Senior brand marketing manager jobs in Liverpool

Join us at Community Integrated Care and help shape the future of social impact.

We’re looking for a Senior Communications and Marketing Manager to lead the marketing and communications of our specialist Partnerships and Communities function.

In this strategic position, you’ll join a specialist team that designs programmes that transform lives and challenge inequality, collaborating with iconic brands, innovators, and influential public figures. This is a unique opportunity to drive campaigns, projects and partnerships that create societal change.

This is a full-time permanent role with national travel and regular / weekly presence required in our head office in Widnes, so the ideal candidate will be based within an hour’s commute of Widnes.

What is "The Deal" for you?

• Transformative work: You’ll work with our portfolio of exceptional partners, including British Cycling, Rugby Football League, Lawn Tennis Association and RSPB, and high-profile brands and public figures, in a team that have been named ‘Care Innovators Of The Year’.
• Flexibility: Work your 37.5 hours over 4 days and enjoy a long weekend, or split the hours over 5 days to accommodate your other commitments. You can work from home, or from our head office in Widnes, or a flex between the two (there is a requirement to travel to our head office at least once a week).
• Development: We'll work with you to develop your career, in an incredible role where you’ll build skills and experience working with exceptional people and brands.
• Pension and benefits: contributory pension scheme, retail discounts, holiday discounts, cycle to work scheme and travel discounts through our benefits app.
• Best Lives Possible: You'll be working for an award-winning charity that is dedicated to ensuring that people who draw on social care can live the Best Life Possible.

You’ll take ownership of the communications and marketing requirements for our Partnerships and Communities portfolio, ensuring every project has a clear, impactful marketing strategy. From developing inclusive campaigns and activations, to building new relationships, products and partnerships, you’ll be at the heart of promoting our work and growing our influence.

You’ll work in close collaboration with our award-winning Communications and Marketing function to ensure your strategies align with, and complement, our overarching communications strategy, vision and corporate brand. By coordinating with our PR, Social Media, and Marketing teams, you’ll drive consistency and cohesion through the Partnerships and Communities programmes, helping us amplify our message and strengthen our impact.

Key Focus Areas

• Supporting partnership, funding and supporter growth and retention by working with the Partnerships Development Manager to develop partnership strategies and materials (e.g., pitches, proposals, content, impact reporting), and track/evaluate partnership activity to evidence impact and attract new support.
• Commissioning and managing the creation of accessible and effective assets (e.g. presentations, toolkits, social content, video) that are used in the delivery and implementation of a wide variety of programmes and campaigns, across diverse themes. This will involve close collaboration with the Senior Programmes Design Manager and our partners.
• Developing and overseeing integrated marketing and communications plans for the programmes and campaigns – considering objectives, audiences, channels, timelines and KPIs - in close collaboration with Community Integrated Care’s in-house internal and external Marketing and Communications team and operational colleagues, and our partners, to ensure that we reach and empower our target audiences.
• Identifying, delivering and collaborating on profile-raising activations with partners (e.g., events, co-branded campaigns, ambassador activity, PR opportunities) that celebrate the charity, extend reach, and support a more inclusive society, working with Community Integrated Care’s external communications team – including PR and Media, Social Media, Policy & Public Affairs and Design specialists.

Our Ideal candidate:

• Degree-qualified in Marketing, Communications, or related field.
• Proven experience in content creation, media relations, and digital marketing.
• Strong track record in strategy design, project management, and inclusive marketing.
• Skilled in copywriting, data analysis, and creating engaging presentations.
• A creative, detail-focused professional who thrives in a fast-paced environment.
• Passionate about social inclusion, community development, and making a positive impact.

Why join us?

• Be part of a charity that’s changing lives through innovative social impact programmes.
• Work on high-profile campaigns with partners, ambassadors, and influencers.
• Enjoy opportunities for professional growth, coaching, and development.
• Make a tangible difference in communities across England and Scotland.

Ready to lead impactful campaigns and help us create a better world?

Apply today and be part of something extraordinary.

Please note, if you are interested in this role, we welcome your application as soon as possible! Depending on the volume of applications received, the vacancy may be closed before the expected advertising end date.

We’re really proud to be a Hive HR Employee Voice Certified organisation, a recognition that confirms our commitment to creating a culture where our colleagues are not only encouraged to share their thoughts, but where this feedback is actively sought and acted upon to drive positive change at every level.

In our 2025 Colleague Engagement Survey, 59% (nearly 3,800) of our people shared their feedback and insights, giving us an incredible Employee Net Promoter Score of +34.

The Employee Net Promoter Score is a measure of how willing our colleagues are to recommend us as a good place to work to their loved ones – and a score of +34 is considered a Very Good score when compared to global benchmarks set by hundreds of other organisations. 

Do you love bringing stories to life and crafting compelling communications that inspire people to take action?

This brilliant Communications and Marketing Manager role at The Hive Youth Zone is ideal for someone passionate about impactful comms and who thrives on getting stuck in. In return, you'll get to play a central role in a vibrant, lively and ambitious youth organisation where no two days are ever the same.

