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Job Title: Senior Communications Officer

Reports to: Communications Manager

Line reports: None

Contract terms: Full time

Salary: £39,629

Location: London-based, with hybrid working

The Royal College of Ophthalmologists is a membership organisation and the voice of the profession, with 4,500 members in the UK and overseas. Our role is to champion the specialty, set standards of training and practice, and influence change to make a difference to the lives of patients with eye conditions.

Job purpose

Part of the Policy & Engagement department, the Senior Communications Officer is responsible for devising and supporting strategic communication initiatives that elevate the College’s visibility, advocate for the importance of sustainable ophthalmology services, spotlight our work and values, and promote membership. Working with colleagues, members and external partners, you will craft, execute and evaluate multichannel campaigns, secure profile-raising media coverage, and create engaging content for all our communications channels.

Main responsibilities

Strategic communication planning

• Plan, deliver and evaluate multichannel communications campaigns and plans – working with colleagues across the College to identify objectives, target audiences and key messaging.
• Contribute to developing and implementing communications strategies to increase the College’s profile, promote its work and the importance of ophthalmology, and support membership recruitment and retention.

Content development and management

• Contribute to developing, delivering and evaluating the performance of our content strategy and organisation-wide annual content plan.
• Work with all College departments to develop promotional materials, and to identify and gather content, stories and information for sharing across College media.
• Produce engaging, and accessible content for the College’s member magazine, social media accounts, website and e-newsletters.
• Copyedit, proofread and format publications, and manage the production of printed materials, including liaising with printers, designers, and other external suppliers.
• Help keep the College’s photo library up-to-date, and work with colleagues to commission photographs.

Media relations

• Identify new and nurture existing relationships with editors, journalists, commentators and producers, expanding and updating our contact list.
• Develop and implement a schedule of strategic media engagement, identifying new opportunities upon which the College should capitalise.
• Handle day-to-day proactive and reactive media relations, including acting as the first point of contact for media enquiries; writing and pitching comments, press releases, quotes, and op-eds; arranging interviews; and working with international, national and local media.
• Record, monitor and report on the College’s media activities, coverage and performance.
• Work with the Communications Manager to brief and commission training for College spokespeople.
• Work with colleagues to keep our media lines on priority policy issues up to date.

 Digital communications

• Co-plan, produce and distribute targeted and segmented e-newsletters.
• Develop and implement a social media schedule that is aligned with organisational and departmental objectives, capitalises on external opportunities, reflects the latest trends and best practice, and delivers regular, timely and targeted posts.
• Manage the College’s social media channels day-to-day, producing topical and relevant content, and monitoring and responding to comments and messages.
• Support the Communications Manager in maintaining and managing the College website, including inputting to reviews and our ongoing redevelopment project and content audit.
• Support and train colleagues in using our content management system (CMS).
• Monitor and report on the College’s digital performance monthly.

Brand management

• Uphold the College’s brand identity and messaging across all materials and platforms.
• Help champion and ensure compliance with the College’s brand and style guidelines.
• Support the department in averting and handling communications crises as needed.

 Other

• Undertake any other reasonable duties as required by the College
•  Working outside normal hours and/or overnight stays may be necessary to support the delivery of key organisational events.

Inclusion and diversity statement 

The College is committed to encouraging inclusion, equity and diversity among our staff, and eliminating unlawful discrimination, harassment and victimisation by complying with the Equality Act 2010. We want a working environment where individual differences and the contributions of all staff are recognised and valued. To do this, we will proactively tackle discrimination and disadvantage and ensure that no individual or group is directly or indirectly discriminated against for any reason. We expect all employees to champion and live our values through their work at every opportunity.  

