Senior acquisition direct marketing officer jobs

Help us secure the funds needed to save lives.​

We are looking for a passionate Senior Direct Marketing Officer to join our Individual Giving team at Samaritans. This role will create, manage and implement key campaigns and projects across the Individual Giving (IG) programme to recruit and retain supporters maximising loyalty and lifetime value.​

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Contract​

£38,000 - £40,000 per annum plus benefits

Full time (35hrs per week) 

Fixed Term Contract (12 months)

Hybrid working with link to Ewell office

In-person working: Meeting in person and working collaboratively are things we value. We work in person around 2 days or more per month.​

We are passionate about flexible working, talk to us about your preferences 

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What you’ll do 

Craft creative direct marketing campaigns across a range of channels

Manage campaigns from concept to fulfilment and analysis

Develop long-term marketing strategies to maximise income

Work with staff across the organisation to deliver high class supporter experience

Review and analyse campaign effectiveness

Build strong relationships with external suppliers and agencies​

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What you’ll bring

Proven experience of direct marketing campaign management

Sound understanding of customer relationship marketing and integrated marketing communications

Experience of managing online and offline campaigns

Strong project management skills

Ability to communicate with a wide range of stakeholders

Excellent copywriting and proof-reading skills​

Full Job Description and Person Specification here

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Why Samaritans?​

At Samaritans, you’ll be part of a people-first organisation deeply committed to inclusion, compassion and learning. You’ll contribute to a team where your voice matters, your expertise makes a difference, and your work helps save lives.

We welcome applications from individuals with lived experience and encourage those from underrepresented communities to apply. We are committed to creating an environment where all our people feel seen, heard and supported.

You’ll join a values-led organisation with a powerful mission and a collaborative culture. We offer flexible hybrid working, excellent benefits, and the chance to make a tangible difference in suicide prevention across the UK and Ireland.​

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available here. You can also visit our careers website to access this.​

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans.

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Apply now​

If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions and to upload your CV.​

We kindly ask that you don’t rely on AI tools for your application answers, or to generate interview answers. We want to see your own unique ideas and writing skills. We want your application to stand out from the rest and showcase your own strengths.​

​Applications close: Friday 5th December @ 09:00am

Interviews: w/c 8th December 2025. Second round interviews will be held on 15th and 16th December.

Battersea is entering an exciting phase of innovation and transformation as we embark on the first year of our new five-year strategy. Our fundraising team bridges the journey of the animals in our care with the wider public, demonstrating how their contributions enable us to support every dog and cat. We now have several new roles within this team to further our mission.

Within this role, you will manage and deliver Battersea’s Lottery & Lead Generation programme, maximising income and achieving budgeted targets and KPIs. You will be responsible for managing and motivating a team of three to deliver the programme effectively and professionally. You will also be responsible for managing the business-critical agency relationships key to the success of the programme.

What we can offer you:

In return for your commitment to our cause and to recognise the value of our employees, Battersea offers a range of benefits to support the wellbeing of our employees. These include:

• 28 days of annual leave (plus 8 days paid public holidays) per year
• Discounted gym memberships and cycle to work schemes
• Employee Assistance Programme and access to Wellbeing Resources
• Generous pension contributions - up to 10% employer contribution
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year
• Annual interest-free season ticket loans

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in-person training programmes, leadership and management training, mentoring and much more.

Our hybrid working model:

We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion:

We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all.

We understand the value of diverse voices, perspectives, and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community.

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best. 

More about us:

At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Acceptable use of AI:

At Battersea, we value expertise. We recognise each candidate that applies to us will have a range of expertise they can offer us, so we want to hear about this in your own words. We understand the support that generative artificial intelligence (AI) software can offer but it can also lead to numerous applications presenting as generic and impersonal. This makes it difficult to gain understanding of your unique experience.

To best showcase yourself, we encourage you to write your responses without the assistance of AI. If you require the use of AI software to aid in completing your application, we ask you use the generative responses as a prompt for writing your answers and avoid copying and pasting. You must also ensure the information presented in your application accurately reflects your experience.

Closing date: 8th December 2025

All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

Interview date(s): To be confirmed

For full details on the role, please download the recruitment pack.

Do you have excellent interpersonal skill, are well organised and able to manage a busy workload?

We are looking for a team player with iniative to join our Fundraising team.

