Senior manager jobs in Birmingham

Purpose of the Role:

The Senior Research, Policy and Influencing Manager will play a pivotal role in driving Cerebra’s mission to influence national and local policy and practice. You will lead on the translation of research into actionable policy recommendations, develop strategic partnerships, advocate for systemic change and influence, persuade and engage with policy makers to improve outcomes for children with neurological conditions and their families. Alongside this you will work with the Research and Information team on Cerebra’s research contracts and the development and dissemination of information.

This is a senior role requiring strategic vision, strong analytical and communication skills, and an ability to build influence across government, academia, and the third sector.

Key Areas of Responsibility:

1. Policy and Influencing  

• Identify opportunities to influence national and local policy agendas, including legislation, guidance, and funding priorities related to childhood disability and neurological conditions.
• Develop accessible and compelling policy briefings, consultation responses, reports, speeches, and presentations for a range of stakeholders, including MPs, government officials, sector partners and the public.
• Monitor policy developments across the neuro-diverse landscape and lead on timely, evidence-led responses.
• Analyse data, trends and policy developments to produce insights and recommendations.
• Translate complex ideas into clear, persuasive communications that support positive change.
• Ensure our policy positions reflect the real experiences and insights of the neuro-diverse children and families we support.
• Develop and deliver Cerebra’s policy and influencing strategy, ensuring alignment with organisational goals and research priorities.
• Develop and deliver influencing campaigns in partnership with Communications team.
• Work closely with the Communications Team by contributing to the drafting of responses to media enquiries on our policy and influencing work and act as the media contact if required.
• Liaise with the Legal Rights Team to assess the impact of current or proposed policies in terms of their actual or potential effects on children with neurological conditions at both national and local levels, and for their input into consultation responses.

2. Engagement and Relationship Building

• Build and maintain strong strategic relationships with decision-makers across government departments, policymakers, NHS bodies, local authorities, professional associations, and sector partners.
• Represent Cerebra at meetings and events, including engaging with MPs, civil servants, policy forums, advisory groups, and cross-sector coalitions and other key influencers, or brief the CEO or Directors if attending.
• Work closely with internal teams to ensure our policy and influencing work is grounded in practice and informed by those delivering services.
• Work closely with the Communications Team to ensure consistent, impactful messaging.

3. Research and Information

• With one of our Lead Research Officers leading, you will oversee the tendering process and delivery of our research contracts.
• Working with our Information Development Officer to ensure that we maintain our PIF Tick accreditation for our information resources.
• Carry out high-quality research and analysis.
• Use findings from Cerebra-funded and external research to produce policy briefs, consultation responses, and evidence-based recommendations.
• Alongside our Lead Research Officers carry out horizon scanning to identify emerging trends, challenges, and opportunities in child health, neurodiversity, and public service delivery.

4. Budgeting, monitoring and forecasting

• Working with the team and Director to set income and expenditure budgets for Corporate, Philanthropy, Legacy and Trust & Foundations to assist with any funding applications.
• Monitoring and reporting on income and expenditure and KPIs throughout the year.
• Providing quarterly income and expenditure re-forecasts.
• Ensuring all relevant information is recorded in line with charity, fundraising and data legislation and best practice.

5. Line Management

• Line management responsibilities for a small team, currently comprising of 3 staff.
• Be responsible for the day-to-day management of the team.
• Complete regular supervision and team meetings.
• Provide effective performance management to the team.
• Promote a positive and inclusive team culture aligned with Cerebra’s values.

6. General

• Monitor and evaluate the impact the areas of work that leading on.
• Support collaboration across the different Cerebra teams.
• Experience using Client Relationship Management (CRM) systems or similar digital tools for recording and tracking work.
• Uphold Cerebra’s Data Protection Policy and all relevant confidentiality and safeguarding policies.
• Carry out any other reasonable duties in line with the needs of the team and organisation.

Please see attached job description for person specification.

Do you have experience of developing and deploying successful multi-channel marketing strategies and campaigns? Could you help end the devastation caused by dementia by improving our reach with audiences who need our help? 