Our values 

Inclusion

• actively welcoming a diversity of experiences and perspectives
• everyone being respected and encouraged to participate regardless of their background or role

Integrity

• being open and honest, demonstrating accountability in all its work
• evidenced-based and transparent decision-making, utilising a range of data, information, expertise and experience

Innovation

• creating novel opportunities to advance and deliver on its aims, anticipating changing circumstances
• actively welcoming fresh ideas and approaches
• fostering a climate of ambition and excellence drawing on expertise from across the College’s communities

Improvement

• being a learning organisation, reflecting on both successes and mistakes
• continuous and sustainable development across all its activities

Person specification

Knowledge, qualifications and experience

• Demonstrable expertise in strategic/corporate communications, with a professional qualification or evidence of learning in communications, public relations, journalism or marketing
• At least three years’ experience of working in a busy communications team, press office or newsroom
• Experience of devising, implementing and evaluating multichannel communications strategies and/or campaigns
• Experience of writing materials for a range of audiences, including blogs, magazine/news articles, newsletters, social media posts and website copy
• Experience of commissioning, editing, and proof-reading copy, ensuring adherence to brand and style guidelines
• Working knowledge of the media and experience of fielding enquiries, and developing briefings and press releases
• Experience of using CMS, website analytics, social media monitoring and scheduling tools, and e-newsletter software
• Knowledge of best practice and emerging trends in digital and social media
• Working knowledge of IT systems – including Microsoft Office, CRMs, and digital asset management tools

Skills and abilities

• Strong strategic planning, prioritisation and organisational skills
• Excellent communications and editorial skills, with an outstanding command of written English and an exceptional attention to detail
• Strong analytical skills to evaluate impact and identify opportunities for improvement
• Search engine optimisation writing and editing skills
• Strong interpersonal skills and an ability to build positive relationships with internal and external stakeholders, including the media
• Ability to generate new ideas, take initiative and problem solve
• Adaptability and an ability to work well under pressure and manage often conflicting demands within tight timeframes

Personal qualities (attributes)

• Commitment to equity, diversity and inclusion and understanding of how this applies to own area of work
• Commitment to own continuing professional development
• Demonstrates a positive ‘can do’ attitude

Staff benefits

We offer a friendly and supportive working environment and make sure our employees are well looked after with a great benefits package, which includes:

Work life balance and family friendly benefits

• Hybrid working
• 25 days of annual leave, increasing to 30 days with length of service (plus bank holidays and office closure between Xmas and New Year)
• One day of paid leave to move house
• Enhanced parental leave

Planning for your future

• Employer pension contributions up to a maximum of 12%.

Career development

• All staff are offered opportunities for learning and development, in addition to a comprehensive e-learning package
• Study loans

Travel

• Season ticket loan
• Cycle to work scheme

Wellbeing

• Health cash plan
• Summer Fridays (staff can finish 90 minutes early from mid July to the end of August)
• Enhanced Employee Assistance Programme (with access to free counselling sessions)

Please submit your CV (maximum two pages) and a covering letter (maximum one page). 

The cover letter must explain what makes you suitable for the role. Please use the job description for reference.

Interviews will be held at our office in Euston, the week commencing 18 August 2025. Please indicate if you are likely to need any reasonable adjustments to successfully complete this interview.

Applicants must already have the right to work within the UK without restriction. Only shortlisted candidates will be contacted.

The closing date for applications is 11 August 2025.

Job Title Director of Marketing and Communications

Reporting to Chief Executive

Working Hours 37.5 hour working week, 9:00 to 5:30 Monday to Friday to include some evening and weekend hours as required

Location Onsite at the Company office in Fitzrovia (currently 175/176 Tottenham Court Road) and surrounding local area as required to carry out the duties of the company. Flexibility for one day pw working from home.

Job Purpose

This role is a senior leadership team member and strategic lead for all corporate and consumer communications, member business engagement and marketing.

The relationship with our business community is essential to the success of The Fitzrovia Partnership (TFP) and the delivery of the organisation’s vision and it is a key part of our strategy to ensure that businesses are aware of us and the services and projects we deliver. As such you would be responsible for the delivery of member engagement.

You will lead the marketing and communications function and manage the Marcomms team, continually developing and implementing effective marketing and communications strategies clearly articulating TFP’s vision, aims, projects and services.

