Senior digital analyst jobs

Digital Analyst

Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?

Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.

Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.

This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
• Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
• Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
• Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
• Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
• Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
• Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
• Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
• Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.

Skills, Knowledge and Expertise

• Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
• Experience using SQL to interrogate and analyse data.
• Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
• Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
• Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
• Experience creating dashboards, visualisations and performance reporting that help others make decisions.
• Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
• Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
• A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
• Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.

This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.

DBS - note a Basic DBS check is required for this role. 

Are you a marketing professional who understands data-driven decision making?

We’re looking for a Marketing Strategy Analyst to analyse data to measure our campaign performance, audience engagement and return on investment across our marketing and communications activity, and deliver actionable, tangible insights.

What does this role do?

As a Marketing Strategy Analyst, you will:

• lead the design, creation, and ongoing maintenance of a measurement framework for all Marketing and Communications activity, defining KPIs across these metrics, working closely with teams across the division to align on objectives and outcomes,
• manage and optimise the ingestion of multi-channel data feeds into the central data platform, ensuring accurate integration, cleansing, and alignment of data from multiple sources to enable reliable reporting and recommendations,
• from this data, identify trends, patterns, and insights, which translate into actionable insights and recommendations for the rest of the team based on your findings,
• deliver econometric modelling to understand the impact of different marketing activities on brand awareness, using statistical methods to measure and quantify impact.

Initial screening calls for this role will take place on week commencing 7th September 2026, followed by panel interviews the next week.

Could this be you?

Our ideal Marketing Strategy Analyst has data and marketing experience in equal measure. On one hand, this means strong data handling skills and experience of creating automated dashboards, with the ability to build accessible, user-friendly tools using data from various channels. Meanwhile, they’ll need experience of defining marketing KPIs (such as brand health, campaign exposure, and trends), understanding performance drivers across channels, and the ability to translate complex data into actionable insights. They’ll partner with colleagues across the division to understand their data and share recommendations, so excellent communication and presentation skills are key.

About Dogs Trust

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Cambridge Muslim College is an independent institution of higher education and a registered charity, rooted in the Islamic tradition and advancing knowledge, scholarship and public understanding.

Through its teaching, research and public programmes, the College is committed to developing a new generation of Muslim leaders who are deeply grounded in their tradition and able to engage confidently with contemporary Britain.

Through a focused portfolio of programmes spanning Islamic Studies, contextual leadership and Classical Arabic, alongside research across theology, philosophy, ethics, education and social institutions, Cambridge Muslim College brings traditional scholarship into dialogue with the modern world. Operating on a deliberately small, high-quality scale, the College has around 100 students, many of whom are supported through scholarships funded by a committed donor community. With income primarily philanthropic, fundraising is central to the College’s ability to invest in its teaching, research and public programmes.

Cambridge Muslim College is now focused on strengthening its long-term fundraising strategy and sustainability. The College has an established and diverse fundraising programme encompassing major donors, regular giving, campaigns and corporate partnerships, with significant opportunities to deepen existing donor relationships and develop new sources of support. This includes growing major giving beyond the annual Ramadan period, further developing the College’s Friends and Patrons programme, and building new corporate and international partnerships.

The Development Manager (Fundraising & Engagement) will play a pivotal role in this next phase, combining hands-on income generation with strategic leadership of fundraising and engagement. Working closely with the Registrar, senior leadership and Trustees, you will shape and deliver a more structured and sustainable approach to philanthropy while leading a small Development team encompassing fundraising operations and communications. This is a broad, relationship-led role with significant scope to strengthen systems, develop new opportunities and build long-term relationships with the donors and communities who support the College.

As Development Manager (Fundraising & Engagement), you will:

• Develop and deliver the College’s fundraising and donor engagement strategy
• Build and manage strong relationships with major donors and prospects
• Identify, cultivate and secure new funding opportunities across a diverse funding base
• Lead fundraising campaigns and develop compelling cases for support
• Develop major donor fundraising, including new business and opportunities to grow support beyond Ramadan
• Strengthen regular giving and donor engagement through the College’s Friends and Patrons programme
• Develop corporate partnerships and explore opportunities to grow international giving
• Strengthen fundraising systems, pipeline management, stewardship and reporting
• Oversee communications and digital engagement, ensuring activity supports fundraising and engagement objectives
• Line manage and support the Development Coordinator and Communications Coordinator

Essential skills and experience:

• Multi-income stream fundraising experience, which must include major donors plus either corporate fundraising or regular giving/membership schemes
• A track record of securing significant five-figure or six-figure gifts from high-net-worth individuals
• Strong relationship-building and networking skills, with credibility engaging donors, partners and senior stakeholders
• Experience developing compelling cases for support and effective stewardship strategies
• Demonstrable experience of engaging with Muslim communities and an understanding of faith-based giving practices, including Zakat and Sadaqah
• The ability to build trusted relationships with donors and stakeholders within Muslim communities
• Strong verbal and written communication skills
• Experience overseeing public-facing communications and digital channels
• The ability to provide effective leadership and direction to a small team
• Willingness and ability to undertake occasional international travel

Desirable:

• Corporate or alumni fundraising experience
• Experience of fundraising campaigns and appeals

Employee benefits include:

• 5% employer pension contribution
• 28 days’ annual leave, in addition to bank holidays, plus 2 additional days for each Eid
• Free home-cooked lunches during term time