Senior digital marketing manager jobs

Sales & Marketing Manager (Maternity cover)

Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: £30,000- £35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors

The Mission

To transform a 15‑acre rural site with an indoor pool into a thriving, financially sustainable sanctuary.
This role is central to delivering the commercial engine that makes the mission possible.

The Role Purpose

To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings.

The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.

Key Responsibilities

1. Revenue Generation and Lead Conversion

• Full House Equivalent (FHE) tracking:
  Manage the Breakeven Basket and deliver 103 full-site days per year
• Segmented value propositions:
  Lead and refine messaging for four core markets:
  Faith | Schools | Private Hire | Wellness
• Midweek profit growth:
  Target corporate retreats and “Work from Hotel” style bookings to maximise midweek utilisation

2. Digital and Channel Management

• OTA performance management:
  Oversee Airbnb and Booking dot com listings for The Stables, balancing commission risk against yield
• Direct booking conversion:
  Design and implement return-stay incentives to reduce reliance on third-party platforms
• Content and storytelling:
  Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors

3. Commercial Analysis and Yield

• TRevPAG growth:
  Drive an increase of £2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
• Yield management support:
  Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods

4. Relationship and Community Management

• Church and mission-led partnerships:
  Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
• Under-capacity risk reduction:
  Actively minimise bookings below 70% occupancy in The Stables to prevent net losses

5. Duty Manager Responsibilities

• Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
• Act as the primary on-call contact, including:
  • Guest check-ins
  • Site security
  • Emergency response (fire and pool safety)
  • Maintaining a warm, “home from home” hospitality experience

Performance Indicators (KPIs)

• Primary KPI:
  Achievement of 103 Full House Equivalent (FHE) days
• Secondary KPI:
  15% conversion of OTA guests to direct bookers
• Tertiary KPI:
  Average TRevPAG uplift of £2.00+ per guest

The Ideal Candidate

Experience

• Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
• Proven management of Online Travel Agencies such as Airbnb and Booking dot com
• Demonstrated success converting third-party bookings into direct relationships
• B2B and group sales experience, ideally across:
  • Primary and junior schools
  • Church or faith-based organisations
  • Retreat leaders and wellness facilitators
• Experience operating within high fixed-cost or “daily burn” financial models

Skills and Capabilities

• Yield and pricing strategy, including dynamic pricing and midweek offers
• Strong analytical ability, confident working with metrics such as FHE and TRevPAG
• Content marketing and visual storytelling (video, photography, social media)
• SEO and digital strategy, including niche and regional search terms
• CRM thinking and lead nurture processes for cyclical and repeat bookings

Benefits and What Makes This Role Different

• A genuine strategic mandate:
  This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
• A unique asset base:
  15 acres of countryside plus a highly sought-after indoor pool
• Commercial autonomy:
  Ownership of the TRevPAG agenda, with freedom to create new revenue streams
• Flexible working:
  While site presence is essential for storytelling and relationships, the role supports modern hybrid working.

Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.

Job Description

Key responsibilities:

1. Events Marketing

• To oversee the scheduling, production and distribution of promotional e-mails for our events. Liaise with comms team to promote events across AvMA media platform To work on the development of the events pages on the new AvMA web site. Ensuring event web pages are kept up-to-date. To carry out data analysis and web analytics to determine what people are responding to and to highlight the areas we may need to focus/re-focus.

Events Logistics & Management

• In conjunction with the Head of Events, to undertake the production and organisation of events, including inviting and liaising with speakers and arranging event logistics. Effective liaison with speakers, ensuring they have all the information required to participate in the event and providing deadlines for receiving their presentation and biography. To work on site at events as required and run smaller events on your own. Duties will involve setting-up and administering registration, liaising with the venue, greeting speakers and exhibitors, dealing with enquiries from delegates and making sure the event runs smoothly. Production of the online conference documentation, to include speaker presentations.

Research & Event Development

• Help identify and research potential subject areas on which we may want to run events. Keep a close eye on the medico-legal events sector market and other events taking place. Help identify potential new sponsors and exhibitors for our events.

Events CRM

• Develop a sound understanding of AvMA’s new CRM, ensuring we optimise it for the efficient and effective marketing of events.
• To assist if/as required with bookings and booking queries for AvMA’s events.