About the role
We are recruiting for a Senior Marketing Manager to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Senior Marketing Manager (Support Services and Health Information) you will be responsible for driving awareness, perceptions, understanding and engagement of our life-changing support services by developing and delivering marketing strategies, plans and activations. You’ll also lead the marketing for our health information and public awareness initiatives to drive awareness and understanding of dementia and dementia diagnosis.

You’ll be responsible for leading the next phase of our support services and information marketing strategy and plans in conjunction with key partners and stakeholders. This includes translating business objectives into multi-channel marketing strategies and annual plans.

This role will contribute towards the vital work of growing our reach with audiences who need our help – whether it’s understanding possible signs and symptoms, how to navigate the diagnosis pathway, or needing support and care throughout their journey. As Senior Marketing Manager, you’ll work with our always-on multi-channel marketing initiatives across out of home and digital, contributing to our organisational priority of improving reach and impact to help stop dementia devastating lives.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Thursday 30th April.

About you
Joining us, you’ll have extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector/and or health/support services. You’ll also have experience using audience insight to create engaging marketing activities and meet audience needs.

To achieve success in this role you’ll need to be able to work collaboratively with others and use influencing and communication skills to manage relationships effectively with key stakeholders.

Crucially, you’ll possess demonstrable expertise in marketing and advertising techniques and practices across paid, earned and owned and shared media: including print, digital, content marketing, PR, social media, email, and video creation. You’ll have the ability to translate business needs into creative marketing campaigns, engaging the hearts and minds of audiences.

What you’ll focus on:

- Working across the Society to deliver multi-channel end-to-end marketing campaigns and plans to promote our range of services, health information and public awareness initiatives.
- Working closely with the Head of Brand and Marketing to develop and review support services and health information marketing strategy, aligning with overall long-term brand and organisation strategy and objectives.
- Running key steering and working groups to build, deliver and monitor key marketing strategies.
- Leading teams from across the organisation to deliver against our services and health information marketing objectives across paid, owned and earned. Utilising opportunities for integration and cross-sell.
- Leading reporting across all services and health information marketing activity to measure marketing performance, inform decision making and report to senior stakeholders.
- In collaboration with the Audience Insight Team, leading on the development and deployment of the services and health information audience strategy.
- Overseeing all media planning and implementation for services and health information marketing campaigns.
- Commissioning creative propositions as, and when, appropriate with our internal creative team or external creative agency to ensure our marketing efforts are resonating with target audiences.

About Alzheimer's Society - who are we and what’s our mission?
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.  

Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for. 

Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.     

Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we’re happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours’ notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? We know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart. 

Giving back to you
At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.

This newly created and pivotal role comes at a crucial moment in Sands’ strategic journey. As Senior Philanthropy Manager, you will lead an ambitious, integrated high value fundraising programme spanning major donors, charitable trusts, foundations and statutory funders - driving the growth needed to fuel research excellence, strengthen bereavement support, and save more babies’ lives.

During the last strategic period, Sands successfully doubled its income, powered by a strengthened pipeline, compelling propositions and increased donor engagement. As we enter the next strategy cycle, the expectation is to match - and build on - this success, with the Senior Philanthropy Manager playing a central role in delivering the next major uplift.

You will shape and drive a step change in high value fundraising: building a sustainable long-term pipeline, cultivating transformational supporters and unlocking new networks with emphasis across the UK health and research landscape. A key focus will be aligning fundraising closely with the organisation’s new research and Saving Babies’ Lives ambitions - identifying and engaging donors passionate about research excellence, and translating research innovation into compelling, donor-led opportunities.

Confident in pairing organisational priorities with supporter motivations, you will open new doors and deepen engagement with those capable of driving meaningful impact.

With management responsibility for the Trusts & Statutory team, you will strengthen organisational resilience and contribute to sector leading fundraising performance at a time of significant ambition. You will bring a values driven, collaborative and curious leadership style, alongside excellent communication, relationship building and influencing skills. Highly organised, you thrive in fast-paced environments and deliver under pressure. A true team player, this role offers a rare opportunity to shape transformative fundraising and make a profound difference to families and babies across the UK.