Senior email marketing executive jobs in Edinburgh

Role: Director of Fundraising and Communications

Location:Home-based, with regular attendance (2-3 times per month) of meetings in London.

Salary:£70,000 (pro-rata for part-time)

Type: Permanent, full time (37.5 hours per week) or flexible to at least 0.8 FTE

Responsible to:CEO

Responsible for:Head of Communications, Marketing & Digital (and team); Fundraising Managers x 2; Fundraising Assistant

Benefits:   Flexible working arrangements, 28 days of annual leave and bank holidays (FTE pro-rata for part-time) + 1 day for your birthday, pension scheme and Employee Assistance Programme.

About the role

Every five minutes, someone, somewhere in the world is told that they have MS. There are currently 2.9 million people in the world living with MS. When you’re diagnosed with MS, in just seconds, the future that you saw for yourself and your loved ones has been shattered. A diagnosis often comes at a time when you’re in the prime of your life, when you should be planning your future, not facing a lifetime of uncertainty. Knowing you have MS can feel incredibly isolating and lonely.

Overcoming MS is here to provide hope: through lifestyle changes, backed by scientific research, a full and healthy life with MS is possible. Could you be the person that helps us get this message of hope through to thousands of people diagnosed each year, their families and friends, and to potential funders?

This role is an essential leadership role in Overcoming MS, working as a key member of a small Senior Leadership Team, in partnership with the Chief Executive and Director of Services. The Director of Fundraising & Communications is responsible for driving income generation, strengthening the charity’s profile, and embedding marketing and digital excellence across all areas of work.

Job summary:

You will set both strategic direction and deliver hands-on activity, overseeing all fundraising streams, communications, digital platforms, and supporter engagement. You will develop integrated strategies that maximise limited resources, grow sustainable income, amplify our impact and ensure the charity communicates with clarity, consistency, and purpose.

You will lead a small team of fundraisers, marketeers and communicators to deliver to our current organisational plans, whilst developing longer term plans to extend our reach and our income base. You will work proactively and independently to build relationships, develop innovative campaigns and provide the support that enables our service delivery to function.

You will be expected to provide a high standard and quality of impact across a range of activities and projects, being fully aware of and upholding the charity’s values, and taking responsibility for modelling these to others across the organisation and to the wider community.

Key responsibilities:

1. Strategic & organisational leadership

• Lead the development and delivery of an integrated fundraising, communications, and digital strategy aligned with the charity’s mission and growth ambitions.
• Provide senior leadership input into organisational planning, impact reporting, and strategic development.
• Manage departmental budgets, forecasting, and performance monitoring.
• Foster a collaborative, values-driven culture and support wider organisational priorities.

2. Fundraising leadership

· Drive sustainable income growth across key fundraising streams:

o Individual giving and regular giving

o Major donors

o Trusts and Foundations

o Corporate partnerships and sponsorships

• • Community and challenge events
• Personally manage selected high-value supporters and partnerships.
• Develop compelling cases for support, pitches, and fundraising campaigns.
• Ensure excellent donor journeys and stewardship, supported by effective digital and CRM systems.
• Maintain compliance with fundraising best practice and regulations.

3. Communications, brand & digital

· Transform our approach to raising awareness – both of the connection between healthy lifestyle and MS, as well as Overcoming MS itself – ensuring we reach people with MS and their families at the earliest point of a diagnosis.

• Lead Overcoming MS’s communication strategy to significantly grow visibility, engagement and trust, with everyone affected by MS, the Overcoming MS community, donors and fundraisers, and other key stakeholders.

• Ensure digital and communication tools, channels, systems and platforms underpin and are able to maximise opportunities for all fundraising, communications, and operational activity.
• Use communication and marketing techniques to amplify the impact of our services and increase our reach, ensuring maximum take up.
• Oversee the charity’s website, ensuring strong user experience, accessibility, SEO performance, and conversion optimisation.

• Oversee production of high-quality, tailored content for digital, print, and social channels.

• Oversee digital supporter acquisition and retention: paid ads, email marketing, marketing automation, and analytics.

5. Campaigns & public engagement

• Lead fundraising, awareness and media campaigns across digital and traditional channels.
• Use data, insights, and analytics to optimise campaign performance and supporter engagement.