Other

• To support the Events Department’s quality initiatives and to suggest continuing improvements where needs arise.
• To undertake other duties commensurate with the post as may be required.
• Deputise for the Head of Events when necessary 

Person Specification

Essential:

1. An understanding of, and commitment to, the values and objectives of AvMA.
2. Excellent interpersonal skills, with the ability to develop effective and positive working  relationships with a wide range of individuals and organisations.
3. Highly motivated self-starter with the ability to manage and prioritise workload and meet targets.
4. Excellent written and verbal communication skills. Confidence in liaising with speakers, sponsors and delegates.
5. Experience of organising events and on-site management of events, including in-person and online events/webinars.
6. Marketing copy writing ability, proof-reading skills, outstanding attention to detail.
7. Experience of using e-mail marketing platforms (e.g. Dot Digital) and social media to promote events and maintaining event web pages.
8. A high level of IT and digital literacy skills, including Office 365, Microsoft Dynamics and Adobe  In Design
9. Staying calm under pressure, a proactive and solutions focussed approach to problem-solving, ability to independently think on your feet.
10. Demonstrable commitment to Equality, Diversity and Inclusion

Desirable:

• Experience of working within a charity.
• Experience of working in healthcare and legal sector events.
• Knowledge or experience of healthcare, the NHS or patient safety work.
• Understanding/experience of Search Engine Optimisation.

This is a challenging and rewarding position within a friendly and fast-paced charity, with clear growth amibitions and a determination to make a real impact on the employment prospects of young people with the most barriers to entering work.

This position will bring clarity, consistency and impact to marketing and communications across the charity. The focus will be to raise our profile, tell our story, and articulate our impact, to help to build meaningful relationships with diverse partners and stakeholders.

With a resonsibility for marketing, communications, brand management and stakeholder engagement events, the postholder will take a joined-up approach across digital, media, events and stakeholder communications, ensuring our brand is consistently represented, and our work reaches and engages the right audiences.

WHAT WE'RE LOOKING FOR

Experience 

• A track record (over three years) of successfully delivering in a similar or related role. 

• Delivery of high quality, effective communications across digital and print channels. 

• Creation of compelling and accessible digital and print resources and materials. 

• Management of website content and social media channels, implementing strategies and approaches to raise profiles and boost engagement .

• Engagement and liaison with local and nation al media publications.

• Writing, editing and proofreading to a very high standard. 

• Management and planning of stakeholder engagement events and activities .

• Management of high-profile Ambassadors and advocates (desirable).

• Implementation of campaigns, to drive engagement and system s change (desirable).

• Working within the education, charities and/or the voluntary youth sector (desirable).   

Skills 

• Excellent digital and design skills, with the ability to create compelling, professional and accessible resources, reports and promotional materials. 

• Engaging written communication skills, with the ability to adapt language and messaging to different platforms and audiences. 

• A flexible approach with the ability to identify the best social, digital and print channels for a wide variety of messaging, and monitoring effectiveness through accessing, collating and analysing data.

• Creativity with the ability to make connections between themes and pull together engaging content to feed into communications. 

• Exceptional communication skills, able to speak confidently with young people, professionals, funders and senior business stakeholders. 

• Highly organised, with an attention to detail, excellent project management skills, and the ability to manage multiple priorities under pressure.   

Attitude 

• Positive and solution focussed.

• Self-assured, with a ‘can-do’ approach and the confidence to bring ideas to the table. 

• Thrives in a fast-paced and busy environment. 

• Welcomes feedback, with a desire to continuously improve and develop. 

• Passionate and enthusiastic about improving young people’s lives. 

• A commitment to our organisational values, of empowerment, collaboration, reliability, quality, and learning.

WHAT WE OFFER

• £40,891 per annum

• 28 days leave (inc. 3 days between Christmas and New Year)

• 2 volunteering days

• 1 life event day

• Matched pension contributions (up to 6%)

• Flexible working (our core business hours are 10am to 3pm)

• Life insurance (5 x annual salary)

• Canada Life WeCare employee support package

Location:  Hybrid working - Part London office-based (E14) and part home working. The post holder will work a minimum of one day a week in the office. 

Salary: £45,575 per annum

Hours: 35 hours per week 

Closing date: Monday 27 April 2026 at midnight 

Interview date: Tuesday 5 May 2026 over video with a possible second stage in person on Wednesday 6 May 2026. 

This is a permanent role. 

