Senior digital innovation officer jobs in Edinburgh

Thank you for your interest in joining the Institute of Health Visiting (iHV), the UK’s leading professional body for health visiting.

This is a rare and exciting opportunity to join a growing, forward-looking organisation at a pivotal time. With a strong and expanding membership, iHV is working to strengthen the health visiting workforce and shape the future of child and family health across the UK.

As Policy Manager, you will play a key role in influencing national policy across priority areas including early years, prevention, public health, child protection and workforce. Your work will directly support iHV’s mission to improve outcomes and reduce inequalities for babies, children, families and communities and spread excellence in health visiting.

Working closely with our clinical team, members and partners, you will develop evidence-based policy positions and help ensure frontline expertise informs decision-making at the highest levels.

You will be joining a collaborative, passionate team in a fast-paced environment where no two days are the same – and where your work will make a real and lasting difference. For full information, please view our recruitment pack. 

Key responsibilities:

• Lead the co-development of evidence-based policy positions with iHV’s clinical team, members and partners.
• Monitor policy developments and identify opportunities to influence change.
• Produce high-quality briefings, consultation responses and reports.
• Build relationships with stakeholders across government, charities and the health sector.
• Gather, synthesise and apply frontline insight to inform policy development – including the production of iHV’s high-profile ‘State of Health Visiting’ survey and report.
• Work closely with the Systems and Digital Manager, applying digital and data expertise to leverage digital tools and emerging technologies (including AI) to strengthen evidence-gathering, inform policy development, and improve organisational effectiveness.
• Support delivery of policy elements of iHV projects and organisational priorities.
• Represent iHV at meetings and contribute to sector discussions.

About you:

We are looking for the following essential skills and experience:

• Strong understanding of UK policy-making processes and child and family health/ early years policy – ideally informed by experience working within or closely with government or public sector organisations.
• Exceptional writing skills, with a proven ability to produce authoritative, high impact briefings, reports and policy documents that are clear, persuasive and tailored to diverse audiences.
• Highly developed analytical skills, with the ability to interpret complex information and evidence from multiple sources and translate this into clear, practical and actionable policy recommendations.
• Ability to collate, synthesise and critically assess diverse sources of insight, including frontline practitioner perspectives, quantitative and qualitative data, to inform robust policy development.
• Experience developing or contributing to evidence-based policy outputs (e.g. briefings, reports, consultation responses).
• Strong interpersonal and relationship-building skills, with the ability to work effectively and collaboratively with a wide range of stakeholders and partners.
• Strong organisational and project management skills, with the ability to manage competing priorities, coordinate inputs and deliver work to deadlines.
• Confident verbal communication skills, with the ability to contribute effectively to meetings, events and external discussions, presenting complex ideas clearly.

Role purpose 

To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders. 

The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning. 

Key relationships 

• Marketing and Communications Manager (line manager)
• Head of Marketing and Communications (dotted line)
• Business Development department, Innovation team, QA and Standards team, Programme Delivery team 
• Centres, particularly Centres of Excellence
• External stakeholders (partners, educators, young people)
• Internal staff contributing to content 

Key responsibilities 

Campaign Support: 

• Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications
• Support delivery of increased campaign volume, scale and impact

Content Optimisation and Repurposing: 

• Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)
• Ensure content is effectively reused to maximise reach and value
• Maintain a pipeline of diverse content to support audience segmentation

Content Creation and Development: 

• Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors 
• Generate evergreen content that can be reused and adapted across campaigns and channels 
• Produce content that supports strategic content aims 

Stakeholder Engagement: 

• Build and manage relationships with internal and external stakeholders to generate authentic, impactful content
• Facilitate user-generated content, including youth voice and partner contributions

Insight and Continuous Improvement: 

• Gather feedback from stakeholders and audiences to refine content effectiveness
• Contribute to test-and-learn approaches to improve engagement and conversion
• Monitor performance indicators such as engagement rates, CTRs and website traffic 

People management responsibilities 

• No direct line management responsibility
• Will support coordination of contributors (internal staff, partners, freelancers where applicable) 

Skills and experience – essential 

• Ability to coordinate multiple projects and deadlines 
• Experience in content creation across multiple formats (digital, video, written)
• Strong copywriting and storytelling skills
• Ability to tailor content to different audiences and sectors
• Experience working with stakeholders to generate content
• Understanding of marketing and communications principles