Duties include:

Delivering a portfolio of creative and inspiring initiatives that place the supporter at the heart of every interaction.

Maximise retention and long-term value of the supporter base through effective stewardship and data-driven engagement.

Support delivery of Individual Giving KPIs and income targets in line with strategic objectives.

Monitor and report on income and expenditure across campaigns, ensuring alignment with agreed budgets.

Develop and implement innovative methods for acquiring new supporters and reactivating lapsed donors.

Lead on integrated campaign planning, including direct mail, and communication.

Design and deliver outstanding stewardship plans, including personalised communications and impact updates.

Develop effective welcome and thanking programs to enhance supporter experience

Represent Individual Giving at events and external initiatives such as Hospice Care Week and Dying Matters Week.

Driving Licence essential

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

IRC UK
IRC UK is part of the IRC global network, which has its global headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in the UK.
In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm. 

The Purpose of the Role
IRC’s External Relations (ER) department brings together Fundraising, Communications and Policy & Advocacy functions. With the aim to raise money, awareness and influence for crisis-affected populations worldwide, the department combines knowledge and expertise across multiple national markets.  
 
The IRC fundraising teams are comprised of colleagues and teams working in the USA, UK, Germany, Sweden and Korea as well as emerging markets delivering direct marketing, content, account management, philanthropy, board liaison, corporate as well as trust and foundation partnerships to support IRC’s national fundraising strategies. 
 
The IRC’s private fundraising capability in the UK has grown significantly over the past five years. Ambitious growth plans are in place to deliver increasing income from the private sector as part of an exciting global External Relations strategy.  
 
The Director of UK Mass Markets is responsible for the leadership and direction of the Mass Markets team in the UK and for securing long-term sustainable income for the IRC through individual donor acquisition, retention and supporter care. You will lead and develop a high-performing team by growing mass marketing audiences and income, developing exciting and targeted campaigns, identifying opportunities for product, channel and audience diversification, and championing UX and a supporter centric fundraising model. The Director will also serve as a key partner to the UK Executive Director as they facilitate cross-team collaboration, accountability and success among all private fundraising teams in the UK (Philanthropy, Global Corporate Partnerships, Foundations & Trusts and Mass Markets). The Director will play a leadership role in IRC UK more widely as a member of the UK Senior Management Team (UKSMT). The UKSMT is collectively responsible for achieving the cross-functional goals of IRC UK’s strategy and actively fostering an inclusive workplace at IRC UK.
 
This role is responsible for:  
I.  Securing significant and sustainable funding in the UK for IRC’s work 
II.  Leading strategic activities that support IRC’s mass market fundraising presence including campaigns for the End-of-Year, World Refugee Day and emergencies

Scope and Authority 
This position has responsibility for delivering the UK Mass Market team strategy and targets and Supporter Care within the overarching Global Mass Markets strategy and UK Strategic Plan. 

Responsibility for Resources:
This post will have responsibility for three direct reports (1x Senior Acquisition Marketing Manager, 1 x Retention Marketing Manager, 1 x Donor Services Assistant) and a substantial expenditure budget. The role is part of the global Mass Markets team and is matrix managed by the Executive Director in the UK and the Global Vice President of Mass Markets.

Key Working Relationships
Internal:
•  Counterparts and senior leads in global Mass Markets team 
•  UK SMT: Directors of Strategy and Delivery, Communications, Advocacy, Philanthropy, Finance, People and Culture, Awards Management
•  Global peer-level team: Directors and Heads of Mass Markets for Korea, Germany, Sweden, USA and Global Mass Market Support Leads
•  Digital team members (UK and global) 
•  Global Creative Studio and Brand 
•  Senior Director for Retention
•  International Operations team, incl. data & analytics roles  