Who we are looking for 

Breakthrough T1D is the UK’s leading type 1 diabetes charity, dedicated to funding research, advocating for change, and supporting the T1D community. A year into our exciting rebrand from JDRF to Breakthrough T1D, we’re looking for a Data and Insight Manager to help us build on this momentum. 

Data and insight sit at the heart of our ambitious organisational strategy. They enable us to deliver meaningful, high-quality engagement with our audiences and unlock deeper understanding to drive impact, as we work to find cures for type 1 diabetes and support the community to live well until that day comes. 

As Data and Insight Manager, you’ll play a pivotal role in ensuring our data is accurate, trusted and used effectively to inform decision-making and improve supporter engagement across the organisation. 

Sitting within the Supporter Marketing & Experience team, you’ll work closely with colleagues across Fundraising, Digital, Marketing, Finance, IT and Supporter Care. You’ll lead on insight and segmentation, streamline processes through automation, and ensure robust compliance with data protection regulations. 

This is an exciting moment to join Breakthrough T1D. We’re ready to make a step change in how we use data to maximise value and impact. If you enjoy translating complex data into clear, actionable insights – and want to improve how organisations use data to deliver outstanding supporter experiences – we’d love to hear from you. 

This role offers a real opportunity to make your mark. If you’re curious about data and motivated to help drive an ambitious shift in how we use it, apply now.

Experience required 

You’ll have previous experience of: 

• Turning data into clear, actionable insights that drive business decisions. 

• Collaborating across teams to develop and embed insight into planning and delivery. 

• Using data to support delivery of supporter journeys and donor segmentation. 

• Improving data quality and reliability through cleansing and validation. 

• Ensuring strong data governance and GDPR compliance. 

• Managing a SQL database and supporting integrations. 

• Streamlining processes through automation tools like Power Automate. 

About Breakthrough T1D 

Breakthrough T1D is the world’s leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our 400,000 strong type 1 community in the UK and work closely with our international affiliates across the world, including the US, Canada and Australia. 

You will find a vibrant atmosphere and spirited team at Breakthrough T1D, always striving to make a difference to people living with type 1. 

Employee benefits 

As an employer we offer: 

• Hybrid working arrangements 

• Flexible working and will consider compressed hours 

• Generous annual leave entitlement – 25 days per year plus bank holidays for full-time staff with leave increasing after three and five years’ service 

• Health cash plan that allows you to claim for some treatments such as dental, optical and physiotherapy treatment 

• Season ticket and cycle loan 

• Pension scheme 

• Family-friendly policies – maternity, paternity, adoption and shared parental leave at enhanced rates 

• Personalised training to suit your career aspirations and professional development 

Breakthrough T1D is an equal opportunity employer, we welcome applications from all individuals regardless of race, gender, disability, religious belief, sexual orientation or age. 

At Breakthrough T1D we do understand that AI (Artificial Intelligence platforms like ChatGPT) can be a useful tool for candidates to assist in applying for our roles. We ask that applicants do ensure their authentic voice is present, and we look forward to seeing examples of your specific experience. 

We are looking for an experienced People Manager to work within a senior leadership role within HILS, responsible for the effective day-to-day delivery of HILS' People Strategy across teh organisation, and ensuring HILS' people practices support safe, ethical, service delivery in environments supporting vulnerable adults.

Reporting to the Director of People, the People Manager leads the People Team and acts as the primary operational adviser to leaders and managers on all people-related matters, ensuring consistent, legally compliant, and values-led people practices across all HILS locations.

The People Manager translates people strategy into operational delivery, provides authoritative leadership on employee relations and workforce matters, and ensures that people systems, processes, and behaviours actively support organisational performance, sustainability.

Working on our Health Charity Partnership (HCP) with counterparts at the British Heart Foundation, and Cancer Research UK, this award winning, UK-wide partnership aims to improve the health of the nation using the retailer’s reach and influence.

You will be responsible for leading and delivering income generation, project managing strategic activities, and delivering against shared and charity specific goals. You will also contribute to the development and success of the Account Management Team, and support cross team-projects and take on additional tasks as required.

This role will also see you line manage a Partnership Officer (Account Management) who supports on the delivery of the Tesco Partnership.

