Senior digital content producer jobs

About the role

We’re seeking a senior media and PR manager (fundraising and brand) to join our talented and ambitious media and PR team at an exciting time of growth for the charity.

As part of our 2025-2030 organisational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer and this role will play a key part in helping realise these ambitions.

You’ll lead all media and PR activity around Breast Cancer Now’s fundraising and brand marketing, developing and leading delivery of bold and ambitious annual media strategies for these areas that support the charity to supercharge progress for anyone affected by breast cancer. You’ll ensure all plans are tightly aligned to the charity’s strategic ambitions and integrated across owned, earned, shared and paid channels for consistency and greatest impact.

You’ll build media profile that positions Breast Cancer Now as determined leaders and as the ‘charity partner of choice’, raising awareness, engagement and support among actual and potential supporters across our fundraising activity, from our wide range of fundraising challenge events and flagship campaigns, to driving excellent results for corporate partnerships around shared values and targets in a way that makes us an aspirational charity to partner with.

Leading media and PR for our brand marketing activity, you’ll work closely with the brand marketing team and have a unique opportunity to work closely with our world/industry leading brand marketing agency to provide counsel and support the shaping of creative media and PR activity that best amplifies the charity’s brand across the year. Key to this role is ensuring relevant internal stakeholders are brought in where appropriate.

You’ll also play a key part in supporting the day-to-day leadership of the wider media and PR team.

About you

Excellent at building and nurturing impactful relationships both internally and externally at all levels, you’ll be an effective negotiator with the ability to balance complex and sensitive needs across stakeholders (including corporate partners, agencies, fundraisers, and journalists) to secure media profile that cuts through and resonates with key audiences. You’ll also be a sensitive in your interactions with people affected by breast cancer who support our work.

Drawing on strong experience of working in health communications, and media/PR relations environments, you’ll digest and translate complex health information and create compelling copy at pace for media. With an instinctive news sense you’ll identify and be quick to seize proactive and reactive opportunities to secure impactful media profile. 

A creative thinker, you’ll bring fresh ideas and bold thinking to help elevate the charity’s brand, cutting through the media noise with smart, stand-out storytelling. You’ll be agile in feeding into and delivering campaign ideas that make an impact.

A natural planner with a strategic mindset, you’ll work closely with colleagues to forward plan and consider the bigger picture while ensuring tight alignment and consistency across all communications output. Your ability to prioritise multiple and complex projects and handle conflicting demands and tight deadlines will also be key to the success of your team.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is: £47,000 and £52,000 per annum

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement online. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria.

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date: Friday 14 August 2026

Interview date week commencing 23 August 2026

Role Purpose

Creates and produces distinctive visual content for Trussell, including photography, film, animation and short-form social content. Brings ideas from concept through filming, editing and delivery, helping supporters, partners and donors connect with our work and take action. Works hands-on across content creation and commissioning, alongside colleagues, food banks and external suppliers, to turn strong stories into impactful content for a range of audiences and channels.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors in order to increase funding, campaigning, and other forms of support for our work. As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes - together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.

Key Responsibilities

· Create visual content
Creates, captures and edits high-quality photography, film, animation and short-form content that showcases Trussell and our food bank community. Takes ideas from brief through filming, edit and delivery, while commissioning specialist support where needed.

· Develop creative ideas and formats
Develops original visual ideas, compelling narratives and repeatable content formats for social media, web and supporter communications. Spots opportunities to make content more engaging, emotionally resonant and relevant for target audiences.

· Shape quality and bring the brand to life
Shapes edits and final assets with a strong visual eye, applying Trussell’s brand, tone, accessibility and channel needs. Balances consistency with fresh, audience-focused approaches that help content stand out.

· Lead creative projects and commissioning
Leads creative projects in house and with external suppliers, from concept, brief and storyboard through production, edit and delivery. Manages production schedules, budgets and approvals while protecting the quality and ambition of the creative work

· Share creative expertise
Works with teams and food banks to identify strong stories and content opportunities. Provides practical creative advice that helps colleagues develop audience-focused content and make the most of existing assets.

