Senior marketing manager jobs in Charing cross, greater london

Digital Marketing Manager - National Charity

Full time. Permanent

Salary: £45,000 to £47,000 per annum

Location: Hybrid - Our offices are based in London, and there is a high degree of flexibility.

About the role

Missing People’s award-winning Marketing & Communications Team is known for punching above its weight. You will play a key role in leading our digital marketing communications activity, helping to develop integrated marketing strategies that align with the organisation’s strategic goals, grow brand awareness, drive people down the marketing funnel and create engaging audience-led content across all channels, that ensure strong growth and retention of our service users and supporters.

You will have a huge impact on missing people and their loved ones, creating awareness of our multiple services for children, young people, adults and their families. Your strategy will bring a growing number of people to engage with the cause and develop our websites as a ‘one stop shop’ for information, support and giving. We have a wide range of audiences for our digital marketing including missing people, the police, professionals, supporters and families.

You will have the opportunity to collaborate with outstanding external agencies on innovative campaigns, normally only available to the biggest brands, giving you exposure to high quality and exciting creative thinking to help you develop your expertise.

You will use your experience running digital campaigns, managing websites, creating engaging content and delivering analytical reports, to support teams across the charity with their communications and marketing needs.

About you

You will need:

• Significant experience of managing and leading digital growth, such as retention and acquisition, working across a range of digital disciplines e.g. web, mobile, social media, email campaigns, SEO, Paid Ads;
• Significant experience of management of websites, SEO and content programmes;
• Experience of developing marketing strategies, plans and budget setting and maangement;
• Experience of confidently and collaboratively managing a range of internal colleagues and external contacts and stakeholders;
• Experience of line management.
• Developing effective customer journeys and optimisation of key marketing channels to increase conversion and improve customer experience
• Managing social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube) and developing engaging content;
• Ability to develop and drive forward new projects and initiatives, taking the lead and/or working collaboratively with colleagues and other stakeholders;
• Exceptional ability to create and tailor content to different audiences and platforms with an understanding of optimising content;
• Excellent analytical skills to allow test and learn approach and ability to interpret and apply analytics and audience insight;
• Legal right to work in the UK.

What you will get in return

You will have the opportunity to collaborate with outstanding external agencies on innovative digital campaigns, normally only available to the biggest brands, giving you exposure to high quality and exciting creative thinking to help you develop your expertise.

Missing People is a friendly and supportive place to work – it’s a welcoming, caring organisation which really makes a difference to people affected by the issue of missing throughout the UK. We offer generous paid holidays, a range of enhanced family friendly benefits and are happy to talk about flexible working in most roles.

You will find plenty of scope for further personal development including: getting involved in cross-charity projects; leadership development or volunteer supervision; training; e-learning; and hearing about the latest topics from some of our amazing partners. Working for Missing People means living our values. It’s a place where people are encouraged to ‘let fly’ so you can ‘make things happen’. We know you’re more than just a job title, and ‘be human’ is an important value here.

About Missing People

Somebody goes missing in the UK every 90 seconds. Missing People exists to ease the heartache experienced by those missing someone, and to help people who are away from home find their way back to safety. Our vision is for every missing child, adult and family left behind to find help, hope and a safe way to reconnect. We are a non-judgemental, highly skilled team of staff and volunteers working for everyone who needs us. We provide free, confidential support, help and advice by phone, email, text and live chat. We coordinate a UK-wide network of people, businesses and media to join the search for the estimated 170,000 people who go missing each year. Missing People aims to put people with lived experience at the heart of our work, amplifying their voices to achieve change

Find out more and apply

If you want to be a lifeline when someone goes missing, click apply to read the full job description. You will find attached a detailed job description and person specification, and a letter to applicants from the line manager.

To apply, please ensure you include your CV and a brief covering letter explaining how you would be a good fit for this role. We look forward to receiving your application.

Closing date: 23:59 02/09/2026. We reserve the right to close this vacancy early if we receive sufficient interest, so we encourage you to apply as soon as possible.