Role description:

This role works very closely with colleagues across multiple internal teams including our Clinical Team (working with a Health Lead), our Marketing team (including Social Media Manager, Senior Marketing Manager, and Brand and Creative colleagues) and our Policy Team. This role will need to be well networked across teams including Nations and Regions teams and Strategy and Planning.

Externally, this role will work closely with peers at the British Heart Foundation, and Cancer Research UK. The role will also work with colleagues at Tesco, which will also include their PR and communications agencies.

You will also play an active role in driving and supporting best practice across the team and charity and will also contribute to cross-team projects and other tasks as required.

The ideal candidate:

The ideal candidate will have account management experience with a track record of delivering six and seven-figure strategic partnerships either within a charity or corporate setting. Good time management and organisational skills are required to manage a busy and diverse workload. You’ll need strong interpersonal skills and the ability to influence and negotiate effectively with a range of stakeholders at all levels of seniority. Using your excellent communication skills, you will be able to convey ideas succinctly and persuasively to create impactful proposals and other communications.

You’ll have good understanding of commercial principles, understand what drives businesses, and how to lead and deliver multi-stream income generation that are mutually beneficial through partnership.  You’ll have a passion for identifying new financial and non-financial opportunities and be proactive in your approach to seeking these out. Having a collaborative approach to work is vital in this role, so you’ll build excellent relationships with internal colleagues and external stakeholders, operating with trust, respect, and transparency.

Job Title: Marketing Officer

Reporting To: Senior Marketing Officer

Salary: £26,846 – £31,439

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

The purpose of this role is to help to shape, support and deliver marketing plans for Alder Hey Children’s Charity for a wide range of stakeholders, reporting to the Senior Marketing Officer This is a broad and varied marketing role which requires creativity, excellent communication and project management skills to help the charity plan and execute its marketing, fundraising and brand campaigns.

Main Duties/Tasks

Marketing Planning, Campaign Delivery & Performance:

• Support the Senior Marketing Officer and Marketing & Communications Manager to implement marketing plans and campaign strategies.
• Ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.
• Analysis of campaign performance and audience insights to inform future marketing decisions.

Content, Channels & Brand:

• Creative and powerful copywriting skills aligned to the values of the Charity. Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, email, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams.
• Collaboration within the marketing team across branded social channels to drive growth and engagement.
• Collaborate with the Trust Comms team for campaign and content capture in line with Trust Policy.
• Upholding of brand positioning to always agreed deadlines.

Stakeholder Management, Delivery & Operations:

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager

Our Values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

____

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Closing date: Monday 5th May

Interviews: Tuesday 13th May

Job Title: Senior Marketing Officer

Reporting To: Marketing and Communications Manager

Salary: £31,125 – £39,926

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.

Main Duties/Tasks

Strategic Planning, Leadership & Performance: ·

• Work with the Marketing & Communications Manager to shape long-term marketing plans and campaign strategies.
• Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Represent the marketing function in cross-departmental planning.
• Develop marketing processes, templates and workflows to improve team efficiency.
• Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc · To continually improve performance of team members encouraging collaboration and sharing feedback and high-performing and positive marketing team culture.
• Lead regular one to ones with team members.
• Ability to provide strategic marketing integration advice for fundraising campaigns
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.

Campaign Delivery, Content & Channels: 

• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Creative and powerful copywriting skills aligned to the values of the Charity.
• Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams
• Collaboration within the marketing team across branded social channels to drive growth and engagement
• Collaborate with the Trust Comms team for campaign and content capture.

Stakeholder Management, Brand & Operations: 

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations. ·
• Upholding of brand positioning to always agreed guidelines.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line managerOur Values

• Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

• Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
• Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
• Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
• Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

___

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Job Closes: Tuesday 5th May, 12pm

Interviews: Thursday 14th May

Legacy & In Memory Senior Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per annum with excellent benefits

*We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and suporters to make change happen.

About the team

The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross- funnel and multi-channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving.

Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long-term income growth to ensure that future generations around the world can change their lives with clean water.

About the role

As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.

In this role, you will:

• Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
• Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we’d prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

Closing date: Applications close 12:00 PM UK time on Monday 11 May. Interviews are expected to take place week commencing 18 May.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!

This is a genuinely exciting time to join our growing team and make a real difference to people affected by gyanecological cancers.

As our Senior Digital Marketing Officer you will be responsible for boosting our income through online engagement, marketing and stewardship. The role includes responsibility for delivering paid advertising across various platforms (currently META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities.