Salary: £35k FTE (four days per week, approx. £28k pro rata)
Location: Hybrid with 3 days on site and option to work 1 day from home
Contract: Permanent, reduced hours, four days per week
Benefits: 3% employer contribution to pension, 33 days of annual leave (including bank holidays), free access to the Hive gym, subsidised meals and staff uniform.

About The Hive

The Hive is a vibrant, purpose-built Youth Zone supporting young people aged 8 to 19, and up to 25 for those with additional needs. From sports and music to media, wellbeing and mentoring, it's a space where young people can explore who they are and feel proud of what they can achieve.

With excellent outcomes for young people, a thriving delivery team, strong leadership and a pipeline of exciting fundraising and events, The Hive is in a stellar position - making now the perfect time to join.

About the Role

Sitting within the fundraising team, you'll bring clarity and consistency to communications across The Hive. They're currently working with a marketing agency who are refreshing the brand and creating a comprehensive strategy, so you can hit the ground running with a ready-made suite of tools at your disposal.

The main focus of this role is to take the new strategy and turn it into an outstanding communications plan that truly connects with its audiences. This is a hands-on comms role, with operational responsibility for delivery, managing a designer and PR agency - plus the chance to contribute to strategic decisions about how things are done.

We're looking for a strong copywriter and confident communicator who is imaginative, practical, and action-oriented. You'll enjoy developing compelling campaigns across multiple channels and be savvy when it comes to social media.

About you

We would love to hear from folk who bring:

• Strong experience delivering creative and consistent communications
• Excellent writing skills and the ability to produce clear, compelling copy for varied audiences
• Confidence managing multiple priorities and working independently
• Experience planning and delivering social media activity
• Curiosity and creativity, with the ability to bring ideas and shape opportunities

You don't need to be the finished article in every area - we can provide mentoring and support from senior comms peers through the charity's network. What matters most is your core skill set, attitude and commitment to creating communications that grab attention and inspire people to get involved.

How to Apply

Please send a copy of your profile or CV to Amelia Lee at Charity People, as the first step.

If your experience matches what we're looking for, we'll be in touch with further information on how to make your formal application.

Deadline: 9am on Monday 13^th April

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.a

Zoe's Place Baby Hospice was founded in Liverpool in 1995 as the first hospice in the UK specifically providing for the needs of babies and younger children. Our team of specialist nurses and healthcare assistants are supported by a wide range of other healthcare professionals to provide respite care, therapies and bereavement care to babies and children with life-limiting and life-threatening conditions, and their families.

In late 2024 the people of Liverpool, the North West, and even further afield helped us to raise more than £7,000,000 to secure the future of our hospice, and to build a state-of-the-art new facility in West Derby.

As work begins on our new hospice facility, our dedicated team continues to deliver specialised care from our existing site, and our team of fundraising, marketing, finance, compliance and administration professionals work hard to keep the charity operating smoothly.

This is a rare opportunity to join our dynamic and successful team as the head of our Income Generation and Marketing function. This role enhances the previous role of Head of Fundraising to be responsible for the overall income generation for the hospice, and the key role for the Head of Income Generation is to maintain a sustainable level of fundraising by increasing the income from paid placements through our relationships with Health Trusts and Councils in Merseyside and Cheshire in particular.

We are looking for someone with proven senior-level experience in income generation within the charity, health or care sector, and with a track record of growing income through commissioning or fundraising. You will need to be a strategic thinker with the confidence and compassion needed to build productive relationships and to manage our passionate and hard working team.

In exchange you will benefit from a competitive salary and benefits package, the opportunity to make a real difference to an incredible cause, and you will be joining the charity at a pivotal point in its development. 

As Director of External Affairs across the Bild Group of four small charities (with collective turnover of approx. £3m/yr), you will have a deep commitment to human rights and improving people’s lives.

You will provide strategic direction and leadership to the External Relations function across all four charities in the group, taking overall responsibility for and providing thought-leadership on our strategic approach to policy, influencing, public affairs, stakeholder engagement. 

You will play a lead role in planning, developing, and implementing the communication and external relations and wider engagement strategic plan to grow awareness and profile of Bild, Respond, Restraint Reduction Network (RRN) and ACT.

By sharing the impact of our work and programmes in improving the lives of people with learning disabilities, autism and /or mental health conditions, you will support Bild in becoming the sector leading provider of organisational and workforce development (and RRN in becoming the leading charity in reducing restrictive practices globally – and Respond as leaders in trauma informed therapy).

You will champion Bild and RRN’s brand, vision, mission and values acting as an ambassador for the organisation both internally and externally to partners, stakeholders and media.

Key Responsibilities and Duties: 

Strategic Leadership:  

• Develop and implement an integrated communications and external relations strategy across the four charities in the group to raise our profile and to influence change which positively impacts on our beneficiaries, aligning media, campaigning, and public affairs with the charity’s mission and strategic priorities 

• Lead and inspire a high-performing team including Membership and Events Officer, Resources Coordinator and comms team as required 

Comms & Marketing:

• Plan, develop and implement strategic communications and marketing plans to maximise awareness of the Bild Group of charities across the broad spectrum of communications disciplines including media relations, stakeholder management, influencer engagement, ethical (impact focused) marketing, social and new media and the production of new materials and resources 

• Write, develop and produce materials such as infographics, press releases, briefing documents, media statements and online information suitable for stakeholders, including people with lived experience

• Ensure effective marketing across all four charities focusing on impact and including ensuring we attend a range of external events and that all four websites are best practice. 

