Senior digital analyst jobs

Are you a digital product leader who enjoys balancing strategy with delivery, user needs with organisational priorities, and long-term vision with day-to-day execution?
 

Great Ormond Street Hospital Charity is looking for a Senior Website Manager to lead the evolution of one of our most important digital products. Our website is much more than a website - it is where supporters discover our work, fundraisers find inspiration, donors take action, and people learn about the difference their support makes to seriously ill children and their families.

This is a high-profile role sitting within our Performance Marketing and Digital Engagement team, with responsibility for shaping the future of the charity’s digital experience. We’re looking for someone who can think strategically about where we need to go, while also being comfortable rolling up their sleeves to help make it happen.
 

You’ll lead the website product roadmap, drive continuous improvement across supporter journeys and work across a wide range of teams including Fundraising, Marketing, Communications, Technology, Data and external partners. Success in this role comes from being able to flex between strategic planning, stakeholder management, product ownership, user experience, optimisation and delivery.

No two days are likely to look the same. One day you might be facilitating roadmap discussions with senior stakeholders, the next analysing user behaviour, shaping an SEO strategy, reviewing backlog priorities with developers or testing new approaches to improve conversion and supporter engagement.
 

We’re looking for someone who enjoys bringing people together around a shared vision, navigating complexity and making confident decisions based on evidence, user needs and organisational priorities. Someone who can challenge constructively, build consensus and help teams focus on what will create the greatest value for our supporters and the organisation.
 

Salary

The salary for this role is £51,000 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Note – this job is known internally as Senior Product Manager – Website. 

Key Responsibilities

• Lead the strategic vision, roadmap and ongoing development of the charity website, ensuring it supports supporter needs, fundraising objectives and organisational priorities.
• Own the website product backlog, balancing long-term improvements, business priorities, technical considerations and user experience enhancements.
• Work closely with Technology teams, developers, analysts, content specialists and external partners to scope, prioritise and deliver digital improvements through agile ways of working.
• Champion a user-centred approach, using insight, research, testing and data to improve supporter journeys and digital experiences.
• Lead website optimisation activity, including experimentation, A/B testing, user research and conversion improvement initiatives.
• Drive the GOSH’s SEO strategy, ensuring content and technical improvements support sustainable growth and discoverability.
• Build strong relationships across Fundraising, Communications, Marketing and Technology teams, helping align priorities and bring stakeholders together around shared goals.
• Translate organisational needs and supporter insight into clear product outcomes, user stories and prioritised delivery plans.
• Manage website performance, governance, accessibility and compliance, ensuring the platform remains secure, effective and fit for purpose.
• Lead and develop a small team while building digital capability across the organisation through guidance, training and best practice.

Skills, Knowledge and Expertise

• Significant experience managing websites, digital products or digital platforms in a complex environment.
• Strong product management experience, including roadmap development, backlog management and prioritisation.
• Experience working across multiple teams and stakeholder groups, with excellent relationship-building and influencing skills.
• Strong understanding of user-centred design, digital optimisation and supporter or customer journey development.
• Experience using analytics, user research and insight to inform decisions and improve performance.
• Strong SEO knowledge and experience developing strategies that drive growth and visibility.
• Experience working with software engineers, technology teams and external suppliers to deliver digital products and improvements.
• Ability to move comfortably between strategic thinking and hands-on delivery, adapting to changing priorities and organisational needs.
• Strong communication skills, with the ability to translate complex information for technical and non-technical audiences.
• Experience leading and developing teams, creating a collaborative and high-performing environment.

This is a varied and high-impact role where you’ll help shape how people experience GOSH Charity online—from the first moment they discover us to the actions they take to support seriously ill children and their families.
 

You’ll have the opportunity to influence strategy, lead digital transformation, improve supporter experiences and work with a wide range of talented colleagues across the organisation. If you enjoy solving problems, bringing people together and creating digital experiences that make a difference, we’d love to hear from you.