Finally, you will provide strategic oversight and development for:

· Member communication strategy including BID renewal communications

· Consumer communications and campaigns strategy

· Social, wellbeing, member event and training programmes

· All communications channels including newsletter, websites, social media

Key Duties and Responsibilities

Senior Leadership

· To play a role together with the CEO and the Director of Policy and Place in setting the overall vision of the organisation and ensuring delivery specifically in relation to the agreed business plan.

· Have a key role working closely with the Board and relevant sub-groups.

· To represent the organisation publicly as required, and step in for the CEO as required.

Member Engagement

· Driving, developing and ensuring implementation of the member engagement strategy.

· Ensuring effective account management contact with member businesses.

· Developing a detailed mid-term consultation and review.

• Overseeing market research and consultation such as surveys, customer questionnaires and focus groups to inform the development of plans, projects and services.

· Ensuring effective response management to enquiries from members (levy paying businesses) and stakeholders.

· Ensuring the company database is maintained as an accurate source of interactions with businesses and members, and is actively utilised to best effect.

· Ensure a programme of engagement is in place with the business community, charities and Not for Profit organisations to develop outreach projects including volunteer days and CSR activities for our business members.

Strategy and oversight

· Developing and ensuring implementation of an effective Marketing and Communications strategy aligned to business goals.

· Producing an Annual Marketing and Communications Plan to implement the strategy effectively communicating and supporting our vision, projects and services.

· Developing and ensuring implementation of communication, marketing and activity strategies to deliver the aspirations of new work streams.

· Continual building of insights from businesses on their specific needs and requirements.

· Advising the Senior Leadership Team on brand, campaigns and public engagement.

· Owning and developing key messages for all main programme streams.

· Owning the brand identities including their evolution and ensuring full brand guidelines are in place.  

Consumer Marketing

· Developing and ensuring implementation of an effective consumer communications strategy.

· Leading on development of collateral centring around the TFP website and social media.

· Oversight of consumer campaigns and ensuring effective evaluation and impact studies.

· Overall responsibility and accountability for the events programme including risk management governance.

· Experience of design and working with/commissioning designers.

Projects

· Developing, refreshing and ensuring implementation of project specific communications (new and existing).

· Providing creative input and Marcomms elements of new, placemaking and cultural projects.

· Identifying and securing brand-aligned sponsorships to enhance destination campaigns.

· Driving joint marketing with businesses, tourism and media partners.

· Structuring BID renewal communications based on insights gained throughout the BID term.

Communication and Marketing Channels and Collateral

· Ensuring production of high quality and effective collateral.

· Considering and where appropriate developing new communications channels.

· Ensuring TFP’s messaging is clear, effective, accurate and alive to different audiences and local and other sensitivities.

Team Leadership

· Leading and developing a high-performing, collaborative MarComms team

· Managing MarComms budgets, procurement, KPIs, forecasting and reporting to ensure best value and effective impact.

· To undertake such other duties commensurate with your position, and / or hours of work, as may reasonably be required.

Sustainability Statement
The Fitzrovia Partnership is committed to sustainable urban development across environmental, social and economic priorities. Our work supports the UN Sustainable Development Goals, particularly those focused on climate action, health and wellbeing, inclusive economic growth, responsible consumption and sustainable cities. All roles contribute to this commitment, whether through direct project delivery, partnership working, day-to-day operations or procuring services. Staff and contractors are expected to support our ambition to be a responsible and sustainable organisation, helping to improve outcomes for Fitzrovia and its communities.

Person Specification

- Strong and proven experience of developing, shaping and ensuring implementation of marketing and communications strategies.

- Experience in corporate and consumer marketing and communications.

- Comprehensive knowledge and understanding of marketing and communication techniques and strategies, positioning and implementation of brand management identities.

- Degree-level or professional equivalent qualification in Marketing and/or Communications.

- Confident interpersonal and communication skills for face to face and remote interactions.

- Staff management and development experience gained first-hand.

- Evidence of leadership presence and contribution to an organisation.

- Exceptional personal planning, project management and organisational skills.

