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ID: 1861 Senior Website & Digital Content Manager
Service: Digital Marketing
Salary: Grade 4 point 38: £37,867.30 pro rata (£46,703 FTE) per annum, plus £480 home-based allowance FTE per annum (£389 pro rata)
Location: Homebased
Hours: Part time, 30 hours per week
We offer flexible working arrangements - please see below for more details.
Contract: Temporary 12 month contract (mat leave)
Family Action & the Role’s Impact:
At Family Action we support people through change, challenge or crisis. It’s what we’ve done for over 150 years. We protect children, support young people and adults and offer direct, practical help to families and communities.
We see first-hand the power of family to shape lives, for better or worse, so we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.
This is an exciting opportunity to lead the Website and Digital Content Team through a crucial period. You will have the chance to manage a portfolio of websites, including Family Action’s and Relate’s, and oversee the development and creation of digital content for a range of channels. You will manage a small team and work collaboratively across the wider development and external affairs directorate to drive brand awareness and income generation.
Main Responsibilities (for details check the job description and person specification):
· Strategically manage a portfolio of websites across two distinct brands and a number of sub identities, ensuring they meet organisational goals, user needs, and sector best practice.
· Lead on the development and creation of digital and multimedia content across Family Action and Relate brands to support key business objectives
· Lead continuous optimisation of sales and donation journeys across Family Action and Relate websites, including testing, personalisation, and conversion rate improvements.
· Oversee the development of a new Relate website as part of a wider adaptive change programme, working closely with the Website and UX Manager and other key stakeholders.
· Use sophisticated analytics, data and insight tools to test, measure and evaluate content and website performance against KPIs, drive decisions and prioritise enhancements.
· Line manage a small team including a Website and UX Manager, Digital Marketing Executive, Content Executive and two temporary Website Project Managers
Main Requirements (for details check the job description and person specification):
· Extensive experience of website development and management within complex organisations
· Extensive experience of managing complex digital projects with multiple stakeholders such a website builds
· Experience of optimising website user journeys to drive a measurable increase in conversions such as sales and donations
· Ability to drive and manage content generation, working with a range of subject matter experts and within a robust governance architecture Extensive experience of using tools such as Google Analytics, Google Tag Manager, Google Search Console and Bing Webmaster to successfully plan, measure and evaluate content performance
· Experience of line management
Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities
We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.
To Apply:
· Click the “Apply Now” link below and fill out our digital application form
· Closing Date: Monday 31st August at 23:59. Please note, we may close the position early if we find the right candidate.
· To learn more about Family Action: Careers
Interviews will likely to take place virtually during the first week of September 2026.
For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: matthew.dennis (full email address located on advert document)
Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.
We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.
Family Action is an award-winning national charity working from the heart of local communities across England and Wales.



We have an exciting opportunity for a strategic leader who can set the direction for retention, supporter engagement and stewardship across our Community Fundraising Team, ensuring our supporters are at the forefront of decision-making.
The role is accountable for leading a team of Community Fundraisers while maximising income, retention and supporter progression. Working across the wider fundraising function, the postholder will drive alignment of processes, systems and ways of working, enabling a more joined-up and scalable approach to engagement. Through strong leadership, the role will enable teams to deliver high-quality engagement and improve the lifetime value of supporters for Diabetes UK.
Join us and be a part of something truly transformative. Together, we can change the narrative around diabetes and create a more inclusive world.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Role Overview
The Talent Set are delighted to partner with our client on a fantastic Senior Marketing Manager role. This position involves leading strategic, multi-channel marketing initiatives to maximise supporter engagement and long-term value, supporting the organisation’s Legacy and Mid-Value programmes through innovative and audience-focused approaches.
Key Responsibilities
- Provide strategic and operational leadership to a team responsible for delivering legacy and mid-value supporter programmes.
- Develop, implement, and optimise integrated marketing plans across channels, including digital, direct mail, email, and media, to meet ambitious targets for supporter acquisition, retention, and income.
- Oversee supporter journeys and stewardship strategies to deepen long-term relationships and increase lifetime supporter value.
- Analyse audience insights and campaign data to inform strategic decisions, optimise activity, and improve programme performance.
- Collaborate with internal teams and external partners to maximise opportunities for supporter engagement and fundraising success.
- Lead the development of compelling content and creative that resonates with diverse supporter audiences.
- Manage programme budgets and resources efficiently, ensuring activities deliver strong return on investment.
- Coach and motivate a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Monitor programme performance, using insights and testing to refine strategies and ensure objectives are met.
- Maintain compliance with industry best practice, legal standards, and regulatory guidelines in all marketing activities.
- Manage high-profile campaigns, proactively addressing risks, challenges, and deadlines.
Person Specification
- Proven experience leading large-scale acquisition and supporter engagement programmes within the charity or international development sectors.
- Demonstrable success in managing and developing high-performing teams, with a focus on collaboration and continuous improvement.
- Extensive understanding of multi-channel marketing, including digital, mail, and telemarketing, with the ability to develop integrated, audience-led supporter journeys.
- Strong analytical skills with experience interpreting complex data to inform strategic decisions.
- Ability to prioritise effectively, balancing multiple projects and deadlines to deliver impactful results.
- Skilled in developing engaging content and creative across varied channels to inspire action.
- Experience managing significant marketing budgets with clear focus on measurable outcomes and return on investment.
- Excellent communication, stakeholder engagement, and relationship-building skills, capable of working across teams and with external partners.
- Innovative, adaptable, and committed to upholding best practices in supporter stewardship and ethical fundraising.
What’s on Offer
Salary: £50,100-£55,400
Contract until December 2026
Hybrid working - 1 day a week in Central London
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.