Influencing & Public Affairs:  

• Working with the CEO, you will drive policy change by developing strategies to influence key decision makers through building relationships with parliamentarians, government departments, and sector stakeholders to ensure the charity's policy agenda is impactful 

• Lead proactive and reactive media engagement, calls and requests for information in order to capitalise on suitable opportunities for maximising the reach and impact of all four charities

• Build our credibility as a thought leader in the sector 

Stakeholder Engagement & Partnerships:  

• Build and sustain strategic alliances with senior civil servants, civil society groups, and community partners to increase the organization's influence and impact 

• Develop effective stakeholder relationship management processes that ensure partnerships of all levels are provided with a rich, immersive engagement experience with the organisation and the work that we do 

• Identify, liaise with and ensure positive relationships with key stakeholders – internal and external including media, government departments, partners, charities, providers, customers, other relevant parties to secure maximum impact for all four charities and their beneficiaries

Reputation, Brand Management & Marketing:  

• Champion the Bild group brands, promoting the mission, values and impact of the organisation and ensuring consistent, engaging narratives and high-quality storytelling across all external channels

• Shaping the charity's profile and protecting its reputation through media relations, digital engagement, and consistent key messaging and building our credibility as thought leaders in sector. 

Membership, Events & Communities:  

• By ensuring appropriate, effective and engaging communications to all relevant audiences and stakeholders, your role will support the growth and development of our membership, Communities of Practice and the event programme (including webinars and conferences).

• Effectively plan, manage and lead a range of events for the Bild group of charities and associated marketing and communications

• Develop framework for Communities of Practice and strategy for engagement and growth 

• Supporting Bild and RRN spokespeople with PR and media outreach

• Keep abreast of communications and engagement activity within the sector and demonstrate an awareness of the impact these may have on existing and future communications activity

General Responsibilities 

• Contribute to evaluation and assessment of results against KPIs and tracking activity

• Allocate, manage and evaluate budget spend

• Identify resource requirements for activity across Bild group

• Develop and maintain systems, databases and procedures to support Bild group communication activities

• Plan, monitor, appraise and report progress of activity regularly with an innate understanding of how this supports activity across the Bild group

• Plan, manage and oversee budgetary spend related to outsourcing specialist activities such as video editing and design

• Ensure communications and marketing work complies with data protection and other legal, professional and agency requirements, standards and policies

• Support the senior leadership team on any activity as required. 

Personal Development  

• Be part of a culture of quality in all areas of communications, PR and marketing

• Participate and contribute to individual performance appraisal and supervision sessions

• Keep abreast of relevant initiatives and developments within the adult health and social care, education & disability sector and the wider communications / engagement profession

• Undertake relevant training, as necessary including accessing new systems and software as required to support the role.

Organisational Responsibilities: 

• Access and work within Bild’s policies and procedures.  

• Attend internal cycle of team meetings relevant to this role.  

• Engage with line management, supervision (where appropriate) and appraisal process.  

• Comply with data protection regulations, ensuring that information on clients, employees, volunteers and other stakeholders remains confidential.  

• Take responsibility for personal learning and development with support from line manager.  

• Work in a manner that facilitates equal opportunities and inclusion for all.  

• Remain professional and respectful at all times, promoting positive relations with all those we encounter in our work.  

• Maintain health and safety and risk awareness for self and others across the organisation.  

• Undertake any other duties that Bild may require within the remit of this role.  

This job description does not form part of the contract of employment. It is intended as a guide to the general scope of duties and is not definitive or restrictive. It is expected that some duties will change over time and this description will be subject to review with the postholder at their annual appraisal.  

Person Specification  

Job Title 

Director of External Relations 

• Exceptional copy writing and verbal communication skills

• Good presenting, negotiating and influencing skills

• Excellent interpersonal skills and ability to build mutually beneficial relationships

• The ability to work effectively within a small team

• Ability to work under pressure, and plan, manage, and adapt own workload

• A flexible, proactive and problem-solving approach to work

• A motivated attitude and ability to work on own initiative 

• A commitment to human rights and modelling accessibility and inclusion throughout activity

• Willingness to travel and work flexible hours as demanded by the post

• Fit to undertake the duties of the post. 

Experience/Skills/Competencies 

Essential 

• Significant experience working in communications, policy and PR with demonstrable success

• PR and media management experience, including both online and traditional PR

• Experience of managing and implementing social media plans, including post development, scheduling, evaluation and monitoring feedback

• Experience of overseeing the design and production of print and electronic publications, including website management and development

• Experience of managing CRM systems and ensuring effective data capture and utilising data to inform decision making

• Ability to analyse data and shape results into reports that inform decision making

• Ability to build effective relationships and networks and establish credibility for Bild, RRN, Respond and Bild ACT 

• Ability to work collaboratively and develop positive relationships with colleagues, members and wider stakeholders

• Demonstrated digital comms / social media skills and understanding of emerging digital marketing tools and platforms

• Ability to use a variety of IT packages/databases including CRM systems.