6. Other

• Provide regular performance reports to the CEO and Board, including financial updates, campaign metrics, and risk management.
• Maintain up-to-date knowledge of fundraising regulation, data protection, accessible communications and digital governance, ensuring all our activities are compliant.
• Ensure that all activities uphold the charity’s values, safeguarding practices, and ethical commitments.
• Represent the charity externally at events, conferences, and partner meetings.

PERSON SPECIFICATION

Essential experience

• Senior leadership experience within a charity or non-profit organisation, ideally in a small team or resource-limited environment.
• Proven track record of generating income across multiple fundraising streams.
• Experience leading digital, communications, and/or marketing functions.
• Demonstrable experience of measurable impact within a small organisation, through increasing income generation or significant reach.
• Demonstrable experience of content creation, audience engagement and strong message creation.
• Experience of delivering integrated campaigns, including overseeing media and digital engagement, with demonstrable outcomes.
• Experience managing donor relationships, funder reporting, and high-quality proposals.
• Budget management and strategic planning experience.
• Significant experience of managing external providers, agencies, suppliers and partners, managing relationships to achieve better terms, service or outcomes, overcoming difficulties or retendering where required.

Essential skills & competencies

• Strong digital skills: CRM systems, website CMS, email marketing tools, social media management, analytics, and digital fundraising techniques.
• Excellent written and verbal communication, with the ability to craft compelling stories and proposals.
• Relationship-building ability with donors, partners, media, supporters, and stakeholders.
• Creative and data-driven approach to engagement, marketing, and income generation.
• Strong knowledge and understanding of fundraising, communications, GDPR, safeguarding, accessibility and other standards.
• Ability to balance strategic leadership with hands-on delivery.
• Strong organisational, planning, and project-management skills.

Personal attributes

• Passion for the work that Overcoming MS does and the communities we serve.
• Highly adaptable, resilient, and comfortable working in a fast-paced, small-team environment.
• Understanding of an organisation with a dispersed, remote team across a wide geography.
• Collaborative, supportive, and able to inspire confidence internally and externally.
• Proactive, solutions-focused, and committed to continuous improvement.
• Integrity, discretion, and a commitment to ethical fundraising and responsible communications.
• Excellent standard of written and spoken English and ability to communicate effectively with a range of people from diverse backgrounds.
• Excellent interpersonal skills
• Fully committed to Overcoming MS’s values

Desirable

• Experience with a charity from the health sector or an understanding of multiple sclerosis or other neurological conditions.

We are seeking a collaborative and purpose-driven leader with a strong commitment to the welfare of livestock animals to lead and coordinate our technical operations and service delivery.

The ideal candidate will be highly organised, people-focused, able to inspire, manage and develop teams while delivering high-quality training, education, and advice services. 

The Technical Lead will manage the Humane Slaughter Association’s (HSA) operational and practical work to promote humane slaughter and transport of livestock (including farmed and wild-caught aquatic species) worldwide. They will lead a small team who undertake the operational work in the field, promoting humane methods for the transport and slaughter of animals killed for food and other products.

The successful candidate will join at an exciting period of growth and reorganisation for the HSA as we introduce online learning, grow and broaden our training and advice services and become an increasingly strong voice for practical improvements to the welfare of animals at slaughter. This is an ideal role for someone who is passionate about making real-world improvements to animal welfare using their technical knowledge and organisational skills.

About the HSA 

The Humane Slaughter Association is a unique charity which promotes the welfare of farmed animals ‘Beyond the Farm Gate’; at markets, during transport, at slaughter, and when animals must be killed in emergencies.

Our vision: A world where all farmed animals are transported and killed humanely.

Our mission: To advance and promote the use of humane methods for the slaughter, transport and killing of farmed animals through research and education. 

We do this by offering practical advice, training, and education to all those involved in transport, slaughter, or emergency killing of livestock animals, by funding scientific research to develop more humane approaches and advocating for evidenced-based change. Although we are based in the UK, the charity works worldwide to maximise animal welfare.

Job Description and Person Specification

Before applying, please read the HSA Technical Lead Job Description and Person Specification for full details of the role, criteria, application process.

The HSA requests no contact from agencies or media sales. 

Reporting to: Head of Business Development

Direct reports: None

Location of work: Home based in Scotland. This post holder will be based at home with regular travel across Scotland. The role will involve some irregular travel across the rest of the UK. Travel expenses will be paid in line with our Travel Expenses Policy.