· Support creative systems and suppliers
Supports the Senior Creative Manager to maintain a strong roster of photography, film and animation suppliers. Works with the Library Officer to ensure content is stored, shared and reused effectively through the digital asset management system.

Person Specification

Core Knowledge

· Specialist film and photography production, including creative development, shooting, editing and post-production.

· Camera techniques, video post-production and Adobe editing software.

· A working knowledge of design, illustration, and animation software.

· Knowledge of mobile-first filming and editing approaches, including iPhone filming and tools such as CapCut or in-app editing

· Understanding of how different platforms, formats and audience behaviours shape visual storytelling.

· Understanding of accessibility standards for visual content, including captions, subtitles, alt text prompts and plain English

Essential Skills

· A creatively curious storyteller, able to generate original ideas and build compelling, emotive narratives for different audiences and channels, including short-form and mobile-first content.Strong visual judgement, with skill in turning complex subjects into clear, human and visually engaging content. Confident using strong hooks, captions, on-screen text and accessible formats.Confidence to test fresh ideas, spot emerging content approaches and make sound creative choices while protecting dignity, accuracy and trust.

· Ability to manage multiple projects and deadlines, including planning and scheduling priorities to manage resources and deliverables responsibly.

· Skilled in engaging internal and external stakeholders collaboratively and appropriately in creative projects using effective communication and negotiation.

Key Experience

· Experience developing original visual content for long and short-form formats across website, social media and supporter communications.Experience taking content from first idea through filming, editing and final delivery.

· Creative project planning and execution, including brief development, storyboarding, review and edit process stages.

· Identifying audience-focused creative approaches that meet strategic objectives and strengthen the brand.Experience of commissioning and managing external creative suppliers, including briefing and contract compliance.

· Experience repurposing content into different formats, including cutdowns, key moments, series content, captions and social-first edits.

· A portfolio or examples of work showing strong visual storytelling across a range of formats, audiences and creative approaches.

Special Requirements

Driving Licence

INTRODUCTION TO THE ROLE

iniva is seeking an experienced, thoughtful and collaborative Website & Communications Manager to join our team at a pivotal moment for the organisation. The role sits at the heart of Living Legacies: Collaboration, Community and Radicality, a four-year National Lottery Heritage Fund project that activates iniva’s archive and connects it with communities through exhibitions, events, podcasts, oral histories and digital resources. Working at iniva is dynamic, creative and purpose driven. As a small organisation, we value people who can work confidently on their own initiative while collaborating closely with colleagues, freelancers and partners. This part-time role (3 days per week) is offered as a fixed-term contract over four years, with responsibilities evolving across the project lifecycle — from strategy and planning in the early stages to website redevelopment, major public programmes and legacy outputs in later phases. The Website & Communications Manager will work closely with the Project Manager and wider team to support clear communication, shared understanding and joined-up audience engagement. The role plays a key part in shaping how audiences encounter Living Legacies and iniva more broadly, ensuring communications are inclusive, accessible and grounded in the organisation’s values. We’re looking for someone who cares about creating more equitable cultural spaces and enjoys sharing stories that connect artists, archives, and communities.

IDEAL CANDIDATE

This role would suit a practical and organised communications professional with strong writing and digital skills. You will be a confident and clear communicator, able to produce engaging, accessible content for a range of audiences across web, email and social media. You will have experience working with websites, including contributing to or supporting a WordPress (or similar CMS) website redevelopment, and be comfortable collaborating with website developers to deliver user-friendly, accessible digital experiences. You will bring the ability to plan and coordinate work across multiple projects, managing timelines, contributors and priorities effectively. Experience supporting or overseeing freelancers such as PR consultants, graphic designers, photographers, videographers etc or external partners is helpful, alongside a collaborative approach and good organisational skills. We are particularly interested in candidates who bring transferable skills from other sectors, along with curiosity, initiative and a willingness to learn. You should be motivated by working in a small, purpose-driven team and be committed to inclusive, accessible communication. This role supports a multi-year heritage project focused on the histories and practices of Black and Global Majority artists. We particularly welcome applicants with lived experience and/or a strong interest in these areas, and a commitment to inclusive, anti-racist and accessible communication practices. We know that no one will meet every requirement. If you meet most of the criteria and feel excited by the role, we encourage you to apply

Role Purpose

The Website & Communications Manager will lead iniva’s communications for a four-year fixed-term
project (3 days per week), with responsibilities evolving across the project — from setting up systems
and plans in Year 1 to delivering public activity, website redevelopment and legacy outputs in later
phases.