• Experience managing budgets and associated reporting

• Ability to work remotely and regularly travel to in person events

• Time management skills and ability to prioritise workload under pressure as part of a small but vibrant team

• Strong awareness and interest in news/current affairs/politics and the broader third sector, social care and education sector. 

Desirable 

• Experience working in the not-for-profit sector, preferably in another disability and/or membership charity

• Strong understanding of education, health, social care, disability and not for profit environment

• Strong media contacts within relevant trade sector publications

• Ability to use externally managed media databases (such as Agility etc.)

• Experience with conferences, webinars and hybrid events. 

• Experience supporting and manging a remote team

Education and Qualifications: 

Other Requirements: 

• Commitment to anti-discriminatory practice and equal opportunities and able to apply awareness of diversity issues to all areas of work.  

• Regular travel to attend meetings and events. 

• Occasional evening meetings.  

Legal requirements: 

• Enhanced DBS check. 

Location: Remote (UK only) or Hybrid (Brighton/Sussex) 

Salary: £35,787 (pro rata), 4 days £28,629.60 (actual) plus statutory pension contributions 

Hours: Part-time, 30 hours a week

Contract: 12 month contract, with the intention to renew if the role makes a positive impact 

Start: As soon as possible 

Who we are: 

Grassroots Suicide Prevention (GSP) is a national charity committed to the timely intervention and prevention of suicide. We work to empower people to help save lives through connecting, educating, and campaigning nationally. Our vision is a future where more lives are saved from suicide. 

About the role:  
We are seeking a highly organised and driven Project and Operations Manager to help streamline processes, deliver key initiatives, and support our continued growth in our Training team. In this role, you will bring together complex communications, requests, and ideas, translating them into clear plans, structured workflows, and effective processes that ensure the successful delivery of multiple projects. You will combine strong planning and organisational expertise with a practical, hands-on approach to implementation. Comfortable managing competing priorities, you will remain flexible and adaptable, responding effectively to unforeseen challenges while keeping projects on track. 

Your excellent communication skills will set you apart. You will be an active listener who can clearly convey ideas, build alignment, and confidently influence colleagues, stakeholders, and external partners. With a strong business mindset and a passion for operational excellence, you will play a key role in ensuring both projects and day-to-day operations run smoothly. 
 
This is a highly rewarding role with significant real-world impact. Candidates should demonstrate resilience, as the role involves remote working, engaging with complex subject matter, operating in a fast-paced environment, and managing multiple priorities. You will also be responsible for overseeing the simultaneous delivery of multiple training courses, requiring flexibility, strong organisation, and the ability to multitask effectively. You will be working in close collaboration and guided by the Training Manager and senior leadership staff. 

Your welfare is the utmost priority; before applying, please consider carefully whether the demands and requirements of the role and subject matter could impact your wellbeing. 

Main Duties and Responsibilities:  

• Lead the project management of all training programmes and services, ensuring effective planning, coordination, delivery, evaluation, and reporting 

• Provide day-to-day coordination and effective leadership, including clear direction and support to the training team (currently three reports) 

• Oversee all aspects of contract delivery, including project planning, timelines, budget management, communications, and reporting to clients, partners and internal teams 

• Manage and maintain updates of a training calendar identifying activity, allocating trainers to training courses to ensure quality delivery of courses 

• Working with managers and team in Training, oversee the Assistant Trainers (freelance trainers) communications, allocations, contracts, feedback and allocation of work 

• Build, develop, and maintain strong relationships with external partners and clients, ensuring all interactions reflect the strategic direction and protect the reputation of the charity 

• Work collaboratively with internal and external stakeholders, using strong negotiation and influencing skills to ensure projects are delivered on time, within budget, and to a high standard 

• Monitor and report on project progress and performance, ensuring the efficient and effective delivery of all training activities and identifying and raising risks or issues early 

• Working with managers in Finance and Training, set realistic targets, manage budgets, cross-checking invoices, and capacity, and track project performance against agreed KPIs 

• Support quality assurance across training programmes, including accreditation requirements, reviewing and proofreading materials, adherence to brand, copyright and maintaining high standards of training materials 

• Working with managers in Marketing and Training. oversee and provide reports on training evaluation data and feedback to identify trends, risks, and opportunities for improvement 

• Working collaboratively with the Marketing team to ensure a consistent flow of content to promote the courses, such as upcoming training, feedback quotes and data, website updates, training videos and raising courses that align with campaigns 

• Working with managers in Communications, implement improvements to systems, processes, and workflows to enhance operational efficiency and the client experience from initial enquiry through to evaluation 

• Support the growth of the organisation’s training offer by identifying and assessing opportunities for new partnerships, services, and income generation 

• Maintain oversight of the effective and consistent use of operational systems and platforms across the team (such as Salesforce, Eventbrite, SurveyMonkey, Monday), recommending improvements where appropriate 

• Working across the training team, ensure activities comply with relevant policies and regulations, including health and safety, safeguarding, suicide prevention, and ethical standards 

• Undertake additional duties as required to improve the function of the Training team, as directed by your line manager. 