Skills and experience – desirable 

• Experience capturing content on location
• Experience with brand development and positioning
• Knowledge of content performance analytics
• Experience in education, youth, or sport sectors 

Training and qualifications 

• Experience in marketing, communications, media or related field
• Ongoing professional development in content, marketing or digital communications desirable 

Development/career pathways for this role 

• Progression into Senior Content or Campaign roles
• Development into Marketing and Communications leadership pathways 

Personal qualities – for all roles in the Leadership Skills Foundation 

• Self-motivated and able to work autonomously 
• Customer focused 
• Effective and confident communicator 
• Proactive in approach and able to work on own initiative both collaboratively and independently 
• Adaptable to operational requirements and willing to learn 

Personal qualities – specific to this role 

• Creative thinker with strong storytelling instincts
• Highly organised with attention to detail
• Curious and proactive in identifying content opportunities
• Comfortable engaging with a wide range of stakeholders
• Resilient and adaptable in a fast-paced environment 

Job Title:

Victim Support Casework Team Lead 

Salary:

Actual salary is £27,200 per year (FTE £34,000). 

Contract/Hours:

Permanent. 4 days per week / 0.8 FTE. The normal working week is 30 hours.

Annual Leave:

FTE annual leave entitlement is 23 days pro rata plus public and bank holidays. 

Location:

NUM delivers its services UK-wide through a combination of digital resources, remote services and in-person hubs. Staff work on a hybrid basis, with the balance of home and location-based working depending on business needs. This role is primarily remote, with occasional travel possible for meetings, events, and outreach. If you are based in one of our hubs, Glasgow, Manchester or London then this is desirable.

About NUM:

National Ugly Mugs (NUM) is a UK-wide charity which delivers a holistic safety, wellbeing and economic support model for sex workers, combining digital harm prevention, specialist casework, mental health support and pathways to economic stability. Activities are delivered UK-wide via a digital platform, remote services, and in-person hubs. We run a wellbeing drop-in service in Glasgow and other in-person services and events in Manchester and London. We have developed Vocational Support Services for those exploring careers both in and outside of sex industries and we run a Racial Justice project and Youth Justice project that makes visible the lived experiences of harm among racialised and young (18-25) sex workers towards systems change. 

NUM values those with lived experience in sex industries and work with them to shape services and responses, conduct research, develop education packages, and participate in policy advocacy to change the conditions that lead to survival sex work, gain rights and recognition, and improve the safety of UK-based sex workers. 

Background and Responsibilities:

The casework team is at the heart of NUM. We provide vital support from assistance through the criminal justice journey to essential emergency financial support. We are looking for a Casework Team Lead to lead our casework team. If you are driven, have a keen eye for detail, can effectively motivate others in a demanding and emotive area of work with the ability to support people in an empathetic and trauma informed way then this could be the role for you. 

This role will specifically focus on the day-to-day running of the casework team alongside carrying your own caseload. The work involves utilising and monitoring our digital platform and CMS maintaining and monitoring the documentation of cases and coordinating responses to ensure sex workers received the high standard of support they deserve, to prevent and recover from violence as well as seek justice and recourse. The Victim Support Casework Team Lead is responsible for maintaining high standards for all digital, individualised and in-person support provided by the casework team. All responsibilities can be grouped under five umbrella categories. The successful candidate will evidence suitability for the role based on the strength areas below:

1) Management: Manage the operations and administration associated with victim and vocational support casework. 

2) Leadership: Lead and motivate the team of national case workers towards service excellence. The best leaders can also be led. The successful candidate will value the lived and learned experiences on the casework team and ensure that everyone works to their strengths and strives for the best outcomes for sex workers. 

3) High Standards: Support good performance and quality outcomes for sex workers.

4) Creative and Innovative: Ability to strategise and problem-solve. Sex workers experience forms of violence before and after accessing support. At NUM, our principle of 'Sex Workers First' means that we work with them to achieve the outcomes that they desire. Sex workers are in control of their healing and recovery, and it will be the successful candidate's job to ensure that lives are improved as a result of contact with NUM. 

5) Well-being Focused: Provide care for the health, safety and welfare of the case work team and the sex workers we serve. 

Day-to-day tasks include but are not limited to the following.

• Managing your own caseload, providing individualised support to sex workers alongside your leadership role ensuring that sex workers are put at the forefront of all services offered. Maintaining our high standard of support.

