Senior dm and legacy fundraiser jobs
Age UK's award-winning Individual Marketing team is currently recruiting for a Senior Direct Marketing Executive to join our acquisition sub-team. This role is responsible for ensuring we acquire new donors to the charity via multiple offline channels including TV, flyers, door drops and face to face.
As a Senior Direct Marketing Executive, you will be responsible for delivering successful offline campaigns with the primary intention of acquiring new financial donors to Age UK. We're looking for someone with experience delivering and managing direct campaigns to budget, with a keen interest in testing campaigns with a view to enacting changes based on findings. You will need to be comfortable liaising with external suppliers including creative agencies.
For a more exhaustive list of responsibilities, please read the job description below.
This role offers hybrid working between home and London (EC3N 2LB). Currently the Fundraising team attend our office near Tower Hill every Thursday, so you would be expected to do the same. Age UK does not pay travel costs to the office.
Must haves:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P
Experience
Proven successful experience in cause driven acquisition direct marketing. A, I
Proven experience of managing media planning and buying for multi-channel acquisition campaigns. A, I
Proven successful experience of managing large complex direct marketing print campaigns. A, I
Proven successful experience of budget management. A, I
Proven successful experience of managing internal and external stakeholders through various processes including sign off. A, I
Skills and knowledge
Proficient in the use of MS office applications, particularly Excel and Word. T
Numerical and analytical skills. T
Project management skills. A, I
Personal attributes
Ability to work on own initiative and be a self-starter. A, I
Communication and interpersonal skills with the ability to work with people at all levels. I
Build great working relationships with internal teams to encourage a culture of collaboration. I
Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P
Experience
Proven experience of recruiting new supporters via face-to-face campaigns. A, I
Proven successful experience of editing and proofing copy. A, I
Personal attributes
emonstrate empathy and understanding for the issues facing older people. I
What we offer in return
Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
Excellent pension scheme, life assurance, health cashback plan and EAP
Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
Blue Light Card Scheme
You Did It Awards – recognition awards from £100-250.
Additional Information
* The role may involve occasional travel, including some overnight stays. Currently the Fundraising team attend our office near Tower Hill every Thursday, so you would be expected to do the same. Age UK does not pay travel costs to the office.
* This role description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, responsibilities and dimensions for the role.
* In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management.
Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.
Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.
Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.
Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.
Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.
Location: London Office/Hybrid
Contract: 1-year fixed term contract.
Hours: Full time
Salary: £59,784 to £66,427
About us:
Concern Worldwide is a non-governmental, international humanitarian organization dedicated to the reduction of suffering and working toward the ultimate elimination of extreme poverty in the world’s poorest countries. Our mission is to transform the lives of people living in extreme poverty. We work with 27 million people each year, in some of the hardest-to-reach and most fragile places. Places prone to conflict, natural disasters, climate change, and extreme hunger.
About the role:
The Head of Public Fundraising (Interim) will work across the organisation, including with colleagues in our Innovation Team and wider Fundraising, Communications, Advocacy and Fundraising teams based in Belfast and London, a total of 13 team members. You will lead a passionate and committed team across Concern UK’s portfolio of individual giving, legacy giving and community & challenges and events.
There are big opportunities to grow our legacy giving, as well as opportunities to diversify income from our community and events programme. In addition, there’s brilliant work taking place building out our customer journeys and stewardship with a new CRM which was on-boarded in 2023 which will propel audience led journeys and stewardship.
You will come with an appetite for developing and embedding our new strategy which is due to go live in October 2025. This is the perfect opportunity for someone already operating at Head of level, looking for an opportunity in International Development, or someone looking for the next step in their career to a Head of Public Fundraising.
In this role, you will lead the implementation of [Concern Worldwide UK’s fundraising and supporter engagement strategy across all mass market UK audiences, including the planning and delivery of Concern’s donor recruitment, donor engagement, community and events activities and legacy giving programmes, to deliver high quality donor experience and sustained income growth. Responsible for ensuring that all Concern UK’s fundraising activities and communications comply with legal and regulatory requirements, ensuring the protection of the organisation’s reputation. Currently responsible for an income target of £5.5M and a direct expenditure budget of £2.4M (Financial year 2025)].
About You:
Essential Experience
• Broad experience of a range of donor recruitment techniques, including face-to-face, direct mail and digital fundraising techniques and strategies.
• Strong experience and understanding of donor engagement strategies and techniques.
• Significant experience of community and public events fundraising.
• Proven track record of growing fundraising income.
• Experience in line managing multiple direct reports and leading a team.
• Experience in developing strategy, operational plans and complex budgets.
• Comfortable in using data analytics, lifetime value and return on investment analysis to inform strategy development
• Experience of appointing, managing and reviewing external suppliers and negotiating contracts for up to 6 figure sums.
Essential Knowledge and Experience
• In depth knowledge of UK public fundraising techniques, including donor recruitment, events, community, supporter welcome and development strategies.
• Creative approach to strategy development and implementation.
• Driven to achieve continual improvement, highly proactive, ability to work on own initiative and as part of a team.
• Strong leadership, communication, influencing and negotiation skills.
• Good teamwork and strong relationship management skills.
• Proven organisation skills, ability to work to tight deadlines in a dynamic environment, with often changing priorities.
• Excellent analytical skills and experience of using a fundraising database for direct marketing.
• Highly numerate and detail-focussed.
• Excellent knowledge of the legal and regulatory environment (Fundraising Regulator code of practice, Data Protection, Gift Aid).
• Excellent understanding of the Fundraising Regulator Code of Practice and relevant data protection regulation linked to direct marketing and fundraising.
Equality, Diversity, and Inclusion:
Concern Worldwide encourages all qualified candidates, irrespective of gender, ethnicity and origin, disability, political beliefs, religious beliefs, sexual orientation, or socio-economic status to apply to become a part of the organization. Concern is against all forms of discrimination and unequal power relations and is committed to promoting equality.
Benefits
• 25 days’ annual leave, pro-rated for part-time employees.
• Office closure between Christmas Day and New Year’s Day
• Flexible hours and hybrid working
• Annual leave purchase scheme
• Enhanced parental leave pay
• Stakeholder pension
• Season ticket loan
• Cycle scheme
• Life assurance
• Access to Employee Assistance Programme (EAP)
To apply
Please upload your CV and cover letter by 25th July 2025.
All candidates who are short-listed for an interview will be notified via email. Please be aware we may offer positions before the closing date.
Candidates must be legally entitled to work in the UK at the time of application.
Concern reserves the right to close this role before the deadline.
You may also have experience in the following: Fundraising Manager, Senior Fundraising Manager, Fundraising Engagement Manager, Senior Fundraising Engagement Manager, Fundraising Engagement, Community Engagement, Senior Fundraising Officer, Fundraising, Fundraiser, Senior Fundraiser, Business Development, Business Development Manager, Account Manager, Account Management, Supporter Engagement, Relationship Management, Customer Relationship Manager, Client Relationship Manager, Charity, Charities, NFP, Not for Profit, Third Sector etc.
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