Contract type: Full-time, 35 hours per week, flexible hours may be considered. The role may require occasional evening and weekend work

Contract Length: Permanent

Salary: £37,500

BACKGROUND

The latest research suggests that 2.7 million children are at risk of hunger, meaning one in five children don’t have enough to eat. When a child is too hungry to learn, they struggle to concentrate, absorb information, and manage their emotions, causing them to fall behind in their studies.

Magic Breakfast provides a nutritious breakfast to over 300,000 children and young people every school day. We work with schools in areas of high disadvantage, helping staff target the children most in need without barrier or stigma. We are now at an exciting point in our journey as we launch Nourishing Futures, our long-term strategy, which capitalises on market changes and government commitments to scale our work, while redefining breakfast spaces not just as places to eat, but as places to thrive.

To support the delivery of this strategy, we are evolving our Business Development function and creating a new Business Development Manager – Scotland role. This role will unlock opportunities in Scotland across public funding, trusts, foundations, philanthropy and partnerships, ensuring Magic Breakfast grows its income sustainably across devolved nations.

JOB PURPOSE

The Business Development Manager – Scotland will drive income growth and strategic partnerships in Scotland. Reporting to the Head of Business Development, this role will take a lead in developing both public funded income and philanthropic support (trusts, high-net-worth individuals and corporate partnerships).

The postholder will work closely with the Head of Major Giving (Trusts & Philanthropy) and Head of Partnerships in England to ensure joined-up approaches, while developing extensive networks and relationships across Scotland’s funding and commissioning landscape.

This role is both externally focused — cultivating relationships with commissioners, funders, and partners — and internally collaborative, aligning with colleagues across Magic Breakfast to maximise opportunities and deliver against the organisation’s strategic plan.

Key responsibilities:

Leadership and Strategy

• With support from the Head of Business Development, lead the development and delivery of the Scotland Business Development and Fundraising Strategy, ensuring alignment with Magic Breakfast’s UK-wide income priorities, wider organisational strategy, and any Scotland-specific plans across Service Delivery and Policy & Engagement.

• Act as the lead advisor on business development in Scotland, providing insight, guidance and recommendations on market trends, risks and opportunities.

• Build and maintain a robust pipeline of opportunities across public and philanthropic income streams, ensuring accurate forecasting and reporting.

Public Funding

• Identify and secure public funded service contracts in Scotland, particularly with local authorities, education commissioners, and government departments.

• Work with the Policy and Engagement team to develop opportunities with national and regional agencies (e.g. Public Health Scotland, NHS boards, Integrated Joint Boards, Community Planning Partnerships) to embed breakfast provision into wider public health, wellbeing and education strategies.

• Engage with local authority frameworks, grants and tendering processes, positioning Magic Breakfast as a trusted delivery partner for both statutory and discretionary funding streams.

• Build strong partnerships with consortia, third sector networks, and intermediary bodies to access collaborative commissioning opportunities and joint delivery models.

• Monitor and respond proactively to changes in the Scottish Government’s commissioning priorities (e.g. child poverty, attainment challenge, early years and family support, wellbeing economy), aligning proposals with policy drivers.

• Lead the preparation of tenders, bids and commissioned service proposals, ensuring they are compelling, evidence-led and costed appropriately to reflect the value of Magic Breakfast’s offer.

• Ensure clear processes for the qualification, negotiation, contracting and reporting of income agreements, working closely with Finance, Service Delivery and Policy colleagues.

• Collaborate closely with the Business Development Manager responsible for public funded income in England and Wales to ensure a joined-up UK-wide approach to opportunities, share intelligence on successful models, avoid duplication of effort, and apply lessons learned from to maximise income growth.

• Align Scotland’s approach with national frameworks, campaigns, and strategic priorities, ensuring that proposals, tenders, and partnerships complement work happening in other devolved nations.

• Explore blended income opportunities, integrating public funded income with potential corporate partnerships or philanthropic support to maximise funding and sustainability.

Philanthropy and Partnerships

• Develop and manage a pipeline and portfolio of Scottish-based trusts, foundations, family foundations, high-net-worth individuals (HNWI), and philanthropists, including those with devolved nation-specific remits. This will include working closely with the Prospect Research Manager and Major Giving colleagues to identify and qualify new opportunities, and to re-engage lapsed supporters in Scotland,

• Take responsibility for cultivating relationships, preparing compelling cases for support, and personally soliciting major gifts (five- and six-figure level), securing multi-year, transformational commitments.