To succeed and thrive in this role, you will be: 

• Confident, adaptable, and highly organised, with exceptional attention to detail 

• Eager to learn and develop, welcoming guidance and feedback from senior managers to continually improve 

• Hands-on and comfortable engaging with operational detail, while maintaining a strategic mindset 

• Proactive and solutions-focused, able to suggest improvements and independently resolve challenges when needed 

• Able to prioritise your own workload and that of your team 

• Reliable in meeting deadlines and maintaining consistently high standards of work 

• Skilled at communicating tasks clearly to project teams effectively and efficiently, with the ability to adapt communication styles to suit a range of audiences 

• Comfortable working in a fast-paced training delivery environment, able to prioritise effectively and manage multiple responsibilities 

• Ability to work independently and collaboratively adapting to rapidly changing needs and working flexibly across multiple projects 

• Self-motivated and capable of working independently and remotely, while also contributing positively as part of a team 

• Willing to act as a brand ambassador and consider and raise any risks to the charity’s reputation and profile within Training activity 

• Represent Grassroots Suicide Prevention on external groups and promote our services and expertise 

• Willingness to travel occasionally if required 

• Passionate about your part in delivering high-quality online and in-person training courses that help save lives. 

Essential Skills and Experience: 

• A recognised project management qualification or equivalent practical experience 

• Proven experience managing multiple projects simultaneously, delivering them from initiation through to completion across cross-functional teams 

• Strong ability to analyse quantitative and qualitative data, identify risks, and recognise emerging trends to inform decision-making 

• Experience writing high-quality reports for clients, clearly demonstrating project progress, outcomes, and impact 

• Demonstrated ability to lead, manage, and motivate teams, fostering collaboration and high performance 

• Highly self-motivated and resilient, with the ability to work effectively in a remote or distributed environment 

• Evidence of developing and improving processes and procedures to increase organisational efficiency and effectiveness 

• Advanced working knowledge of Microsoft Office, Microsoft Teams, Zoom, CRM systems, and email marketing platforms 

• Proven experience building and maintaining strong relationships with colleagues, clients, and key stakeholders 

• Strong negotiation, influencing, and diplomacy skills, with a track record of achieving positive outcomes, including growing client engagement 

• Experience representing and communicating with senior stakeholders and decision-makers internally and externally 

• Experience in operational, financial, and business planning, including budget management and monitoring 

• Understanding of accessible communications, brand consistency, key messaging, and reputation management 

• Commitment to safeguarding, confidentiality, and ethical practice. 

Desirable Skills and Experience: 

• Project management experience within teaching and learning environments, including e-learning development or delivery 

• Understanding of quality assurance processes, including reviewing and maintaining training or educational materials 

• Experience using AI tools responsibly and effectively, with awareness of both the opportunities and potential risks 

• Experience working in the non-profit or charitable sector 

• Experience collaborating with a diverse range of clients, such as non-profit organisations, county councils, corporate organisations, and the Civil Service 

• Knowledge or experience in health and social care, mental health, or suicide prevention 

• Experience with design principles and accessibility in communications, ensuring materials are inclusive and user-friendly 

• Familiarity with platforms such as Eventbrite, Salesforce, SurveyMonkey, Mailchimp

• Awareness of marketing and promoting training courses 

• Experience conducting competitor research and analysing data to inform improvements and decision-making. 

Why Grassroots Suicide Prevention: 

GSP is committed to promoting a diverse and inclusive community and workplace - a place where we can all be ourselves, and each have the equal opportunity to succeed and be recognised for our unique contribution. We value the experiences, skills and perspectives of all individuals and actively encourage applications from people with diverse backgrounds. We make recruitment decisions based on applicants’ skills, experience, and knowledge, ensuring all applicants are treated fairly. 

Our employee benefits include: 

• Hybrid/Flexible working – we offer our team a split of home and office working, or fully remote working in some roles 

• Health Cash Plan and employee assistant programme offering a contribution to the costs of everyday healthcare needs (dental, optical, wellbeing) and counselling support, plus legal and financial support 

• Learning and development opportunities

• A creative, friendly and collaborative culture. 

Please note that we are looking for a start as soon as possible, so the selection process begins immediately and will close when we fill the post with the right person.

GSP is in a period of transition and development, and the post holder should be aware that their Job Description and line management may evolve to meet the future needs of the charity. 

The Interim Director of Fundraising & Engagement will provide strategic and operational leadership to support the development of sustainable income growth during a pivotal transitional period as the charity begins delivery of its organisational strategy to 2030.

Job Title: Interim Director of Fundraising & Engagement (9–12 months)
Organisation: Ben – Motor & Allied Trades Benevolent Fund (The Automotive Industry Charity)
Location: Remote, with UK travel as required
Contract: Fixed-term contract, 9–12 months
Salary: c£90,000
Reports to: Chief Executive Officer
Direct Reports: Fundraising, Supporter Engagement and Awareness & Experience function

This role is primarily focused on strengthening and scaling voluntary income, leading a fundraising function, and building a robust, future-proofed income engine across the UK automotive community.