• Continued monitoring and development of the NUM platform backend functions to find efficiencies and boost productivity. Develop and update Standard Operating Procedures (SOPs) based on new policies and service priorities, new platforms/ procedures, and new innovations or services. 

• Problem-solving to ensure the smooth and efficient operations of the casework team eg, managing resource and rota’s including leave and absences, delegation of task where appropriate to the casework team.

• Audit overview and quarterly reporting to Operations Manager with responsibility for data management and the production of case studies. 

• External communications with practitioners to ensure best practice of utilising NUM service, promoting NUM membership where possible and attending external meetings as a NUM representative where required. 

• Host or contribute to the ongoing meetings of the National ISVA/SWISVA forum and continue to foster useful and productive spaces for SWISVAs (specialist sex work ISVA’s) throughout the UK to share experiences, insights towards delivering quality support services to sex workers with maintaining high service standards and prioritising self-care. 

• Deliver weekly operations meetings, keep them short and concise to discuss operational updates NUM wide/internal. Analyse statistics and case work trends and discuss any issues or take aways with the Operations Manager to inform Casework Team strategy.

• Communicate and collaborate with other work streams and projects at NUM. Contribute to organisational priorities and support initiatives that strengthen National Ugly Mugs’ overall impact. 

• Lead 1-2-1 check-ins and appraisals with staff, acknowledging individual and team success in appropriate ways, motivating the team and resolving conflict and managing team dynamics (with support where needed).

• Onboard and train new members of the casework team.

PERSON SPECIFICATION

Essential Skills and Experience

• Demonstrable casework skills, with experience in delivering advice, information, emotional and practical support and advocacy in partnership with health, wellbeing and criminal justice outcomes for individuals who may have experienced traumatic events.

• Experience managing a team, providing line management support, and managing rotas and team resources.

• An understanding of coordination responsibilities and the requirements of middle management in a fast-paced and ever-changing environment.

• Qualified ISVA or relevant casework support experience.

• Strong interpersonal skills and an ability to work with multiple partners on complex cases.

• Excellent administrative and organisation skills, able to manage both your own and other people’s workloads effectively.

• An understanding of Equal Opportunities, the diversity of sex workers and the impact of criminalisation, stigma, and marginalisation on sex workers and a team comprising those with lived experience.

• Effective communication skills and the ability to deliver training, guidance, advice and support to a diverse range of stakeholders to promote best practice in relation to supporting sex workers when they’re victims of crime.

• Experience of using online communication tools, CMS (Oasis), google workspace, MS suite, slack and other digital platforms to maximise efficiency and productivity of your own casework and that of the casework team. 

• Experience of dealing with internal and external complaints and having difficult conversations.

• Strong empathic and active listening skills.

• Willingness to undertake continued professional development. 

Desirable:

• Experience of the sex work community.

• Experience completing detailed reports on workstream productivity, both statistically and in written form.

• The ability to understand local, regional and national policy and evidence-based research in relation to community safety, health and social inclusion.

• Ability in languages other than English is beneficial but not required. 

If you are passionate about NUM’s mission to ‘end all forms of violence against sex workers’ we would love for you to hear from you!

HOW TO APPLY:

Applications close on 13th August 2026 at 11:30pm BST. We encourage applicants to apply before the deadline as interviews may be held on a rolling basis. You can apply via Charity Jobs or by emailing admin[at]nationaluglymugs[dot]org with your name and ‘Victim Support Casework Team Lead’ in the subject line. 

Please include a CV (max 3 pages) and a cover letter (max 2 pages) describing your suitability for the role. The cover letter should address the points in the ‘Personal Specification’ section of this posting. 

NUM is a diverse team committed to inclusion and equal opportunities in the workplace, and we actively encourage applicants of all different ages, genders, social and economic backgrounds, ethnicities, religions and sexual orientations, and from people with disabilities. If you have any access requirements related to applying, please contact admin[at]nationaluglymugs[dot]org.

We understand that everyone’s experience is different and encourage applications from those who may not meet all of the person specifications. If you’re passionate about equality, economic empowerment, and ending violence against sex workers, we want to hear from you.

Interviews are planned to take place remotely on week starting August 17th. We will let you know by August 18th if you have been selected for an interview. Please note that due to the high number of applications expected for this role if you do not hear back from NUM by the August 18th unfortunately your application has not been successful. We are not able to provide feedback on your application at the application stage.