Key Accountabilities

·  Aligned to the overall Global External Relations Strategy, develop, implement, monitor and report on IRC UK’s fundraising and supporter engagement strategy. 
·  Lead fundraising campaigns (acquisition, retention, mid-level) that deliver unrestricted income to enable IRC’s work. Channels include e-mail, direct mail, inserts, Facebook advertising, new forms of social media, and adwords, as well as telemarketing etc.
·  Develop a supporter engagement programme that focusses on developing and deepening long-term relationships and drives retention rates.
·  Develop and deliver an innovation programme, ensuring fundraising products and activity are at the forefront of the UK sector and allow IRC to cut through to new audiences.
·  Deliver outstanding supporter services, ensuring supporter interactions are dealt with professionally and appropriately.
·  Contribute strongly to overall Global External Relations strategy and budget development during the budgeting and investment request process.  
·  Lead, inspire, develop and performance manage the UK Mass Markets team.
·  Ensure effective collaboration between the UK-based leads of the Foundations and Trusts, Global Corporate Partnerships, and Mass Markets teams, in executing comprehensive, aligned donor engagement strategies across the UK. 
·  Collaborate with other UK leaders on the UK Senior Management Team, holding collective accountability for achieving the goals of the UK strategy and advising on the wider management of IRC UK to support those goals.  
·  Reporting to the UK Board of Trustees, including presentations to the full Board and the External Relations Committee as required. 
·  Representing IRC in the Disasters Emergency Committee (DEC) Fundraising Directors group.
·  Be the senior contact for all mass marketing partnerships with third party supplies.  
·  Act as senior voice in cross-market working groups and committees. 
·  Network and build external profile of the IRC UK Mass Markets team by attending relevant fundraising and sector events, and building other external stakeholder relationships. 
·  Input into effective risk management of mass marketing income by accurately assessing opportunities, threats, strengths and weaknesses on a regular basis, and iterating the programme based on results.  
·  Accurately forecast, monitor and report on income and expenditure budget lines. 
·  Keep up to date with sector developments in individual giving, digital fundraising to ensure IRC is at the forefront of fundraising developments. 
·  Work closely with Mass Markets team in other national markets (i.e. Korea, Germany, Sweden, US) and the International Operations team to ensure all engagement is coordinated, and where appropriate, synchronised.  

Skills, Knowledge and Qualifications:

·  Driven, motivated and proactive with a solutions-based attitude and resilient in the face of setbacks. 
·  Proven ability to manage, meet and monitor fundraising budgets and Key Performance Indicators. 
·  Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload. 
·  Ability to understand legal frameworks and requirements, and implications of decisions in the best interest of the charity. 
·  Excellent verbal and written English and the ability to produce well designed and high-quality proposals and reports.
·  Institute of Fundraising, Cass or comparable qualifications would be an advantage.  

Experience:
·  Extensive experience of individual giving (or mass marketing) and digital fundraising and ideally, mid value and legacy giving, within a large or medium global charity, including a proven track record of both acquisition and retention.**  
·  Launching new channels and products with success. 
·  Comprehensive understanding and experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance.** 
·  Experience and understanding of creative process and relationship with brand identity through different channels and audiences. 
·  Proven track record of success in a leadership, line management, recruitment, performance management and talent retention.**
·  Demonstrated history of being an empowering and supportive manager to front-line fundraisers.
·  Experience working for a centralised, international organisation would be a strong advantage.  
·  Experience using Salesforce an advantage.  

Criteria in the Person Specification marked with ** are the minimum criteria in line with our commitments under the Disability Confident Employer Scheme in the UK. 
UK based candidates who state that they have a disability and meet these criteria, will be invited to interview.

We are working with a highly collaborative and innovative heath charity to recruit this key position, they are looking for an individual with extensive experience of producing innovative and insight-led campaigns from conception to delivery and a passion for line managing a team whilst developing people.

You will be responsible for driving donor acquisition and retention, with a particular focus on digital campaigns.

This is a 4 month contract to start asap, the charity are interviewing on a rolling basis.

This position will be a hybrid role based between their offices in either London, Brighton or Glasgow and home working, with one day in the office.

47,485 if based outside London / 49,142 if based in London

The Company The charity is generally considered the UKs leading health and advice charity of its kind and widely considered the largest in Europe. A lively and dynamic place to work the charity is committed to personal and professional growth and development. Staff are encouraged to be innovative and creative in their work and given the opportunity to develop their area of responsibility.

The Role
Lead the Individual Giving acquisition programme across direct mail and digital channels.
Manage the warm cash appeal programme through print and email and digital channels.
Develop and manage digital fundraising campaigns.
Line manage the Individual Giving Officer and the Senior Legacy Officer.

The Candidate
Ability to create and deliver operational plans for direct mail and digital giving
Audience-focused approach, prioritising the preferences and motivations of supporters in fundraising efforts.
Proven experience of developing Direct Marketing and digital fundraising strategies, annual operating plans and budgets.
Experience of managing teams.

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.