the Executive Director of Giving, Volunteering and Voice, this role will lead the talented Marketing and Communications team and play a critical role in shaping how the charity engages with stroke survivors, supporters, partners, policymakers and the wider public. Working closely with Executive Directors and teams across the organisation, you will develop and deliver an integrated marketing and communications strategy that advances our organisational goals and strengthens impact.
As Stroke Association builds a more agile and collaborative culture, multidisciplinary teams are embracing test-and-learn approaches, using insight and evidence to focus efforts where they can make the greatest difference.
We’re looking for an exceptional leader who combines strategic vision with creativity, influence and collaboration. Someone who can inspire and develop a high-performing team, champion the value of marketing and communications across the organisation, and help the charity reach more people affected by stroke than ever before.
Key Responsibilities
- Ensure a coherent and compelling marketing, communications and brand strategy that strengthens the charity's profile, supports organisational priorities and builds public understanding of stroke and its impact.
- Drive insight, evidence and learning to inform decision-making, enabling the continuous evolution of marketing and communications approaches, channels and activities.
- Create the conditions for marketing and communications to operate as a strategic partner across the organisation, supporting the delivery of fundraising, influencing, research and stroke support priorities.
- Champion a co-creation approach, building meaningful partnerships with colleagues, stroke survivors, volunteers, supporters and external stakeholders to shape communications, campaigns and organisational priorities
- Embed an audience-led approach that enables meaningful engagement, broadens reach and deepens connection with diverse communities.
- Ensure the voices and experiences of stroke survivors, carers and communities are authentically represented and embedded within the charity's communications, campaigns and brand narrative.
Person Specification
- Proven experience of developing and delivering organisation-wide communications and marketing strategies that support organisational objectives and drive measurable impact.
- Experience of leading and developing high-performing multidisciplinary teams, creating an inclusive, empowering and values-led culture.
- Demonstrable experience of building and protecting organisational reputation, including managing complex communications, sensitive issues and reputational risk.
- Experience of working collaboratively with senior leaders to shape organisational priorities and influence decision-making.
- Experience of developing compelling audience-led communications, campaigns and engagement approaches across multiple channels.
- Experience of working with lived experience, service users, beneficiaries or communities to shape communications, campaigns or organisational activity.
- Experience of managing significant budgets, resources and external agency relationships.
- Experience of supporting organisational influencing, campaigning or policy objectives.
- Experience of leading communications through organisational change, transformation or periods of significant growth.
What’s on Offer
- Salary: £75,000 (+ London weighting depending on post code)
- Permanent
- Home-based, with national travel in the UK as require, including some overnight stays
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.