Marketing & Communications will play a critical supporting responsibility, ensuring strong brand positioning, audience engagement, and compelling storytelling that underpins fundraising success.

The postholder will also shape the future fundraising operating model and support a smooth transition to a permanent Director.

Key Responsibilities

Fundraising Strategy & Income Growth

• Lead the development of an ambitious, income-led Fundraising Strategy aligned to the 2030 organisational strategy
• Drive growth across a diversified voluntary income portfolio, including:
  • Individual & Regular Giving
  • Legacy fundraising
  • Corporate partnerships across the UK automotive sector
  • Community fundraising and events
  • Digital fundraising and supporter journeys
• Build and scale compelling fundraising propositions tailored to the automotive community
• Strengthen income pipelines, forecasting, and KPI frameworks, ensuring clarity on short, medium, and long-term revenue generation
• Embed a culture of performance, accountability, and income optimisation, using data and insight to drive decision-making
• Identify and unlock new income opportunities, partnerships, and funding streams.

Supporter Engagement & Income Enablement

• Lead the development of end-to-end supporter journeys that drive acquisition, retention, and lifetime value
• Ensure audience insight and segmentation are embedded across all fundraising activity
• Strengthen supporter stewardship, ensuring high-quality engagement that translates into long-term income growth
• Foster innovation, testing, and continuous improvement across fundraising channels

Marketing & Communications

• Work with senior leaders and managers to refine and document insight-led marketing and communications delivery plans to increase awareness and engagement
• Strengthen digital reach across the UK automotive workforce and retired community
• Enhance brand positioning, messaging, and storytelling to grow both service uptake and supporter engagement
• Oversee audience segmentation and insight to inform engagement and behaviour change
• Ensure high-quality campaigns and content across digital, PR, social, and partnership channels.

Cross-Organisational Leadership

• Model collaborative, high-performance leadership aligned to organisational values
• Work closely with Impact and Service teams to ensure engagement activity reflects real community needs and insight
• Contribute to organisation-wide planning, budgeting, and transformation.

Team Leadership & Capacity Building

• Lead and support Fundraising, Supporter Engagement and Awareness & Experience teams through a period of transition and change
• Identify capability gaps and implement solutions (training, reshaping, recruitment)
• Strengthen systems, processes, and performance reporting to support long-term sustainability and growth.

 Key Deliverables (9–12 Months)

• A costed, income-led Fundraising Strategy aligned to the 2030 organisational strategy
• Scalable supporter and beneficiary engagement journeys reaching tens of thousands annually
• Clear recommendations for future team structure, roles, and investment
• Strengthened income pipelines and improved forecasting accuracy
• Enhanced brand visibility and digital engagement within the automotive community
• Smooth transition to a permanent Director with strong foundations, documentation, and operational frameworks in place

Person Specification

Experience

• Significant senior leadership experience in Fundraising and MarComms within the charity sector
• Proven track record delivering fundraising strategies and measurable income and engagement outcomes
• Demonstrable success across individual giving, corporate partnerships, and digital fundraising
• Strong experience in brand, marketing, and digital engagement
• Experience leading teams through organisational change or transition
• Experience building and leading high-performing, multidisciplinary teams
• Ideally, experience engaging large communities, workforce-based audiences, or membership groups.

Knowledge & Understanding

• Strong understanding of supporter engagement, audience insight, and behaviour change
• Knowledge of multi-channel fundraising and modern marketing approaches
• Understanding of charity sector strategy, governance, and income models (desirable)
• Appreciation of the health and wellbeing challenges affecting working people and communities.

Skills & Capabilities

• Strategic thinker able to translate long-term ambition into practical delivery
• Strong leadership and team development capability, particularly during change
• Commercially and analytically minded with strong planning and forecasting skills
• Excellent communication, stakeholder engagement, and influencing skills
• Able to build clarity, confidence, and momentum within teams
• Collaborative and cross-organisational in approach.

Personal Attributes

• Calm, supportive, and steady leadership style suited to transitional environments.
• High emotional intelligence and strong interpersonal skills.
• Resilient, adaptable, and delivery focused.
• Purpose-driven with commitment to improving the wellbeing of the UK automotive community.

Success Measures

• Delivery of a clear, Board-approved Fundraising & MarComms Strategy aligned to 2030 goals
• Stronger, more sustainable voluntary income pipelines
• Increased brand reach, engagement, and supporter growth
• Improved supporter and beneficiary journeys and experience
• Clear future organisational design and capability roadmap
• Effective and smooth transition to permanent leadership.

Reporting to: Head of Major Giving   

Location of Work: Home based. The post holder will be expected to travel to meet donors, travel to away days and team meetings in London. The role may involve some irregular travel throughout England and Scotland. Expenses will be paid in line with our Travel and Expenses policy. Candidate will need to live commutable distance to London.   