Interviews: 7th or 8th September 2026

You may have experience in the following: Digital Marketing Manager, Head of Digital Marketing, Digital Communications Manager, Marketing Communications Manager, Digital Marketing & Content Manager, Digital Campaigns Manager, Digital Marketing Lead, Online Marketing Manager, Brand and Digital Marketing Manager, Digital Growth Manager, Charity Marketing Manager, Web and Digital Content Manager, etc.

Role Overview

The Talent Set are delighted to partner with our client on a fantastic Senior Marketing Manager role. This position involves leading strategic, multi-channel marketing initiatives to maximise supporter engagement and long-term value, supporting the organisation’s Legacy and Mid-Value programmes through innovative and audience-focused approaches.

Key Responsibilities

• Provide strategic and operational leadership to a team responsible for delivering legacy and mid-value supporter programmes.
• Develop, implement, and optimise integrated marketing plans across channels, including digital, direct mail, email, and media, to meet ambitious targets for supporter acquisition, retention, and income.
• Oversee supporter journeys and stewardship strategies to deepen long-term relationships and increase lifetime supporter value.
• Analyse audience insights and campaign data to inform strategic decisions, optimise activity, and improve programme performance.
• Collaborate with internal teams and external partners to maximise opportunities for supporter engagement and fundraising success.
• Lead the development of compelling content and creative that resonates with diverse supporter audiences.
• Manage programme budgets and resources efficiently, ensuring activities deliver strong return on investment.
• Coach and motivate a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Monitor programme performance, using insights and testing to refine strategies and ensure objectives are met.
• Maintain compliance with industry best practice, legal standards, and regulatory guidelines in all marketing activities.
• Manage high-profile campaigns, proactively addressing risks, challenges, and deadlines.

Person Specification

• Proven experience leading large-scale acquisition and supporter engagement programmes within the charity or international development sectors.
• Demonstrable success in managing and developing high-performing teams, with a focus on collaboration and continuous improvement.
• Extensive understanding of multi-channel marketing, including digital, mail, and telemarketing, with the ability to develop integrated, audience-led supporter journeys.
• Strong analytical skills with experience interpreting complex data to inform strategic decisions.
• Ability to prioritise effectively, balancing multiple projects and deadlines to deliver impactful results.
• Skilled in developing engaging content and creative across varied channels to inspire action.
• Experience managing significant marketing budgets with clear focus on measurable outcomes and return on investment.
• Excellent communication, stakeholder engagement, and relationship-building skills, capable of working across teams and with external partners.
• Innovative, adaptable, and committed to upholding best practices in supporter stewardship and ethical fundraising.

What’s on Offer

Salary: £50,100-£55,400
Contract until December 2026
Hybrid working - 1 day a week in Central London

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Job title: Senior Integrated Marketing Manager – Learn & Talent

Location: London (Shoreditch)

Reports to: Head of Marketing Campaigns

Salary: £42 - £52k (depending on experience) plus benefits

Hours: 9:30 am - 5:30 pm Monday to Friday, with hybrid working

About D&AD

D&AD is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs.

Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.

You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.

About the role

We're looking for an experienced Senior Marketing Manager to lead integrated marketing campaigns across D&AD's Learn & Talent portfolio.

This role is responsible for developing and delivering strategic marketing campaigns that drive awareness, learner acquisition and revenue across a diverse range of professional development products - from accessible online courses and workshops through to premium bespoke learning programmes, executive education and enterprise learning solutions.

This is a strategic and hands-on marketing role requiring strong commercial acumen, excellent digital marketing expertise and experience marketing products with varying price points and customer journeys across both B2C and B2B audiences.

Working closely with Product, Partnerships, Sales and Digital teams, you'll develop integrated campaigns that attract new learners, nurture prospects and build long-term engagement with D&AD's learning offer.

You'll also support partner marketing activity to help grow the reach and impact of collaborative learning programmes and commercial partnerships.

Key Responsibilities

Campaign Development, Management & Delivery

• Develop integrated marketing campaign strategies and plans aligned to commercial, acquisition and audience growth objectives.

• Lead end-to-end campaign development and delivery across D&AD's learning portfolio, including online and in-person courses, bespoke training and enterprise learning solutions.

