Senior digital marketing officer jobs in Birmingham, west midlands

Job role:

In this exciting and varied role, within our growing Mass Engagement department you will be part of the core team responsible for delivering the charities challenge events portfolio to maximise support and increase income.

You’ll manage a range of events from marathons and treks to bespoke fundraising challenges, ensuring participants feel valued, motivated, and connected to the cause.

You will be organised and a strong project manager, confident in solving problems, securing financial targets and take a creative and collaborative approach to deliver outstanding events.

Key responsibilities:

• Develop and deliver mass fundraising events, with end-to-end coordination of various in person and virtual events, ensuring supporters are at the heart of all activity, including budgeting, planning, supplier co-ordination, risk management and on the day delivery.
• Help to identify new event opportunities in collaboration with the Mass Participation Event Manager.
• Meet Income & KPI targets along with maintaining costs within agreed budgets.
• Build collaborative relationships with the wider Mass Engagement, Service Delivery & Marcomms Teams to ensure successful marketing, recruitment, and development of the stewardship journey for our supporters.
• Lead on marketing plans for challenge events to ensure maximum return in collaboration with the Marketing, Brand & Comms team.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Post-event management including follow up, debrief, results analysis and thanking of participants.
• Event attendance and taking the lead to co-ordinate on the day with support from additional members of staff.
• Manage and record income & expenditure accurately contributing to management reports, data analysis and future planning of the events programme.
• Develop effective relationships with third party event providers to build our profile and identify suitable events to meet our income, event and donor development plans.
• Identify optimisations that will help to streamline and improve our processes for events and supporters.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising in line with fundraising regulation.
• Develop and deliver opportunities for corporate engagement and sponsorship.

Skills & Experience:

Essential

• A strong understanding of event fundraising and delivery
• Experience managing multiple projects with multiple stakeholders, stretching KPIs and competing priorities
• Able to use data, insight and market trends to make recommendations
• Collaborative, able to work effectively across functions and support our collective success
• Proven experience of budgeting and project planning, setting up and leading project teams where necessary to meet deadlines.
• Ability to manage a busy workload and meet deadlines whilst maintaining high standards and attention to detail
• Understanding of effective stewardship tactics to maximise income and deepen engagement with participants
• Experience of working across functions with a wide range of people managing both internal and external stakeholders at all levels

Desirable

• Experience of working with and managing volunteers
• Proven ability to assess and manage risk in both marketing/financial terms and reputational risk.
• Understanding of relevant marketing tactics and channels, particularly digital
• Knowledge of health and safety and risk management in event delivery & fundraising compliance.
• Familiarity with digital fundraising platforms and MS Dynamics

This is an opportunity to play a leading role in shaping the future of Resources for Autism.

Since 1997, we have supported autistic people and their families through services that are safe, empowering and neuro-affirming. As demand for our work continues to grow, we are looking for an ambitious and strategic Head of Income Generation & Business Development to help us build a stronger, more diverse and sustainable future.

Reporting to the CEO and joining our Senior Leadership Team, you will lead the development of a progressive income generation strategy that expands new partnerships, income streams and opportunities for growth — ensuring we can continue delivering life-changing support to autistic people across London and the West Midlands. 

We are looking for someone who combines commercial awareness with creativity, relationship-building and a genuine commitment to social impact.

LOCATION: London (or Birmingham with regular travel to London)

SALARY: £50,000 - £56,000 depending on experience

HOURS: Full time

The Role

You will design and deliver a new income generation strategy that unlocks growth across:

· Corporate partnerships

· Major donors and philanthropy

· Community, individual and digital giving

· Earned and paid‑for services

· Grants, trusts and public sector funding (as part of a balanced mix)

· Recurring /regular donations from committed individuals

You will take an “intrapreneurial” approach — spotting opportunity, building new propositions, testing ideas and learning quickly — while embedding a culture where income generation is seen as a shared organisational priority, not the responsibility of one team.

Essential Experience & Track Record

• A demonstrable track record of generating income and/or building sustainable revenue streams, across more than one income source.
• Evidence of developing and delivering an income or growth strategy, particularly in contexts requiring diversification or change.
• Experience of driving new opportunities — such as partnerships, products, services or supporter propositions — rather than only maintaining existing income.
• Proven success in building and stewarding senior relationships, including corporates, funders, donors, commissioners or strategic partners.
• Experience working at a senior level within an organisation, with exposure to executive decision‑making and governance (e.g. Board or Trustee engagement).

Essential Skills

· Demonstrable evidence of success and business growth

· Experience and success in one or more of the following:

• Corporate partnerships or sponsorship

• Major donor / philanthropy programmes

• Earned or paid for services/ sales

• Community or digital fundraising

· Experience developing and delivering successful strategies.

· Evidence of successful relationship-building skills with funders, donors, corporate partners or others.

· Experience managing or mentoring staff or volunteers.

· Strategic thinker with the ability to work collaboratively across teams and with senior stakeholders.

· Good market research and data analysis skills that have influenced decisions

· Experience contributing to or leading at organisational growth.