Contract Type: Ideally full-time, 35 hours per week, although 28 hours/compressed hours may be considered. The role may require occasional evening and weekend work    

Contract Length: Permanent    

Salary: £43,500 

BACKGROUND    

Magic Breakfast’s mission is to end child morning hunger in the UK now and for good. The latest research suggests that 2.7 million children are at risk of hunger, meaning one in five children don’t have enough to eat. When a child is too hungry to learn, they struggle to concentrate, absorb information, and manage their emotions, causing them to fall behind in their studies. 

Magic Breakfast provides a nutritious breakfast to over 350,000 children and young people every school day. We work with schools in areas of high disadvantage, helping staff target children most in need without barrier or stigma.

We work with schools in areas of high disadvantage, helping staff target the children most in need without barrier or stigma. We are now at an exciting point in our journey as we launch Nourishing Futures, our long-term strategy, which capitalises on market changes and government commitments to scale our work, while redefining breakfast spaces not just as places to eat, but as places to thrive. 

In response to a challenging funding landscape, and to seize on the opportunities ahead, we have recently brought together our Philanthropy and Trusts teams into a unified Major Giving function, enabling us to build deep, values-driven relationships with high-value supporters.  

The Major Giving Lead – Individual Donors will play a pivotal role in this new function, leading all relationships with high-net-worth individuals (HNWI) and ensuring exceptional donor care and engagement. Reporting to the Head of Major Giving, this role is a senior, strategic position crucial to driving the organisation’s fundraising growth and deliver against our mission. 

JOB PURPOSE   

The Major Giving Lead – Individual Donors is a senior, strategic role within Magic Breakfast’s unified Major Giving function, acting as the organisation’s expert on philanthropy. This role will lead and manage relationships with high-net-worth individuals (HNWIs), ensuring exceptional donor care, long-term engagement, and the growth of transformational gifts.  

Working closely with the Head of Major Giving, the Major Giving Lead will help develop and embed a cohesive Major Giving strategy, fostering strong synergies across the Major Giving team. In partnership with the other Major Giving Lead (Trust & Foundations) this role will create unified stewardship programmes, prospect development strategies, and engagement opportunities, ensuring a seamless and compelling experience for donors across all major giving streams. It will also work closely with the Business Development Manager (Scotland) to ensure effective ways of working across devolved nations and to unlock opportunities for HNWI in Scotland.  

This is a high-impact, leadership-focused role for a proactive, strategic, and relationship-driven individual, capable of influencing key stakeholders, shaping organisational approaches to major giving, and driving the growth of Magic Breakfast’s mission to end child morning hunger across the UK.  

KEY RESPONSIBILITIES:    

Leadership and team collaboration  

• Act as the senior lead and subject matter expert for HNWI relationships across the organisation.  

• Work closely with the Head of Major Giving and Major Giving Lead – Trust & Foundations to develop and embed a cohesive Major Giving strategy, fostering strong synergies between Major Individual Donors and Trusts, with a clear link to synergies in other teams.   

• Support the Head of Major Giving and Trust & other Major Giving Lead in mentoring and guiding other members of the Major Giving Team.  

• Provide leadership, insights and expertise across the wider organisation to support the delivery of our new organisational goals, including through contributions to the sub-goal working groups and other enabling strategies.   

• Collaborate within the fundraising, and across other, departments to deliver cross-organisational initiatives, events and campaigns, championing opportunities to unlock HNWI giving.    

• Scan the external environment for trends, insights, ideas and best practice that could benefit the Major Giving team and Magic Breakfast’s work, making recommendations for improvements and leading on opportunities as they arise.  

• Work in close partnership with the Business Development Manager (Scotland) to ensure joined-up approaches to HNWI opportunities in Scotland, sharing expertise, aligning stewardship, and enabling effective cross-team working.  

• Flex to provide support across the Major Giving team where necessary, responding and supporting shared team-wide objectives and any trust and foundations work if required. 

Income generation, donor stewardship and prospect development   

• With support from the Head of Major Giving, deliver the 25/26 individual giving income target of c£800k by personally managing a portfolio of new and existing major donors and family foundations, with a focus on securing, renewing and uplifting gifts above £50k+ .   

• In partnership with other teams and departments, develop, test and roll out new data-driven approaches to target and reach new HNWI and other major giving audiences.  

• Work with our Prospect Researcher Manager to identify and execute opportunities to grow our prospect pool, including from across other teams, and to facilitate personal introductions and meetings with yourself or other Magic Breakfast employees/ volunteers – providing relevant briefings where appropriate.  

• Support and collaborate with the Business Development Manager (Scotland) where shared funder relationships or new opportunities arise.  

• Develop and implement tailored cultivation and solicitation strategies for new and existing HNWIs, leveraging and building relationships within and across Magic Breakfast networks’ to support our fundraising objectives.  

• Support, and where required lead, on the delivery of cross-organisational projects including any major giving campaigns, collaborating closely with colleagues across the organisation, including Brand & Marketing, and other relevant teams, to project manage effectively and ensure activity is informed by insights and organisational expertise, and delivers against its KPIs with a strong return on investment.  

