Senior marketing manager legacy jobs in poole, dorset
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We’re looking for an experienced Senior Legacy Marketing Manager to lead a sector-leading legacy and in-memory giving programme at a major national charity on a 12 Month Contract.
Joining at an exciting time of expansion, you’ll play a pivotal role in shaping and delivering a brand-new legacy proposition, inspiring thousands of supporters to leave a gift in their will and embedding legacy giving across the organisation to secure the long-term future of vital services.
You’ll be part of a high-performing fundraising and marketing team, with strong investment and senior leadership support to deliver real growth. Alongside the opportunity to innovate and make your mark, you’ll benefit from excellent development opportunities, a flexible working environment and a highly collaborative culture.
What you’ll do:
- Lead the development and delivery of a legacy marketing strategy to significantly grow legacy pledgers and intenders.
- Create and embed an inspiring stewardship programme to engage legacy audiences.
- Drive long-term growth in in-memory giving, working with internal teams and external partners.
- Oversee all legacy communications, campaigns, and collateral, ensuring excellence across supporter journeys.
- Manage significant budgets and monitor campaign performance against ambitious KPIs.
- Lead a small team and work closely with agencies, Free Will partners, and suppliers.
What we’re looking for:
- Substantial experience in legacy marketing, ideally within a large charity.
- A strong track record of planning and delivering successful legacy campaigns across multiple channels.
- Excellent leadership and people management skills.
- Proven ability to use data and insight to shape strategy and improve performance.
- Strong stakeholder management skills, with the ability to influence and collaborate at all levels.
- Deep understanding of fundraising regulations, GDPR, and best practice in legacy marketing.
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours for an initial discussion on the role, prior to submitting a full application.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Thank you!
The Senior Individual Giving and Legacy Officer is responsible for building deeper relationships with some of our most committed supporters. This is an exciting role with opportunities to further develop our expanding Gifts in Wills, in-memory and mid-value programs. It also has oversight of our multi-channel cash appeals program which sets out to generate income from our base of committed supporters.
The role is managed by the Individual Giving and Legacy Manager but will work closely with all of Public Fundraising alongside other key internal stakeholders. The Senior IG and Legacy Officer will also be responsible for fostering relationships with various external agency partners.
The role has line management responsibility for the Public Fundraising Admin Assistant, supporting them to flourish and develop in their role, and ensuring they’re able to fulfil important supporter care tasks for the Public Fundraising Team. Key internal relationships are the Research Team, Services team, the Comms and Marketing team, and the Philanthropy team.
Our five-year strategy sets an ambitious milestone that by 2028, more than 7 in 10 people will be diagnosed at stage 1 or 2. Right now, it's less than 4 in 10. The Senior Individual Giving and Legacy Officer will play a vital role in engaging with new and existing supporters and growing fundraising income to help achieve this goal. They are part of a team who care deeply about our supporters and build strong relationships with them, and also strive for excellence and continuous improvement in all that we do.
The role can be either remote or hybrid. We will also consider flexible hours for this position.
Registered Charity
51 - 100
We’re the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer.
The client requests no contact from agencies or media sales.