Focusing on Living Legacies, the postholder will lead communications activity to grow and diversify
audiences while maintaining strong engagement with existing audiences. They will manage a small
communications team, including the Communications Coordinator, and coordinate different
freelancers over the life of the project, such as a PR Consultant, Website Developer and Podcast
Producer to deliver clear, consistent and values-led communication across the organisation.
Working closely with a freelance Website Developer and internal teams, the postholder will oversee
the redevelopment of iniva’s website, ensuring it is accessible, user-friendly and supports the
project’s digital content and long-term needs. They will also work collaboratively with the Senior
Fundraising Manager, Project Manager and Project Curator to ensure joined-up, timely storytelling that
reflects the aims of the project and supports audience engagement.

Project Specific Duties

The duties below reflect the role across its four-year term. Activity in Years 1–2 will focus on
communications planning, audience development, team coordination and early digital work. Website
redevelopment (Years 2–3) and press activity for exhibitions (Years 3–4) will increase in later phases.
Not all responsibilities will be active at the same time.

Communications Strategy, Planning and Audience Development

• To review, refine and deliver the Living Legacies Communications Plan in collaboration with the wider project team, ensuring alignment with audience development goals, legacy planning and funder expectations.
• To lead audience development activity for Living Legacies, balancing growth and diversification with the retention of iniva’s existing audiences.
• To ensure consistent application of iniva and Living Legacies brand, tone of voice and values across all communications outputs.
• To establish and maintain communications systems, workflows and standards to support effective delivery across the team and with external contributors.
• To manage marketing, communications and documentation budgets ensuring activity is delivered within agreed resources for the organisation.

Website Redevelopment & Digital Experience

• To provide oversight of the redevelopment of iniva’s website (2027-2028), working closely with the Website Developer and internal stakeholders to ensure the site meets accessibility standards, audience engagement objectives and digital preservation needs.
• To manage the Website Developer and relevant budget lines to deliver a user-friendly, accessible website that supports archival access, digital outputs and the wider public programme.
• To ensure the website reflects the interpretive aims of Living Legacies and supports long-term access to project outputs, including oral histories, exhibitions and archival content.
• To gather and commission content from project partners and programme leads to ensure inclusive, participant-led storytelling is reflected across digital platforms.

Content, Campaigns & Creative Management

•  To oversee the creation, scheduling and publication of engaging digital content for Living Legacies, working with the Communications Coordinator across social media, email newsletters and website updates to raise awareness of the project, grow and engage existing and new audiences, and share stories, opportunities and project milestones.
• To commission and manage promotional materials, including digital and print assets, working with graphic designers, photographers, videographers and other freelance creatives to create compelling content that reflects the project's values and reaches diverse audiences.
•  To provide clear briefs, quality control and sign-off for commissioned content, ensuring outputs are on brand, accessible, high quality and delivered on schedule, and support meaningful engagement with participants, partners and audiences.
• To coordinate the promotion of project events and exhibitions, including digital and print listings, invitations, ticketing and on-site communications logistics, helping to maximise attendance, participation and the visibility of Living Legacies across communities and partner networks.

Monitoring, Evaluation & Reporting

• To oversee monitoring and evaluation of communications activity for Living Legacies, drawing on digital engagement data across web, email and social media platforms to understand audience reach, engagement and impact.
• To lead on communications-related reporting for senior management, the Board and funders, working with the Communications Coordinator to collate insights, data and evidence that demonstrate impact, learning and audience development.
• To use evaluation findings to inform ongoing communications strategy, audience development activity and project learning.

Collaboration & Internal Coordination

• To work collaboratively with the Project Manager, Project Curator, Senior Fundraising Manager and wider iniva team to ensure consistent messaging, joined-up communications and coordinated project delivery across all strands.
• To support shared understanding of communications priorities across exhibitions, podcasts, oral histories and community engagement activity, ensuring coherence of messaging and audience experience.
• To contribute to a culture of knowledge sharing, collective responsibility and values-led working across the organisation.