Writing, designing and delivering our supporter emails, and overall supporter journeys, is also a key component of the role, boosting digital engagement with a view to driving additional income over time.

When it comes to this work, you'll be our lead for this area internally but you'll also have the support of our digital agency, who we maintain a close working relationship with, the wider fundraising team and the organisation as a whole. You will also benefit from several years of testing, insight gathering and proven results to build upon.

No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.

The Digital Content Manager will lead the development and delivery of our website and digital content strategy, ensuring our digital channels play a central role in achieving our mission. This role manages a talented team of Senior Digital Content Officers and works closely with colleagues across communications, marketing, youth engagement, fundraising and beyond, to deliver impactful, user-focused content and campaigns.

You will oversee the ongoing evolution of the website, improving user journeys, accessibility, SEO and content performance. Working alongside the Product Manager and digital agency, you will help shape and deliver the website roadmap and vision. A key focus of the role is ensuring young people are active partners in our digital work, co-creating content and providing insights that shape our digital services and supportive content model.

You will also play a key role in the development of multi-channel campaigns to expand our reach, particularly among Black and minoritised young people, and ensure the organisation has the skills and tools needed to deliver effective digital communications. Through strong leadership, data-driven decision-making and strategic thinking, you will help maximise the reach, quality and impact of our digital offer.

Charity People is delighted to be partnering with Providence Row to recruit for the organisation's next Head of Marketing. Since being founded in 1860, Providence Row has worked alongside people experiencing homelessness in East London. The organisation tackles the root causes of homelessness to help people build safer, healthier, more stable lives. Providence Row is there for as long as people need them; they never turn anyone away, and they work together to support everyone with dignity, compassion, and respect for their journey to a life away from the streets, for good.
The organisation currently supports around 1,200 people every year, meeting complex needs via a tailored approach and immediate support through crisis services, including access to food, showers, phones, and a safe, welcoming space.

Head of Marketing
Contract: Full time, permanent
Salary: £45,000 - £48,000 per annum
Location: Hybrid role between home and London office, with three days per week at the organisation's office in East London
Closing date for applications: 9am on Friday 8th May
Interviews: First stage interviews will be held remotely from 14th to 18th May with second round held in person on the 21st and 22nd May

The Head of Marketing will join a small team in London to support the delivery of marketing activity at Providence Row. The role is key within the organisation, and you will contribute to the overall leadership of Providence Row as a member of the wider management team. This is a wonderful opportunity to play a key role within an organisation that delivers practical, life-changing support.

Core responsibilities within your role will be:

• To support with the development of the annual marketing strategy
• Build marketing programmes to support specific marketing objectives across different channels and segments in support of the overall marketing plan
• Lead on the execution of marketing programmes from start to finish, driving collaboration with stakeholders
• Overall responsibility for brand management and corporate identity
• Managing Providence Row's digital profile, including maintenance and development of the website, and responsibility for social media
• Oversee the production of organisational marketing materials including project managing production of materials and providing oversight to colleagues
• Improve upon current social media activity across social media platforms including X, Facebook, YouTube, Instagram, as well as blogs
• Develop business cases for marketing programmes at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programmes in achieving objectives
• Contribute to the annual planning and budget setting process

We'd love to hear from individuals with the following core skills and experience:

• Experience in leading strategic marketing campaigns
• Ability to think strategically and create plans to support charity objectives
• Experience of delivering social media campaigns with measurable results
• Robust experience in managing diverse marketing projects
• Experience in producing impactful publicity materials, and possessing strong project management skills
• Competence as a creative writer with an eye for great brochure copy and design, publicity, emails and landing pages
• The ability to report on and analyse marketing statistics to identify trends
• Experienced in the use of Google Business Tools including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo
• Previous exposure to direct response and digital marketing
• The ability to develop good working relationships with cross departmental team members
• Is proactive and takes the initiative to gain the information needed for the role, with a flexible and "can-do" attitude
• Independently able to identify challenges and use initiative to implement effective solutions

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. 

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.

You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.

You will maintain high standards of quality and accreditation, ensuring content remains evidence-based, accessible and aligned with trusted health information requirements. With strong digital expertise and strategic thinking, you will contribute to the long-term content strategy, helping to ensure our digital products continue to inspire, inform and support young people and those who care for them.

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.