• Maintain a strong knowledge of the organisation strategy, business plan and opportunities for innovation and ‘value-add’, to identify and build accurate and inspiring giving propositions, wish lists and a persuasive case for support  

• Ensure exceptional relationship management and donor reporting, with high-quality donor care and stewardship techniques that speak to the motivations and interests of our donors, exploring ways to build our donor community – such as through giving circles.  

• Work with colleagues across the Major Giving and other income generation teams to design and deliver a calendar of bespoke engagement opportunities, events and experiences for donors and prospects, ensuring high-quality execution and timely reviews.  

• Champion innovation in donor journeys, engagement campaigns, and communications to maximize supporter impact and retention, ensuring everyone is aligned behind clear, measurable goals and delivers with purpose and consistency.

• Work with the Head of Individual Giving and Engagement to establish a clear mid-level giving programme and to ensure opportunities and leads are recognised and developed where possible and that there is a high-level of stewardship.

Financial Processes, Reporting, and Due Diligence  

• Support the Head of Major Giving to conduct effective annual planning and budgeting, setting, measuring and reporting against agreed KPIs and utilising data and insights to inform decisions and future planning.   

• Support the Head of Major Giving to prepare phased budgets and reforecasts, identifying and recognising opportunities and risks to income in line with activity plans and progress.  

• Ensure all HNWI income and activity is reconciled and recorded on Magic Breakfast database systems (Salesforce) with relevant supporting documents, including gift aid and gift instruments in place.  

• Work with finance and performance and relevant business leads to manage programme budgets and restrictions.  

• As requested, provide regular reports and updates to the Head of Major Giving, Director of Fundraising & Development and other stakeholders as required.    

General   

• Maintain strong communication and alignment with the Business Development Manager (Scotland), ensuring funder and donor activity is coordinated and opportunities are maximised across nations.  

• Ensure all donor due diligence is completed and compliant with ethical fundraising standards, GDPR and organisational policy.  

• Contribute to team meetings, sharing best practice and supporting team members where necessary  

• Help to maintain a positive working environment; keeping the vision of Magic Breakfast at the heart of everything we do  

• Uphold a culture that keeps children and young people at the heart and encourages openness, collaboration, bravery, compassion and a solutions-focussed approach  

• Work collaboratively across the organisation more widely to build good working relations across the organisation and provide ad-hoc support to other teams and members of staff  

• Adhere to all Magic Breakfast policies and procedures  

• Ensure that all activity is compliant with current legislation, GDPR and child safeguarding requirements (training provided)  

• Participate in occasional work-related events at external venues and perform support related activities, as required. Be willing to undertake occasional work outside of regular office hours and UK travel  

• Undertake any other duties commensurate with the role  

PERSON SPECIFICATION   

Knowledge and Experience    

• Experience generating income and developing a sustainable pipeline of revenue from high-net-worth individuals.  

• Experience of working with high level volunteers and/or committees to deliver major fundraising targets.   

• Excellent and proven knowledge of major gift fundraising methodology including prospect research, managing databases for major account portfolio management, proposal preparation and the cultivation, solicitation and stewardship of major donors.   

• Proven track record of successfully identifying, securing and cultivating six and seven figure commitments from HNWI.  

• Experience of building, leading and contributing to effective teams and relationships to achieve a high level of performance.  

• Understanding of Magic Breakfast’s cause and the challenges faced by families and children with respect to morning hunger.  

• A good understanding of the fundraising and philanthropy landscape in which Magic Breakfast operates and the relevant fundraising and data legislation and best practice.  

• Experience of effectively and authentically incorporating the voices and views of people with lived experience in fundraising activities.  

Skills and Abilities    

• Skilled and confident in soliciting major gifts, with a natural ability to ‘make the ask’.  

• High emotional intelligence and creativity to develop compelling campaigns, cases for support, and donor relationships.  

• Strong analytical and constructive thinking, with the ability to problem-solve, adapt, and develop innovative solutions to complex challenges.  

• Excellent verbal and written communication skills, with confidence presenting to a variety of audiences.  

• Ability to build and maintain strong, positive relationships with a wide range of stakeholders, both internal and external.  

• Excellent time management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.  

• Strong attention to detail and commitment to high-quality outputs.  

• A collaborative team player with the ability to work both independently and across teams, proactively engaging colleagues.  

• Skilled in identifying, escalating, and managing risk effectively.  

• Proficiency in Microsoft Excel (advanced level) and other Microsoft Office products; ease with IT packages such as Word, Outlook, and PowerPoint.  

• Experience using fundraising databases (ideally Salesforce) as well as other systems, such as asana, to support performance management and reporting.   

• Ability to keep accurate and up-to-date records, adapting processes where needed to meet organisational requirements.  

• Understanding of Health and Safety and other regulations as they apply to events.  

WHAT WE OFFER

At Magic Breakfast we value our employees and work hard to develop offer a supportive, respectful culture which enables everyone to thrive. For more information, please visit our recruitment pack via our webiste. 

APPLICATION PROCCESS

Should you wish to discuss the role before applying please email our People and Culture Team, HR @ magicbreakfast. com

Shortlisting - w/c 6th April

Interview 1 - 20th and 22nd April

Interview 2 - 27th April

We reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.