Senior direct marketing officer jobs in Birmingham, west midlands
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Role purpose
To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders.
The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning.
Key relationships
- Marketing and Communications Manager (line manager)
- Head of Marketing and Communications (dotted line)
- Business Development department, Innovation team, QA and Standards team, Programme Delivery team
- Centres, particularly Centres of Excellence
- External stakeholders (partners, educators, young people)
- Internal staff contributing to content
Key responsibilities
Campaign Support:
- Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications
- Support delivery of increased campaign volume, scale and impact
Content Optimisation and Repurposing:
- Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)
- Ensure content is effectively reused to maximise reach and value
- Maintain a pipeline of diverse content to support audience segmentation
Content Creation and Development:
- Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors
- Generate evergreen content that can be reused and adapted across campaigns and channels
- Produce content that supports strategic content aims
Stakeholder Engagement:
- Build and manage relationships with internal and external stakeholders to generate authentic, impactful content
- Facilitate user-generated content, including youth voice and partner contributions
Insight and Continuous Improvement:
- Gather feedback from stakeholders and audiences to refine content effectiveness
- Contribute to test-and-learn approaches to improve engagement and conversion
- Monitor performance indicators such as engagement rates, CTRs and website traffic
People management responsibilities
- No direct line management responsibility
- Will support coordination of contributors (internal staff, partners, freelancers where applicable)
Skills and experience – essential
- Ability to coordinate multiple projects and deadlines
- Experience in content creation across multiple formats (digital, video, written)
- Strong copywriting and storytelling skills
- Ability to tailor content to different audiences and sectors
- Experience working with stakeholders to generate content
- Understanding of marketing and communications principles
Skills and experience – desirable
- Experience capturing content on location
- Experience with brand development and positioning
- Knowledge of content performance analytics
- Experience in education, youth, or sport sectors
Training and qualifications
- Experience in marketing, communications, media or related field
- Ongoing professional development in content, marketing or digital communications desirable
Development/career pathways for this role
- Progression into Senior Content or Campaign roles
- Development into Marketing and Communications leadership pathways
Personal qualities – for all roles in the Leadership Skills Foundation
- Self-motivated and able to work autonomously
- Customer focused
- Effective and confident communicator
- Proactive in approach and able to work on own initiative both collaboratively and independently
- Adaptable to operational requirements and willing to learn
Personal qualities – specific to this role
- Creative thinker with strong storytelling instincts
- Highly organised with attention to detail
- Curious and proactive in identifying content opportunities
- Comfortable engaging with a wide range of stakeholders
- Resilient and adaptable in a fast-paced environment
Registered Charity
21 - 50
Empowering every young person to shape their future and lead their communities.
The client requests no contact from agencies or media sales.
Thank you!
Salary: £45,000–£47,000 FTE (depending on experience)
Hours: 30–35 hours per week
Location: Hybrid/home-based. Ideally within easy reach of Chelmsford and London. Regular travel to meet colleagues, funders and visit programmes across England.
Reporting to: CEO
Be part of a mission that's transforming children's futures through food, farming and the countryside
For more than 45 years, The Country Trust has been connecting children from the UK's most disadvantaged communities with the land that sustains us all. Through inspiring farm visits, food education and countryside experiences, we've already reached more than 600,000 children, and we're just getting started.
We're entering an exciting new chapter as we develop our next organisational strategy, and we're looking for an experienced fundraising leader to help shape our future.
This is an outstanding opportunity for an ambitious and strategic fundraiser to join our Senior Leadership Team and lead the next phase of our income growth, enabling even more children to benefit from our life-changing programmes.
About the role
As Head of Fundraising, you'll provide strategic leadership across all fundraising activity while remaining hands-on in securing major income and developing key relationships.
You'll lead a dedicated fundraising team, drive innovation, strengthen fundraising systems and processes, and develop a sustainable fundraising strategy that diversifies income across:
- Trusts and foundations
- Corporate partnerships
- Major donors
- Individual giving
- Legacies
- Gaming and Streaming for Good
- Emerging fundraising opportunities
Working closely with the CEO, Senior Leadership Team, Digital and IT colleagues, you'll help embed new fundraising systems, champion data-driven decision making and ensure fundraising excellence across the organisation.