- Adept at independent working taking accountability for own and team’s workload and timely deliverables of work, along with the flexibility to adapt to change.

- Ability to communicate and work cohesively and collaboratively with a wider team and colleagues.

- A flexible approach, professional outlook and positive attitude is essential.

- Proficient in canva, media databases, CRM systems, social media management dashboards, web CMS.

- Ability themselves and to instill in others to work to tight deadlines whilst caring to ensure a high standard of work quality.

- Confident in managing stakeholders, suppliers and cross-functional teams.

How to apply

Please send your CV and a supporting statement of no more than two sides of A4 outlining your suitability and motivation for the role.

Closing date: August 31st 2025 at 12:00hrs

If this sound likes the opportunity for you, please apply now. If you would like the opportunity to talk to our CEO ahead of applying please email us.

We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any questions, or any disability and require reasonable adjustment/s to any part of the selection process then please contact us.

Use your digital marketing skills to deliver record-breaking campaigns that raise millions for great causes at a multi-award winning digital agency.

8Cats Digital is on a mission to create the most effective, creative, and accountable digital marketing campaigns in the sector and we’re looking for an ambitious Digital Marketing Executive to join us.

You’ll play a key role in shaping and delivering digital campaigns that have real-world impact - from bringing in leads for legacy campaigns to raising seven figures for individual giving. You’ll take a client brief and lead it through every stage: creative ideation, execution, optimisation, and analysis.

If you're someone who thrives in a fast-paced agency setting, loves solving problems, and wants your work to make a difference, this is your chance to grow with us.

What You’ll Do:

• Take briefs from major charity clients and translate them into outstanding multichannel digital strategies
• Oversee campaigns from start to finish: from creative briefing to real-time optimisation to final reporting.
• Work across a diverse range of causes and channels, leading on paid media and collaborating with specialists on delivery.
• Write clear, actionable briefs for our in-house team (designers, ad buyers, copywriters).
• Monitor live campaigns using Meta Ads, Google Ads, and GA4 - spotting trends, fixing problems, and seizing opportunities.
• Deliver post-campaign insights that go beyond the numbers - and explains the 'why'.
• Support the senior team on key accounts, and lead others independently.
• Contribute to our long-term mission to raise £100m for our clients' causes by 2035. A target we're well on our way to achieving. 

What You’ll Bring:

• 2-3 years' experience in a digital marketing role (agency or in-house) working with charities or non-profits.
• Proficiency with Meta Ads, Google Ads, and GA4
• Ability to manage campaigns from brief through to post-campaign insights.
• Strong data skills, able to review performance and draw actionable conclusions
• Experience creating post-campaign reports and communicating impact
• Comfortable working across multiple clients and causes simultaneously 
• Charity sector experience or knowledge of fundraising campaign types (desirable)
• Familiarity with other paid digital channels such as YouTube, TikTok, Reddit or offline channels like DOOH or TV (desirable)

Why join the 8Cats Digital team? 

• Mission-led: We’re working to raise £100,000,000 for charity by 2035 — and we’re well on our way with £35,000,000 raised so far. 
• High-impact work: You’ll shape campaigns for causes including cancer, environmental, humanitarian, social justice, mental health, housing and homelessness plus a range of other health causes. 
• Supportive team: Small, experienced, and invested in your growth.
• Creative freedom: You’ll be trusted to find new angles, test new tactics, and help redefine best practice in the sector.
• Early opportunity: Join us at a pivotal time and grow with the agency.

The Details:

• Location: Remote (UK-based), with travel to London for client meetings or team meetups
• Hours: We're looking for full-time, part-time or contract and can be flexible around your home life
• Salary: £28,000 - £35,000 depending on experience

Ready to Apply?

Send your CV and a short cover note that tells us:

• Why you think you'd be a great addition to the 8Cats Digital team
• Why does this role and the sector excite you
• A campaign you’ve worked on and your contribution to its success

We’re interviewing on a rolling basis, so get in touch if this sounds like your next role. 
No agencies, please.