• Create audience-led campaign strategies, messaging frameworks, channel plans and customer journeys that reflect different products, audiences and purchase cycles - from free/lower-cost open courses to high-value bespoke learning programmes.

• Manage multiple concurrent campaigns across a diverse product portfolio, ensuring activity is delivered on time, within budget and to a consistently high standard.

• Coordinate cross-functional teams and external agencies to successfully deliver integrated campaigns across owned, earned and paid channels.

• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.

Digital Marketing

• Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM and content marketing channels

• Manage campaign execution across marketing automation, CRM and paid media platforms, ensuring activity is delivered effectively and on schedule.

• Work closely with CRM and digital teams and agency partners to deliver and optimise digital campaigns, improve customer journeys, segmentation and campaign effectiveness.

• Create website content and pages to support campaigns.

• Support audience segmentation, customer journey optimisation and marketing automation to improve campaign effectiveness.

• Monitor campaign performance and use data and customer insights to recommend and implement ongoing improvements that maximise engagement, conversion and ROI.

Creative, Content & Communications

• Lead the development of compelling messaging and content that communicate the value of D&AD learning experiences.

• Work closely with Content, Design and Creative teams to create engaging campaign assets.

• Ensure consistency of brand and messaging across all customer touchpoints.

Performance, Measurement & Commercial Impact

• Define campaign objectives, KPIs and measurement frameworks aligned to commercial and audience growth goals.

• Monitor and evaluate campaign performance across digital and offline channels, using data, customer insight and testing to optimise activity throughout the campaign lifecycle.

• Deliver against agreed KPIs, including enrolments, lead generation, revenue, conversion, customer acquisition, retention and engagement.

• Produce regular campaign reporting and post-campaign evaluations, providing clear insights and recommendations to improve future performance.

Partner Marketing

• Plan and deliver co-marketing campaigns with industry partners, clients, sponsors and collaborators.

• Develop marketing toolkits and promotional assets that enable partners to support programme recruitment.

• Work with Partnership and Business Development teams to maximise commercial opportunities through joint campaigns.

Event Marketing

• Plan and deliver integrated marketing campaigns that drive registrations for Learn events, working closely with Programme, Partnerships and Production teams to align activity with content, speakers and key milestones.

• Coordinate campaign activity across digital, content, PR, social and email channels, including launches, speaker reveals and post-event follow-up, to maximise visibility, attendance and audience retention.

• Monitor sales, registrations and engagement throughout, making recommendations to optimise performance against commercial targets.

Stakeholder & Project Management

• Build strong relationships across internal teams including Product, Partnerships, Sales, Content and Creative, Digital and Operations.

• Manage external agencies and suppliers where required.

• Present campaign plans, results and recommendations to senior stakeholders.

• Support other areas of the business as needed, taking on ad hoc tasks and projects that fall outside core responsibilities.

Skills & Experience

We're looking for someone who brings:

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation

• Proven experience marketing education, training, professional development, membership, learning or service-based products.

• Experience marketing both online and in-person programmes, ideally across a range of price points - from self-service consumer products through to premium, consultative or enterprise offerings.

• Strong digital marketing expertise across email, paid media, social media, content marketing and campaign optimisation.

• Strong understanding of lead generation, CRM, marketing automation and customer lifecycle marketing.

• Commercial mindset with experience delivering revenue and growth targets.

• Strong analytical skills with experience using campaign data to optimise performance.

• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.

• Experience managing marketing budgets and agency relationships.

• Excellent stakeholder management and project management skills.

• Outstanding communication and briefing skills.

Personal Attributes

• Strategic and commercially minded.

• Customer-focused with a strong understanding of different audience needs.

• Collaborative and relationship-driven.

• Organised, proactive and able to manage multiple priorities.

• Curious about learning, creativity and innovation.

• Comfortable working in a fast-paced, deadline-driven environment.

• A passion for the creative industries.

Benefits

D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.

Other

D&AD is committed to diversity, equality, equity, inclusion and respect for all. Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment. At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please contact us to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.