Senior manager jobs in Birmingham

We have an exciting opportunity for a strategic leader who can set the direction for retention, supporter engagement and stewardship across our Community Fundraising Team, ensuring our supporters are at the forefront of decision-making.

The role is accountable for leading a team of Community Fundraisers while maximising income, retention and supporter progression. Working across the wider fundraising function, the postholder will drive alignment of processes, systems and ways of working, enabling a more joined-up and scalable approach to engagement. Through strong leadership, the role will enable teams to deliver high-quality engagement and improve the lifetime value of supporters for Diabetes UK.

Join us and be a part of something truly transformative. Together, we can change the narrative around diabetes and create a more inclusive world.

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Founded in 2013 by people affected by PF and clinicians, APF has grown into a respected national charity rooted in community and evidence. We provide trusted information and support, help a growing network of support groups, campaign to improve access to care and invest in research to bring hope of new treatments. APF strives to be an organisation of equity and inclusion, welcoming people from all backgrounds – our team and volunteers aim to reflect the diverse communities we serve.

We have just launched an ambitious five-year strategy (2025–2030), co-created with the PF community, which focuses on expanding support, transforming care, and accelerating research. This strategy marks a step change with a clearer focus, stronger delivery model and greater ambition to ensure no one faces pulmonary fibrosis alone.

Role Purpose

We are looking for a Senior Information and Education Manager to lead our patient information and education work, ensuring people affected by pulmonary fibrosis can access clear, accurate, trusted and accessible information when they need it most.

This is a strategic and hands-on role. You will shape APF’s information and education offer across digital, print and live formats, develop and improve patient information, lead a review of our website content, and ensure our resources remain evidence-based, accessible and shaped by lived experience.

You will also oversee our education programme and line manage our Education and Events Co-ordinator, helping us deliver high-quality events and education that respond to the needs of people affected by pulmonary fibrosis.

We are looking for someone with strong experience in health information, patient education or health content. You will be an excellent writer and editor, able to make complex information clear and accessible, with the strategic thinking and project management skills to turn insight and evidence into practical improvements.

This is an opportunity to play a leading role in ensuring people affected by pulmonary fibrosis have the information, education and support they need throughout their journey.

To apply, please submit a CV and a covering letter of no more than two pages outlining your suitability for the role and how your skills and experience meet the requirements of the job description.

Interviews will be held on a rolling basis, so we encourage interested candidates to apply as soon as possible.

Role Overview

The Talent Set are delighted to partner with our client on a fantastic Senior Marketing Manager role. This position involves leading strategic, multi-channel marketing initiatives to maximise supporter engagement and long-term value, supporting the organisation’s Legacy and Mid-Value programmes through innovative and audience-focused approaches.

Key Responsibilities

• Provide strategic and operational leadership to a team responsible for delivering legacy and mid-value supporter programmes.
• Develop, implement, and optimise integrated marketing plans across channels, including digital, direct mail, email, and media, to meet ambitious targets for supporter acquisition, retention, and income.
• Oversee supporter journeys and stewardship strategies to deepen long-term relationships and increase lifetime supporter value.
• Analyse audience insights and campaign data to inform strategic decisions, optimise activity, and improve programme performance.
• Collaborate with internal teams and external partners to maximise opportunities for supporter engagement and fundraising success.
• Lead the development of compelling content and creative that resonates with diverse supporter audiences.
• Manage programme budgets and resources efficiently, ensuring activities deliver strong return on investment.
• Coach and motivate a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Monitor programme performance, using insights and testing to refine strategies and ensure objectives are met.
• Maintain compliance with industry best practice, legal standards, and regulatory guidelines in all marketing activities.
• Manage high-profile campaigns, proactively addressing risks, challenges, and deadlines.

Person Specification

• Proven experience leading large-scale acquisition and supporter engagement programmes within the charity or international development sectors.
• Demonstrable success in managing and developing high-performing teams, with a focus on collaboration and continuous improvement.
• Extensive understanding of multi-channel marketing, including digital, mail, and telemarketing, with the ability to develop integrated, audience-led supporter journeys.
• Strong analytical skills with experience interpreting complex data to inform strategic decisions.
• Ability to prioritise effectively, balancing multiple projects and deadlines to deliver impactful results.
• Skilled in developing engaging content and creative across varied channels to inspire action.
• Experience managing significant marketing budgets with clear focus on measurable outcomes and return on investment.
• Excellent communication, stakeholder engagement, and relationship-building skills, capable of working across teams and with external partners.
• Innovative, adaptable, and committed to upholding best practices in supporter stewardship and ethical fundraising.

What’s on Offer

Salary: £50,100-£55,400
Contract until December 2026
Hybrid working - 1 day a week in Central London

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.