• Work collaboratively with the Major Givings Leads and the Head of Major Giving to integrate Scottish funders into the UK-wide prospecting and stewardship framework, maximising opportunities for uplift and avoiding siloed engagement.

• Deliver high-quality, values-driven donor journeys for Scottish prospects and supporters, including bespoke engagement opportunities such as school visits, events, and briefings that connect funders directly with impact.

• Build relationships with corporates headquartered or operating in Scotland, coordinating with the Head of Partnerships to ensure Scottish corporate engagement complements and aligns national partnerships, avoid duplication, and develop bespoke proposals and stewardship plans where appropriate.

• Contribute to the design and delivery of fundraising campaigns or initiatives with a Scottish focus, ensuring they complement national activity and align with the organisational fundraising strategy.

• Collaborate with the Prospect Research Manager and Major Giving colleagues to identify and qualify new opportunities, and to re-engage lapsed supporters in Scotland,

• Represent Magic Breakfast externally within Scotland’s philanthropy and fundraising networks (e.g. Scotland Fundraising Conference, Association of Charitable Foundations Scotland, SCVO events), raising profile and building new connections.

Collaboration and Internal Contribution

• Work closely with colleagues across the wider fundraising department to ensure Scottish funders and opportunities are aligned with team specific strategies and the overall fundraising goals and objectives

• Share intelligence and relationships with colleagues in England to strengthen organisational-wide fundraising and business development.

• Collaborate with Policy & Engagement colleagues to ensure business development opportunities are aligned with advocacy and campaigning priorities.

• Contribute to a culture of openness, collaboration and innovation across the Business Development team.

Financial Processes, Reporting and Compliance

• Contribute to business development planning, budgeting and forecasting processes, highlighting risks and opportunities to income.

• Ensure accurate recording of pipelines, income and activity in Salesforce, with robust monitoring and reporting.

• Ensure all donor and organisational reporting requirements are met and high-quality reports are delivered in a timely manner.

• Ensure all activity is compliant with ethical fundraising standards, safeguarding, GDPR and Magic Breakfast’s policies.

PERSONAL SPECIFICATION:

Knowledge and Experience

• Strong knowledge of the Scottish funding and commissioning landscape, including key trusts, foundations, government bodies and corporate networks.

• Excellent practical understanding of procurement rules and policies as well as tender and budget cycles.

• Proven track record of developing and delivering income growth from a variety of sources, including public funding, philanthropy and partnerships.

• Demonstrable experience of managing the full fundraising pipeline — from prospect research and qualification, through cultivation and solicitation, to long-term stewardship and renewal.

• Hands-on experience of securing and soliciting significant gifts (five- and six-figure level) from high-net-worth individuals, trusts and foundations, with evidence of personally closing gifts at this scale.

• Demonstrable experience of building and stewarding high-level relationships with commissioners, funders and corporate partners.

• Experience of preparing successful tenders, bids and proposals, ideally within education, social impact or the charity sector.

• Experience of cross-team collaboration within a UK-wide or devolved nations context (desirable).

Skills and Abilities

• Excellent communication and influencing skills, with the ability to engage senior stakeholders confidently.

• Strong pipeline management and analytical skills, with a track record of meeting or exceeding income targets.

• Strategic thinker with the ability to evaluate opportunities, prioritise effectively and translate plans into action.

• Highly organised, with strong attention to detail and the ability to deliver high-quality outputs under pressure.

• Strong team player with a collaborative and solutions-focused approach.

• Proficient in Microsoft Office and fundraising/CRM systems (ideally Salesforce), as well as ability to use project management systems (such as Asana).

Other

• Passion and commitment to Magic Breakfast’s aim of alleviating child morning hunger as a barrier to learning.

• Commitment to Magic Breakfast’s values and to Diversity, Equality and Inclusion.

• Willingness to travel across Scotland and the UK, with occasional out-of-hours working for events.

WHAT WE OFFER

At Magic Breakfast we value our employees and work hard to develop offer a supportive, respectful culture which enables everyone to bring their whole self to work.

APPLICATION PROCCESS

Should you wish to discuss the role before applying please email our People and Culture Team, hr @magicbreakfast. com

Shortlisting - w/c 19th January

Interview 1 - w/c 26th January

Interview 2 - w/c 2nd February

We reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.