Retention Direct Marketing Manager Jobs in Derby, England
Closing date: 28th April
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
This is an exciting new role in our growing Fundraising Marketing Team. As Alzheimer’s Society is a growing charity with ambitious goals, we are looking for someone who is passionate about data insight and creating impactful supporter journeys
As the successful candidate, you will be the driving force behind planning supporter journeys across the Income and Engagement directorate. You will help identify the next best ask for supporters interested Events, Legacies, Cause, Prize, and more. You will write data informed retention strategies and work with the relevant stakeholders to see these plans come to life.
You will also work closely with the Fundraising Marketing Team to shape and influence wider marketing activity. This is a diverse role with the opportunity to work across a number of marketing channels both online and offline.
Alzheimer's Society have recently been named on the Sunday Times Best Places to Work 2023. We have achieved excellent scores for workplace happiness, pride, and job satisfaction. This is a fantastic achievement and we're incredibly proud as this is fantastic indication of how far we’ve travelled over the past few years.
About you
The successful candidate will be passionate about outstanding supporter experiences and maximising income opportunities, you have a good understanding of direct marketing and digital marketing channels.
You will also ideally be:
- Data driven and detail orientated
- An expert in fundraising and marketing techniques
- Able to communicate complex ideas in an accessible manner
- A natural communicator and able to work with a number of stakeholders across a large and complicated organisation
- Adept at working with some ambiguity as we implement new opportunities
- Motivated by a test and learn strategy
- Able develop new ways of working and consider all aspects of campaign management
- Have a creative flare and passion for delivering the best possible supporter experience
About Alzheimer's Society
At Alzheimer's Society, we believe passionately that life doesn't end when dementia begins. We are here for anyone affected by dementia, and we do everything we can to keep people with dementia connected to their lives and the people who matter most.
Everything we do is shaped by people affected by dementia. Their knowledge and experience are critical to bringing about real-world solutions. From choosing the most promising research through to telling their stories to raise awareness; they are the heart of this organisation.
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
Job description
The Cleft Lip and Palate Association (CLAPA) is the national charity for people affected by cleft lip and palate in the United Kingdom.
CLAPA supports people affected by cleft to take control of their journey, connect with others, and use their voices to impact the future of care. Our vision is that no one affected by cleft lip and palate in the United Kingdom will go through their journey alone.
We are seeking a Fundraising Coordinator (Individual Giving) to join our small but dynamic Fundraising team.
The role requires excellent donor care and stewardship skills. All forms of communication will be required including the proactive use of digital channels such as the website and social media platforms.
The Individual Giving Fundraiser will play a vital role in increasing income from our existing supporters. You will support donor acquisition as well as taking the lead on retention of our supporters across multiple channels including cash appeals, regular giving, lottery and in celebration giving. The role will also support the Head of Income in the delivery of a legacy and major donor program.
You will develop and deliver excellent stewardship programmes that drive retention by deepening audience understanding of the challenges that people affected by cleft face and the impact that their donations make. Using data and insight, you’ll deliver compelling campaigns, with people affected by cleft right at the centre. You’ll use creative tools and techniques to demonstrate impact and inspire future action.
The ideal candidate is a creative and confident communicator who shares our values and our staff team’s dedication to supporting the UK cleft community.
How to Apply
Please read the Recruitment Pack in full and then complete the online Application Form linked within. For safeguarding reasons, we are not able to accept CVs.
Applications close: Monday 13th May at 12.00 (noon)
Interviews: Thursday 23rd May (via Zoom)
Start date: ASAP
The client requests no contact from agencies or media sales.
London: £70,995 to £87,781 | National: £68,407 to £76,800
The College of Policing is the professional body for the police service in England and Wales who work to share knowledge and good practice, set standards, and support professional development for police officers and staff. Although we're a small organisation, our work has a big reach. We are uniquely placed to work both with national policing organisations and local forces to support frontline officers, staff and volunteers in their day-to-day roles. We offer a supportive and inclusive environment for people to thrive.
This post can be based remotely with occasion travel to the headquarters in Ryton-on-Dunsmore (CV8 3EN) or regional offices including London, for individuals based close to an COP office then the team are in a couple of days a week. They offer extensive flexible-working policy, employee wellbeing support, family friendly policies, employers’ network for equality and inclusion membership (ENEI silver award winners), and status as a disability confident leader means everyone can bring their whole self to work.
The Head of Finance and Procurement will report to and work closely with the Director of Enabling Services leading the Finance Team. This team is highly competent, reliable, and experienced in what they do. A Senior Leadership role supporting the Chief Executive and Directors to lead, plan and implement the College’s agreed strategic priorities, ensuring products are fit for purpose and have the greatest overall benefit for end-users in policing.
The key responsibilities of the Head of Finance and Procurement will be:
- Engage, build and influence relationships with internal and external stakeholders providing strategic vision, leadership and accountability. Evaluate the impact of College policy, products and services to understand stakeholder impact and contribution to the College’s agreed strategic priorities Champion the efficient use of College resources and budgets
- Develop transformational strategy, policy and proposals to deliver the organisation’s agreed strategic priorities, utilising research and best evidence to apply rigour and challenge.
- Lead financial and procurement strategies and planning for the organisation, making appropriate and timely recommendations to the Executive and College Board
- Lead the overall management of day-to-day internal financial controls and assets including the detection and monitoring of fraud, and financial risk management
- Identify, analyse and manage strategic risks proactively, reporting, escalating and putting in place mitigation as appropriate and ensuring all risk assessment is timely, proportionate and balanced with the operational realities and requirements of policing
- Develop, lead and performance manage individuals through line management and/or matrix management arrangements as required, ensuring adequate resourcing is planned to meet objectives and that project and programme management disciplines support the delivery of key initiatives
The successful Head of Finance and Procurement will have:
- You must be ACCA, CIMA or ACA fully qualified finance professional
- Strong ability to build effective working relationships with internal and external stakeholders at all levels and work collaboratively to achieve objectives
- You will have led a team or teams during your career
- Strong ability to effectively challenge and influence others, including more senior colleagues and stakeholders, to ensure the right outcome is achieved
- You will have experience of managing budgets and forecasts, dealing with external stakeholders (such as internal and external audit), and have been involved in risk management and performance management
- Able to communicate with, engage and inspire others at all levels
Robertson Bell is exclusively partnering with the College of Policing to recruit a new Head of Finance & Procurement with the role based remotely or from one of the offices. The benefits package is generous including up to 31 days of personal annual leave and around 28% Employer contribution to pension.