Senior acquisition direct marketing officer jobs

The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.

Key responsibilities:

The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.

Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.

Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.

Donor Acquisition (30%)

1. Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops. email, paid social media adverts, Pay Per Click Googe adverts, and lead generation activities.
2. Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
3. Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long-term support.
4. Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.

Regular Giving (20%)

1. As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting. This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
2. Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co-ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
3. Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.

Legacy and In-Memoriam Giving (20%)

1. Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
2. Responsible for legacy and in-memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM in these ways.

New product testing (20%)

a.  Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.

b.  Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

Planning and reporting (10%)

1. Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
2. Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other

1. Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
2. Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
3. Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
4. Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
5. Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally.

For full details, please download the recruitment pack.

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Are you a strategic marketing leader with a passion for making a difference? Blood Cancer UK is looking for a Senior Direct Marketing Manager to manage a high-performing team, deliver insight-led, multi-channel campaigns, and make a real difference to the lives of people affected by blood cancer. This is an exciting opportunity to be responsible for impactful direct marketing campaigns that grow individual giving and engage supporters. 

Based in London with hybrid working options (2–4 days per month in the office, may increase dependent on business needs), this role offers the opportunity to lead a talented team, innovate with digital channels, and champion campaigns that engage and inspire supporters. If you thrive on turning data into action and delivering outstanding results, we want to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives. 

We are looking for a Digital Marketing Specialist to join the British Psychological Society’s friendly and professional Marketing team. In this role, you’ll support the delivery of impactful digital marketing activity that enhances the Society’s visibility, appeal and growth. It’s a great opportunity to help shape how a membership charity connects with its audiences across digital channels, as we continue to strengthen our digital capabilities.

About the Role

As Digital Marketing Specialist, you’ll play an equally important role across two core areas: paid digital advertising and email marketing, working closely with colleagues across channels. This is a hands-on role for a confident digital marketer who combines data, creativity and channel expertise to grow awareness, engagement and conversion across our products, including membership, professional registers and CPD.

You’ll own our Google Ads activity (including Ad Grants), run paid social campaigns, and manage our external agency across Meta, LinkedIn and TikTok – leading the work, reviewing performance and ensuring activity delivers against strategy.

You’ll also plan and deliver targeted email campaigns and automated journeys, writing compelling copy that drives member acquisition, retention and engagement.

Insight is central to the role: you’ll set up tracking, build reports, turn performance into clear recommendations and continually optimise activity. You’ll bring strong PPC expertise and SEO awareness (essential), solid email and copywriting skills, and an interest in using new tools - including AI - to work smarter and deliver impact.

What we’re looking for

We’re looking for an experienced digital marketer with proven hands‑on experience in paid media / PPC and email marketing.

You’ll be confident managing campaigns across Google Ads (including Ad Grants) and paid social platforms such as Meta, LinkedIn and TikTok, with a sharp eye on budget optimisation and return on advertising spend. You collaborate well with creative teams and external agencies, stay ahead of platform changes, and can translate performance data into actionable insight for a range of audiences.

You’ll bring strong working knowledge of Google Analytics, campaign tagging, conversion tracking and audience segmentation, alongside experience delivering email marketing campaigns and automated journeys. You’ll have a good understanding of SEO, landing page optimisation and GDPR best practices, and the ability to write clear, engaging copy across platforms.

Highly organised and collaborative, you’ll be comfortable owning multiple workstreams and combining analytical thinking with creativity. Formal marketing qualifications (particularly Google Ads certifications), CRM experience, familiarity with AI tools, and an interest or background in psychology would be an advantage.

Why Join Us?

We have a friendly, supportive and values led working culture with an excellent benefits package that includes:

• Agile & flexible working
• Generous leave entitlement
• Occupational pension scheme
• Cycle to work scheme / free eye care vouchers / Winter flu vaccinations
• Tailored learning & development
• Employee Assistance Programme 
• Life Assurance 
• Discounts scheme with national organisations

 How to apply

The closing date for applications is 11:59pm on Sunday 17th May 2026. To apply, please submit your CV and a covering letter detailing how you meet the criteria in the job profile. Please note that applications without a cover letter will not be considered.

The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances. We are only able to accept applications that can demonstrate a right to work in the UK as we are unable to sponsor people requiring a work visa.

Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.

For more than 140 years, the Forces Employment Charity has proudly supported Service leavers, veterans, and their families in building successful civilian careers. We provide veterans with life-long, life-changing support, jobs, and training opportunities, regardless of circumstances, rank, length of service, or reason for leaving.​

​By working for FEC, you will become part of a vibrant team living the charity’s values: Expert, Supportive, Passionate, Open and Honest, Resilient, and Collaborative.​

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Brief role description​

The Business Development Manager will play a pivotal role, driving the acquisition of high-value, multi‑year corporate partnerships that deliver meaningful shared value for the organisation and its partners. They are responsible for developing and securing six‑ and seven‑figure strategic partnerships, ensuring each relationship aligns with organisational priorities and delivers clear, measurable impact.

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Who we are looking for​

We are looking for an experienced business development professional with a strong track record of winning long‑term corporate partnerships and securing multiple‑figure sums to deliver income targets.​

You will bring experience in prospect research and networking, with the ability to secure high‑value partnerships and deliver income targets. You will have excellent communication skills, including presentation, negotiation and influencing, and experience using CRM systems to support your work.​

You will demonstrate a highly self‑motivated and entrepreneurial approach, comfortable working to ambitious targets. You will be dynamic, organised and solutions‑focused, bringing a collaborative approach to your work. You will also be flexible and happy to attend events and meetings across the UK to secure funding partnerships.​

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Interested? Want to know more about the Charity? Check out our website​.

Eager to know more about the role? Have a look at the Job Description attached below​.

What’s in it for you? Check out our Benefits attached below​.

Have we convinced you to apply? If so, submit your CV and Covering Letter by Monday, 25 May 2026.​

Got questions about the role? Get in touch with the People Team at Forces Employment Charity​.

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Please note: Applications will be reviewed and interviews conducted throughout the duration of this advert; therefore, we may at any time bring the closing date forward. We encourage all interested applicants to apply as soon as possible.​

If you are an internal applicant, please ensure you have made The People Team aware before applying.​

We are committed to equal opportunities and improving the working lives of our staff by fostering an inclusive, supportive environment where everyone, including those with disabilities, can thrive, develop, and achieve their full potential. We actively encourage applications from individuals with diverse backgrounds and ensure reasonable adjustments are made to support candidates with disabilities throughout the recruitment process.​

We actively recruit citizens of all backgrounds, but the nature of our work in specific departments means that residency and security requirements can be more tightly defined than others. You will be asked about this throughout the recruitment process.​

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