About you
We're looking for an inspiring fundraising leader who combines strategic thinking with practical delivery.
You'll bring:
- Significant senior-level fundraising leadership experience
- A proven track record of securing substantial income across multiple fundraising streams
- Experience developing and delivering fundraising strategies that drive sustainable growth
- Strong leadership skills with experience developing high-performing teams
- Excellent relationship-building, communication and influencing skills
- Financial and commercial awareness, including budgeting and forecasting
- Knowledge of fundraising regulation, GDPR and fundraising best practice
- A passion for improving opportunities for disadvantaged children
Experience developing new income streams, digital fundraising and CRM systems would be particularly valuable.
Why join us?
At The Country Trust, you'll be joining an ambitious charity where collaboration, learning and innovation are at the heart of everything we do.
We offer:
- Hybrid and flexible working
- 25 days annual leave plus Bank Holidays (FTE)
- Workplace pension
- Homeworking allowance
- Mileage and agreed travel expenses
- A supportive, values-led culture
- The opportunity to shape our future strategy and make a lasting difference to children's lives
We're committed to building a diverse and inclusive team that reflects the communities we serve and welcome applications from candidates of all backgrounds.
Key dates
Closing date: 12pm, 3 August
Shortlisting: 6 August
Interviews: Week commencing 24 August
The Country Trust is committed to safeguarding and promoting the welfare of children and young people. The successful candidate will be subject to an Enhanced DBS check.
Registered Charity
21 - 50
We are a small, dynamic national education charity dedicated to bringing alive the working countryside for children least able to access it.
The client requests no contact from agencies or media sales.
Thank you!
Location: Any of our King's Trust offices (flexible working with a minimum of 2 days in the office)
Interviews: TBC
We're looking for a curious, analytical and proactive Prospect Research Executive to join our Prospect Development team. In this role, you'll help power our fundraising by delivering high-quality prospect research, due diligence and supporter insight that enables our teams to build meaningful relationships with individuals, trusts, foundations and corporate partners.
You'll work closely with colleagues across the organisation to identify new opportunities, uncover valuable connections and provide the intelligence needed to support successful fundraising strategies. From producing prospect profiles and briefing documents to conducting due diligence and maintaining prospect pipelines, you'll play a key role in helping us grow support for young people across the UK.
This role is ideal for someone who enjoys finding connections and turning information into actionable insight. You'll thrive in a collaborative environment and be motivated by using your skills to help create life-changing opportunities for young people.
You will thrive in this role if you are:
- Naturally curious and enjoy researching people, organisations and networks.
- Analytical and able to turn complex information into clear, actionable insight.
- Highly organised, with the ability to manage multiple priorities and deadlines.
- A collaborative team player who enjoys working with a range of stakeholders.
- Detail-focused, with a strong commitment to accuracy and confidentiality.
You will bring:
- Experience conducting research and analysing information from a variety of sources.
- Excellent written communication skills and confidence producing reports, profiles or briefing materials.
- Experience working with databases, CRM systems or research tools.
- An understanding of data protection, confidentiality and ethical research practices.
- Experience within prospect research, fundraising, supporter insight or a similar analytical role (desirable).
If you're excited by this opportunity and think you could make a difference, we'd love to hear from you.
What happens next?
Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date.
Why do we need Prospect Development Executives?
Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training. The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Prospect Development Executives!
Perks for working at The Trust!
- Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year
- Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
- You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc.
- In-house learning platform! Develop your skills for your career and your role
- Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas.
- Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network).
- Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave.
- Interest-free season ticket loans
- The Trust will contribute 5% of your salary to the Trust Pension Scheme
- Generous life assurance cover (4 x annual salary)
Registered Charity
More than 1000
We believe that every young person should have the chance to succeed, no matter their background or the challenges they are facing.
The client requests no contact from agencies or media sales.