Press & Public Relations

•  To provide oversight and be the main point of contact for press and media activity for LivingLegacies, setting priorities, approving messaging and coordinating delivery with the Freelance PR Consultant, annually for three major project exhibitions and public programme (2027-2030).
• Liaise with external PR consultants to support programme promotion, ensuring assets and information are shared accurately and on time.
• To support the development and approval of press materials, including press releases and image assets, ensuring clarity, consistency and alignment with project messaging and organisational values.
• To oversee media listings, press scheduling and coverage tracking, using insights to inform future communications planning in consultation with the PR Consultant.
• To ensure compliance with funder branding and visibility requirements, including National Lottery Heritage Fund acknowledgement guidelines.

General Duties (In common with all iniva staff)

• To support the philosophy, aims and objectives of iniva and to champion its work.
• To promote and support equality, diversity and inclusion for all staff, contractors, volunteers and stakeholders.
•  To uphold collective responsibility, knowledge sharing and team working across the organisation.
• To contribute to, and follow iniva’s organisational policies and procedures, particularly policies relevant to your defined responsibilities and area of work.
• To ensure proper record keeping, filing and archiving of all communications and documentation related to your area of work.
• To engage in continuing professional development, seeking to stay up to date with developments and best practice in your area of work.

Note: This is a description of the job as it is at present constituted. It is iniva’s practice to examine job
descriptions regularly and to update them to ensure that they accurately reflect the job required to be
performed, or to incorporate proposed changes.

PERSON SPECIFICATION

The postholder for this role should demonstrate the following qualifications, experience, skills and
knowledge:

Essential

• Proven experience developing and delivering a communications strategy, ideally for cultural or heritage projects.
•  Experience in website development or managing website redevelopment projects, including working with web developers on design, UX, accessibility and audience engagement.
•  Strong copywriting and editorial skills, with the ability to produce clear, engaging and accessible content across platforms.
•  Experience creating and scheduling content for digital channels, including social media, email newsletters and websites.
•  Understanding of accessibility standards for digital content (e.g. WCAG 2.2) and inclusive communication practices.
• Experience in line management of staff and commissioning or supervising freelance creatives — including PR professionals, website developers, graphic designers, videographers, photographers and content producers — to deliver high-quality, on-brand and accessible content.
• Experience coordinating press and media engagement, including drafting press releases and managing listings.
• Ability to collect and interpret digital engagement data (e.g. social media insights, email performance, web analytics) for evaluation and reporting.
• Strong organisational and time-management skills, with the ability to manage multiple deadlines and priorities.
• Collaborative approach and experience working across teams to ensure consistent, values-led messaging.

Applicants do not need agency-level PR experience; experience of coordinating or overseeing
press activity within a wider communications role is sufficient. We are not expecting candidates
to demonstrate equal depth across all areas; instead, we are looking for a strong overall match
against the Essential criteria.

Desirable

• Familiarity with iniva’s mission, and an understanding of visual arts, archives or Black and
• diaspora cultural heritage in the UK. Experience promoting exhibitions, podcasts, or public programmes within an arts or heritage
• context.
• Knowledge of web content management systems (e.g. WordPress), email marketing tools
• (e.g. Mailchimp) and marketing management tools (e.g. SocialBee and Hootsuite).
•  Experience producing or editing visual content using graphic design tools (e.g. Adobe Creative
• Suite, Canva and Figma), with an eye for layout, accessibility and brand consistency.
•  Experience developing or applying audience development strategies.
•  Understanding of digital preservation principles for online content.
• Experience creating inclusive, participant-led storytelling in partnership with community
• groups.
• Confidence in briefing designers and overseeing the production of promotional materials
• across print and digital.
• Awareness of brand compliance and funder visibility guidelines (e.g. The National Lottery Heritage Fund).

Note: Applicants cannot be expected to be equally strong on all the above criteria, but to provide
evidence across the range, in varying strengths and combinations. iniva are committed to supporting
staff in training and support to achieve the standards required to undertake the role.