· Highly organised, with the ability to manage multiple priorities and deadlines.

· Excellent communication skills (written and verbal) adaptable to different populations including: colleagues, external professionals, service users, families, volunteers, donors

Desirable Skills

· Understanding of and commitment to adhering to fundraising policies, ethical standards, and relevant regulatory frameworks (e.g. Fundraising Regulator Code of Practice, GDPR).

· Experience in minor/major donor fundraising and/or corporate partnerships.

· Familiarity with the autism or disability sector.

Staff Benefits 

90% of our staff say that Resources for Autism is “a great place to work”. 

Not only will the work you do ensure we are making vital differences and inspiring others, but our other benefits also include: 

· 25 days of leave (pro rata for part time roles) each year plus 8 bank holidays and an additional 3 Celebration days that could be used between Christmas and new year, but may be used for other religious days or significant days such as your birthday 

· access to ongoing training and progress in the areas that interest you 

· access to our wellbeing initiatives and an Employee Assistance Programme 

Application Process

Read more about us and the role on our website

To apply, you will need to complete our application form in full, including your full employment and education history. Any gaps in employment should be clearly explained within your application.

Please note that CVs may be included as supporting documents but will not be accepted in place of a completed application form.

As part of your application, we ask that you provide a personal statement outlining how your experience, skills and approach meet the requirements of the role and person specification.

Head of Communications (Job Share)

Location: Remote

Salary: £19,160 - £21,424 per annum

Vacancy Type: Permanent

2–3 days per week (flexible, subject to agreement)

Please note that the salary has been calculated on a pro-rata basis, reflecting the role's two-day-per-week working pattern.

Join us - transform lives, change minds

We are a leading social justice charity supporting people to recover from addiction and leave behind crime - helping them move on in life with family, friends, jobs, homes, and a sense of belonging. Working in over 80 prison and community settings across England and Wales, we support more than 40,000 people each year to achieve lasting, transformational change.

Alongside frontline local delivery, we are driving change nationally - challenging stigma, influencing policy, and creating a society that believes in second chances and long-term recovery.

The opportunity

We are looking for an exceptional communications leader to join us in a job share Head of Communications role, working alongside an experienced colleague to shape and deliver a high-impact, organisation-wide communications strategy.

This is a unique opportunity to lead high-profile national campaigns, strengthen our voice across the media and digital landscape, and ensure our people - over 900 staff across the country, many with lived experience - remain connected, engaged, and inspired by our mission.

What you’ll lead

You will play a central role in amplifying our impact and growing our influence, including:

• • National campaigns and public engagement — including our flagship Taking Action on Addiction campaign and Addiction Awareness Week, supported by our Royal Patron, HRH Princess of Wales, reaching millions each year
  • Media and profile-building — securing high-quality coverage, managing relationships with press, ambassadors, and influencers, including Lily Allen, Alasdair Campbell and many others
  • Audience growth and supporter engagement — expanding our network of donors, partners, and advocates
  • Digital and content strategy — driving a multi-platform approach that positions us as a thought leader in our field and also helps us reach the people who most need our support
  • Internal communications and culture — ensuring our 900+ staff feel informed, connected, and part of a shared purpose
  • Team leadership — jointly leading a skilled communications team and working closely with senior leaders, including our Chair, Tony Adams OBE, the CEO and Executive Team and Trustees.

Why this role matters

This role sits at the heart of how we influence change - shaping how we tell our story, how we reach people who need support, and how we mobilise public and political will.

You’ll help ensure our communications are not only compelling, but impactful - supporting service delivery, influencing systems, and ultimately helping more people rebuild their lives.

Who we’re looking for

We want a dynamic, values-driven communications professional who can operate both strategically and ‘hands-on’. You will:

• Bring a strong track record across PR, campaigns, digital, and internal communications
• Be confident leading complex, multi-channel communications activity
• Experience navigating complex organisational environments with diverse operational and service functions.
• Have experience translating organisational mission into clear, engaging messaging for diverse audiences
• Be a collaborative leader, comfortable working in a job share arrangement and across senior teams
• Combine creativity with delivery—able to move from strategy to execution at pace
• Bring a strategic and pragmatic approach to marketing, with strong attention to brand consistency and discipline.
• Be passionate about social justice and motivated by real-world impact

What we offer

• A high-profile, purpose-driven leadership role
• Flexibility through a supportive job share model
• The opportunity to shape national conversations and influence change
• A collaborative and ambitious organisation committed to growth and innovation
• A generous benefits package

If you’re ready to use your communications expertise to drive real social change, we’d love to hear from you.

About Us

We are The Forward Trust, the social enterprise with charitable status that empowers people to break the often interlinked cycles of crime and addiction to move forward with their lives. For more than 25 years we have been working with people to build positive and productive lives, whatever their past. We believe that anyone is capable of lasting change. Our services have supported thousands of people to make positive changes and build productive lives with a job, family, friends and a sense of community.

To Apply

If you feel you are a suitable candidate and would like to work for Forward Trust, please click apply to be redirected to our website to complete your application.